Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork.🎧 500+ episodes and counting 📬 Join our free eCommerce community, newsletter, and courses at...
Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569
Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.
Today, we’re discussing:
How to build an edge competitors can’t replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Ecosa’s product development time in halfThe real s...How to Train the Machine: Lessons in Optimising for AI Search 568
While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results.
Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer.
In Today’s Playbook:
How Shopify’s Knowledge Base can train AI model...The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567
David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data.
Today, we’re discussing:
How first-party data is reshaping ecommerce in a cookieless worldThe messy side of marketplaces like TikTok...How To Turn Emerging Payment Options Into Your Next Growth Channel #566
Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty.
In Today’s Playbook:
How Hello Clever is using real-time payments to power instant cashback and loyaltyWhy cashback feels like a...Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565
In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement.
Today, we’re discussing:
The scrappy early days of launching she wear with zero experienceThe moment her website exploded Why Meta’s changes are forcing authe...How to Turn Your Privacy Policy Into a Trust Builder #564
Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditional approach on its head: “Don’t even bother with T&Cs and privacy policies if you’re not going to do the work in the background to make sure that you’re actually practicing what you preach.”
In today’s Playbook
How to write a privacy policy that reflects your real data practicesThe simple audit every ecommerce brand should run before upd...B2B Meets D2C: How AS Colour Built a Global Ecommerce Engine with Joe Sharplin | #563
In today’s episode, AS Colour’s Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it really takes to build an online experience that keeps both wholesale giants and everyday shoppers happy. We’re talking thousands of SKUs, colourways that could make your head spin, and the joys of rolling out new features across five different regions. Spoiler: it’s not easy. At all.
Today, we’re discussing:
How AS Colour scaled B2B eCommerce into a self-service global powerhouse.Balancing wholesale and D2C without...More Than Paperwork: How To Treat IP As An Asset #562
When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay.
In Today’s Playbook:
How memobottle turned complex manufacturing into its best defenceWhy Quad Lock’s brand recognition outperforms any patentThe operational moat behind Tinyme’s personalised productionWhat Legalite’s Marianne...Obsess Over the Details, Win the Customers: Bon Maxie’s Clare Spelta on Smart Ecommerce Growth | #561
In today’s Add To Cart episode, Clare sits down with Bushy to reflect on Bon Maxie’s 10-year journey, from the early days of handcrafting in a sawdust-filled garage to manufacturing internationally. She explains how she’s built a customer-first brand while also shaping her business to suit her family’s needs, rejecting the traditional idea of what a “big” business should look like.
Today, we’re discussing:
How Clare transformed a jewellery storage frustration into Bon Maxie’s first cult product, and what it took to move from hand-drilled plywood to scaled manufacturing.The obsessive produc...How to Use AI For Deeper Customer Connection
AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn’t to automate customers out of the picture: it’s to pull them in closer.
In Today’s Playbook:
How Zipline AI helps brands like Disney, Gucci and Hugo Boss use co-creation to boost engagementWhy Gen Z spends billions of hours creat...Customers as Investors: How Crowdfunding is Reshaping Ecommerce Growth | #559
Kirstin’s career has zig-zagged through medicine, law, consulting, co-founding Future Super, and leading Techstars in Sydney before stepping into the CEO seat at Birchal, Australia’s largest equity crowdfunding platform. With more than 300 campaigns and $200 million raised, Birchal is now a powerhouse for ecommerce founders who want to scale while activating their most loyal customers as shareholders.
Today, we're discussing:
How Birchal helps ecommerce brands like Outland Denim, Zero Co and Sneaker Laundry raise millions by turning loyal customers into investorsThe sweet spot crowdfunding occupies between Kickstarter, bank loans and VC: with...How To Build A Subscription Channel That Actually Converts, With Jaryd Terkelsen | ATC Playbook #558
What does it take to turn a routine product into a subscription powerhouse?
In this Add To Cart Playbook, Nathan Bush sits down with Jaryd Terkelsen, Co-Founder of BeforeYouSpeak Coffee, the Brisbane-born brand now doing seven figures, stocked in more than 1,500 stores globally, and even backing an Alpine F1 team.
Jaryd reveals how BeforeYouSpeak flipped the switch on subscriptions (after years of keeping them hidden) to build one of the stickiest ecommerce models in the game. Today, their average subscriber reorders nearly ten times.
