Make It Visible
A podcast for coaches building a coaching biz and want paying clients on repeat.You didn't get certified to spend your days writing captions, second-guessing your offer, and wondering why your DMs are quiet. You got certified to change lives. The marketing part? That's what this show is for.I'm Michelle Kuei, Business and Marketing Coach for Coaches and creator of the Client Enrollment Method™. Every week, I share the exact strategies, scripts, and shifts my clients use to build coaching businesses that bring in consistent, paying clients.You'll hear:How to position your offer so the right people say ye...
Why Posting Every Day Isn't Getting You Coaching Clients (Do This Instead)
Posting is not marketing. If you're posting five times a week and still not getting paying clients, the problem isn't your frequency. It's that you don't have a plan.
In this episode, I walk you through the exact 30-day plan to get your first and next paying client. Week by week. No new tools, no rebrand, no fixing your Instagram bio for the third time this week.
Here's the thing. Coach A posts five times a week and hears crickets. Coach B posts twice a week and signs three clients. Same platform. Same effort. Different...
#249: 10 Red Flags That Marketer Is About To Take Your Money
A coach friend called me about a friend of his. She'd written a book. A marketer emailed offering to make it more visible. Keywords. SEO. New pages. All of it with a price tag on the end.
He wanted to know if she was getting ripped off.
So I read the email. And I thought about you.
Most coaches don't know much about marketing. That's not a character flaw. Nobody taught you. But when somebody shows up using words you've never heard, you get that little feeling of "hmm, maybe this person is...
#248: Substack For Coaches: My Honest Take After 30 Days
Everyone is telling you to get on Substack. Gary Vee. The big-name coaches. All of them.
But should you?
Here's the thing. Most coaches hear "get on Substack" and think it's the answer to getting clients. It's not.
Substack is a place to get found. That's it. It's not where you keep people. It's where they meet you.
I spent 30 days on it. This episode is what I learned.
You'll hear why there's no algorithm fighting you like on Instagram.
Why you don't really own your Substack l...
#247: What If Visibility Isn’t The Point At All
A while back I told overwhelmed coaches to make a task list, delegate, and automate. Work smarter, not harder. I still believe that.
But lately I had a different thought, and a client email this weekend made it click. You're not missing a system. You're not missing another program. You're missing the one thing a regular job always gave you: a deadline and a job description.
No boss. No clock. No order of operations. Just you, wearing every hat at once. Of course it feels like chaos.
In this episode I break down w...
#246: Why Your Coaching Business Disappears Every Summer
Most coaches treat summer as a break. It's actually a slow fade that costs you every fall. Here's how to stay visible, skip the burnout, and create content that sells while you take your vacation.
It starts small. You skip a post because nobody's online anyway. Then you skip an email. A discovery call comes through and you never follow up. And then it's July.
You tell yourself you'll get serious again in September.
By the time fall comes, your momentum is gone. Your warm spring leads have cooled all the way off...
#245: When Your Dream Client Is the Version of You From 5 Years Ago
Your coaching niche probably isn't broken. The way you're describing it is.
In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.
If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.
What you'll learn:
The one question that reveals your real coaching niche in five minutesThree signs your niche is too generic (and...#244: The Grief Nobody Warns You About When You Launch (And the Strategy That Actually Works)
You finally launched the business. You did the certification. You set up the website. You told your closest people.
And then nothing happened.
The texts went unanswered. The group emails got crickets. The friends you cheered on through their own businesses didn't even acknowledge yours.
If that's where you are right now, this episode is for you.
In this conversation, Michelle is naming a pattern she's seeing across her client roster: the warm market silence that almost every new coach faces in their first 90 days. The texts that don't get returned...
#243: I'm Telling Them and It Still Ain't Working
3 conversation changes that turn casual chats into client conversations.
You're posting. Showing up. Telling everyone you have a coaching business. So why aren't the clients coming?
In this episode, Michelle breaks down what your social media content is actually doing (and what it isn't), why client acquisition takes longer than you think, and 3 specific things you can change in your everyday conversations starting today to turn casual chats into sales conversations.
