Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork.🎧 500+ episodes and counting 📬 Join our free eCommerce community, newsletter, and courses at...
How To Avoid Shiny Object Syndrome in Ecommerce #601
Download StudioHawk's Exclusive eCommerce AI Visibility Toolkit.
Every week there’s a new platform, a new tool, a new marketing tactic promising to unlock the next stage of scale. AI features, new social channels, advanced website widgets, automation tools. They all look compelling, and they all come with the same promise: growth. But chasing them all usually leads to the same outcome. You end up building ten things and mastering none of them. That’s shiny object syndrome.
In today's playbook, we're exploring how ecommerce operators avoid that trap. The...
Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600
Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiotherapist and Pilates instructor, Chloe didn’t come from fashion. She came from frustration. During COVID, stuck between countries and wardrobes, she went searching for bras and underwear that were cool, inclusive, well-fitting and affordable. They didn’t exist.
What she saw wasn’t just a gap in the market. It was a gaping hole.
Today, we're discussing:
Building a 100-body online fit guide to improve conversion and re...How to Prevent “Where is my Order?” Complaints Before Customers Ask #599
There are few phrases in ecommerce more expensive than, “Hi, just wondering where my order is?”. It sounds harmless. Polite, even. But behind that sentence is friction. Doubt. A small crack in trust. And if you’re getting a lot of them, you don’t have a response-time problem. You have a design problem.
In today's Playbook, Jevon Le Roux from Keeyu joins a group of smart operators tackling the same issue from different angles. Alongside Hamish McKay, Boozebud’s Damien Smithand Erin Williamson, and the St...
You Can’t Out-Amazon Amazon Anymore: Inside Pattern’s 2026 Marketplace Report | #598
In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that shift really means for brands navigating Amazon, TikTok Shop and AI-driven discovery. From Amazon’s continued dominance to the uncomfortable truth that your brand might already be selling on marketplaces without your control, this conversation challenges the idea that everything should still funnel neatly back to your DTC site.
Today, we're discussing:
Why over 90% of Aussies are now shopping via marketplacesThe real reason Amazon...Agentic Commerce Is Here: What Shopify’s UCP Means for Ecommerce | #597
Download Shippit's Commerce Delivery Report 2026 for free.
At NRF in New York, Shopify and Google announced something that could quietly reshape the foundations of ecommerce: the Universal Commerce Protocol (UCP).
In this episode, James Johnson, Enterprise Leader at Shopify Australia, joins Bushy to unpack what UCP actually is, why agentic commerce is accelerating faster than most retailers realise, and what operators should be doing right now to prepare.
Because while AI shopping sounds futuristic, the data says it’s al...
How To Scale Ecommerce Without Constantly Adding Headcount #596
Dave Thompson, founder of Run Remote and Hometime, has built and operated businesses across ecommerce, marketplaces and venture studios, and what stood out wasn’t a tactic, it was a mindset. He kept coming back to one word: leverage. Designing businesses so they scale through systems, distributed teams and smart tooling, not just headcount.
In this Playbook, we revisit Dave’s philosophy and connect it with lessons from Alice Williams (Ovira), Damien Smith (Boozebud) and Serene Lim (Gellae). All very different operators, all solving the same problem: how to grow without just throwing more people at it.
...
Do Enough People Hate Your Brand? Why Playing It Safe Costs You | #595
As the Founder of IGU Global, Nick Gray has spent decades inside some of the world’s most influential brands including Nike, Adidas and Westfield. Today, he works with ecommerce and retail leaders who feel stuck between optimisation, automation and a creeping sense that something isn’t quite landing with customers anymore.
On today’s episode of Add To Cart, Nick joins Nathan Bush and Rosa-Clare Willis (making her first superstar appearance on the pod as co-host) to unpack why so many brands are doing “everything right” and still...
How to Identify the Customers Worth Keeping #594
James Hurman, founder of Previously Unavailable and one of the sharpest marketing strategists in the region, analysed data across dozens of retail brands and billions of dollars in transactions. What he found flips the default ecommerce logic on its head. Growth didn’t come from retaining more customers. It came from retaining the customers who increased their spend over time.
That insight became the foundation for this Playbook.
In this Playbook:
Why the brands retaining the most customers are often growing the slowestHow to identify which re...Cooki Haircare: Scaling a Solid Shampoo Brand Without Big Teams, Big Spend, or Chaos | #593
Can ecommerce still be simple? And can it still scale?
