Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork.🎧 500+ episodes and counting 📬 Join our free eCommerce community, newsletter, and courses at...
Jennifer Gilbert from Nutra Organics | #556
Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.
In this episode, we cover:
How a benefit-led quiz skyrocketed conversionsWhy quizzes aren’t just acquisition tools, but service features that build long-term trustThe game-changing move of syncing quiz data into Klaviyo flowsWhere AI fits in, and why it’s not replacin...Building an Agentic Workforce: David Brudenell on AI and the Future Ecommerce Team | #555
David’s journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he’s built a career at the intersection of technology and business. Today, at Decidr.AI, he’s helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency.
Today, we’re discussing:
The difference between agentic AI, AI agents and LLMs, and why ecommerce leaders should careHow agentic AI can shift businesses from task-based to goal-driven decision-makingThe pain of point solutions and why endless app-stacking is unsustainabl...Pete Ceredig-Evans from Try With Mirra | #554
In today’s Checkout, CEO and Founder of Try With Mirra, Pete Ceredig-Evans, gives us a behind-the-scenes look at what fuels his ecommerce brain, from the books that shaped his leadership style to the £400 iPhone book accident that still haunts him.
In this episode, we cover:
The most expensive online shopping mistake you’ll hear this weekHow Romy The Brand blends fashion and art, and why Pete’s obsessedThe one tool that powers TWM’s remote ops, design, and onboardingThe books that changed how he builds cultureThe bold new move to launch the brand’s own custo...AI Price Comparison: How Zyft Helps Retailers Win on Both Price and Value | #553
Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete.
Today, we’re discussing:
Zyft’s origins and growth: from Damien Waller’s vision in 2019 to 650,000 downloads and $7.5M raised in 2025.How the app works: Chrome and Safari extensions, mobile apps, barcode scanning, and live retailer feeds.The consumer mindset: why cost-of-living pressures have made shoppers more price-conscious and op...Melissa Wilkinson & Matt Mosse-Robinson from Personalised Favours | #552
In today's Checkout episode, we get to know Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s leading personalised gifting brand. From tiny sandwich presses to Better Brother trophies, Mel and Matt share the weird things they’ve bought online, the tools they rely on, and what’s keeping them up at night (spoiler: it’s not the laser engravers this time).
Listen to their main episode here.
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The Secrets Behind a 48% Conversion Lift at Nutrition Warehouse with Heather Earl | #551
Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia’s largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand’s digital transformation: from migrating to Shopify and Klaviyo, to launching SameDaySupps and building a loyalty program that rewards customers for being active, not just shopping.
Today, we’re discussing…
Heather’s journey into ecommerce leadership at Nutrition WarehouseThe challenge...Rosie Collins from Deja Marc | #550
In this Checkout episode, we go behind the scenes with Rosie Collins, Founder of personalised jewellery brand Deja Marc, a business known for turning sentimental moments into lasting pieces, and doing it all with lean systems and a strong sense of purpose.
Today, we’re discussing:
Why Rosie has never been served an Instagram ad (true story)The retailers inspiring her right now, including Mecca and OrotonHow she’s experimenting with new personalisation tools in ShopifyBuilding stronger customer connections through personalisationHer refreshing take on work-life design as a founder and mumSelf-care routines: tea...Real-Time Payments and Cashback: Unlocking Conversion and Loyalty with Caroline Tran from Hello Clever | #549
Today’s episode features Caroline Tran, Co-founder and CEO of Hello Clever. Caroline’s journey is as unlikely as it is inspiring. From working in media to building one of Australia’s most ambitious fintech startups, she’s turned a simple belief, people should be clever with their money, into a global payments platform. Hello Clever now offers merchants real-time settlement, cashback-driven loyalty, and AI-powered insights across more than 20 markets.
Today, we’re discussing…
How Caroline turned a consumer app into a global payment companyThe lessons (and costs) o...Justin Irvine from The Aggregate Co | #548
Justin Irvine is the Co-Founder of The Aggregate Co, the behind-the-scenes ops partner trusted by some of Australia’s most recognisable ecommerce brands, including Showpo, Meshki, Oz Hair and Culture Kings. Known for shaving costs, streamlining fulfilment and turning CX into a strategic weapon, Justin’s helped move over a billion dollars in ecommerce GVM. And he’s not slowing down.