Plus, a free masterclass invitation to help you get your first paying clients.
Kicks off May 5th<...
#242: The One Question That Turns Busywork Into Paying Clients
You've been working on your business. Like really working on it.
The website. The Canva graphics. The lead magnet. The Instagram grid. The CRM you signed up for because someone said you needed it.
And yet — still no clients.
Here's the hard truth: busy is not the same as productive. And until you know the difference between tasks that lead to clients and tasks that just feel like progress, you're going to keep spinning your wheels.
In this episode, Michelle is giving you one filter question that will immediately cu...
#241: Demand Is High… So Why Aren’t You Getting Clients?
There’s never been more demand for coaching.
Life coaching.
Business coaching.
Wellness coaching.
People are actively looking for help.
So why are so many coaches still struggling to sign even 2–3 consistent clients?
In this episode, I’m breaking down the 3 real reasons coaches aren’t getting clients — and I promise at least one of these is going to hit home.
Because the problem isn’t the market.
The problem is how you’re showing up in it.
In this episode, we talk...
#240: Before You Build Your Coaching Website… Do This First
When I first started my coaching business, one of the first things I did was build a website.
I thought having a website would make my business look legitimate.
So I bought the domain, started designing the pages, and planned to send people there.
But what I didn’t realize at the time was this:
A website only works when the foundation behind it is clear.
Without the right messaging, niche, and copy, a beautiful website won’t bring you clients.
In this episode, I’m shar...
#239: Attention, Trust, Conversion: The Path That Grows A Coaching Business
Some of the most horrifying stories I hear from coaches?
They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients.
So in today’s episode, I’m breaking down what a funnel actually is — and how to set up a simple funnel as a new coach without complicated tech or expensive software.
Because a funnel isn’t magic.
It’s just the path that turns strangers into clients:
how people find you → how they trust you → how they pay you.
In this episod...
#238: Should You Start Your Coaching Business While You’re Still in Training?
If you ever wonder...
When should you actually start building your coaching business?
In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you stuck longer than necessary.
Over the years, I’ve had countless new coaches ask me:
Do I really need certification?When should I start marketing myself?What do I say when someone asks what I do?How do I build an audience if I’m just getting started?If building your coaching business is on...
#237: You Don’t Need Permission Or A Certificate On The Wall To Start Serving Clients
New coach.
Still in certification.
Business dreams ready to go.
But then the brain kicks in…
Who am I to call myself a coach?
Should I wait until I graduate?
What if people judge me?
In this episode, I'm tackling one of the biggest identity blocks keeping talented coaches invisible and broke.
💡 What You’ll Learn
Why waiting to finish your program delays your incomeThe real reason new coaches hesitate to use the titleHow identity affects visibility and confidenceWhat happens when you coach but never invite someone...#236:“I Didn’t Recognize Myself Anymore” – What Coaches Experience When Clarity Finally Clicks
If you’ve ever thought:
“I love coaching… but my business feels all over the place”“I have so many tools, but I don’t know how to package them”“I’m doing a lot… and still not getting clients”This episode is for you.
In today’s conversation, I’m sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and finally get clear on:
who they’re meant to serve (without spiraling)how to merge their skills, story, and experience into one clear offerhow to market in a way that feels grounded inst...#235: Is That a Client Prospect… or Someone Else’s Funnel?
Today, we’re fixing something that’s been driving coaches nuts:
All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups.
Because some of these posts look legit…
But in reality, they’re just the beginning of somebody else’s funnel.
So the real question is:
How do you tell if something is legit… or if you’re about to get pitched?
#234: I broke my youtube channel (and here's how I'm fixing it)
When I started my YouTube channel, I honestly had no idea what I was doing.
I tried educational videos.
I tried teaching.
I tried interviews, podcast-style content, random topics…
And somehow, my channel grew before my message was clear.
That’s how you end up with subscribers and followers but hearing crickets.
In this video, I’m sharing:
what went wrong with my YouTube channel
why hiring help too early made things messier
and what I’m doing now to clean it up and realig...