Cooki Haircare is a solid shampoo and conditioner brand Jaimee and her husband Lucas acquired as a “business in a box”, originally doing just four sales a day. Fast forward, and the brand is now generating over $3 million in annual revenue, powered by a lean team, a tight channel mix, and an unusually deep connection with its customers.
Today’s conversation is a masterclass in restraint, and why sometimes, doing less is what unlocks growth.
Today, we’re discussing:
Scalin...How to Systemise Team Culture Without Losing Trust #592
In the early days, culture just exists. The founder’s in the building. Decisions are fast. Everyone knows why the business exists and how things get done. It’s messy, but it works. But then the brand grows. Headcount increases. Layers appear. Process sneaks in. Suddenly, the thing that once felt like an advantage starts to feel fragile. Not broken, just thinner. Harder to rely on.
Today's Playbook pulls together lessons from operators who’ve been through that exact moment and come out the other side. Not by trying to “protect the vibe”, but by ...
Growth Without Discounts: How Merry People Played the Long Game | #591
Five years ago, Danielle joined us as the founder with a bold idea, a bootstrapped balance sheet, and a firm belief that Merry People would never discount. Fast forward to today and the business looks very different. International revenue now makes up half of sales. The team has grown to more than 30 people. There’s a physical retail store. And Danielle has navigated global expansion, copycats, tariffs, two children, and the emotional weight of scale… still not discounting.
This episode isn’t a victory lap. It’s a check-in on what happens after the breakout.
Today...
How to Remove Size Anxiety and Unlock Ecommerce Growth #590
In this Add To Cart Playbook, Bushy revisits three recent episodes that all land on the same insight from different angles: fit isn’t a logistics problem, it’s a confidence problem. When customers don’t trust the outcome, they hesitate, bounce, or buy three sizes and hope for the best. And the most expensive part of that behaviour is the bit brands never see: the sale that never happened.
In today's Playbook:
Why size anxiety is one of the biggest hidden conversion killers in fashion ecommerceHow confidence at the decision point drives higher convers...Meet Dr. Grillz: The Dentist Selling $5K Custom Pieces for Your Teeth | #589
In this episode of Add To Cart, Bushy chats with Maheer Shah, founder of Dr Grillz, a.k.a a dentist who turned a cultural obsession into a global, made-to-order ecommerce business. What began as a passion project quickly became something much bigger: a brand sitting at the intersection of self-expression, trust, and technology, built without a typical target market or ecommerce playbook.
Today, we're discussing:
Building visibility for a product that doesn’t fit a traditional ecommerce personaWhy psychographics matter more than demographics when your au...How to Turn Customer Experience from a Support Function into a Growth Lever #588
Customer experience has been living in the wrong part of the business. It has been treated as reactive. Operational. Something you scale after growth, not something you design for growth. But a decent number of high-performing brands are quietly flipping that thinking. They are treating customer experience not as a clean-up crew, but as infrastructure. Something that compounds over time. Something that directly shapes retention, lifetime value, and profitability.
In this Playbook:
The difference between customer service and customer experience, and why confusing the two limits growthWhy CX...Proud Poppy’s Growth Breaking Point: The Decisions That Saved the Business | #587
In today's episode, Nathan sits down with Tara McKeon, Founder of Proud Poppy, to unpack what really happens when a fashion ecommerce brand scales to $20M. From near-miss moments that threatened the business, to the decisions that helped pull it back from the edge, Tara shares a refreshingly honest take on growth, leadership, and why community ended up being Proud Poppy’s most powerful advantage.
It’s a conversation that strips away the highlight reel and gets into the parts of ecommerce growth most founders quie...
How to Build a Product-First Growth Engine #586
While most conversations are wrapped up in AI, content hacks, clever creatives or customer service workflows, the brands that keep showing up year after year tend to share one unglamorous trait. They make consistently good products. And they’re willing to make uncomfortable decisions to protect that standard.
Today's Playbook dives into product-led ecommerce through the lens of founders who treat product not as a department, but as the operating system of their business. Brands that don’t ignore marketing or growth, but refuse to let either compensate for mediocre products.
In...
Write Down Goals to Make Them Happen: Adam Jelic on Building MiGOALS | #585
Adam Jelic didn’t set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS is stocked everywhere from Officeworks to Barnes & Noble, used by Canva, Lululemon and Apple teams, and quietly helping thousands of people untangle their thinking.
