Wisdom in the Tangents Photography Podcast

We can't know if our businesses are truly profitable without knowing what the cost of actually doing business is.

Today I walk through how to calculate your cost of doing business. (Spoiler: I have a free calculator for you) This is a great practice to do regularly, especially when prices for your software and expenses change.

Mentioned in the show:

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Cost of doing business calculator.

You can download yours for free at allheartphoto.com/codb

You can even follow along and fill yours out as we...

Around here we love the mantra of 'Community over Competition' and although community always comes first, we cannot leave out the importance of good competition to help grow as business owners and creatives.

My guests, Chris Romans and Marshall Scott are photography coaches at Shoot and Thrive and they help you make your business not only manageable, but actually enjoyable.

Today they are chatting with me about the importance of competition, how their community and competition with each other has helped them grow, and how you can seek that out to help your business grow.<...

Taking time away from your business can be scary. What if the leads stop coming in? What if my emails don't get attended to? What if I miss a chance to create cringe business memes about the latest Taylor Swift news? Congrats on the engagement btw

Today my guest, Mycah Bain talks about why we should be taking rest and time away from business, and also how she takes two or three months off every year while her business continues on.

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Sponsor of the show: Imagen AI

Get 1500 images edited...

We've all heard that we need a email lists, but few of us start them, and even fewer use them in a way to grow our businesses.

My guest, Brittni Schroeder is a business coach and marketing strategist who helps entrepreneurs automate their business, create systems, convert funnels, and scale to 6-figures and beyond.

In this episode we talk about the benefits of a healthy email list, how to grow yours, cultivate close relationships with your subscribers, and Brittni shares how she gained her first 10k subscribers.

We talked about how much we...

There is a lot of education out there about how to make money as a photographer, but not a lot about how to manage your money, or how to take charge of your money.

This is that series. In Part 1 we're going over account management and how to structure your money for easy access, smart savings, and tax season ready organization.

Mentioned in the show:

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

allheartphoto.com...

Miles Witt Boyer is on the show and we're talking all about the photography community. What it looks like to show up for people, how to grow in relationship and in business.

We tackle some topics like how to manage your money and have it work for you. And of course he brings a little extra "WITT" to the pod.

Miles' community, The Photo Co is open and ready for photographers who desire to give and receive community, encouragement, and advice.

The Photo Co

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Sponsor of the show...

We have no shortage of educational content out there these days. From podcasts like this one (thank you for listening!) to YouTube, to conferences and workshops, and the TikTok educators.

But it's very easy to just binge all the education and let it sit there without applying it to your business.

Jamie Tobin is here to help us find the great education and actually implement it into our businesses.

Jamie's a destination and adventure elopement photographer, the creator of The Box Set flatlay boxes, and she's the co-host of the Cameras and Carseats...

Learning how to be more efficient and how to work in the best way that aligns with your brain chemistry will change your life.

My guest, Christi Johnson, is a photographer, host of the Dream Biz podcast, and helps to lead neuro-spicy creatives to finding the avenue of work that aligns with their brains.

Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

allheartphoto.com/sofi

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Connect with Christi<...

A personal project could be the one thing you and your business needs to boost creativity, get out of ruts, and even realize untapped niches that will fill you up with every shoot.

My guests, Jada + David Parrish started a year long 100 set and 100 photoshoot project that completely transformed their business.

They are a creative duo blending photography and set design to create colorful, conceptual images. They build their sets primarily using plywood and paint, often incorporating optical illusions like forced perspective to play with the viewer's perception.

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Sponsor of...

As business owners we always want to attract and bring in more clients, and creating a magnetic marketing strategy is the way to do it.

My guest, Emily-Jane, AKA Em walks us through what a magnetic brand looks like and how to market in a way to where you should up as YOURSELF and attract those who would love to work with you.

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/podcastmay

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Connect with...

Here in the WITTpod community we're all about creative the lifestyle you dream of, but what if that lifestyle doesn't fit your mental health?