This episode unpacks how Jaryd and...
From SEO to Suitcases: Harry Sanders on Testing, Pricing and Scaling KADI | #557
Explore KADI | StudioHawk
Harry Sanders is best known as the founder of StudioHawk, Australia’s largest dedicated SEO agency. But in this episode of Add To Cart, Harry reveals a new chapter: co-founding KADI Luggage, a consumer travel brand launched in 2023. His journey shows what happens when deep digital expertise meets product ambition: you get a brand that’s innovating how Australians pack for travel, and a founder who can talk the talk and walk the walk.
Today, we’re discussing:
Why Harry decided it was...The Secret Power of Product Quizzes for Acquisition #556
Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.
In this episode, we cover:
How a benefit-led quiz skyrocketed conversionsWhy quizzes aren’t just acquisition tools, but service features that build long-term trustThe game-changing move of syncing quiz data into Klaviyo flowsWhere AI fits in, and why it’s not replacin...Building an Agentic Workforce: David Brudenell on AI and the Future Ecommerce Team | #555
David’s journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he’s built a career at the intersection of technology and business. Today, at Decidr.AI, he’s helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency.
Today, we’re discussing:
The difference between agentic AI, AI agents and LLMs, and why ecommerce leaders should careHow agentic AI can shift businesses from task-based to goal-driven decision-makingThe pain of point solutions and why endless app-stacking is unsustainabl...Pete Ceredig-Evans from Try With Mirra | #554
In today’s Checkout, CEO and Founder of Try With Mirra, Pete Ceredig-Evans, gives us a behind-the-scenes look at what fuels his ecommerce brain, from the books that shaped his leadership style to the £400 iPhone book accident that still haunts him.
In this episode, we cover:
The most expensive online shopping mistake you’ll hear this weekHow Romy The Brand blends fashion and art, and why Pete’s obsessedThe one tool that powers TWM’s remote ops, design, and onboardingThe books that changed how he builds cultureThe bold new move to launch the brand’s own custo...AI Price Comparison: How Zyft Helps Retailers Win on Both Price and Value | #553
Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete.
Today, we’re discussing:
Zyft’s origins and growth: from Damien Waller’s vision in 2019 to 650,000 downloads and $7.5M raised in 2025.How the app works: Chrome and Safari extensions, mobile apps, barcode scanning, and live retailer feeds.The consumer mindset: why cost-of-living pressures have made shoppers more price-conscious and op...Melissa Wilkinson & Matt Mosse-Robinson from Personalised Favours | #552
In today's Checkout episode, we get to know Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s leading personalised gifting brand. From tiny sandwich presses to Better Brother trophies, Mel and Matt share the weird things they’ve bought online, the tools they rely on, and what’s keeping them up at night (spoiler: it’s not the laser engravers this time).
Listen to their main episode here.
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The Secrets Behind a 48% Conversion Lift at Nutrition Warehouse with Heather Earl | #551
Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia’s largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand’s digital transformation: from migrating to Shopify and Klaviyo, to launching SameDaySupps and building a loyalty program that rewards customers for being active, not just shopping.
Today, we’re discussing…
Heather’s journey into ecommerce leadership at Nutrition WarehouseThe challenge...Rosie Collins from Deja Marc | #550
In this Checkout episode, we go behind the scenes with Rosie Collins, Founder of personalised jewellery brand Deja Marc, a business known for turning sentimental moments into lasting pieces, and doing it all with lean systems and a strong sense of purpose.
Today, we’re discussing:
Why Rosie has never been served an Instagram ad (true story)The retailers inspiring her right now, including Mecca and OrotonHow she’s experimenting with new personalisation tools in ShopifyBuilding stronger customer connections through personalisationHer refreshing take on work-life design as a founder and mumSelf-care routines: tea...Real-Time Payments and Cashback: Unlocking Conversion and Loyalty with Caroline Tran from Hello Clever | #549
Today’s episode features Caroline Tran, Co-founder and CEO of Hello Clever. Caroline’s journey is as unlikely as it is inspiring. From working in media to building one of Australia’s most ambitious fintech startups, she’s turned a simple belief, people should be clever with their money, into a global payments platform. Hello Clever now offers merchants real-time settlement, cashback-driven loyalty, and AI-powered insights across more than 20 markets.
