Health Coach Power Community

Health coaching is changing fast, and Michelle sees two very different career paths emerging: one inside healthcare and one entrepreneurial. In this episode, she breaks down why the generic "health coach" middle is getting squeezed by AI and new technology, what clinical health coaching may become, and why experienced career changers don't need to start over at the bottom. If you're wondering what you can actually do with a health coach certification, this episode will help you think bigger.

Get the free 2027 Future of Health Coaching Industry Briefing at HealthCoachPower.com/future.

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Carrie left a big corporate career to become a health coach – but finding her footing took longer than expected. In this episode, Michelle talks with her client about combining previous career experience with personal strengths and opening doors to well-paid workshops and corporate consulting opportunities. It's a powerful example of how health coaches can earn income beyond traditional coaching packages.

Came to health coaching from another career? For personalized support building on your experience, email EMPOWERED to [email protected].

Connect with Michelle:
📘 Facebook group: https://HealthCoachPowerCommunity.com
💻 Website: https://HealthCoachPower.com
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As AI takes over more of the content and administrative work in our businesses, something very human is becoming more valuable: actually getting people together. In this episode, Michelle talks with Brittany from Practice Better about the resurgence of in-person experiences and how technology can make an entire coaching business easier to run (from scheduling, payments and client communication to programs, workflows and events) without losing the human connection that makes the work valuable.

Practice Better created a FREE Group Gathering template health coaches can use for a virtual or in-person event. Get it here, along with...

Your next health coaching referral might come from ChatGPT. More consumers are asking AI for help with their specific needs – which creates a huge new opportunity for health coaches who know how to make their expertise visible. In this episode, Michelle talks with AI search strategist Vivienne Wagner about how AI decides who to recommend, why clear positioning matters more than ever, and what your website, reviews and online presence need to communicate. 

Health coaching is changing fast! Grab your free ticket to The Future of Health Coaching at http://HealthCoachPower.com/Future

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Just six weeks after she started networking, Stephanie had 10 clients enrolled in her fall program – and none of them came from social media or her tiny email list. In this episode, Michelle talks with Stephanie about her new business and the conversations that helped her build momentum so quickly. In an era of AI and growing uncertainty about who or what to trust, real relationships are the gold standard, and Stephanie's story is powerful proof.

Want to start networking like Stephanie? Client Connection Lab starts September 2026. Go to HealthCoachPower.com/connection.

For deeper, personalized business su...

People say they're interested in working with you…but then nobody books the call. In this episode, Michelle shares why your "free consultation" may be part of the problem, how to make the next step feel easier and more valuable, and why interest and initiative are not the same thing. You'll also hear how to connect health coaching to what people actually want in their lives—and how to stop treating every quiet week like a verdict on your business.

Want Michelle's eyes on what's working (and what isn't) in your health coaching business? Email EMPOWERED to mich...

Health coaching is becoming easier to package, automate, and sell cheaply – but your certification can still be the foundation for something much bigger. In this episode, Michelle shares three ways to move beyond a traditional health coaching practice by drawing on your previous experience, connecting your work to outcomes people already want, and rethinking what your business could look like altogether. You'll also hear why "health coach" may be better used as a tool than a job description.

Get Michelle's Good Niche training and learn how to build a business around what people will actually pay for: ht...

You don't need a big following to attract health coaching clients. In this episode, Michelle shares five practical opportunities you can create this month to start more conversations, build real relationships, and get in front of potential clients without relying on social media. You'll also hear why conversations matter more than content, plus the surprising story of a coach with millions of followers who had never earned a dime from coaching.

Get The Right Room, Michelle's 7-day plan to help you pitch, book, and deliver workshops seamlessly: https://HealthCoachPower.com/room

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In this episode, we'll explore the three types of stories that help clients connect with you, trust you, and remember you – from your own health journey, to client success stories, to the everyday moments that reveal who you are and what you stand for. You'll also learn how to uncover stories you've been overlooking and use them to become a more compelling coach and communicator.