Ana Pastoria, Portugal based destination wedding photographer, shares how sometime the life we have built up in my minds doesn't actually lead to good mental health for us.

We talk about life, movies, board games, photography, travel, how she's married the same person 6 times, and how we can find what lifestyle works for us and creates a space to be mentally healthy.

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Sponsor of the show...

Scaling your photography business can be one of the best or worst decisions for your business. And it all comes down to your preparation.

A lot of us feel like we 'should' scale, and today my guest, Claire Hunt is sharing tips for scaling, how to prep, and questions to ask before you even get started.

Claire Hunt is a destination wedding photographer, mentor, and podcaster of All Angles Photography Podcast. She has had the honor of teaching hundreds of photographers over the years how to get booked out and scale their businesses.

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We've all been there, walking into a networking event and every person you meet asks the same question, "What do you do?"

Maybe you give a short answer like "I'm a photographer." Or maybe you continue on talking for 8 minutes straight only stopping for very short breaths.

My guest, Jac Kalaher is here to help us craft the perfect pitch. Jac is a business strategist and community builder helping entrepreneurs align their business models with their authentic purpose.

Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account...

This episode is for two kinds of people, those who have ever been worried about AI taking over and putting them out of work, AND those who have felt burnt out and drowning in so many tasks.

My guest on the show is Noella Andres, business coach, Co-host of the Six Figure Photographer Podcast, and Partnership Manager at Imagen AI. She's showing us how we can use AI in many different ways in our businesses to tackle those day-to-day tasks so we can focus on the secret sauce that makes you, YOU.

Sponsor of the...

This episode is all about breaking out of your cycles and into the place that you strive to be.

Juliana Tomlinson is an award winning wedding photographer and coach and she's taking us through ways that we can take what we currently have, and use it to elevate our work and attain that lifestyle we dream of.

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Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

allheartphoto.com/sofi

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The world of Brand photography can seem elusive and gatekept by those in the industry. And my guest today is opening the gate to all things Brand Photography.

Karen Williams, AKA the Black Visual Queen has 15+ years of experience in the brand world, and has worked with companies like Netflix and WIRED.

Her new book, The Photo Hustle is a playbook for not only how to get into brand photography, but how to succeed in building a brand photography business.

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Sponsor of the show: Sofi HYSA

Open a...

We all want a full (enough) calendar and an inbox of leads wanting to work with us. Well, my guest today is sharing how updating the copy on your website is one of the best ways to bring in those leads and become the most booked out photographer in your area.

Delaney Rietveld is a website and sales copywriter at Dark Roast Copy Co who helps business owners turn their websites into coffee chats that sell. She believes in saying the quiet part out loud, ditching cringy copy tactics, and writing with empathy.

Sponsor of...

We all have lots of photos and videos between professional photoshoots, and the thousands taken on our phones. Hello selfies!

But we don't often think about how to preserve those moments and memories.

My guest, Haleh Shoa, the founder and CEO of Picturli, and we talk all about how we teach our clients how to preserve their memories.

And also how to leverage print and album sales too.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Haleh:

As creative entrepreneurs we like to get our hands dirty in creativity and in our work. This often leads to getting spread thin across all the aspects of running a successful business.

My guest, Manali Sontakke is sharing with us a few ways that we can change our mindset and start outsourcing some of those things. By taking some off your plate, you're free to focus on the creativity and the parts you love in your business.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

In this bonus episode we're following up with part 1 of how to get a good ROI from your conference.

In part 1 we talked about the signs of a good conference that will likely give you a return on your investment.

In part 2 we're going over a few implementation tips to take what you learned at the conference and actually apply it in your business. Therefore actually getting that return on your conference investment.

Connect online:

instagram.com/witt.pod

youtube.com/@wisdominthetangents

tiktok.com/@wittpod

Being a student of life is a great thing. You should always be continuing to learn from others around you.

A great place to learn and grow is at conferences. But not all conferences are created or executed equally.

