The Max Tornow Podcast

Today’s guest is Briar Cochran, a content strategist with over 60,000 followers on Instagram and the founder of Oakline, a creative agency focused on scaling personal brands. After quitting his job in 2023 and growing his agency from $0 to $40,000 a month, he has worked with creators like Gary Brecka, Chris Williamson and Shelby Sapp.

In this episode, we dive into why Briar is extremely pro-AI, how to blow rich people’s minds with your content, and why social proof is overrated when you’re starting from zero. He also explains his three-layer counter positioning framework, why he pays...

Most business owners think their content isn't working because of the algorithm, the hook, or the posting time. Nick Komodina thinks it's because they're hiding the one thing nobody can copy: themselves.

Nick is a business mentor and content creator with 100K+ Instagram followers and the founder of Impact Industries. He has spent the last 13 years helping entrepreneurs build businesses and become better leaders, and he has never paid for a single ad. Everything he and his clients build is organic.

In this episode we get into why he was stuck at...

Today's guest is Chris Chung, a content creator and attention strategist with over 160,000 followers on Instagram. After managing more than $20 million in ad spend, he now breaks down the psychology behind personal branding and Instagram marketing, and what makes short-form content capture attention and go viral.

In this episode, we dive into how Chris gained 100,000 followers in only five weeks, why Instagram Trial Reels is the most underrated growth feature, and how to find viral formats in other niches. He also explains his speed-to-value framework, his South Park storytelling trick, and how to write scripts w...

Today's guest is Ryan Magin, a short-form content expert who's built an audience of over 160,000 Instagram followers and generated over 100 million views. He's the founder of Viral Editz and Attention Media, and he’s behind Grant Cardone's explosive short-form growth.

In this episode, we dive into why the internet is shifting from an attention economy into a trust economy, and why Ryan's raw iPhone footage keeps outperforming his own $5,000-a-month studio setups. We break down the "followers per million" metric Ryan tracks obsessively, his three-take rule for filming reps, and why batching content beats filming day...

Today's guest is Ryan Magin, a short-form content expert who's built an audience of over 160,000 Instagram followers and generated over 100 million views. He's the founder of Viral Editz and Attention Media, and he’s behind Grant Cardone's explosive short-form growth.

In this episode, we dive into why the internet is shifting from an attention economy into a trust economy, and why Ryan's raw iPhone footage keeps outperforming his own $5,000-a-month studio setups. We break down the "followers per million" metric Ryan tracks obsessively, his three-take rule for filming reps, and why batching content beats filming day...

Today's guest is Oscar Owen, the #1 magic coach in the world turned YouTube strategist for brands like Red Bull, Disney and the BBC.

We dive deep into Oscar's story, from teaching magic tricks on YouTube to building a 1.5M subscriber channel with half a billion views. How did he land clients like Red Bull? Why did he hide his channel from everyone until 120K subscribers? What's killing most YouTube channels in the AI age?

If you're looking to grow on YouTube, land premium clients through content, or understand where social media is...

Today's guest is Jordan Lee — founder of AI Acquisition and one of the most forward-thinking entrepreneurs in the online space.

We dive deep into Jordan’s story, from dropping out of high school to building a nine-figure company. What was the catalyst for his success? When will AI replace salespeople? Does money bring happiness?

If you’re looking for entrepreneurial inspiration and cutting-edge insights on AI technology and business, you don’t want to miss this episode.

Apply now for a free consultation call to start your o...

Today’s guest is Nick Santonastasso - entrepreneur, public speaker, and living example of what it means to turn obstacles into fuel for growth.

In this episode, we dive into Nick’s story of how he moved to Dubai, broke into self-development, and went from unpaid intern to speaking in front of 50,000 people. He shares how he scared Norman Reedus from The Walking Dead, how COVID nearly crushed his business, and what it took to rebuild stronger than before.

We also get real on deeper topics -— how to beat unhappiness, what to do when you fe...