Today, we’re discussing…
The quirky neck-mounted light that’s pure ops thinking in disguiseHow Betts Footwear is reinventing itself after 130 years in retailBuilding a BI stack that actually drives profit, not just pretty chart...How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547
In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free.
Today we’re discussing:
The fast way to build legal agility into your business model from day oneStructuring for growth and asset protection (company, trust, unit trust)IP basics retailers actually nee...Keith & Kevin Chan from Unwanted FC | #546
In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick.
Today, we’re discussing:
How a vintage pair of Nike kids’ socks sparked a brand ideaThe creative process behind turning unwanted football kits into...Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545
In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.
Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.
Today, we’re discussing:
How they went from Kickstarter to Urban Outfitters before even shippingWhy B2B be...Abel Butler from HealthPost | #544
In this Checkout episode, we go behind the scenes with Abel Butler, CEO of HealthPost, the purpose driven retailer behind Flora & Fauna and Nourished Life. Abel shares a few personal quirks, including his experiments with a vagus nerve-stimulating ear gadget to wind down after late-night AI deep dives, and his go-to tools, like ChatGPT for everything from landscaping advice to debugging tech.
For the full story on how Abel rebuilt Flora & Fauna and Nourished Life, listen to the main episode of Add To Cart here.
SMS us to request a guest!
Support the s...
The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543
In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate.
Today, we're discussing…
How Zipline AI boosts engagement time from 54 seconds to 11 minutesWhy Gen Z and Gen...James Johnson from Shopify | #542
James Johnson is the Enterprise Leader at Shopify and a curious problem-solver at heart. With a background in building and scaling tech solutions, JJ’s now focused on helping some of the biggest retailers unlock growth through Shopify’s enterprise capabilities.
In this episode, we cover:
How long bike rides help him untangle complex problems (aka “mental marination”)Why Cursor is a game-changer for coding, even if you’re not a developerThe parenting lessons that come from raising three boys in a caravanWhat Crumpler taught him about brand experience and staying lo...The $0 Tactic That Built a Multimillion-Dollar Brand | Before You Speak’s Sampling Strategy | #541
What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak’s rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE.
In this episode, we’re covering:
Why and how functional coffee works The shift from...Kira Macleod-Finke from The Body Shop Australia | #540
Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.
In this episode, we cover:
How her team is making the most of “playtime” post-Shopify replatformThe tech she relies on, including noise-cancelling headphones and Claude AIWhat a 400kg backyard smoker taught her about teamwork and persistenceHow podcasts like Nudge and Ad...Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539
Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.
In this episode, we cover:
How Nutra Organics builds personalised customer journeys using Octane AI and KlaviyoWhy magic moments post-purchase are key to loyalty (and what they actually look like)The strategy behind their high-converting product quiz and segmentation flowsHow they balance Amaz...Brian Pham from Litecard | #538
In today’s Checkout, Brian Pham, Founder of Litecard, gives us a peek under the hood of the digital wallet powering loyalty programs for Bonds, L’Oréal and The North Face, without a single app download in sight.
In this episode, we cover:
The desk item that gets a laugh every timeHow Brian’s no-code stack keeps Litecard lean and fastWhy Catch of the Decade still shapes his founder mindsetWhat Dan Murphy’s can teach you about retail innovationAnd how Litecard’s solving real-world CRM friction at scaleThis episode was brought...
What If Returns Were Your Best Conversion Tool? Inside Try With Mirra’s Growth Model | #537
Pete Ceredig-Evans is flipping the ecommerce funnel by turning try-before-you-buy into a high-converting growth engine. As the founder of Try With Mirra, he’s helping brands like Jurlique, Mister Zimi, Bondi Boost, and Silk Laundry lift AOV, reduce returns, and turn hesitation into confidence.
Built for Shopify and designed with feedback from over 200 brands, Mirra is changing how customers try, buy and build wardrobes online.