Today, we’re discussing…
How Caroline turned a consumer app into a global payment companyThe lessons (and costs) o...Justin Irvine from The Aggregate Co | #548
Justin Irvine is the Co-Founder of The Aggregate Co, the behind-the-scenes ops partner trusted by some of Australia’s most recognisable ecommerce brands, including Showpo, Meshki, Oz Hair and Culture Kings. Known for shaving costs, streamlining fulfilment and turning CX into a strategic weapon, Justin’s helped move over a billion dollars in ecommerce GVM. And he’s not slowing down.
Today, we’re discussing…
The quirky neck-mounted light that’s pure ops thinking in disguiseHow Betts Footwear is reinventing itself after 130 years in retailBuilding a BI stack that actually drives profit, not just pretty chart...How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547
In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free.
Today we’re discussing:
The fast way to build legal agility into your business model from day oneStructuring for growth and asset protection (company, trust, unit trust)IP basics retailers actually nee...Keith & Kevin Chan from Unwanted FC | #546
In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick.
Today, we’re discussing:
How a vintage pair of Nike kids’ socks sparked a brand ideaThe creative process behind turning unwanted football kits into...Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545
In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.
Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.
Today, we’re discussing:
How they went from Kickstarter to Urban Outfitters before even shippingWhy B2B be...Abel Butler from HealthPost | #544
In this Checkout episode, we go behind the scenes with Abel Butler, CEO of HealthPost, the purpose driven retailer behind Flora & Fauna and Nourished Life. Abel shares a few personal quirks, including his experiments with a vagus nerve-stimulating ear gadget to wind down after late-night AI deep dives, and his go-to tools, like ChatGPT for everything from landscaping advice to debugging tech.
For the full story on how Abel rebuilt Flora & Fauna and Nourished Life, listen to the main episode of Add To Cart here.
SMS us to request a guest!
Support the s...
The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543
In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate.
Today, we're discussing…
How Zipline AI boosts engagement time from 54 seconds to 11 minutesWhy Gen Z and Gen...James Johnson from Shopify | #542
James Johnson is the Enterprise Leader at Shopify and a curious problem-solver at heart. With a background in building and scaling tech solutions, JJ’s now focused on helping some of the biggest retailers unlock growth through Shopify’s enterprise capabilities.
In this episode, we cover:
How long bike rides help him untangle complex problems (aka “mental marination”)Why Cursor is a game-changer for coding, even if you’re not a developerThe parenting lessons that come from raising three boys in a caravanWhat Crumpler taught him about brand experience and staying lo...The $0 Tactic That Built a Multimillion-Dollar Brand | Before You Speak’s Sampling Strategy | #541
What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak’s rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE.
In this episode, we’re covering:
Why and how functional coffee works The shift from...Kira Macleod-Finke from The Body Shop Australia | #540
Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.
In this episode, we cover:
How her team is making the most of “playtime” post-Shopify replatformThe tech she relies on, including noise-cancelling headphones and Claude AIWhat a 400kg backyard smoker taught her about teamwork and persistenceHow podcasts like Nudge and Ad...Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539
Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.
In this episode, we cover:
How Nutra Organics builds personalised customer journeys using Octane AI and KlaviyoWhy magic moments post-purchase are key to loyalty (and what they actually look like)The strategy behind their high-converting product quiz and segmentation flowsHow they balance Amaz...Brian Pham from Litecard | #538
In today’s Checkout, Brian Pham, Founder of Litecard, gives us a peek under the hood of the digital wallet powering loyalty programs for Bonds, L’Oréal and The North Face, without a single app download in sight.
In this episode, we cover:
The desk item that gets a laugh every timeHow Brian’s no-code stack keeps Litecard lean and fastWhy Catch of the Decade still shapes his founder mindsetWhat Dan Murphy’s can teach you about retail innovationAnd how Litecard’s solving real-world CRM friction at scaleThis episode was brought...
What If Returns Were Your Best Conversion Tool? Inside Try With Mirra’s Growth Model | #537
Pete Ceredig-Evans is flipping the ecommerce funnel by turning try-before-you-buy into a high-converting growth engine. As the founder of Try With Mirra, he’s helping brands like Jurlique, Mister Zimi, Bondi Boost, and Silk Laundry lift AOV, reduce returns, and turn hesitation into confidence.
