I Love Marketing
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
How to Borrow Trust: Joint Ventures, Gifts, and Getting Clients Without Selling with Joe Polish and Dean Jackson
Dean Jackson and Joe Polish answer listener questions on social media, joint ventures, and working with other businesses, including the full story of the dry cleaner joint venture that added more than $100,000 a year to Joe's one-truck carpet cleaning business.
Here's what you're about to discover in this conversation:
How walking into a dry cleaner as a Customer, not a salesperson, turns into a joint venture worth over $100,000 a year. (PLUS: the two-word phrase that makes a referral fee sound important). Why a free gift beats a pitch every time. How a $25 restaurant gift card that...The 8 Profit Activators in Action: Live Hot Seats With Joe Polish and Dean Jackson
Joe Polish and Dean Jackson run through the 8 Profit Activators, the framework that has anchored the show since day one, then open the floor for real time hot seats with a man selling $6 million spots in a round the world power boat race, a Strategic Coach community builder, a business book marketer, and a painter trying to reinvent his industry.
Here's what you're about to discover in this conversation:
The $250 ad and a 24 hour recorded message that turned one Colorado carpet cleaner into $62,000 in his first year, and why a room full of skeptics at a 1990...The Wow Package Philosophy: How to Get Anyone's Attention With a Handwritten Card, Pinata, or a Single Shoe with Joe Polish, Dean Jackson, Featuring Tony Jeary
Joe Polish is sitting inside Tony Jeary's Results Center in Dallas for this episode of I Love Marketing Live, a building built around a single obsession: helping people get results faster.
Joe and Dean pull apart the wow package philosophy, the practice of using small, personal, physical gestures to cut through inboxes and mailboxes that are more crowded than ever, and they back it up with real numbers on why it works. Here's what you're about to discover in this conversation:
Why Tony Jeary keeps a stack of pre-addressed, pre-stamped cards sitting on his desk after 30...Unique Ability Marketing: How to Stand Out Amid the Noise with Joe Polish and Dean Jackson
Joe Polish and Dean Jackson answer a question live from Chris at Clearfield Leadership: How do you use Dan Sullivan's unique ability concept to make your marketing stand out amid the noise?
Joe breaks down what unique ability actually is, Dean ties it to his capability and cap gap framework, and the conversation moves into the E.L.F. vs. H.A.L.F. exercise, why pain is the greatest teacher every business has, and why the future of marketing depends on staying stubbornly human in the age of AI.
Here's what you're about to...
Cut Through the Noise: Why Your Mom Has a 100% Open Rate with Joe Polish and Dean Jackson
Recorded during an I Love Marketing Live Event, Joe Polish and Dean Jackson open the mic to real audience questions about marketing wins and roadblocks.
What starts as a listener's success story with the nine word email turns into a wide open conversation about ethics, attention, and why your email inbox might be the most valuable piece of real estate you own.
Here's what you're about to discover in this conversation:
Why a periodontal equipment company's LinkedIn message, built around one simple question, helped them land a number one Google ranking for an industry...The Results Economy: Getting Out of the Employee Mindset with Joe Polish and Dean Jackson
Joe Polish and Dean Jackson host a I Love Marketing Live, answering two questions the audience submitted on marketing wins and roadblocks: how a newer Entrepreneur cuts through the noise, and how a local service business turns website clicks into real trust.
The conversation runs from Dean's blunt case for why crack sells itself to Joe's confession about his own monkey mind, and lands on a single reframe: the signature result you'd deliver if you only got paid for the outcome, and the one list of relationships that actually cuts through the noise.
Here's what...
Marketing Wins and Roadblocks: The Cap Gap, The Chainsaw, and The Arithmetic Business with Joe Polish and Dean Jackson
Joe Polish and Dean Jackson host a live I Love Marketing session built entirely around audience questions submitted on marketing wins and roadblocks.
The conversation runs from AI as a chainsaw in a lumberjack's hands to the 16-year origin story of I Love Marketing itself, and lands on a single reframe: the signature result you would deliver if you only got paid for outcomes.
Here's what you're about to discover in this conversation:
Why Joe compares today's AI tools to handing a lumberjack ten million lightsabers, and the one question he says determines whether...Fun Follow Up Sales Tips: The Fun Series Finale I Love Marketing Live Series with Joe Polish and Dean Jackson
At a live I Love Marketing event, Joe Polish and Dean Jackson dig into the follow up emails nobody thinks twice about, and why that's exactly the opportunity.