In this episode, we cover:
How try-before-you-buy is lifting AOV by up to 48%What drives customers to spend more (and keep more)How brands are using trials to...Grant Arnott from Click Frenzy and Power Retail | #536
In this Checkout episode, we go behind the scenes with Grant Arnott, the brains behind Click Frenzy, Power Retail and New Zealand’s GrabOne, to hear what fuels his ecommerce engine. From leadership lessons in Zero to One and Great by Choice, to why customer-first brands like Birdsnest stand out against ecommerce clones, Grant explains why innovation doesn’t always need a dev sprint or a budget. He also opens up about the mental juggle of running three very different businesses and why accounting software like Xero and Excel powers every idea before he scales. It’s a sharp, honest...
Free Returns Are Dying. Delivery Is Getting Cheaper. Shippit’s 2025 Data with Rob Hango-Zada | #535
In today’s episode, Rob Hango-Zada, Co-Founder and CEO of Shippit, joins Nathan Bush to share valuable insights from the 2025 State of Shipping Report, a must-read for any ecommerce operator who’s serious about scaling smart. In this fun but meaty chat, Rob and Bushy dive into the shifting economics of delivery: why same-day is getting cheaper, why free returns are disappearing, and why internal culture might be the biggest differentiator in ecommerce right now. It’s the shipping report that reads like a footy stats page, and Rob breaks it down with all the analogies and none of the fl...
Fast-Tracking Personalisation: Inside the Personalised Favours Growth Strategy with Melissa Wilkinson & Matt Mosse-Robinson | #534
In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sustainable growth. We dive into their production scheduling overhaul, custom-built tech stack, and how they’ve scaled personalisation without losing speed or control. You’ll also hear how they’re leveraging platforms like Shopify Plus and landing gifting gigs with brands l...
Sean Walsh from Pattern | #533
In this Checkout episode, Sean Walsh, Director at Pattern Australia, gives us a peek behind the curtain at what powers the world’s leading marketplace accelerator, which now the largest third-party seller on Amazon outside of Amazon itself. Sean shares the inspiration he draws from purpose-led client Thankyou, explains how Pattern’s proprietary tech offers transparency and scale, and reveals the 12-book list he’s using to build an MBA-level mindset on the go. From solving contribution margin challenges to demystifying marketplace advertising inefficiencies, Sean’s systems-first approach offers sharp, actionable insights for ecommerce leaders building for the long term.
Scaling Sentiment: The Purposeful Ecommerce Systems Behind Deja Marc with Rosie Collins | #532
Rosie Collins, Founder of personalised jewellery brand Deja Marc, joins Nathan Bush to share how she’s scaling a memories-driven business that blends emotion with ecommerce precision.
Deja Marc turns fingerprints, handwriting and paw prints into heirloom-quality keepsakes, all handcrafted in Australia. In this chat, Rosie breaks down how she’s built a global DTC brand using smart systems, emotional storytelling and a deeply values-led approach. She shares the reality of growing during COVID, going viral on TikTok, and why she’s more focused on profit and presence than hyper-growth. You’ll also hear her take on platforms...
Luke Matthews from Camilla | #531
In this Checkout episode, we get a behind-the-scenes look at Luke Matthews, the Head of IT at Camilla who’s helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor’s Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse are doing right, his admiration for brands that prioritise operational excellence, and the endless prioritisation challenges that come with scaling a global retail business.
Check out our full-length interview with Luke Matthews here: https://addto...
What Your Carrier Contract Won’t Save You From: Trump Tariffs and Freight Failures with Justin Irvine | #523
In this episode of Add To Cart, Nathan Bush chats with Justin Irvine, Co-Founder of The Aggregate Co, the specialist ops consultancy behind brands like Meshki, Showpo, Oz Hair and Culture Kings. Justin shares the practical and sometimes painful truth about what’s really costing ecommerce brands: from bloated freight contracts to under-leveraged loyalty programs.
Recorded live at Retail Fest, the episode dives into the hidden mechanics of fulfilment and shipping, and why understanding your true cost to serve is more critical than ever. Justin also breaks down how brands can survive (and even thrive) through th...
