Making a Scene Presents

Making a Scene Presents an Interview with the Avery Set

The Avery Set began in the early 2000s in Frankenmuth, Michigan, growing out of a close friendship between Chris (lead singer) and Jake (drummer). What started as two friends making noise quickly turned into a real band with a shared sense of purpose—writing songs, chasing shows, and building a sound that felt honest and lived-in.

In 2006, the band released their debut record, Wishful Thinking, capturing the early energy of a group finding its voice. A year later, in 2007, The Avery Set relocated to Nashville, a...

Making a Scene Presents - Subtractive EQ vs Additive EQ: The Secret to Clean Mixes

There is a reason so many home studio mixes sound busy, cloudy, and weirdly tired even when every track is “exciting” on its own. It is not always the mic. It is not always the room. It is not always that you need some expensive boutique plugin blessed by a guy on YouTube wearing a beanie in July. A lot of the time, the problem is simpler and a little more humbling. We boost before we listen. We decorate before we clean. We k...

Making a Scene Presents an Interview with Christina Crofts

Christina Crofts is a singer, songwriter, guitarist, and slide guitarist—and a true veteran of Australia’s blues and rock scene. Known for her uncompromising bottleneck tone and a “big sound” that far exceeds her small frame, Crofts has spent years building a reputation as one of the country’s most commanding live performers and distinctive slide players.

Born in the coastal town of Coffs Harbour, Christina grew up in a multicultural household with a Norwegian immigrant father and an Australian mother. Her family later moved to Brisban...

Making a Scene Presents - Creating a Touring Syndicate for Increased Leverage

For years, indie artists have been told the same tired story about touring in America. Build your streaming numbers. Pray for algorithm luck. Hope a promoter notices. Spend money on ads. Guess which city might work. Book the run. Drive the miles. Cross your fingers. Lose money in three towns, break even in two, and call the whole thing “building.” That story has made a lot of middlemen comfortable. It has not made a lot of artists stable.

The next version of touring is g...

Making a Scene Presents - Predictive Touring: Using AI to Decide Where You Should Play Before You Book the Show

There used to be a standard indie-touring ritual. You stared at a map, circled cities you had heard were “good markets,” texted a few friends, checked which clubs had an open Thursday, and called it strategy. Then came the long drive, the half-full room, the weak merch table, the gas bill, the post-show talk where everyone said, “It was still good exposure,” which is music-business language for “the math did not work.”

That old way is not brave...

Making a Scene Presents - Stop Sending Fans Back Into the Machine

There is a bad habit all over independent music right now. An artist works hard to get attention on Instagram, TikTok, YouTube, Facebook, Threads, or X. A new fan finally bites. They click. And what do they find? Another stack of links, another rented profile, another platform asking them to wander off and forget why they came in the first place. That is not a funnel. That is a leak. Pew’s latest U.S. social media data still shows huge reach on YouTube and Fa...

Making a Scene Presents Gerry Casey's Interview with Jamie Williams and The Roots Collective

Jamie Williams & the Roots Collective are a roots-driven live band built for one thing: a great night out. Fronted by singer-songwriter Jamie Williams on vocals and rhythm guitar, the band also features Dave Milligan on lead guitar, Jake “The Dude” Milligan on bass, and James Bacon on drums. Together, they walk what they describe as an imaginary tightrope between Tom Petty and The Rolling Stones—hooky songs, swaggering grooves, and a rootsy bite that lands somewhere between country blues, rock, and Americana.

h...

Making a Scene Presents an Interview with the Badrock Blues Band

Shadows, the debut album from The Badrock Blues Band, is a record built on perseverance—three decades of hard-earned chemistry, a sudden global shutdown, and the heartbreaking loss of a bandmate who helped define their sound.

Formed in 1992 by Gerald “Mercy” Schuldenzucker (guitar, vocals), Siegfried Horvath (bass, vocals), and Franz Kollmann (guitar), Badrock spent more than 30 years shaping their own take on the meeting point between blues and rock. Over countless shows across Europe, they steadily refined a style that pulls from nearly every corner...

Making a Scene Presents - Your AI Twin: Building a Digital Version of Yourself That Markets While You Sleep

There used to be a simple rule in the music business. If you wanted more reach, you needed more people. A label. A manager. A publicist. A radio plugger. A street team. A content person. A marketing assistant. Maybe even somebody whose whole job was just following up on emails you forgot to answer.

That old system did not disappear because it got fair. It disappeared because it got too expensive, too centralized, and too slow...