From Derek Sivers' legendary CD Baby letter to Jesse Cole's billion dollar Savannah Bananas, Joe and Dean make the case that the fastest way to grow word of mouth is to make the forgettable moments memorable.
Here's a glance at what you'll learn from Joe and Dean in this episode:
Why the most opened email CD Baby ever sent wasn't a sales pitch or a newsletter...Selling Boring, Confusing, or Depressing: How to Make Marketing Fun I Love Marketing Live Series with Joe Polish and Dean Jackson
At a live I Love Marketing event, Joe Polish and Dean Jackson answer the question every marketer eventually runs into: how do you sell something people find confusing, boring, or depressing?
Joe and Dean answer with a swing through David Ogilvy, Gene Schwartz, and David Sandler, and one of the strangest, funniest product launches.
Here's a glance at what you'll learn from Joe and Dean in this episode:
Why Joe Polish says you cannot bore people into buying, straight from a rule David Ogilvy wrote decades ago that still holds up today. The exact...How Do You Make Auto Repair Fun: I Love Marketing Live Series with Joe Polish and Dean Jackson
Auto repair is one of the few purchases Customers never look forward to making.
Someone comes in expecting a simple oil change or minor repair, only to discover they need hundreds of dollars in unexpected work.
Joe Polish and Dean Jackson explore how businesses can transform that disappointing moment into an experience customers appreciate, remember, and enthusiastically tell others about.
Here's a glance at what you'll learn from Joe and Dean in this episode:
Why Customers judge an experience more by how they're treated than by how much they spend. How to...How Do You Make CRM Fun: I Love Marketing Live Series with Joe Polish and Dean Jackson
Most business owners think of CRM systems as databases, spreadsheets, follow-up reminders, and administrative work.
Joe and Dean challenge that thinking by reframing CRM as a relationship-building tool that helps you create more value, more opportunities, and more enjoyable Customer experiences.
Here's a glance at what you'll learn from Joe and Dean in this episode:
Why most CRM implementations fail despite having powerful software. The difference between collecting Customer information and creating meaningful relationships. How better follow-up can become one of the easiest sources of revenue growth. Why most businesses focus on transactions when t...How Do You Make Sales Calls Fun: I Love Marketing Live Series with Joe Polish and Dean Jackson
What if sales calls were more fun? In this special I Love Marketing Live series hosted by Paul Colligan, Joe Polish and Dean Jackson answer real audience questions and reveal how to make business growth easier, more profitable, and a lot more enjoyable.
Here's a glance at what you'll learn from Joe and Dean in this episode:
Why sales feels draining when you are emotionally attached to the outcome of every conversation. How the pressure to "close" prospects often creates the very resistance salespeople are trying to avoid. Why confidence in your ability to create results...From Marketing Frustration to Marketing Foundation with Joe Polish and Dean Jackson
Joe Polish and Dean Jackson go live and ask the audience the same simple question. What is your biggest marketing frustration right now, and what does it actually feel like?
The answers cluster into five patterns, and underneath all of them is the same diagnosis. People know what to do. They are stuck on focus and follow-through. This episode is the masterclass that unsticks them.
Here's a glance at what you'll learn from Joe and Dean in this episode:
Why Dean says "a compelling offer is 10 times more powerful than a convincing argument," and...Lead Conversion Mastery: The Nine Word Email with Joe Polish and Dean Jackson
Dean Jackson and Joe Polish go live with Entrepreneurs to share the one strategy that keeps working... The Nine Word Email. With real stories, hot seats, and the "mouse brain" insight, they show why simple, personal marketing still wins.
Here's a glance at what you'll learn from Joe and Dean in this episode:
Right Offer = Easier Marketing (I Love Marketing LIVE) with Joe Polish and Dean Jackson
Joe Polish and Dean Jackson go deeper into crafting irresistible offers, simplifying your message, and building marketing that sells in advance.
Here's a glance at what you'll learn from Joe and Dean in this episode:
Why "Horse For Sale" might be the most honest marketing advice you'll ever hear. The Receiving Dock distinction that makes prospects welcome you instead of screen you. The question Dean asks before building any offer that exposes weak positioning immediately. Why some offers pull people in almost automatically and others always feel like work. The Toronto outdoor wedding strategy that created...I Love Marketing Live: Time Travel Marketing, Breakthrough DNA, and The Human Advantage in Marketing (Why Live Still Matters) with Joe Polish and Dean Jackson
I Love Marketing is back—live. In this first relaunch episode, Joe Polish and Dean Jackson break down what never changes in marketing, why timing matters more than tactics, and how to build an asset of future buyers before they're ready to buy.