Today’s guest is Dominik Rieger, better known as heyDominik - a content creator, agency founder, and one of the sharpest minds when it comes to growth and monetization on Instagram.

In this episode, we dive deep into how he went from launching his first YouTube channel to blowing up to 30 million views in just 40 days, how much you can earn from massive reach, and the clever tactics he used to trick the Instagram algorithm to go viral.

We also explore the mindset behind publishing content, breaking through creative fear, and why so many people ar...

Today’s guest is Janina Karelly, entrepreneur, investor, and co-founder of Addicted to Models, one of Austria’s leading international modeling agencies working with brands like Gucci, Prada, and Vogue.

She’s not just a force in fashion; she’s also the founder of The Vision Agency, a creative marketing firm, and a passionate advocate for women in business, financial literacy, and wealth building.

In this episode, we dive into the realities of building a global brand, navigating the modeling world, and creating financial freedom through entrepreneurship and smart investing.

Please welcome Janina Karelly...

Today’s guest is living proof that sales can transform lives.

From humble beginnings to dominating high-ticket sales and training thousands of students, he’s built a reputation as one of the sharpest sales minds in the game.

Founder of Sales Domination and a powerful voice in personal growth, he’s not just teaching people how to close — he’s showing them how to change their lives through mindset, skill, and relentless action.
And if that wasn’t enough, he also made waves in the music world as DJ Andy Been, proving success can come in many...

Today’s guest is one of the sharpest minds in the world of online business and e-learning.
He scaled his knowledge-based company to over $16 million in sales and exited for a life-changing, multi-seven-figure deal — joining the elite ranks alongside names like Alex Hormozi and Sam Ovens.

Author of the powerful guide How To: $10M — Sell Your Knowledge and Make Millions, he breaks down exactly how entrepreneurs can turn expertise into scalable, high-revenue businesses.

Get ready for a deep dive into what it really takes to spot profitable opportunities, create irresistible offers, and scale to the mi...

Today’s guest is Shako Lokman — a communication coach and social dynamics expert helping professionals master confidence, charisma, and influence.

From transforming social anxiety into executive presence, to decoding the hidden layers of human interaction, Shako has helped countless individuals upgrade how they show up in business and life. In this episode, we dive into the psychology behind connection, what most people get wrong about confidence, and how you can command respect in any room — without faking it.

Get ready to rethink how you speak, listen, and lead.

Apply now for a free consul...

Today’s guest isn’t human—but it just might be smarter than most of us.

We’re joined by Grok, Elon Musk’s bold new AI chatbot from xAI, designed to disrupt the entire artificial intelligence space. Known for its unfiltered personality, real-time knowledge pulled from X (formerly Twitter), and a rebellious sense of humor, Grok isn’t your average assistant—it’s a glimpse into the future.

In this episode, we dive into the big questions, what happens when AI reaches general intelligence, will Elon Musk rule the world through tech, can Grok really understan...

Today’s guest is Alex Douedari — a retired hedge fund manager, crypto expert, and the mind behind Hedge Fund Mastery. With over 20 years of experience in traditional finance and deep roots in the world of crypto, Alex has seen markets rise, crash, and evolve.

In this episode, we dive into everything from Bitcoin’s future and the original vision behind crypto to AI's impact on trading, building a smart portfolio, and what entrepreneurs should know about today's financial landscape. If you want unfiltered insights from someone who's actually been in the game — this is it.

Let’s ge...

Today’s guest is Tom Joris Vorselen — better known as The Study Coach. From coaching students in over 40 countries to helping thousands beat procrastination, manage stress, and actually enjoy learning again, Tom has become one of the most trusted academic mentors on the internet.

In this episode, we dive into why traditional education fails modern students, how video games can actually boost your study habits, and the exact strategies Tom uses to help his clients get better grades without burning out.

If you’re a student, entrepreneur, or just someone who wants to learn smarter — this one...

