RoofersCoffeeShop

In this episode of Roofing Road Trips®, Karen Edwards is joined by Anthony Martin from APOC to explore how the brand is supporting contractors both on and off the roof. From a high-level look at APOC to the many ways they help contractors succeed in the field and grow their businesses, the conversation highlights why that support resonates so strongly across the industry. They also dive into the importance of training, like becoming a Certified Applicator, along with new rotating promotions designed to keep contractors engaged and rewarded. Plus, learn how the APOC Contractor Pro Program is built for l...

In this Roofing Road Trips™ episode, Heidi J. Ellsworh welcomes Dale Nelson from Roof Hugger to revisit the conversation on metal-over-metal retrofit systems versus TPO roofing. This episode takes a deeper look at the long-term realities building owners and contractors face after installation. From maintenance requirements and weather resistance to lifecycle costs and expected service life, they explore how each system performs over time and what factors should influence a roofing decision. Tune in for a deeper examination of the advantages, limitations and long-term value of TPO and metal roofing systems. 

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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Dale Nelson from Roof Hugger to explore the key differences between roof coatings and metal roof retrofit solutions. From understanding what a retrofit system is to discussing purlin strengthening, waterproofing, code compliance and long-term performance, they'll break down the factors contractors and building owners should consider when evaluating their options. Tune in to learn how the right solution can extend roof life, improve building performance and create new opportunities for roofing contractors. 

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In this episode of Roofing Road Trips®, host Megan Ellsworth is joined by Joel Viera, executive director of the Western States Roofing Contractors Association (WSRCA), and Marcus Clinco, sales manager for C.I. Services, Inc./Commercial Roofing Excellence, to discuss the value of WSRCA membership. Together, they explore how being part of WSRCA helps roofing professionals grow their businesses through education, advocacy, networking and industry credibility. Whether you're considering joining or looking to get more involved, this conversation highlights why WSRCA membership is a smart investment in your future.

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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Austin Kulp from Carlisle Construction Materials to talk about how the right products can help contractors save valuable time on the roof. From extended tapered systems to 16' TPO and SeamShield™ Technology, Austin breaks down how labor-saving solutions can simplify installation, reduce seams and improve jobsite efficiency. Tune in to hear why investing in smarter products upfront can help crews work faster, reduce common challenges and deliver stronger roofing systems.

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On this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Kris Hitesman, president of URCA, and Mindy Dahlquist, business development manager from TRA Snow and Sun, to explore the evolving role of contractor associations and what it takes to rebuild engagement in today's roofing industry. From strengthening membership value to creating meaningful opportunities for connection, the conversation highlights practical strategies to get contractors involved. The episode also previews URCA's upcoming trade show and dives into how associations can better support workforce development, advocacy efforts and long-term industry growth.

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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Matt Parks of ContractorHUB to explore his journey from working in roofing to building a software solution designed to solve the everyday frustrations contractors face. Drawing from his firsthand experience in the field, Matt shares where traditional software solutions often fall short and how the role of technology in roofing is evolving. The conversation dives into what contractors truly need from their tools, how ContractorHUB is designed to simplify day-to-day operations and improve efficiency. Tune in to hear Matt's perspective on how contractors can better leverage technolog...

In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake Royal Roofing Solutions and Austin Davis of The Roofing Center, this expert panel explores how to address concerns around cost, insurance claims, return on investment and peace of mind. Join us for this special Coffee Conversations, sponsored by DaVinci Roofscapes.

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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth joins the CertainTeed team live from one of their Business Building Workshops to explore why continuing education is essential for today's roofing contractors. From mobile training that comes directly to the jobsite to flexible online and in-person options, the conversation highlights how accessible learning drives real business results. The episode also dives into how training supports employee retention, strengthens installation quality and keeps crews up to date on new products and technology. It's a practical look at how investing in education helps contractors stay competitive and grow.

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Josh Nimmo from Brava to explore the company's new Brava ProPortal and how it is designed to better support contractors and distributors. Josh shares what prompted the creation of the platform, highlights key features such as the visualizer and document scanner and explains how the user experience was built for both frequent users and those who only need the portal occasionally. Listeners will learn how the ProPortal streamlines access to important tools and resources while making it easier for industry professionals to connect with Brava's products and s...