#233: How To Know Exactly Who You’re Meant To Coach(And Stop Attracting the Wrong Clients)
Have you ever looked at your discovery calls and thought,
“Why do the wrong people keep showing up?”
Or maybe people book a call… and then disappear?
In this episode, I’m breaking down how to know exactly who you’re meant to coach—and why creating content for everyone is one of the biggest reasons coaches struggle to attract clients.
I’m sharing real lessons from my own journey, including:
Why my early content attracted all kinds of people—but not the right onesThe moment I realized I needed to be more...#232: The 90-Day Plan I Use Every Year to Grow My Coaching Business
If you’ve ever kicked off January thinking, “Okay… now what?”—this episode is for you.
Most coaches wait until late December (or January itself) to figure out what they’re offering, where they’re showing up, and how they’re going to make money in the new year.
The problem?
Your future clients don’t wait.
They’re already out there—setting goals, looking for support, and deciding who they’re going to invest in before January even starts.
In this episode, I’m walking you through the exact 90-day visibility and pr...
#231: Instagram Content Tips For Life Coaches (2026 Algorithm Update)
With AI doing more of the heavy lifting and the Instagram algorithm giving users more control over what they see, your dream clients can now literally tell the app, “Nope, don’t show me this kind of post again.”
Which sounds great as a user.
As a life coach trying to get clients? That hits differently.
In this episode, I break down what the 2026 Instagram algorithm changes really mean for life coaches and how to create content that still gets seen, saves you from shouting into the void, and actually leads to paying clients.
We...
#230: Top 5 Coaching Niches That Will Explode in 2026 (And How To Find Yours)
If you’ve ever wondered…
“Do I have to be a business or marketing coach to make money?”...this episode is for you.
Today I’m diving into the Top 5 Coaching Niches That Are Set to Explode in 2026 — and here’s the good news:
None of them involve teaching other coaches how to coach or sell.
In fact, these are all real-world, people-first niches that solve urgent, specific, high-value problems that people actually want to pay for.
🎧 Inside this episode, you’ll learn:
Why business coaching is not the only profit...#229: 5 Holiday Marketing Strategies to Stay Visible
If you usually go quiet during the holidays… this one's for you.
Whether you're a coach who's ready to rest, reflect, or just hide from your to-do list, there’s a way to stay visible without burning out or feeling like you have to launch a Black Friday sale just to be relevant.
In today’s episode, I’m sharing 5 simple, effective holiday marketing strategies you can use to stay front-of-mind with your audience—without the pressure of running a big promo, creating new offers, or adding more tasks to your plate.
Here’...
#228: 3 Things Every New Life Coach Needs to Get Paying Clients
That beautiful coaching certificate? It’s not a client magnet on its own.
In this episode, I’m breaking down the 3 biggest blocks keeping newly certified coaches from building a profitable business—and how to overcome them without the overwhelm.
You’ll learn:
Why “traffic” is your real problem (and how to fix it)How to stop offering free sessions and start coaching paying clientsThe real reason your offer isn’t selling (even if it sounds amazing)My 7-step visibility framework that helps turn strangers into dream clients📚 RESOURCES MENTIONED:
Get your free...
#227: Where to Find Coaching Clients (It’s Not Just LinkedIn)
You’ve probably heard this one before:
“My clients are women in career transition, so I should be on LinkedIn… right?”
Not so fast, coach.
In this episode, I’m breaking down one of the biggest myths I hear from life, career, and leadership coaches — the belief that your audience is only on LinkedIn because of their job title.
Your dream clients are humans first, professionals second.
They hang out at book clubs, soccer fields, cooking classes, and yes… maybe the occasional LinkedIn scroll.
But if you’re only showing u...
#226: Why Business Cards Don’t Work (And What to Do Instead to Get Clients)
Still passing out business cards like it’s 1995?
If you’re a new coach trying to get clients, here’s the hard truth: business cards aren’t the tool that’ll build your business.
But there is something better—and it starts with how you talk about what you do.
In this episode, I’ll walk you through:
Why business cards aren’t helping you get clientsWhat to do instead to create real connectionA better way to start conversations that lead to paying clients🎁 BONUS: Grab my free 7-Step Checklist to Build a Coaching Biz...