Built for Shopify and designed with feedback from over 200 brands, Mirra is changing how customers try, buy and build wardrobes online.
In this episode, we cover:
How try-before-you-buy is lifting AOV by up to 48%What drives customers to spend more (and keep more)How brands are using trials to...Grant Arnott from Click Frenzy and Power Retail | #536
In this Checkout episode, we go behind the scenes with Grant Arnott, the brains behind Click Frenzy, Power Retail and New Zealand’s GrabOne, to hear what fuels his ecommerce engine. From leadership lessons in Zero to One and Great by Choice, to why customer-first brands like Birdsnest stand out against ecommerce clones, Grant explains why innovation doesn’t always need a dev sprint or a budget. He also opens up about the mental juggle of running three very different businesses and why accounting software like Xero and Excel powers every idea before he scales. It’s a sharp, honest...
Free Returns Are Dying. Delivery Is Getting Cheaper. Shippit’s 2025 Data with Rob Hango-Zada | #535
In today’s episode, Rob Hango-Zada, Co-Founder and CEO of Shippit, joins Nathan Bush to share valuable insights from the 2025 State of Shipping Report, a must-read for any ecommerce operator who’s serious about scaling smart. In this fun but meaty chat, Rob and Bushy dive into the shifting economics of delivery: why same-day is getting cheaper, why free returns are disappearing, and why internal culture might be the biggest differentiator in ecommerce right now. It’s the shipping report that reads like a footy stats page, and Rob breaks it down with all the analogies and none of the fl...
Fast-Tracking Personalisation: Inside the Personalised Favours Growth Strategy with Melissa Wilkinson & Matt Mosse-Robinson | #534
In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sustainable growth. We dive into their production scheduling overhaul, custom-built tech stack, and how they’ve scaled personalisation without losing speed or control. You’ll also hear how they’re leveraging platforms like Shopify Plus and landing gifting gigs with brands l...
Sean Walsh from Pattern | #533
In this Checkout episode, Sean Walsh, Director at Pattern Australia, gives us a peek behind the curtain at what powers the world’s leading marketplace accelerator, which now the largest third-party seller on Amazon outside of Amazon itself. Sean shares the inspiration he draws from purpose-led client Thankyou, explains how Pattern’s proprietary tech offers transparency and scale, and reveals the 12-book list he’s using to build an MBA-level mindset on the go. From solving contribution margin challenges to demystifying marketplace advertising inefficiencies, Sean’s systems-first approach offers sharp, actionable insights for ecommerce leaders building for the long term.
Scaling Sentiment: The Purposeful Ecommerce Systems Behind Deja Marc with Rosie Collins | #532
Rosie Collins, Founder of personalised jewellery brand Deja Marc, joins Nathan Bush to share how she’s scaling a memories-driven business that blends emotion with ecommerce precision.
Deja Marc turns fingerprints, handwriting and paw prints into heirloom-quality keepsakes, all handcrafted in Australia. In this chat, Rosie breaks down how she’s built a global DTC brand using smart systems, emotional storytelling and a deeply values-led approach. She shares the reality of growing during COVID, going viral on TikTok, and why she’s more focused on profit and presence than hyper-growth. You’ll also hear her take on platforms...
Luke Matthews from Camilla | #531
In this Checkout episode, we get a behind-the-scenes look at Luke Matthews, the Head of IT at Camilla who’s helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor’s Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse are doing right, his admiration for brands that prioritise operational excellence, and the endless prioritisation challenges that come with scaling a global retail business.
Check out our full-length interview with Luke Matthews here: https://addto...
What Your Carrier Contract Won’t Save You From: Trump Tariffs and Freight Failures with Justin Irvine | #523
In this episode of Add To Cart, Nathan Bush chats with Justin Irvine, Co-Founder of The Aggregate Co, the specialist ops consultancy behind brands like Meshki, Showpo, Oz Hair and Culture Kings. Justin shares the practical and sometimes painful truth about what’s really costing ecommerce brands: from bloated freight contracts to under-leveraged loyalty programs.
Recorded live at Retail Fest, the episode dives into the hidden mechanics of fulfilment and shipping, and why understanding your true cost to serve is more critical than ever. Justin also breaks down how brands can survive (and even thrive) through th...