Get Michelle's free guide, 10 Easy Offers You Can Earn With Right Away: https://HealthCoachPower.com/easy

Connect with Michelle:
📘 Facebook group: https://HealthCoachPowerCommunity.com
💻 Website: https://HealthCoachPower.com
📸...

What happens when AI can generate meal plans, answer health questions, and even replace entire coaching teams? It's already happening.

In this episode, we explore why the future belongs to health coaches who stop trying to sound perfect and start leaning into the one thing AI can never replicate: being deeply, unmistakably human.

Get Michelle's 10 Favorite Ways to Save Time with AI in Your Practice...So You Can Be More Present as a Human Helping Humans:
https://HealthCoachPower.com/SaveTimeAI

Connect with Michelle:
📘 Facebook group: https://HealthCoachPowerCommunity.com
💻 Website: https://Health...

AI is everywhere. Anyone can ask ChatGPT a health question and get an answer in two seconds. So why would a health coach bother writing a blog post?

Because a blog that's built to convert clients is a completely different thing from the content your audience is already drowning in, and Jana Osofsky has spent years figuring out exactly how to build one.

Jana joins Michelle to talk about the capsule blog: a library of 12 to 20 intentionally chosen posts built around what your potential clients need to hear before they're ready to say yes to...

You left your career, your title, your salary. Maybe your window office. And now you're sitting there with a health coaching certification, wondering what comes next and why it feels so disorienting.

In this episode, Michelle gets real about what it was actually like to leave her senior art director role at one of Boston's biggest ad agencies to become a health coach. Spoiler: the hardest part had nothing to do with money.

She breaks down the identity shift that blindsides so many career changers, why your previous experience makes you more valuable as a...

You're posting, creating freebies, running workshops, doing the stuff. And still not gaining traction. The problem usually isn't effort. It's that all those efforts aren't working together.

In this episode, Michelle breaks down the 3-part client flow she developed through years of trial and error in her own health coaching practice, designed so that each effort feeds the next.

She also shares the hard lesson she learned after spending a year building a big, engaged audience that never spent a dime, and why finding proven demand before you build anything is the whole game.

You've been coaching long enough to know this works. But life has a way of putting your business on the back burner, and suddenly months (or years) have gone by.

The good news? You don't need a wide-open schedule to rebuild momentum. You need a better plan for the hours you actually have.

In this episode, I'm breaking down why time constraints can work in your favor, what to stop spending those precious hours on, and what to focus on instead when you only have 2 to 3 hours a week to grow your practice.

...

A health coach recently donated a three-month coaching package to a school auction. Not one person bid on it, even after they dropped the price to $150.

If you've been hearing my warnings that nobody wants health coaching, this is exactly what I'm talking about.

In this episode, I'm getting honest about why health coaches struggle to get clients, even when they have a great niche, a program, a newsletter, and a heart of gold.

Inside this episode:

A while back, I went through every subscription and contractor I was paying for in my business and started cutting. About $5,000 a month, gone. But there was one tool I didn't cancel, and I actually doubled down on it.

That tool is ChatGPT. And in this episode, I'm introducing you to the person who taught me how to use it the right way.

Sarah Cook is a former naturopathic doctor with over 20 years in the wellness space. These days, she helps practitioners stop getting generic, robotic output from ChatGPT and start getting content that actually...

Years ago, a very quiet young woman walked into one of my very first workshops at a local yoga studio. She wasn't searching for a health coach. In fact, she had never even heard of one. But she was in the room, and I was in the room, and that one hour changed the entire direction of her life.

This story (and many others from my own private practice) is why I believe workshops are the fastest way to get health coaching clients, and why I think they matter more today than they ever have.

...

Stephanie Smith spent a year trying to make her health coaching business work. She had clients here and there, tried different offers, and tested different messaging. But the income never matched the effort.

So she went back to her job as a pharmacist. And somehow, that was the turning point.

Without the financial pressure on her business, she got laser-focused. She stopped spending weeks on Instagram reels and online courses. She started doing the things that actually moved the needle: narrowing her niche, refining her offer, getting on the phone with people who needed her.<...