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Josh Nimmo from Brava to explore the company's new Brava ProPortal and how it is designed to better support contractors and distributors. Josh shares what prompted the creation of the platform, highlights key features such as the visualizer and document scanner and explains how the user experience was built for both frequent users and those who only need the portal occasionally. Listeners will learn how the ProPortal streamlines access to important tools and resources while making it easier for industry professionals to connect with Brava's products and support...

In this episode of Stories From the Roof, host Megan Ellsworth sits down with Sean Levine from Royal Renovators Inc., a trusted roofing company serving Queens and New York City for more than 35 years. Known for their expertise in flat roofing, roof repairs and replacements, Royal Renovators has built a reputation for quality craftsmanship, reliability and long-term roofing solutions designed for NYC buildings and weather conditions. Tune in to hear how the company continues to raise the standard for roofing across New York City through experience, innovation and customer trust.

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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Donavan Morgan, founder of The Roof Museum and The Roof Gallery, along with roofing industry pioneer Vickie Sharples, co-founder of RoofersCoffeeShop® and Executive Director for Roofing Contractors Association of Southern California, for a conversation about preserving roofing history and celebrating the people who have built this industry. Together, they explore Donavan's vision for creating the world's first roofing museum, the inspiration behind turning roofing into a cultural and educational experience and why documenting the industry's legacy matters for future generations. The discussion also highlights the installation of...

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Kyle Rea from Adams and Reese to explore the complex world of licensing for roofers. They break down why understanding licensing is critical, common pitfalls contractors face, and the nuances of operating across state lines. The discussion covers practical scenarios including subcontractor rules and laws surrounding the scope of a license. Kyle shares strategies for protecting your business before committing to a job and highlights key educational resources, from local building departments to state boards, including accessible guides that translate the law into plain language. Contractors will l...

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In this episode of Roofing Road Trips®, Karen Edwards sits down with Marianna Conner and Chase DeLong from The Catch‑All, as well as Jack Waddell from Acorn Roofing, to explore how The Catch-All's solutions are reshaping the roofing experience. Chase and Marianna share how The Catch‑All was developed to solve long‑standing challenges around property protection and to set a new standard for what customers should expect during a roofing project. Jack discusses his firsthand experience integrating The Catch‑All into his roofing company's workflow and the immediate improvements he saw in efficiency, cleanup and customer satisfaction. Together, they look ahead at how s...

In this episode of RoofingRoadTrips, Karen Edwards is joined by Mike Bothman of Wil-Mar Products to talk about the acquisition of the trusted pipe collar brand. The conversation delves into the trust built between the previous owners and the new leadership, highlighting the continuity of product integrity for existing customers and why new contractors should give the pipe collar a try. With a focus on legacy, reliability and growth, this episode showcases how trust shapes the future of the brand and its products.

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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Gary Walpole from the National Federation of Roofing Contractors (NFRC) to spotlight an issue that often flies under the radar on the jobsite: dust. As roofing work evolves, so do the risks. The NFRC's "Cut the Dust" campaign is bringing new attention to how everyday tasks can impact crew health, and why the industry is starting to take a closer look. This conversation explores what contractors should be thinking about right now, where dust risks are showing up most and how the campaign is helping s...

In this episode of Roofing Road Trips®, Karen Edwards joins John Albright to explore how invoice mistakes can impact a contractor's bottom line. The conversation looks at the challenge of comparing quoted prices from multiple vendors against what contractors are actually invoiced, and how discrepancies can be easy to miss across busy jobs and material orders. Listeners will learn how automating invoice review can help catch costly errors faster, improve accuracy and protect the contractor in their fast-paced purchasing process.

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You won't want to miss this special Coffee Conversations, sponsored by TAMKO, coming to you LIVE from the 2026 Florida Roofing and Sheet Metal Association (FRSA) tradeshow! Join us on the first day of the show as we meet with Florida roofing leaders and experts. Guests include contractors, service providers, manufacturers and distributors who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage at the Gaylord Palms in Kissimmee, Florida. The topics will center around what's...

In this episode of Roofing Road Trips®, Karen Edwards sits down with Heath Hicks, co-founder of The Catch‑All to explore how their newest innovation—the LoadRunner—is reshaping jobsite efficiency for roofing contractors. The conversation dives into the evolution of The Catch‑All's product line and how the LoadRunner was born from real contractor experience in the field. Heath shares firsthand insights into the workflow improvements crews notice immediately, from faster material movement to reduced labor strain. They break down what it looks like to integrate the LoadRunner into daily operations, including training steps and best practices that help teams adopt...