Making a Scene Presents - The Real Reason Streaming Pays So Little, And Why It Was Designed That Way

Streaming did not become unfair by accident. The dominant payout model was built to make giant catalogs easy to license, cheap to sell, and sticky for listeners. That helped platforms grow and helped major rights holders protect old power in a new format. It did not build a healthy middle class for working artists. The next fight is not just about a better royalty formula. It is about ownership, fan data, and turning streaming back into what it...

Making a Scene Presents - The Music Industry’s War on Ownership
Platforms want access. Artists need ownership.

There is a war on ownership in the music business, and most of it is happening in plain sight.

It is not being fought with lawsuits or angry speeches. It is being fought with product design. It is being fought with dashboards, autoplay, pre-save buttons, short-form feeds, and a thousand tiny choices that train artists to believe reach is enough. The message is always the same. Be everywhere. Post more. Feed the machine. Stay visible. Hope th...

Making a Scene Presents - EQ-Based Gating: The Smart Way to Leave Space in a Mix Without Killing the Music

There is a point in almost every mix where the fight starts. The vocal wants the center. The guitars want width. The bass wants weight. The kick wants authority. The toms want to sound huge for three moments in the song and then politely disappear before they turn the whole bottom end into a muddy parking lot. This is the part where a lot of home studio mixers either over-EQ everything until the track sounds skinny, or...

Making a Scene Presents an Interview with Dida Pelled

Dida Pelled walks into a room with the kind of cool confidence that makes people pay attention—and then she backs it up with the musicianship to keep them there. A jazz prodigy with a wide-open musical imagination, Pelled is a Brooklyn-based guitarist, singer, and songwriter known for her playful personality, laid-back charm, and fierce dedication to authenticity. Her sound moves easily across jazz, blues, and roots-driven songwriting, and her audience has grown around one simple truth: she’s the real thing—steady, intimate, and impossible to ignore once y...

Making a Scene Presents Gerry Casey's Interview with Gina Coleman

Gina grew up in the South Bronx, New York, surrounded by rhythm, grit, and the kind of life experience that eventually turns into real blues. Her musical story began early. At five years old, her grandfather gifted her a piano and lessons, planting the first seeds of a lifelong relationship with music. In middle school, she joined the Latin drum corps “El Primer Grupo de Batuteras Cheerleaders y su Banda,” where she played drums and learned what it meant to drive a groove from the inside.

Making a Scene Presents - Layering Tracks Like a Pro: Building Big Sounds with Minimal Gear

There is a lie floating around home recording culture that has probably cost indie artists more good songs than bad microphones ever did. It says big sounds come from big budgets. Big rooms. Big mic lockers. Big consoles. Big plugin folders. Big racks of preamps you can barely afford and barely explain. It is the same old gatekeeper story in new clothes: your art is not ready until somebody with more money approves it.

That idea needs to die.<...

Making a Scene Presents an Interview with Geoff Newhall from Farmhand

Long Hollow Blues may be Farmhand’s debut album, but it doesn’t sound like a first step. From the first track, it feels like you’ve been dropped into the world of a band that’s been doing this for years—tight, confident, and completely sure of its voice. That sense of history comes from the players themselves: Farmhand is built on decades of collective experience, and you can hear it in every groove, every lyric, and every turn of the melody.

http://www...

There was a time when an independent musician could still pretend the old system might eventually work out. Maybe the right manager would show up. Maybe the algorithm would suddenly turn generous. Maybe a label would finally care. Maybe streaming would lead to touring money, and touring money would lead to merch money, and merch money would somehow turn into a stable life.

That fantasy is running out of gas.

The new era for independent musicians is not about waiting to be chosen. It is about building a career like a real business. It is...

Making a Scene Presents - The Indie Artist’s Field Guide to Booking the College Circuit

There is a certain kind of silence that only happens on the road on a Tuesday afternoon. The van is full of cables, hoodies, and half-finished gas station coffee. Friday and Saturday look decent. Sunday might work if the room is right. But the middle of the week is where a lot of tours quietly bleed out. That is the part nobody romanticizes. Gas does not care if your Friday show sold well. Hotels do not care that your last single ma...

Making a Scene Presents - Why Networking Still Runs the Music Business

There is a lie floating around the modern music business, and a lot of artists have swallowed it whole. The lie says your career is built on content. It says your future lives inside metrics. It says if you post enough clips, chase enough trends, and feed enough short-form platforms, the machine will reward you. Maybe you will get lucky. Maybe an algorithm will tap you on the shoulder. Maybe some stranger in a hoodie in a tech office will decide your song belongs in a...

Making a Scene Presents an Interview with Claire Lugar of the Minnesota Music Resistance!

