ARENI Global: In Conversation

What do zillenials want? What do they seek? How do they think about wine and what can the industry do about this?

In this third episode of New Consumers, New Narratives, we meet Honore Comfort, the vice president of international marketing at the Wine institute, the collective body representing the Californian wine trade. In 2024, the wine institute commissioned a big study aiming to understand the minds of the zillenials – the clever contraction of Gen Z-at least the ones that are old enough to legally drink +millennials. While acknowledging that this cohort is diverse, the study focused on un...

Western societies are currently re-examining their relationship with wine and alcohol. For the last couple of years, the “no-safe level of alcohol” narrative has come to the forefront, with headlines highlighting new studies leading to the conclusion that there is no alcohol consumption without health risks, deeply challenging our established understanding of moderation.

So, has the science really changed, or is moderation still a valid concept?

Jennifer Tujague is Chief Scientist at the International Alliance for Responsible Drinking (IARD), a position she has occupied since 2013. IARD is a membership organization gathering 13 of the...

What does 2025 have in store for the fine wine world? How are key players planning for this new year and where will they invest their time, and money?

Felicity and Pauline caught up with six major wine personalities, to ask them what they see ahead in 2025.

Here is what they discussed:

· China: The impact of the country’s slow recovery and how the wine market has drastically changed in five years (with some very positive trends, we promise!)

· Global: The geopolitical turmoil and taxes and tariffs, both in the USA an...

He's one of the advertising world's living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine.

What would it take for wine companies to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way?

New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers...

How do successful luxury brands engage with the young(er) consumers?

In this first episode of our latest series New Consumers, New Narratives host Pauline Vicard delves into the topic of Luxury strategies with Jean-Noël Kapferer

a world-renowned expert in luxury brand strategy. They discuss the levers of success for luxury and premium brands and explore how they manage to stay relevant and attractive to the new generations of consumers, whilst debating the unique position of wine in the global luxury segment.

To pick up a copy of Jean-Nean-Noël Ka...

What does successful distribution mean for fine wine? And what does it take to be -and remain- successful in fine wine distribution? Are the keys and measure of success different whether you are releasing your wine en primeur, or en livrables (as deliverables), through exclusive importers, or direct to consumers? And what are the main advantages and limitations of each system? 

Listen in as host Pauline Vicard discusses distribution -in conjunction with her deep dive into La Place de Bordeaux- with Mathieu Jullien Marketing and Sales Director at LVMH Vins d’Exception (comprising Yquem, Château...

How is the secondary market organized in Norway? And why are Fine Wines so much cheaper there? And how long do people have to queue to buy a bottle of Domaine de la Romanee-Conti?

In this episode, host Pauline Vicard sits down with Arnt Egil Nordlien, Product Manager of Fine Wine & Auctions at Vinmonopolet in Norway. Together they discuss the in’s and out’s of a very unique distribution system. How does Arnt choose what to buy at En Primeur week each year, and how are the wines imported? How does the Vinmo...

It started in Bordeaux but has since become a major force in global fine wine. What’s next for La Place de Bordeaux?

In this final episode of Inside La Place de Bordeaux, hosts Felicity Carter and Pauline Vicard consider where La Place came from — and where it’s going. They talk to some of the world’s most insightful experts, and look into their own crystal balls, to predict what’s likely to happen next.

·       Can En Primeur stay in its current form, or will it transform into something else?

·       Will the market polarise f...

How old is La Place? How did the Bordelais create the most influential fine wine system in the world? Where did the 1855 Classification come from- and who decided? Did 1982 really change the fate of the Bordelais?

In this sixth episode, hosts Felicity Carter and Pauline Vicard dive into the archives and talk to historians, to help them better understand the origins of La Place de Bordeaux.

And what they find is unexpected. Whether it’s the hard-nosed commercial decisions, or the quest for tax deductions, or even the world of smuggling, they uncover th...

What does it mean for a fine wine to be a brand? How do fine wine brands define and measure success? How much does it cost to be a successful brand? What’s the role of the secondary market in building successful brands?

If you’ve been listening to the previous episodes of this series, you would have heard it: La Place doesn’t build brands. But then, who does? And how do they successfully do it?

In this fifth episode, hosts Felicity Carter and Pauline Vicard explore the concept of branding in relati...