#225: What I’d Do Differently If I Were Launching My Coaching Biz in 2026
So you’re building your coaching biz and wondering…
“How do I actually launch something?”“What tools do I really need?”“When’s the best time to host a masterclass?”“Do I need social media to get clients?”In this episode, I’m pulling back the curtain on the 3 biggest lessons I learned from launching my group coaching program — and what I’d absolutely do differently if I were starting from scratch.
Whether you’re brand new or figuring out how to turn your coaching skills into paying clients, this one’s for you.
🎯 What you’ll lea...
#224: 3 Signs Your Coaching Skills Might Be Killing Your Coaching Biz
You know how to coach anyone through anything…
But when it comes to building your business, your coaching skills might actually be working against you.
In this episode, I’m revealing 3 sneaky ways self-coaching is keeping you stuck — and how to flip it so you can stop spinning and start signing clients.
💛 Grab the free guide: A Simple 3-Step Guide Every Female Life Coach Needs to Stand Out, Attract Clients, and Build a Business
🔑 What You’ll Learn:
The difference between learning and integrating...#223: Why More Information Isn’t Growing Your Biz (and What You Actually Need Instead)
Doors are open this week for Coaching Biz Builder — my 8-week roadmap for new life coaches to go from “I’m trying to figure this out” to signing clients with clarity and confidence.
Enrollment is open for a few days only → Join Coaching Biz Builder
If more information were the answer, you’d be booked out by now. Between Facebook groups, YouTube, free downloads, and ChatGPT, you’ve collected a mountain of tips—but still feel stuck. In this episode, I break down why information overload keeps you spinning and what actua...
#222: Why Free Coaching Sessions Don’t Get You Paying Clients (and What to Do Instead)
If you’ve ever thought, “Maybe if I give away some free sessions, people will see the value and sign up…” — this episode is for you.
Free sessions don’t create paying clients.
They create freebie seekers, drain your confidence, and leave you wondering if coaching can ever be a real business.
In this episode of the Make It Visible Podcast, I’m breaking down why free sessions don’t work and what you should be doing instead if you want to fill your calendar with paying clients.
What You’ll Learn in This E...
#221: 3 Ways to Build Credibility (Even if You Don’t Have Testimonials Yet)
One of the biggest struggles new coaches face is the chicken-and-egg problem: How do I charge for coaching when I don’t have testimonials yet?
And how do I get testimonials if I haven’t charged anyone?
In this episode of Make It Visible, I’m breaking down 3 ways to prove your credibility and authority even if you don’t have a single client success story yet. Because yes — you can confidently charge $5K without a wall of testimonials to back you up.
What You’ll Learn in This Episode:
1. Why your...
#220: Why You’re Struggling to Get Coaching Clients (And What to Do About It)
Most life coaches struggle in the beginning — not because they’re bad at coaching, but because of three sneaky mistakes that quietly block discovery calls and paying clients.
In this episode, I’ll break down:
Why calling yourself a life coach is too broad and keeps clients confusedThe comparison trap that makes your offer feel less valuable than other coachesHow fuzzy messaging kills sales — and what to say instead so people book with youAnd here’s the good news: each of these problems has a solution. Yes, you can get paying clients, and yes, you can hi...
#219: If You’ve Been Piecing Together Your Coaching Biz… This Is for You
If you’ve been doing all the things to grow your coaching business—but still feel like something’s missing—this episode will help you understand why.
In today’s episode, I’m sharing the real reason so many life coaches feel stuck, overwhelmed, or scattered in their business-building journey.
It’s not about a lack of effort. It’s not even about talent.
It’s that most new coaches are operating with isolated pieces of a much bigger system—and without a full picture, those pieces rarely lead to consistent clients or income.
🎯 I...
#218: How to Finally Announce Your Coaching Biz
Stuck in ‘almost ready’ mode?
80% there, but holding back because you think you need one more thing before you tell the world about your coaching offer?