Today, we're discussing:
How MiGOALS grew from a personal coping tool into a global stationery an...By the Numbers: Add To Cart’s 5 Most Listened Episodes of 2025 | #584
To kick off 2026, we're looking back at the five most downloaded episodes of 2025 and the ideas that resonated most with ecommerce leaders this year.
From practical frameworks for adopting AI without losing the human edge, to rethinking customer experience, localisation at scale, agentic AI, and the real-world mechanics behind a 48% conversion lift, this countdown captures the conversations shaping where ecommerce is heading next.
If you missed any of these episodes the first time around, this is your cue to add them back to the queue, and start 2026 with sharper thinking, clearer...
The Conversations That Shaped Ecommerce in 2025 | #583
Between tariffs landing faster than expected, Amazon tightening its grip on customer expectations, B2B finally stepping into the spotlight, and APAC proving it’s anything but a “secondary” market, this was a year that forced operators to rethink fundamentals.
In this special wrap-up episode of Add To Cart, Bushy revisited the eight conversations that personally shaped how he thinks about ecommerce, leadership, and growth. Not the most downloaded episodes. Not the loudest trends. But the ones that landed, lingered, and changed perspective.
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The Loyalty Trap: James Hurman on What Really Drives Ecommerce Growth | #582
James Hurman has spent years shaping how the world understands brand building. An award-winning strategist, author and co-founder of Tracksuit, he’s become a global voice for effectiveness at a time when marketing teams are under more pressure than ever. In today’s episode, James dives into the real drivers behind brand growth, and why the industry must move on from its obsession with doing “more with less”.
Today, we're discussing:
Why “doing more with less” is the wrong mindset for brands that want to growThe Klaviyo research revealing why high retention often equals...How To Grow When Your Products Last Too Long #581
Most ecommerce founders dream of having customers who buy again and again. But what if your product’s so good, they never have to? That’s the challenge facing durable product brands like she wear, Ecosa, and Snotty Noses Australia. When your boots, mattresses, or devices are built to last for years, how do you keep growing without compromising quality or purpose?
In this playbook:
Why durable, long-lifespan products break traditional ecommerce growth modelsHow to build a consumable ecosystem around a single hero productThe role of word of mouth...The Hiring Playbook Delivering Ecommerce the Top 1% of Global Talent | #580
Zimbabwe-born entrepreneur Dave Thompson, co-founder of Hometime and founder of RunRemote, didn’t grow up around traditional career paths. He grew up around entrepreneurs, everywhere, all the time. That foundation shaped a career built on freedom, leverage and the belief that business should serve your life, not swallow it.
In today's episode, Dave shares how he took a Bondi Airbnb experiment and turned it into a multi-country, 200-person operation with institutional investment… and then walked away to build an entirely new model of entrepreneurship. Through Ru...
How to Design Customer-Led B2B E-commerce #579
For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour’s Joe Sharplin is flipping that script. A designer turned digital lead, he’s bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact.
In today's Playbook:
Why the customer (not the tech stack) should drive every B2B decisionHow AS Colour blends D2C simplicity with wholesale powerThe importance of knowing your professional buyer and their real purchasing behaviourLessons from Total Tools on using data...Stop Customer Problems Before They Start: Inside Keeyu’s AI Ops | #578
In this episode of Add To Cart, Jevon Le Roux joins Nathan Bush to share how Keeyu is turning customer service on its head. Instead of managing complaints, Keeyu’s AI agents proactively detect and fix order issues (like stuck parcels, refund delays, and failed payments) before the customer ever asks, “Where’s my order?”
Today, we're discussing:
Why most CX tools are stuck in reactive mode, and how Keeyu flips the modelThe moment Jevon and his co-founders realized they could automate complaint preventionWhat a “customer promise” is, and how Keeyu uses it to track every...How to integrate AI agents into your e-commerce team #577
AI agents aren’t just a futuristic idea anymore. They’re showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions.
In this playbook:
Why outcome-driven AI agents outperform task-based automationsHow dynamic nudges can respond to real customer behaviour, not rigid templatesHow to t...Fit That Converts: How Magic Fit Turns Size Anxiety Into Sales | #576
Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion.
Today, we’re discussing
How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a scalable SaaS tool for retailersWhy “fit confidence” is the most underrated growth driver in ecommer...How To Design High-Converting Bundles #575
Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don’t just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless.
Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn’t about stacking products for dashboard glory, it’s about understanding how real people shop.
In this Playbook:
How Clare from Bon Maxie uses...Inside Culture Kings: How They Train, Motivate and Keep Gen Z Talent | #574
Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.
Today, we’re discussing:
How Culture Kings evolved from a founder-led business into a global team without losing its edgeWhy Emma believes “disruption creates opportunity” and how to manage change in high-gro...How to Choose Capital That Fuels (Not Controls) Your Growth #573
Funding growth in ecommerce isn’t just about raising cash: it’s about choosing capital that matches your stage, strategy, and stress tolerance.
Kirstin Hunter, CEO of Birchal, has seen equity crowdfunding evolve into a serious growth engine for ecommerce brands. By turning loyal fans into investors, founders are able to extend the customer relationship into ownership, deepening connection and advocacy in the process.
In Today’s Playbook:
How Birchal’s Kirstin Hunter helps brands raise capital without giving up controlWhy community-led crowdfunding builds deeper customer loyalty and advocacyThe pros and cons of reven...Inside Ghanda’s Ecommerce Engine: How They Scaled Fast and Stayed Lean with Convert Digital | #572
In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.
Today, we’re discussing:
Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team built a headless Shopify experience before it was coolThe automations that keep Ghanda’s lean team moving at scaleWhy c...The CX Survival Guide: How Emily Elvey Turns Chaos into Loyalty | #571
After years leading CX and customer service teams at M.J. Bale, Meshki and ZeroCo, Emily Elvey’s built a reputation as one of Australia’s sharpest voices in ecommerce experience design. In today’s chat, she’s joining Bushy to unpack what’s really driving customer satisfaction, retention and sanity during peak season.
Today, we’re discussing…
The three fixes to make before Black Friday - and why your policy pages are killing conversionsHow to use CSAT data the right wayWhy taking your customer service team out for lunch might save your peak seasonPlanning...How Real-Time Pricing Keeps Retailers in the Game #570
In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft gives retailers live visibility into pricing and stock data, turning what used to be a quarterly task into a daily advantage.
In this Playbook:
Why “set and forget” pricing no longer works in ecommerceHow Zyft’s real-time data gives retailers a live market viewThe role of trust and transparency in pricing perceptionHow dynamic incentives can double conversion with minimal margin lossWhy marketplace consistency and channel...Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569
Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.
Today, we’re discussing:
How to build an edge competitors can’t replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Ecosa’s product development time in halfThe real s...How to Train the Machine: Lessons in Optimising for AI Search 568
While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results.
Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer.
In Today’s Playbook:
How Shopify’s Knowledge Base can train AI model...The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567
David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data.
Today, we’re discussing:
How first-party data is reshaping ecommerce in a cookieless worldThe messy side of marketplaces like TikTok...How To Turn Emerging Payment Options Into Your Next Growth Channel #566
Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty.
In Today’s Playbook:
How Hello Clever is using real-time payments to power instant cashback and loyaltyWhy cashback feels like a...Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565
In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement.
Today, we’re discussing:
The scrappy early days of launching she wear with zero experienceThe moment her website exploded Why Meta’s changes are forcing authe...How to Turn Your Privacy Policy Into a Trust Builder #564
Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditional approach on its head: “Don’t even bother with T&Cs and privacy policies if you’re not going to do the work in the background to make sure that you’re actually practicing what you preach.”
In today’s Playbook
How to write a privacy policy that reflects your real data practicesThe simple audit every ecommerce brand should run before upd...B2B Meets D2C: How AS Colour Built a Global Ecommerce Engine with Joe Sharplin | #563
In today’s episode, AS Colour’s Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it really takes to build an online experience that keeps both wholesale giants and everyday shoppers happy. We’re talking thousands of SKUs, colourways that could make your head spin, and the joys of rolling out new features across five different regions. Spoiler: it’s not easy. At all.
Today, we’re discussing:
How AS Colour scaled B2B eCommerce into a self-service global powerhouse.Balancing wholesale and D2C without...More Than Paperwork: How To Treat IP As An Asset #562
When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay.
In Today’s Playbook:
How memobottle turned complex manufacturing into its best defenceWhy Quad Lock’s brand recognition outperforms any patentThe operational moat behind Tinyme’s personalised productionWhat Legalite’s Marianne...