In this episode of Roofing Road Trips®, host Megan Ellsworth leads a timely conversation with Dave Harrison of Dave Harrison Consulting and Steve Little of KPost Roofing and Waterproofing on the current state of the roofing industry. The discussion takes a grounded look at economic pressure, labor challenges and evolving customer expectations while exploring how contractors are adapting their strategies. With insight from both an industry consultant and an active contractor, the episode highlights what it takes to remain resilient and positioned for long-term success in today's market.

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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Eric Cochran of SoyLei to explore why roof reconditioning products are becoming an important option for today's roofing contractors to offer owners. The conversation looks at the new science behind SoyLei, how contractors can use asphalt shingle restoration solutions to build trust while creating new revenue opportunities with strong service, maintenance and restoration. Join them and learn how their shingle rejuvenator, Apex 1132™, is helping contractors rethink what is possible for aging asphalt shingle roofs.

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In this episode of Roofing Road Trips®, Megan Ellsworth talks with Aaron Weinstein from Terial and Lauren Morely from R3NG about how strategic technology relationships can drive real, long‑term success for roofing contractors. The conversation explores what Terial was built to solve, why it made sense to bring Terial into the R3NG operation and how the rollout has evolved since the initial software adoption. Together, they discuss how the day‑to‑day experience for contractors has changed, the operational improvements roofing teams see in the field and which changes have the biggest impact

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In this episode of Roofing Road Trips®, host Karen Edwards is joined by Fred Castonguay and Shyam Prabhakar from Reworked.AI to explore their latest product innovations. They break down features like the Direct Mail Easy Button, HALO, Zip Analyzer and Storm Opportunities, discussing how these tools are designed to help roofing contractors streamline their processes. The team also shares insights on the Direct Mail Sequence and the driving forces behind these new developments. Plus, they'll offer a sneak peek into what's on the horizon for Reworked.AI, and how these innovations are shaping the future of roofing.

In this episode of Roofing Road Trips®, Karen Edwards sits down with Aparna Jaggi of Versico to discuss ImpactR-7 and its role in advancing roofing insulation solutions. Aparna shares how ImpactR-7 came to be, the challenges it was designed to solve and how it addresses common shortcomings in traditional insulation. The conversation explores what makes ImpactR-7 an important development for the industry, including how it can support contractors and architects looking for more effective, forward-thinking building solutions. Listeners will also learn where to find more information about ImpactR-7 and how it may fit into future roofing projects.

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In this episode of Stories from the Roof, Heidi J. Ellsworth talks with Wendy Marvin of Matrix Roofing about her journey into roofing and the lessons that shaped her career. From mentorship and leadership to building strong supplier relationships, Wendy shares what it takes to create lasting success. She also dives into how industry changes are impacting trust on the jobsite, the best decisions she made for her business and what continues to inspire her. Wendy closes with advice for newcomers and her perspective on the value of RoofersCoffeeShop.

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In this Coffee Conversations®, Karen Edwards talks to Jon Gardner of Owens Corning and Geoff Cramer of Futures Inc. to address one of the most pressing challenges facing the roofing industry today: workforce development. As labor shortages continue to impact growth, contractors are being forced to rethink how they attract, hire and retain talent in a competitive market. This conversation explores what's working, what's not and where recruiting strategies often fall short. From redefining roofing as a long-term, high-value career to building training programs that actually keep employees engaged, the panel shares real-world insights contractors can apply immediately. The g...

In this episode of Roofing Road Trips® Karen Edwards is joined by Claudia Littmann from FURBISH, A SOPREMA Group Company, to explore how SOPRANATURE® BioWall transforms both interior and exterior spaces with living, breathing design. From improved air quality to enhanced mental well-being, these ultra-thin hydroponic systems bring nature closer to where people live and work. Claudia shares how BioWall combines beauty, performance and simplicity with long-term reliability. Tune in to learn why living walls are becoming a must-have feature in modern building design.

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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Lynsey Hull of Tyelus, McKay Daniels of NRCA and Joel Stanley of Anchor Products to discuss the growing focus on mental health in the roofing industry. Centered around the work of the Single Ply Roofing Industry (SPRI) Mental Health Task Force, the conversation explores how industry leaders are addressing stigma, supporting workers and making mental health a jobsite priority. From awareness initiatives to real-world resources, this episode highlights why caring for people is critical to the future of roofing.