Viv Conway from Girls Get Off | #529
In this Checkout episode, we get behind the scenes with Viv Conway, co-founder of Girls Get Off, the pleasure brand powering bold conversations and even bolder growth across ANZ. Viv reveals the weirdest thing she’s ever commissioned online (it involves Spotlight and an…anatomical costume), her go-to tech stack (shout to Gorgias and ChatGPT, and why she loves Ryanair and Lovense. From discovering the power of EOS through Traction: Get A Grip On Your Business, to her current focus on growth without losing brand soul, Viv shares a toolkit full of lessons for ecom founders who aren’t afraid...
Unwanted FC: The Football Side Hustle That Nike Couldn’t Ignore | #528
In this episode of Add To Cart, Nathan Bush chats with twin founders Kevin and Keith Chan of Unwanted FC, a circular fashion brand turning unwanted football kits into standout accessories. From bootstrapping handmade bags to building a thriving Shopify store, they share how a Hong Kong pop-up boosted their SEO, why every collab is a marketing play, and the secrets behind working with Nike and winning over World Cup winners like Juan Mata.
Get 20% off Unwanted FC’s Upcycling Service with code ADDTOCART20.
This episode was brought to you by:
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Belinda Paul from RCYCL | #527
In this Checkout episode, we chat with Belinda Paul, the founder of RCYCL, the sustainability solution now featured in checkouts at THE ICONIC and Myer. Belinda reveals the unconventional moments that shaped her thinking, including a Mars Bar QR code that sparked a realisation about customer behaviour, and the time she joined THE ICONIC’s internal run club just to land a meeting. She shares her go-to platform (Shopify), the podcast that fuels her mindset (Chief Meta Chicks), and the biggest challenge still ahead: getting more retailers on board with RCYCL’s drop-in sustainability model. A sharp, honest look at w...
From Collapse to Comeback: How HealthPost Rescued Flora & Fauna and Nourished Life (Without Losing Its Soul), with CEO Abel Butler | #526
In this episode of Add To Cart, Nathan Bush chats with Abel Butler, CEO of HealthPost, the New Zealand natural health retailer that’s quietly built a 36-year legacy and is now breathing new life into Aussie favourites Flora & Fauna and Nourished Life. Abel shares the wild ride of acquiring the brands just two weeks after raising the idea in a board meeting, and what it really took to rebuild them from scratch: new warehouse, new tech stack, new team. He talks through the tools he swears by (Shopify, Klaviyo, ProfitPeak, NetSuite), how they’ve taken an “AI-first” approach to retai...
Suzie Young from Metagenics | #525
In this Checkout episode, we go behind the scenes with Suzie Young from Metagenics to uncover the tools, brands and habits driving her success. From buying tiles and lounges online with Koala and TileCloud, to drawing inspiration from Scott Galloway’s Prof G podcast, Suzie shares how her approach to ecommerce blends curiosity and structure. She reflects on exceptional service moments from legacy retailers like Harvey Norman and Strandbags, reveals why Trello and Jira are non-negotiables for her team, and unpacks the challenge of balancing quick wins with long-term strategy in a digital-first business.
Check out ou...
The Next Evolution of Online Shopping: Shopify’s AI-Powered Future with James Johnson | #524
In this episode of Add To Cart, host Nathan Bush sits down with James Johnson, Enterprise Leader at Shopify, to unpack how the global commerce platform is evolving to meet the future of eCommerce. As a former retailer turned tech leader (with stints at Michael Hill and Salesforce) James brings a grounded perspective on Shopify’s transformation into a commerce operating system. The discussion explores Shopify’s latest ‘Editions’ release, which puts AI at the centre of everything from customer segmentation with Sidekick to dynamic storefront building with Horizon themes. They delve into the practical applications of AI for retail...