In this episode I'm walking through some of my experience at different conferences. The good, the bad, and what you should look for when purchasing a ticket to a conference you've never attended before.

Sponsor of the show: Imagen ai

Get 1500 images edited for free when you go to allheartphoto.com/ai<...

You can keep track of all the numbers in your business and have the best booking software out there, but if you don't know how to read your numbers, you're business is missing out.

My guest, Samantha Eck, is the powerhouse behind Firestorm Finance and has years of financial experience to help us read the story that our numbers are telling us.

Sponsor of the show: Sofi

Get an additional $25 deposited in your account when you open a FREE High Yield Savings Account at allheartphoto.com/sofi

Connect with Samantha:

Whether you're growing your side gig or aiming to become the sole income provider for your family, we're all looking to increase our income as business owners.

My guest, Alex McCrary, shares all about how you can grow your business, build more income, and create an amazing client experience while still holding within your healthy boundaries.

And yes, you do need to set up some boundaries.

Sponsor of the show: Sofi

Get an additional $25 deposited in your account when you open a FREE High Yield Savings Account at allheartphoto.com/sofi<...

Photographing someone with a disability can feel a little out of your comfort zone. Well, my guest today is here to help widen that comfort zone.

Kellie Hetler shares how we can prepare for photographing someone living with a disability, how we can celebrate them, and how we can break that stigma of "just ignoring" people with different abilities than us.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Kellie:

hetlerphotography.com

instagram.com/hetlerphoto

<...

We hear a lot of complaints about price shoppers in the photography industry. One minute scrolling through a local photography facebook page and you'll have more than enough.

But maybe we shouldn't write them off too quickly. Maybe with the right client experience (yes this includes the lead nurturing sequence) they can turn into dream clients.

My guest is Tiffany Crenshaw. She's the artist and boss babe behind Animal House Photography, a lifestyle newborn and family photographer based in Alabama.

She's an educator who has a passion for Running a profitable and joy-filled...

There is a lot of pride in being a "self taught" photographer or business owner. I know I touted that title at one time. But can we truly be self taught, and if not, how can we fast-track our success?

Pye Jirsa is my guest today. He's the co-founder of Lin and Jirsa Photography, a multi-seven-figure wedding and portrait photography studio, and the co-founder of SLR Lounge, a photography website and community dedicated to empowering photographers of all levels with the knowledge and resources they need to succeed.

Today we talk about business mindsets, lessons, a...

Your business should allow you more, otherwise you might as well have stayed in that 9-5 cubicle.

My guest, Jamie Fisher returns to the show to share about how you can set up your business to be give you more. More time, more independence, more legacy, more revenue, and do more good for the world around you.

Connect with Jamie:

instagram.com/jamiefishercollective

jamiefishercollective.com

Time Suck Quiz

Ep 189 - Not Knowing Your Numbers is Hurting You with Jamie Fisher and Heather Leicy

Follow the...

It's great to set goals for your business. That's one of the best motivators to get us to grow. However some of our goals can actually hurt us if we achieve them.

Today I'm diving into how you can set up a solid foundation in business so that reaching your goals will be easier and after reaching them you can sustain that growth.

Follow the show at:

instagram.com/witt.pod

youtube.com/@wisdominthetangents

We're counting down your top 5 most loved episodes of the 2024 season. Join me with some short clips from each episode #2 and #1 this week.

Check out the full episodes wherever you listen to podcasts and get some free resources at podcast.allheartphoto.com

Episode 206 - Fill Your Calendar During the Slow Season with Kir Tuben

instagram.com/kir2ben

kir2ben.com

Episode 191 - Embracing the Imperfect with John Dolan

johndolan.com

instagram.com/johndoanphotog

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We're counting down your top 5 most loved episodes of the 2024 season. Join me with some short clips from each episode #5, #4, and #3 this week.