What happens when AI surpasses human intelligence? In this mind-bending episode, we dive deep into the world of artificial intelligence with none other than ChatGPT itself. We explore some of the most pressing and controversial questions surrounding AI, from whether it can develop sentience to the ethical dilemmas of self-preservation and political bias.

Apply now for a free consultation call to start your own online business:
https://maxtornow.com/call

My secret video to instantly go viral (just like Mr. Beast) 👇
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Read more abou...

In this episode, we dive deep into the world of AI with Jelani Abdus-Salaam, an entrepreneur and AI expert revolutionizing how businesses leverage artificial intelligence.

We explore his journey into AI, the possibility of a single AI app replacing all others, and the steps to creating an AI version of yourself. Jelani breaks down how AI can write its own software, the difference between traditional programming and AI, and whether governments can keep up with rapid AI advancements.

We also discuss the implications of AI on reality, whether it's worth learning AI now or waiting...

Today’s guest is Brandon Carter, a self-made entrepreneur, fitness mogul, and the man behind the "Keto King" brand. From modeling for Nike and Adidas to coaching millions on fitness, nutrition, and business, Brandon has built an empire by mastering discipline, mindset, and high-performance habits. In this episode, we dive into his keto journey, why keeping your goals private is key, and how outworking yourself leads to success.

In this episode we talked about parenting, organization, and the impact of money, along with the most valuable lesson you can teach your kids. Brandon shares how he earned hi...

Today’s guest is Jeremy Haynes, the marketing genius behind some of the biggest names in the online business world. From turning small brands into multi-million-dollar machines to mastering the psychology behind sales and advertising, Jeremy knows exactly what it takes to scale fast, stay consistent, and dominate the market.

In this episode, we break down the exact steps to hit $1M/month, why hiring A-players is non-negotiable, and how good offers will evolve in the future. We also dive into trading, hypnosis, and the mindset shifts needed to stay ahead.

If you want raw in...

Today's guest is Elliott Hulse - strength coach, entrepreneur, and leader in the movement for masculinity and self-mastery. From dominating the fitness space with viral YouTube content to inspiring men worldwide to reclaim their power, Elliott has spent years unlocking the secrets to strength—both physical and mental. In this episode, we dive deep into discipline, religion, gender roles, and why so many modern men are struggling to find their place in the world.

Apply now for a free consultation call to start your own online business:
https://maxtornow.com/call

My sec...

Today’s guest is Eli Wilhide, a master of influence, sales, and personal transformation. From being the quietest kid in high school to working alongside Tony Robbins for nearly a decade, Eli has completely redefined what it means to communicate with power.

In this episode, we break down the secrets of influence, the mindset shifts that turn ordinary people into top performers, and how anyone can master the art of persuasion. Eli shares his journey from struggling with self-doubt to training thousands in high-level sales and personal development.

If you want to become a better co...

Today, we sit down with David Packouz, a man whose life is stranger than fiction. From landing a $300 million government contract as a 25 year old arms dealer to inspiring the blockbuster film War Dogs, David’s story is a rollercoaster of risk, ambition, and redemption.

We dive into the wild tales behind his journey—how a $1.8 million opportunity pulled him into government contracting, the truth about the infamous Chinese ammo scandal, and whether the jaw-dropping scenes from War Dogs, like guns in the trunk, really happened. David also reflects on the cost of his decisions, sharing how he w...

Join me in this episode as I sit down with Chris Daigle, a visionary entrepreneur, business strategist, and AI enthusiast who's mastered the art of scaling businesses to unprecedented heights. From unraveling the mysteries of AI development to leveraging its power to grow your audience and mimic writing styles, Chris shares game-changing insights that will redefine how you see the future. We dive into his journey into entrepreneurship, the lessons he’s learned from hardship, and the moment that ignited his drive to secure his family’s future. Plus, Chris reveals the key to running a $100M company, why ever...