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RoofersCoffeeShop® LIVE hits the road for this special episode of Roofing Road Trips® from the CertainTeed Business Building Workshop (BBW), where we sit down with roofing contractors who are investing in their businesses, teams and long-term success through one of the industry's most respected development programs. In this episode, contractors share their experiences at BBW, discuss why ongoing education and peer collaboration are critical to raising the bar across regional markets and highlight the leadership, operational strategies and actionable ideas they are taking home for 2026 and beyond. The conversation also explores emerging trends, growth opportunities and the value of strong man...

In this episode of Roofing Road Trips®, Megan Ellsworth welcomes Mark Vargas of Anchor Products to explore the evolution of rooftop pipe and equipment supports and why what was once considered a minor detail has become a critical part of roof system performance. From early reliance on non-penetrating systems to failures driven by real-world conditions and seismic events, this conversation breaks down what changed and how codes and enforcement followed. Contractors will walk away with a clear understanding of modern support standards, smarter attachment methods and where the industry is headed next.

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In this episode of Roofing Road Trips®, Karen Edwards sits down with Marianna Conner and Chase DeLong from The Catch‑All, as well as Jack Waddell from Acorn Roofing, to explore how The Catch-All's solutions are reshaping the roofing experience. Chase and Marianna share how The Catch‑All was developed to solve long‑standing challenges around property protection and to set a new standard for what customers should expect during a roofing project. Jack discusses his firsthand experience integrating The Catch‑All into his roofing company's workflow and the immediate improvements he saw in efficiency, cleanup and customer satisfaction. Together...

In this June 2026 Roofer of the Month podcast, Megan Ellsworth sits down with Anthony Ortega and Gonzalo Tellez of Viotell Metal Concepts to talk about craftsmanship, growth and what it takes to stand out in today's competitive roofing market. From custom metal fabrication to high-end architectural installations, they share how their team blends precision, innovation and pride in workmanship to deliver projects that turn heads and build lasting trust with clients. Tune in for this behind-the-scenes look at how these contractors are redefining modern metal roofing and building reputations rooted in quality and accountability. 

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In this episode of Stories from the Roof, host Dani Sheehan sits down with Austin Philips, estimating manager of Kodiak Roofing & Waterproofing, for a conversation that goes beyond day-to-day estimates and jobsite logistics. With over 15 years of experience at Kodiak Roofing, Austin shares how the company mindset of "adding extraordinary value to buildings and lives" shows up in the field. Tune in for an inside look at how Austin's experience has shaped his approach to accuracy, communication and building trust with clients, in addition to what drives Austin and the Kodiak team to deliver durable building-envelope solutions. 

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In this episode of Roofing Road Trips®, Karen Edwards sits down with Jay Anderson, business development specialist of fluid-applied roofing at Tremco CPG Inc., to talk about the exciting introduction of the new VULKEM® Roofing System. Jay shares insights into his background in the roofing industry and explains how VULKEM Roofing is redefining performance and versatility in fluid-applied roofing solutions. They discuss how this new system stands apart from Tremco's existing technologies, the benefits it brings to contractors and building owners, and the best applications for its use. Listeners will also learn how to access VULKEM Roofing, in addition to the supp...

In this episode of Roofing Road Trips®, Karen Edwards is joined by Andrew Fickinger from Sherwin-Williams Roofing Solutions and Joe Sorrentino from Joe Sorrentino LLC to explore the evolving world of roof restoration. Joe shares his background and how he got started in the restoration space before diving into how restoration became an increasingly important solution for today's roofing industry. The conversation looks at why more contractors and building owners are turning to restoration, the misconceptions that still exist around coatings and restoration work and the outside factors driving demand. Joe also breaks down the key phases of a s...

In this episode of Roofing Road Trips®, Karen Edwards is joined by Jeff Berzolla of Instant Roofer for a conversation exploring a long-standing challenge in the roofing industry: slow, inconsistent measurement processes that delay estimates and cost contractors jobs. The discussion unpacks how faster, more accurate data is transforming sales workflows and improving close rates without increasing lead volume. It also addresses the role of AI in roofing, including common concerns and how hybrid solutions are bridging the gap between speed and trust. Listeners will walk away with a clearer picture of how to improve efficiency and win more b...