Minnesota Music Resistance is a Minneapolis-area grassroots music activism collective built around a simple idea: local music scenes can do more than entertain, they can organize, raise money, and protect community. Through benefit shows and artist-led action, the group channels the energy of the Minnesota music community into support for people and organizations pushing back against authoritarianism and the harms tied to immigration enforcement. Their public messaging describes the mission as fighting authoritarianism through music and mutual support.

http://www...

Making a Scene Presents Gerry Casey's Interview with Boone Froggett of Otis

OTIS is a blues-based rock ’n’ roll band born out of Kentucky’s deep musical tradition. The Commonwealth is famous for producing more country stars per capita than anywhere in the U.S., but Kentucky’s musical roots run far wider than country alone—stretching from bluegrass and gospel to rock and rhythm and blues. OTIS pulls from that whole landscape, turning it into a sound that’s gritty, melodic, and built for the stage.

http://www.makingascene.org

Making a Scene Presents an Interview with Dan Leary of Institutional Green

Institutional Green is a St. Paul, Minnesota rock trio that turns sharp writing, lived-in musicianship, and Twin Cities grit into what the band itself calls a kind of “heartland indie rock hot dish.” The group features Dan Leary on vocals and bass, Kevin Henretta on guitar, and Billy Dankert on drums and vocals. Their debut full-length, Deep Pockets, arrived in April 2025 and introduced a band rooted in post-pandemic reflection, local history, and the stubborn spirit of the Minnesota music community. Public profiles and coverage describe the...

Making a Scene Presents - Why Direct-to-Fan SMS Marketing Is Beating the Algorithm
Your followers are not your audience until you can reach them without asking a platform for permission.

There was a time when building a following on social media felt like building a community. You posted. Your fans saw it. They liked it, shared it, showed up, bought a shirt, streamed the new single, and maybe brought a friend to the next gig. It was never perfect, but it felt like the work and the reward were connected.

That deal is dead.<...

Stop Chasing Virality and Start Building a Sustainable Micro-Label Ecosystem Today

There is a scene happening in bedrooms, garages, basements, back rooms, and half-finished home studios all over America right now. An artist finishes a song, posts a clip, refreshes the numbers, waits for the spike, gets a little bump, and then starts over again. The song is real. The work is real. The hope is real. But the business model is still a slot machine. In 2026, the biggest platforms openly frame discovery as something you can campaign for inside their system, with tools like Spotify Discovery...

Making a Scene Presents - The Living Room Circuit How to Book House Concerts
Turn Them Into Touring Infrastructure

The van pulls off the highway just after dark. Not into a club alley. Not behind a theater. Not into the sad side lot of a bar that promised “great promotion” and forgot to mention the Tuesday trivia crowd. This time the GPS leads you into a quiet neighborhood. Porch lights glow. A dog barks once. Somebody opens the front door before you even knock.

Inside, the chairs are already set. There is a rug in t...

Making a Scene Presents - Why Micro-Sync Licensing Should Be Part of Every Independent Songwriter’s Business Plan

There was a time when independent songwriters were told to build a career around a miracle.

Write the great song. Record the great track. Get it in the right room. Hope the right person hears it. Maybe a publisher. Maybe a supervisor. Maybe a label-connected gatekeeper who still pretends the industry runs on taste instead of leverage. Then, if the stars line up, maybe that song lands in a TV show, a commercial, a trailer, a game, or...

Making a Scene Presents an Interview with Eliza Neals

Eliza Neals is a Detroit-born blues-rock force, and on her 13th studio album, Thunder in the House, she leans fully into the elements that have always made her sound hit different: grit, soul, spirituality, and the unmistakable heartbeat of the city that raised her.

Growing up on Acacia Street on the outskirts of Detroit, Neals absorbed a wide “musical gumbo” from the start—shaped by the revolutionary sounds of the so-called “Paris of the Midwest,” and grounded in her indigenous Armenian heritage. That mix of cultures, church-and...

Making a Scene Presents Gerry Casey's Interview with Slady

Slady is an all-women tribute to the legendary Slade, built for fans who still love the raw energy, big choruses, and stomping glam rock spirit of the 1970s. Fronted by Gobby Holder, alongside Davina Hill, Donna Powell, and Jem Lea, Slady captures the fun, attitude, and larger-than-life sound that made Slade one of the most unforgettable bands of the era.

http://www.makingascene.org

Making a Scene Presents - Making Money Before the Release, Not After

There is a bad habit baked into the modern music business. An artist spends months writing songs, paying for recording, fixing mixes, shooting photos, cutting videos, building cover art, and lining up a release date. Then release day comes, the music goes live, everybody posts the same link at the same time, and the artist waits. They wait for streams. They wait for playlist adds. They wait for press. They wait for social media to care. They wait for money that may never really come...