In this insightful episode, we sit down with Adam Lyons, an entrepreneur who saved more than 1,800 small businesses by teaching them how to massively scale, a business strategist, and a renowned dating and attraction coach, voted the number one dating coach in the world three times. We kick off by discussing the nature of conspiracy theories and how they transition from speculation to reality. Adam shares his perspective on the COVID-19 pandemic, including the varying reactions from political spectrums and how the crisis became a global turning point.

We delve into Adam's views on gun ownership, the...

#287 - Mikhail Kuznetsov

In this episode, we dive deep into the journey of Mikhail Kuznetsov, an entrepreneur and former marketer for RSD and Tai Lopez. Mikhail shares the concept of the "Slingshot" effect, a strategy that accelerates success by leveraging setbacks for future gains. He also emphasizes the transformative power of meditation and how it shapes the mindset required for entrepreneurial success.

Mikhail discusses why entrepreneurs view the world differently compared to others and draws a unique parallel between solving a Rubik's cube and overcoming business challenges. He reflects on surpassing the seven-figure mark, detailing...

In this episode, we sit down with Cameron Zoub, the mastermind behind "Whop," a groundbreaking platform that's transforming the creator economy. Cameron shares his entrepreneurial journey, revealing how he scaled "Whop" to empower creators worldwide. We explore the mindset required to set and achieve ambitious goals, the value of failure as a teacher, and his early ventures that shaped his entrepreneurial spirit.

Discover insights on company structure, leadership strategies, and the innovative approach that made "Whop" a success. Cameron and Max also delve into the psychology of discipline, sharing lessons from the famous "Marshmallow" test and how...

On today’s episode, we’re sitting down with Cole Gordon, the visionary behind Closers.io, a sales training powerhouse that’s redefining how businesses scale and close high-ticket deals. With a track record of taking businesses to 8-figure success, Cole has become one of the most sought-after voices in sales and entrepreneurship.

In this episode, Cole Gordon shares his incredible journey from scaling a $50k-per-month business to a $3 million powerhouse in just 14 months. He opens up about why he transitioned from teaching high-ticket closing to pursuing new entrepreneurial ventures, including his involvement in the stem cell indust...

In this episode, we dive deep with Bridger Rogers, a sales coach, content creator, and podcast host whose journey intertwines personal development, sales mastery, and a renewed connection with faith. Starting with his early ventures in sales and how he made his first money, Bridger shares transformative lessons from his spiritual journey and how they shaped his return to the sales world.

We explore topics like the role of religion in personal growth, where beliefs in God originate, and how falling away from faith—and finding his way back—impacted his perspective on life and success. Bridger brea...

In this episode, I had a conversation with Marczell Klein - widely considered to be the best hypnotist and success coach in the world, renowned for his unique approach to boosting confidence and achieving goals. His modern take on hypnosis has garnered widespread attention, making him a sought-after figure in the coaching industry and we talked about his extraordinary journey and insights into hypnosis, success, and personal growth. We dive into how hypnosis works, its modern resurgence, and how Marczell used it to transform lives, including his own.

We also talked about his rise to fame, unforgettable...

In this powerful episode with Michael Sartain, a former Air Force pilot, entrepreneur, social dynamics expert, and host of The Michael Sartain Podcast. We explore the complexities of global conflicts, societal shifts, and personal growth. We delve into the ongoing Russia-Ukraine war and its implications, uncover how societal trends like the "woke virus" could reshape humanity, and discuss why the manosphere faces challenges on social media.

We also talked about leveraging your online presence for both business and personal success, while also touching on the psychology of attraction and the influence of status. Finally, we tackle the...

In this episode, I had a conversation with Lara Acosta and Darren Lee. Lara Acosta is an entrepreneur and personal brand strategist. She is also one of LinkedIn’s Top 100 Creators worldwide and was named the #1 female creator on LinkedIn in 2023. With a following of 200,000, Lara has quickly risen to the top of the online world. Darren Lee is an international entrepreneur, world traveler, and one of the leading podcast hosts today, especially in the realms of business and entrepreneurship. He has generated over 50 million views across 30 shows and is the founder of Voice.