Here's a glance at what you'll learn from Joe and Dean in this episode:
The reason most experienced marketers quietly kill their best campaigns without realizing it A thought experiment Dean uses that makes most people deeply uncomfortable once they actually think it through What changes when you stop judging marketing by short ter...The Shark's Roadmap: Insights from Daymond John on Success and Building a Business That Lasts with Daymond John at Joe Polish's Genius Network
Join Joe Polish and Daymond John as they explore the raw realities of Entrepreneurship. This episode debunks common myths, highlights the intense dedication and sacrifices required, and underscores the crucial role of mentorship. Get ready for candid insights that will reshape your understanding of the Entrepreneurial journey.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Daymond and Joe in this episode:
Turn Obstacles into Wins: Discover how Daymond...40 Years of Influence Joe Polish's Special Interview with Dr. Robert Cialdini
Uncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Dr. Robert Cialdini in this episode:
What one of the richest men in the world said is the purpose of building personal wealth Dr. Robert Cialdini shares some of the latest, most...Overcoming Doubt and Succeeding In Life and Business: An Interview with Hint Water Founder Kara Goldin and Joe Polish
Kara Goldin, CEO of Hint Water, shares her fearless journey from tech executive to health beverage pioneer. Learn how she overcame industry doubts and personal fears to build a $150 million company. Get inspired by Kara's secrets to staying undaunted and achieving your dreams.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Kara in this episode:
Kara reveals her Entrepreneurial journey of growing one of the most successful brands in...Culture and Leadership: A Powerful Conversation with Patty McCord and Joe Polish
Patty McCord, former Chief Talent Officer at Netflix, shares insights on building high-performance teams and cultivating a strong company culture.
Drawing from her transformative experiences at Netflix, Patty offers practical advice for hiring the right talent and managing team dynamics. Tune in for actionable tips to elevate your business and leadership approach.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Patty in this episode:
How to cre...Perfect Practice: Achieving Excellence in Business and Life with Harvey Mackay and Joe Polish
At nearly 92, Harvey shares timeless wisdom on relationship building, effective sales strategies, and the importance of continuous learning. Discover the power of the Mackay 66, how to perfect your practice and invaluable insights from one of the most respected voices in business.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Harvey and Joe in this episode:
Learn the secrets behind the Mackay 66 and how it can transform your sales s...The World's Greatest Conversation on Behavior, Influence, and Negotiation: A One-of-Kind Interview by Joe Polish with B.J. Fogg PhD, Dr. Robert Cialdini, and Chris Voss
Learn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn in this episode:
What the top former FBI hostage negotiator says is the master secret to winning a...From Vision to Reality: Building Your Dream Team with a COO with Cameron Herold and Joe Polish
Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Cameron in this episode:
The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision The signs signaling the need for a COO and how to proactively hi...How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern
The power of hyper-personalizing your marketing in a way that works in good and bad times.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Draye Redfern in this episode:
How to plan and operate your business so you make it through the ups and downs of a recession The best way to secure your business financially and predictably before times get tough Questions you should ask yourself to pro...Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish
Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Simon Bowen and Joe Polish in this episode:
3 element of your company's Genius and how it can impact your bottom line How to connect with your customers at a profound level to drive more sales The secret to selling more wi...Keeping It E.L.F. (Easy, Lucrative, and FUN!): How To Build A Great Business Where Everybody Wins with Tommy Mello and Joe Polish
Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs.
Here's a glance at what you'll learn from Tommy Mello and Joe Polish in this episode:
How Joe turned his life around from addiction and made his entrepreneurial fantasy come true What Joe did with his carpet cleaning business that made him stand out from everybody else One of the most instrumental conversations Joe had that changed the trajectory of his business The Jet S...Coffee, Values, and Humanity: Direct Response Lessons From The Marketing Mercenary With Ron Lynch
Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Ron in this episode:
The $1,000 Cup of Coffee: Stop doing free co...Home Service Genius: A Special ILM Marketing Meet Up with Home Service expert Tommy Mello and Joe Polish
Gain valuable insights from Tommy's experiences starting his own business and discover the wealth-creating difference between making money and managing it. Get ready for an inspiring conversation packed with actionable tips for success in any industry.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Tommy in this episode:
How Tommy builds and grows companies using the right training and focusing on purpose Tommy's vision and strategy for building t...HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish
Listen in as Mark and Joe explore the fascinating world of advertising and marketing, uncovering the distinctions between "Advertising" and "Marketing" and revealing the power of the Unconscious Mind.