Making a Scene Presents an Interview with Dave Miller

Dave Miller has been writing songs, performing, and living the working-musician life for five decades. Over the years he’s played everywhere a good song can land—taverns, dance halls, coffee houses, showcases, concert venues, and festivals—touring coast to coast across the United States and into British Columbia. He’s the kind of artist who doesn’t just collect miles. He collects stories, and then he turns them into songs with wit, heart, and a sharp eye for the human condition.

http://www.makingascene.org

The Moment You Stop Calling It “Just A Home Studio”

There’s a quiet moment that happens for a lot of U.S. indie artists. It usually hits when you finish a track at home that actually holds up in the car, on earbuds, and on a cheap Bluetooth speaker. Not “good for a bedroom.” Just good. You bounce the final mix, upload it, send it to a friend, and they say the one sentence that changes everything: “Who recorded this?” That’s the moment you realize the home studio isn’t only a creative space. It’s a production asset...

The Van, the Laptop, and the Lie We Tell Ourselves

The van smells like reheated coffee, gaffer tape, and the kind of optimism that only survives because musicians are stubborn. The band is parked outside a rehearsal space they pay for by the hour, and instead of loading in, they’re huddled around a laptop like it’s a campfire. The screen is a crowdfunding draft page with reward tiers, shipping promises, and a stretch goal that reads like a prayer you’re trying to pass off as strategy.

Nobody says “begging,” but everybody feels it. They k...

Making a Scene Presents - The Playlist Era is Fading

Picture the modern indie grind for a second. You drop a single, you refresh your stats, and you squint at that tiny spike hoping it turns into a staircase. Maybe you’re watching Spotify for Artists and tracking what happened after you pitched, posted, begged, and boosted. Spotify will happily show you audience behavior, segments, and trends, and it even offers promo tools through things like Campaign Kit.

But here’s the part nobody wants to say in polite industry company. Even when playlists “hit,” they rar...

Making a Scene Presents an Interview with Erik Vincent Huey

Erik Huey grew up along the Monongahela River in West Virginia and Western Pennsylvania, the son of four generations of coal miners. That background runs deep in both his life and his music. He was raised in a world shaped by working-class struggle, Appalachian tradition, and the kind of hard-earned perspective that never really leaves you. At the same time, he came of age blasting punk bands like The Clash, X, and the Sex Pistols, absorbing their raw energy, rebellion, and refusal to play by the rules.<...

Guy Verlinde is one of the most respected and enduring figures in the Belgian blues scene. Over the past two decades, he has built a remarkable career as a singer, songwriter, and performer, becoming a leading voice for blues music in Belgium and far beyond. Since emerging as a major presence on the scene, Verlinde has recorded 17 albums and established himself as an artist with both deep roots in the tradition and a strong personal identity.

http://www.makingascene.org

Making a Scene Presents an Interview with Don Arbor

Don Arbor is an award-winning songwriter and video artist whose lifelong connection to music began before he was even born. As he tells it, his first musical influence was hearing his mother’s beautiful soprano voice while still in the womb. Not long after, he started singing himself—and he has never really stopped.

http://www.makingascene.org

Every spring, touring season rolls in like a weather front. The calendars fill up, festivals come back to life, and venues start answering emails a little faster. And every spring, the same truth shows up right behind it: if you want a real career as a musician—solo artist or full band—the job is performing. The job is the road. The job is showing up over and over until strangers become fans, fans become supporters, and supporters become the foundation of a life in music.

http://www.makingascene.org

Making a Scene Presents - The Psychology of a Productive Home Studio

The home studio looks like a room, but it behaves like a brain. It remembers what you do in it. It trains you through tiny cues. It rewards you for finishing. It punishes you for drifting. And if you’re a working artist, it can either become a quiet engine that prints masters and income, or a beautiful trap that keeps you “busy” forever without shipping a thing.

http://www.makingascene.org

Making a Scene Presents - Why Most Indie Artists are Underpaid Data Workers
THE NIGHT AFTER THE EXPORT

The song is done. The mix is printed. The master is bouncing. For a few seconds, you get that clean feeling that only musicians understand. You made something that didn’t exist yesterday, and now it does.

Then you open the upload screen and the second job starts.

http://www.makingascene.org

Making a Scene Presents - How to Create a Local Music Scene
How indie artists can “Make a Scene” again with AI, Web3, and real-world hustle

If you’re waiting for your local scene to “come back,” you might be waiting a long time.

That’s not because your town stopped caring about music. It’s because the pandemic didn’t just shut down venues. It broke habits. It changed what people consider “worth leaving the house for.” It raised costs for everybody. It made small rooms more fragile. It also trained a lot of artists to aim th...