Inside this episode, you’ll learn:
✔️ The hidden cost of waiting until you feel “ready”
✔️ Why clarity only comes after action (and not before)
✔️ My simple 3-step approach to announce your offer, sketch a starter package, and refine it as you go
✨ Action Step: Write your announcement post today. It doesn’t have to be fancy. Just tell your audience what you’re...
#217: Do You Really Need a Website to Get Coaching Clients?
You’ve probably heard two extremes:
👉 “Of course you need a website!”
👉 “Forget the website, just get clients!”
So… which one is true for you?
In today’s episode, we’re spilling the tea on the real truth about websites for coaches. (Spoiler: your website isn’t the problem. The real question is: are you actually ready for one?)
Here’s what you'll learn from this episode:
Why your website might be acting like a digital tumbleweed (ouch).The exact stage in your business when a website finally makes sense...[Coffee & Coaching Club] July 2025: How to Stay Visible (and Get Clients) During a Busy Summer
![[Coffee & Coaching Club] July 2025: How to Stay Visible (and Get Clients) During a Busy Summer episode artwork](https://storage.buzzsprout.com/ieawkgdej397d6x2abo6lrjjdyra?.jpg)
Summer’s heating up—and so is the pressure to “keep showing up” in your business. But what if visibility didn’t mean being everywhere, all the time?
In this kickoff episode of Coffee & Coaching, Michelle shares a simple, stress-free plan to stay visible, relevant, and client-attracting during the busiest, beachiest months of the year.
You’ll learn:
The #1 mistake coaches make with summer visibilityHow to pick your “anchor platform” and ditch the burnoutTwo smart ways to stay top of mind without being online 24/7What a “summer pop-up offer” is (and how it helps you get paid)So go...
#216: Behind the Scenes of My Launch: The Good, The Bad & The LOL Moments
If you've ever launched a course, membership, or coaching offer—you already know it’s way more than “build it and they will come.”
In this episode, I’m taking you behind the scenes of my most recent launch for Signature Talk Academy—and I’m breaking down the real story: the good, the bad, and the totally LOL.
You’ll hear what worked, what didn’t, what totally threw me off (hello fractured foot 😅), and why I keep launching the way I do—even when life throws curveballs.
Whether you’re prepping for your firs...
#215: 5 Questions Before You Say Yes To The Next Podcast Invitation
Not all visibility is created equal.
If you’ve ever wondered whether saying “yes” to a podcast guest spot is actually worth it—or felt unsure about paying to be on someone else’s platform—this episode is for you.
I’m breaking down 5 must-ask questions before applying to be on any show… because real visibility isn’t just about being everywhere.
It’s about showing up in the right rooms with the right message for the right audience.
Plus—I’m sharing the backstory of two coaches from our community who recently got podcast...
#214: How Long Does It Really Take to Get a Coaching Client?
Ever feel like you're doing all the things—posting on social, networking, launching offers—and still wondering... when am I actually going to land a client?
You’re not alone.
In this episode of Make It Visible, I’m breaking down the REAL timeline behind signing your first (or next) coaching client. Whether you're just getting started or in a slow season, this will give you clarity, confidence, and a strategy to move forward.
✨ Plus, I’m sharing why time isn’t the problem—and what to focus on instead if you want to spee...
#213: How to Get Paid Speaking Gigs from Scratch (Even if You Have Zero Audience!)
If you’ve ever wondered “How do I land paid speaking gigs when I don’t have an audience, connections, or experience?” — girl, I’ve got you.
In this episode of Make It Visible, I’m pulling back the curtain and sharing exactly what I’d do if I had to start from scratch.
No guesswork, no fluff — just real, practical steps to help you get booked and paid to speak.
Here's what you'll learn from this episode:
#212: From Photographer to Psychic Medium: Elizabeth Toller's Journey Into Intuitive Life Coaching
Today, I’m joined by the wonderful, fabulous, and creative Elizabeth Toller—aka Beth—your quirky guide to living a more creative life!
Elizabeth’s calling is to be of service to others, and she does that through her work as an Intuitive Life Coach, psychic medium, tarot card reader, and Reiki healer. She also speaks on The Power of the Personal Project, a creative strategy designed to elevate your life, business, and art.
Through her work, she teaches people h...