I announced a free training course that didn't exist yet. On purpose.

Sounds reckless, right? But it's actually one of my main strategies for getting anything done in my business.

If you've ever wondered why some health coaches seem to move faster, follow through more consistently, and build momentum with paying clients while others stay stuck, this episode breaks down the exact three steps that turn just about anyone into an action-taker.

Inside this episode: 

ChatGPT Health launched, and the health coaching community is buzzing. Some coaches are terrified. Others are dismissive. A few are genuinely curious.

But here's what matters: when information is instant, unlimited, and free, what are people actually paying you for?

In this episode, I share the story of a client who came to me wanting to lose weight. She'd been chasing that goal since she was eight years old. But what she really needed? A human who could see the whole picture. Someone brave enough to challenge her beliefs about weight loss and happiness.

Your health coaching business might feel hard right now because you're trying to convince people that they need a health coach instead of filling an existing need they're already looking for help with.

In this episode, I share what a trip to Drybar taught me about getting clients effortlessly. Spoiler: it has everything to do with solving problems people are already willing to pay for.

We talk about:

The health coaching industry has changed a lot in the last year. If things that used to work suddenly don't anymore, you're not imagining it.

The industry hasn't stopped working, but the way people spend their money has changed. In this episode, I'm sharing five rules that are shaping what actually works for health coaches heading into 2026.

These insights come from what I'm seeing daily inside Empowered and across my own business. No complicated funnels. No long launches. No endless free content with no return.

We cover:

What actually moves your health coaching business forward?

It's usually not intense planning, automations, or perfectly designed systems.

In this episode, I'm sharing three real stories from health coaches inside my Empowered mastermind who stopped waiting to feel "ready" and took imperfect action anyway. Each of them made money, signed clients, or uncovered unexpected opportunities by doing things before everything was set up.

You'll hear how:

This week I'm sharing a conversation with women's fitness and transformation coach Shannon Hanson, who made the switch from restaurant manager to full-time coach in exactly one year. 

In this episode, Shannon walks us through what happened during that year, including the parts most coaches skip over. She shares what it was like announcing her new career before she felt fully ready, why her early "I help everyone" approach fell flat, and how choosing to focus on women over 40 suddenly made outreach much easier. We got into the promotion that brought her nine new clients, the beta p...

Ever feel pressure to fit into a certain "nutrition camp" or act like an online guru just to be seen as legit?

Erin Power has been a practicing health coach for over a decade, working mostly with women in their 40s and 50s who've spent a lifetime dieting and are exhausted by the whole thing. She's also the coaching director at Primal Health Coach Institute, where she trains coaches in both the methodology and mindset of real-world coaching.

In this episode, Erin and Michelle talk about coaching from a primal/ancestral perspective without falling into...

Have you ever thought about leaving your corporate job for something more meaningful?
Michelle did exactly that when she left a career in advertising to become a health coach. After more than 15 years of running her own business, she is sharing the truth about what life looks like on the other side.

You will learn:

Have you ever wondered if it's really possible to make a living as a health coach? 

Michelle has been there. She was working a steady corporate job, dreaming of something more meaningful, and wondering how to make it real.

In this episode, she shares how she replaced her full-time income with health coaching, step by step. You'll learn how to earn while you still have your job, avoid burning out, and build a foundation for long-term success.

You'll discover:
• How to transition from employee to entrepreneur
• Smart, simple ways to earn incom...

If you've ever felt stuck because your program isn't "ready" or your audience isn't big enough, this episode is for you.

Michelle breaks down how to start earning now with easy offers: small, simple ways to serve clients and make money before building your dream program.

You'll discover how to test your niche, refine your messaging, and gain confidence without any tech setup, long launches, or overwhelm.

Plus, she shares real examples from her clients who used 20-minute workshops, single sessions, and mini packages to start earning right away.

🎯 Get your fre...

Fifteen years ago, people didn't know what kale was. Now, Walmart is reformulating its store brands to remove synthetic food dyes.