Check out the full episodes wherever you listen to podcasts and get some free resources at podcast.allheartphoto.com

Episode 196 - Navigating Neurodivergence while living in a Culture Designed for Neurotypicals with Mallorie Rodgers

thecouchtherapy.org

instagram.com/mallorierodgers

Episode 211 - How to be a Great Second Photographer with Emily Wisch  @emilywisch 

emilywisch.com

instagram.com/wischyouwerehere

Episode 203 - Forget th...

When we begin our business journeys, we are often very similar to our own clients. However, as your business grows, your target clients can change too.

Learning how to market and attract your target client can be difficult if you, yourself would no longer be your target client.

We dive into how to reach a market that isn't second nature in my interview on the Gold Biz Podcast with Rachel Traxler. Check out more of Rachel's episodes wherever you podcast.

Sponsor of the episode: The Hybrid Collective Feb 23-27, 2025

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When our photography and our life experience mesh, that's where fulfillment and ease reside in your business.

Matt Jacob is a Bali based photographer who has traveled the world creating in-depth and beautiful environmental portraits. He's also the host of the Mood Podcast, and today we dive into mindsets and philosophies of being a photographer.

From the importance of connecting with your subject before you ever take a photo, to gaining empathy for those around us, this is a great conversation and episode.

Sponsor of the episode: The Hybrid Collective...

There is an under-representation in the wedding industry of couples who exist in larger bodies, and Christine Wright is educating and leading wedding professionals in how we can make a difference.

We get into some of the mindsets and limited experience in working with plus sized couples that is holding us back from creating a luxury and elevated experience for them in front of the camera and beyond.

Grab a Coffee on me for leaving a review on Apple Podcasts

Sponsor of the show: Imagen AI

Get 1500 images...

I often hear from creative entrepreneurs that they don't have enough time to create content on a regular basis. Well, my guest today is sharing with us how we can create content easily and strategically while saving time.

Eden is the blog writer and SEO strategist behind Maven Made Copy. She creates a custom blog strategy for each client that combines personality and SEO to grow their website traffic and attract the right leads.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with...

There have been a lot of great photographers depicted in movies and shows, and today we're looking at some of your favorite fictional photographers.

And because I'm a forever student, I'm also looking at what we can learn from these faux-tographers.

And follow the show at

instagram.com/witt.pod

tiktok.com/@wittpod

youtube.com/@wisdominthetangents

facebook.com/groups/wittpod

If you've ever hosted a mini session day or launched a new product only to receive crickets and no bookings, this episode is for you.

Dolly DeLong shares how you can plan a pre-launch to grab people attention, build hype around your product, and line your audience up for a smoother sale once you do launch.

Sponsor of the show: Sofi

Get an additional $25 deposited in your account when you open a FREE High Yield Savings Account at allheartphoto.com/sofi

Connect with Dolly:

Systems and Workflow Magic Podcast<...

There is a lot of talk these days about a possible upcoming recession, and my guest today leads us through how to prepare your business to withstand a recession, and to thrive right now, today.

Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners. Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.

Sp...

There are many ways to display your pricing on your website, and while none of them are wrong, some might be wrong for you.

This episode is a topic that came up in a recent group coaching call where I break down the 4 common ways to display your prices, the psychology behind each of them, and how you can determine which is right for you and your target clients.

Sponsor of the show: Sofi

Get an additional $25 deposited when you open a free Sofi High Yield Savings Account at allheartphoto.com/sofi

It takes a lot of confidence as a fresh product and brand photographer to pitch yourself to working with brands. This episode will point you toward the steps to build that confidence, craft a great portfolio and pitch yourself to some of your dream clients.

My guest, Hayley Fisk, is a beauty and product photographer and a business coach and mentor. Hayley shares her knowledge of how to break into product photography, building your business, and how to pitch to brands you dream of working with.

Sponsor of the show: Sofi

Get an...

Social proof is a great way to gain your clients' confidence when they are deciding on who to book. And be featured in publications plays a huge role in social proof.

My guest, Meghan Ely has 15 years of experience as a publicist in the wedding industry and has been speaking on this topic on stage for years as well.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Meghan

instagram.com/ofdconsulting

ofdconsulting.com

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