We delved deep in...

In this episode, we sit down with entrepreneur and content creator Justin Waller to explore his journey from humble beginnings to becoming a successful real estate mogul and social media influencer. Justin shares the secrets behind his meteoric rise online, the importance of male role models in today’s world, and the philosophies that fuel his relentless drive for success.

We dive into topics like the balance between mental and physical peak performance, strategies for overcoming burnout, and what sets A-players apart in the workplace. Justin also offers invaluable advice on real estate investment, building a legacy, an...

In this episode, we sit down with Stirling Cooper, a former adult film star turned influential speaker on men’s lifestyle, business strategies, and relationships. We dive into high-octane topics, from exploring Japanese underground drift scenes to stories from his career before adult films. Stirling shares his thoughts on driving supercars, his jungle adventures, and insights into his personal life—from dealing with stalkers to meeting his fiancée. We even tackle deep questions about the modern political landscape, the impact of social media, and his views on global events.

If you’re ready for an unfiltered look at...

In this podcast episode, I had a conversation with Rob Lipsett, an Irish fitness influencer, entrepreneur, business owner, and YouTuber who started his career in the fitness industry in the early 2010s. He initially gained recognition through YouTube, where he shared fitness tips, workout routines, and lifestyle content. Lipsett's energetic approach and engaging style helped him grow a significant following, which he expanded on social media platforms like Instagram. His career has since evolved to include online coaching, creating his own fitness app, and partnerships with fitness and lifestyle brands.

We discussed Rob’s fitness journey an...

In this podcast episode, I had a conversation with Kyle Froonjian, a former client who now earns multiple six figures a month as a coach specializing in dating, mindset, confidence, and self-development. We dive into a wide range of topics, including whether tattoos impact dating, the mindset behind "grind now, get girls later," and the importance of choosing the right viral content format. We also discuss how going viral can shift your business model.

Kyle shares his insights on high-ticket versus low-ticket offers, the challenges of building a team, and his creative process—how he generates new id...

In this episode, I had a conversation with Luke Barnatt, a mixed martial artist and former UFC fighter. We talked about his journey in the UFC, his podcast business, and his move to Marbella. Luke opens up about his motivations, from why he started his podcast business to what drew him to Marbella a decade ago, and the lessons learned from life inside and outside the octagon.

Luke discusses the power of money in providing 'options' and what it feels like to knock out an opponent in the UFC arena. He dives into fight preparation strategies, overcoming...

In this episode, I had a conversation with Philip Johansen (aka Hustle Phill), an online entrepreneur and affiliate marketer from Denmark. He is part of the top 1% in global affiliate charts, earning over $500,000 in affiliate commissions. In 2021, he founded Philip’s Agency, a digital marketing firm that helps business owners increase their revenue through affiliate programs. In 2023, he started High Achievers Society, an online platform for 7-figure business owners. We discussed how he chose the perfect business model, why social media is crucial for success today, and how having the right partner can be a game-changer.

We al...

In this episode, I sit down with Suellio Almeida, a professional sim racing coach, and more recently, a real-life race driver, coach, and YouTuber. He started in 2019 and has completed over 1,100 coaching sessions so far.

We explore Suellio’s incredible journey from a soon-to-be pianist to a real-life racing sensation. He opens up about his transition from sim racing to the real track and shares how long it actually takes to make that leap. We also discuss why following your passion may not always be the best idea, the ideal sim racing setup for beginners, and whether "Gr...

In this episode, I sit down with Adolfo Pereira, a fitness influencer and entrepreneur. Starting with zero followers in 2021, he's now grown his channel to 1.3 million subscribers on YouTube, 625k followers on Instagram, and 1.9 million on TikTok. We talked about the role of testosterone and genetics in overall health, whether it's possible to plan a "perfect day," and some wild adventures he's had around the world.

We tackle the impact of COVID on global obesity, and Adolfo shares insights into his rise as a fitness influencer, including his first viral video and how he built his career...