Is the App Dead? Why Retailers Are Going Wallet-First with Litecard | Ep #522
In this episode of Add To Cart, we sit down with Brian Pham, Founder and CEO of Litecard, the wallet-led marketing platform helping brands like Dan Murphy’s, The North Face, Bonds, and Penfolds. transform how they engage customers. Brian shares how Litecard is giving brands a high-performance alternative to email, SMS and apps delivering 30% engagement rates through Apple and Google Wallets. From real-time loyalty updates with Barkers in New Zealand to CRM-beating campaigns with L’Oréal, this chat explores the future of mobile-first marketing, privacy-first personalisation, and why digital wallets might just be the next big channel for r...
Ryf Quail from NRF APAC | #521
Today’s Checkout features Ryf Quail, Managing Director of Comexposium and the driving force behind NRF: Retail's Big Show Asia Pacific, the fastest-growing retail event in the region. Ryf has seen firsthand how brands like Kmart, Mecca and JD.com are making big moves across the Asia-Pacific. In this rapid-fire round, Ryf reveals the strangest online purchases he’s made (hint: it involves bribing his son), how retailer MXstore is keeping his motorbike obsession alive, and the game-changing tech that’s about to shake up global payments. Plus, he shares a powerful book recommendation on grit and resilience that every...
Rebuilding The Body Shop: How Kira Macleod-Finke Replatformed in 90 Days and Reignited DTC | #520
In this episode of Add To Cart, we sit down with Kira Macleod-Finke, Head of Direct-to-Consumer at The Body Shop Australia, the iconic beauty brand now certified 100% vegan across its global product range. With a retail career spanning T2, Country Road, Trenery, and Jeanswest, Kira shares how she led The Body Shop through two global buyouts, a decentralisation shift, and a three-month replatform from SAP Commerce Cloud to Shopify, with just 13 minutes of downtime. She reveals how she unified ecommerce and retail under one DTC team, turned L&D into a real-time CX engine, and kept her people calm...
Cam Richardson from Paysquad | #519
Cam Richardson, founder of PaySquad, gives us a peek behind the curtain at the tech, brands and strategies that keep him ahead. He shares his admiration for Craft Club, the fast-growing Australian brand redefining social shopping, and how AI-driven productivity hacks help him run a scaling fintech business. Cam also reveals why LinkedIn is his go-to platform for ecommerce insights, why This Day in AI is worth a listen, and his biggest challenge in navigating PaySquad’s rapid growth. Whether you’re an ecommerce pro or just looking for smarter ways to work, this chat is chock full of gold...
The Unseen Tech Behind Camilla’s Global Fashion Empire | #518
In this episode of Add To Cart, we chat to Luke Matthews, Head of IT at Camilla, the iconic Australian fashion brand known for its vibrant prints, celebrity fans, and big name collaborations with the likes of Disney and White Lotus. Luke shares how he's building the tech foundations that are powering Camilla’s global expansion, from Australia to the US and beyond. He lifts the lid on the hidden challenges of running a best-of-breed tech stack with NetSuite, Shopify and CDP and explains why data discipline, system resilience and seamless customer experience are critical to scaling a creative br...
Anna Samkova from Albany Advisory | #517
In this Checkout episode, Anna Samkova takes us behind the scenes of the tools, brands and ideas shaping her approach to customer strat. She explains why Harvey Norman, STAX, Muscle Republic, Bunnings and Woolworths are nailing customer experience and community building. She also shares the tech she relies on for business efficiency, her obsession with AI and how Mel Robbins’ ‘The Let Them Theory’ reshaped her leadership mindset. Plus, she opens up about the challenge of scaling a consultancy without losing quality.
Check out our full-length interview with Anna Samkiva here:
Main episode links
What 100 E-commerce Sites Got Wrong: Grant Arnott from Click Frenzy Spills All | #516
In this episode of Add To Cart, we sit down with Grant Arnott, Executive Director at Global Marketplace, home to retail powerhouses Click Frenzy, Power Retail and GrabOne. With over a decade driving peak online moments for brands like Woolworths, Big W and Adore Beauty, Grant brings sharp insights and unfiltered takes on where ecommerce has lost its edge. He unpacks why most sites are blending into the background, the real role of top-of-funnel traffic and what Australian retailers can learn from global innovators like ModCloth. Whether you're buried in attribution models or stuck in template land, this episode...
