Brand USA Talks Travel

10 Episodes
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By: Brand USA

This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

Disruptive Storytelling with Leah Chandler
#187
Yesterday at 11:00 PM

Learn about the secret sauce behind Puerto Rico’s approach to storytelling. Mark also explores the relationship between a CMO and a CEO at a DMO, and you’ll find out about the "United Voices" campaign partnership with Afar. Leah Chandler is Chief Marketing Officer at Discover Puerto Rico.


He’s the CEO of a Sports Commission & the CEO of a DMO: Meet Cleveland’s David Gilbert
#186
06/11/2024

DMOs frequently express interest in expanding Sports Tourism. Learn from an expert in both fields who could teach a masterclass in developing the right infrastructure for success. We get a take on building large new sports facilities, and find out when it’s worth taking a chance on sports events that may not produce a profit. David Gilbert is CEO at Destination Cleveland and the Greater Cleveland Sports Commission.


Changing Luxury Travel with Tom Marchant
#185
06/04/2024

Will the next big trend in luxury travel be travelers seeking silence, or maybe blink travel? Tom Marchant, Co-Founder of the Black Tomato Group, shares how luxury travel is being redefined by modern travelers, the value of word-of-mouth publicity, and being named one of the "48 people changing the way we travel" by Condé Nast Traveler.


Growing Sustainable Tourism with Kind Traveler's Jessica Blotter
#184
05/28/2024

Jessica informs us that 97% of travelers want their travel dollars to have a positive impact in the communities they visit. To understand where sustainable tourism is headed, we cover global trends at the intersection of travel, philanthropy, and sustainability. Find out how Kind Traveler works with destinations and hotels. Plus, learn about key factors that travelers utilize in evaluating destinations for sustainability. Jessica Blotter is CEO, Co-Founder, and Editor-In-Chief of Kind Traveler.


Live From IPW: Chris Thompson's Farewell Finale
#183
05/23/2024

Join Chris for a ride in the Brand USA Talks Travel Time Machine as he reflects on challenges and accomplishments during his tenure as CEO. Mark also surprises Chris with comments from friends, who recount inside stories about times together. If you’re one of Chris’ friends and we didn’t include you on this podcast, we sincerely apologize. Truth is that if we’d contacted all his close pals, the show would have been hours long! It’s funny, it’s heartwarming, and it's a tad melancholy. Tissues optional! This is our last Live From IPW 2024 episode, and a keepsake for...


Live From IPW: The 250th Anniversary Celebration in Massachusetts with Kate Fox
#182
05/22/2024

Hear from Kate Fox, Executive Director at the Massachusetts Office of Travel and Tourism, on participating in the Media Marketplace at IPW, working with other destinations, and optimism in travel and tourism.


Live From IPW: Get Ready for D.I. Coming to Tampa with Santiago C. Corrada
#181
05/21/2024

U.S. destinations can learn something from Tampa, Florida about leveraging unique strengths and partnering with neighboring cities. From their acclaimed airport, to becoming a Michelin Guide city, to the DMO's very own beer & branded scent, Mark has a fun time with Santiago C. Corrada, President & CEO of Visit Tampa Bay – and you will too!


Live From IPW: Inside Italian Travel Journalism with Lucio Rossi
#180
05/20/2024

Mark is joined by Lucio Rossi, a 30-year veteran of Italian travel journalism. Lucio offers his take on Italian perceptions about the United States, the current state of travel journalism in Italy, and promoting visitation to the USA's lesser-known State and National Parks.


Live From IPW: The Travel Love Story of America & Canada with Audrey Tanguay Beaudette and Casey Canevari
#179
05/17/2024

Mark sits down with Audrey and Casey to hear stories about Brand USA's recent MegaFam from Canada. We also get an update about Air Canada and details about Brand USA’s Canada Connect. Audrey Tanguay Beaudette is Air Canada's Manager for Global Sales and Tourism Partnerships. Casey Canevari is Brand USA's Senior Manager for Global Trade Development for Canada.


Live From IPW: The Fascinating Story of Broadway Inbound with Bob Hofmann
#178
05/16/2024

Following IPW's much-anticipated tradition of a private Broadway show at lunchtime, Mark sits down with Bob Hofmann to learn about Broadway Inbound’s backstory, and how the organization works with tour operators and travel agents to showcase that "No trip to New York City is complete without Broadway." Bob Hofmann is Vice President of Broadway Inbound at the Shubert Organization.