That's not a coincidence. It's proof that the health coaching movement is working.

In this episode, Michelle reflects on how far we've come as a profession and what it means for your future. From one-on-one coaching sessions to national headlines, every conversation about real food and wellness has contributed to a massive cultural shift.

You'll discover why this is the moment for health coaches to expand their reach, how to see your...

If you've ever felt like no one wants your health coaching services…you're onto something. And this episode is for you.

The truth is, clients are not looking for health coaching. They are looking for relief from the problem that is keeping them up at night. When you shift from selling your process to focusing on the problem you solve, you will notice a huge difference in how people respond to you.

Michelle shares the exact mindset and language shift that helped her go from awkward introductions to a thriving practice full of clients who we...

Do you ever feel like you are doing everything in your business but still not making progress? That scattered, overwhelmed feeling is not a personal flaw. It is decision fatigue.

In this episode, Michelle explains how to stop spinning your wheels and focus only on what grows your coaching business. You will learn a simple 10-minute exercise to clear the clutter, identify the few tasks that actually lead to clients and income, and set aside the rest.

🎯 Grab your free "3 Big Rocks" framework 👉 HealthCoachPower.com/Clients

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Do your discovery calls often end with "I'll think about it" instead of "Where do I sign?" It can be demoralizing! In this episode, Michelle breaks down the three most common mistakes coaches make on discovery calls and shows you how to avoid them:

You'll learn how to set expectations, hold authority throughout the conversation, and invite people into your program with confidence.

🎯 Grab you...

Do you ever feel like you need another course, another certification, or another degree before you can really call yourself a health coach?

Here's the truth: clients don't hire you because of your credentials. They hire you because they believe you get them, and because you make healthy living feel doable.

In this episode, Michelle shares:

If you're wondering when or if you'll be able to bill insurance as a health coach, you're not alone.

In this episode, I break down what's happening with CPT codes, who qualifies to bill insurance, and what you need to know before heading down that path.

But here's the twist: Some doctors say they wish they were health coaches just to escape the red tape of billing insurance.

You'll learn:

Are health coaches actually helping people… or just fueling the wellness industry's profit machine?

In this conversation with holistic health coach and natural foods chef Andrea Beaman, you'll hear how she healed her thyroid disease naturally through food, even when doctors said it couldn't be done. And together, we'll explore how health coaches can stay grounded in healing instead of caving to industry pressure.

You'll learn:

If you're struggling to figure out your niche as a health coach, you're not the only one. In this episode, I'll help you get clear on what matters most when deciding who to work with.

You'll learn:

You'll also hear a real-life example from a listener who asked about working with older men and wasn't sure how...

If you're newly certified (or almost there) and asking yourself, "What comes next?" this episode will show you exactly where to begin.

In this episode, I'm walking you through the clear, practical steps to start your health coaching business without needing a website, logo, LLC, or complicated tools. It's everything I wish someone had laid out for me when I began in 2009.

You'll learn:

If I had to start my health coaching business from zero today with no email list and no budget, here's exactly how I'd do it.

In this episode, I'm walking you through the simple, repeatable steps that helped me add over 35,000 people to my list, without relying on social media or expensive ads.

You'll learn:

If you're a health coach wondering why all your Instagram posts still aren't leading to paying clients… you're not alone.

In this episode, I'm walking you through the biggest marketing mistake I see health coaches making: relying too much on social media. Instead, I'll show you what actually leads to booked clients: building an email list.

You'll learn why email works (even if your list is tiny), how it builds trust in a way Instagram can't, and what steps to take to start growing your list today. Plus, I'm sharing details about my new List Gr...

What if you could make money as a health coach without squeezing in more clients or working extra hours? In this episode, Michelle shares her favorite method for earning bonus income through affiliate marketing and how it's helped her build a steady income over the years without burnout.

You'll learn what makes affiliate marketing different from MLMs, how to choose the right products to promote, and how to get started (even if your audience is small). If you're looking to earn some passive income as you make room for summer plans, this episode is for you!