Discover techniques to sell more products and services, simplify the neuroscience of consumer response, and learn from real-world billion-dollar advertising examples. Get ready to unlock the secrets behind ads that motivate prospects to buy with Dr. Mark Young and Joe Polish.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork...
Bumpers: How to Achieve Maximum Productivity, Profit, and Quality of Life with Nic Peterson
How to find your personal abundance and build the life of your dreams on YOUR terms with the writer of Bumpers Nic Peterson.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll discover from Nic in this episode:
What "Bumpers" are AND how to avoid bad things while aligning your values and behaviors What to do if you still feel like you're not getting enough done or enjoying the "grind" Secrets...Helping the Bootstrap Start-Up: I Love Marketing LIVE Featuring Russ Hanush, Joe Polish, and Dean Jackson
In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education.
As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses.
Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
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From Narrow to Specific: How Focusing on Your Ideal Target Audience Will Boost Your Sales with Dean Jackson and Joe Polish
The importance of selecting the right leads to generate, and targeting a specific market.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll Discover from Dean and Joe in this episode:
Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now Selecting and converting the RIGHT leads Selecting vs. Being Selected Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back) H...The Business of Coaching: How To Market and Make Millions In The Coaching Business with Brooke Castillo
In this episode, we'll be diving into the secrets of success in the coaching business with Brooke, the Founder of Life Coach School, a $40 million a year business.
She'll be sharing her insights on achieving your dreams, overcoming obstacles, and changing your mindset to feel empowered.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll learn from Brooke in this episode:
How Brooke started her Life Coach School and t...Membership Multipliers: How To On-Board New Members and Clients So They Stay, Pay, and Refer With Scott Whitaker
Are you struggling to create a great onboarding experience for your new Clients or Members? Look no further because in this episode, Scott Whitaker, an expert in the assimilation process, shares his proven method to take new Members from simply signing up to proudly saying "I'm a Member of."
Get ready to learn the three simple questions to ask and the steps to follow to create a seamless and exciting onboarding process.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to w...
Record YouTube Videos People Love: A YouTube Quickie with Evan Carmichael
How to sell more and make an impact with your business by leveraging YouTube.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll discover from Evan in this episode:
The importance of using education-at-scale and hooks to build trust with Prospects One of the best (and simplest) videos you can record to be seen as an authority What to do if recording videos is nerve-racking, stressful, hard, or scary for you...Everything Men Know About Women: An Interview with Cindy Cashman, Dr. Cheri Ong, and Joe Polish
Unique marketing methods Cindy Cashman utilized the make "Everything Men Know About Women" a viral sensation.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll discover from Cindy in this episode:
Cindy shares the origin story behind "Everything Men Know About Women: 30th Anniversary Edition" How to make your best ideas happen even if you're scared, uncertain, or overwhelmed The mental game of failure and rejection and how curiosity is key f...Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work With Nick Sonnenberg
Nick shares the keys to productivity (PLUS: How to save an extra day every week!)
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll discover from Nick in this episode:
Fix Your Broken Sink: How to operationally balance the short-term and the long-term One of the biggest mistakes Entrepreneurs make with their time (and how to fix it) How leaders can remove the obstacles in their Teams' way so they can d...Developing Your Inner Giver: A Conversation Between Self-Development Legend Brian Tracy and Joe Polish
A better, more distinctive way to serve more people and give greater value.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll discover from Brian and Joe in this episode:
Why Brian loves "What's In It For Them" and how he uses the concepts in it How Brian discovered one of the most important self-development concepts The most destructive thing in life (This is especially important if you're a parent) A ke...2023 Marketing and Beyond with Joe Polish and Dean Jackson
Going into 2023 with more clarity, more compelling offers, and better target marketing!
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here's a glance at what you'll discover from Dean and Joe in this episode:
A holiday direct mail campaign Dean is running that you can model for ANY special occasion One of the best drummers in the world shares the best music marketing technique he's seen What Taylor Swift does different with social media to break th...How To Create A Riff List That Will Help You Share Your Story And Get Better Results with Joe Polish and Dean Jackson
Available Now!
WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.
If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
