The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

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Full-service planning comes with more creative ownership, deeper client relationships, and a higher level of impact. It also comes with things no one really prepare you for but yourself. In this honest episode, Desirée shares the side of full-service planning that doesn't make it into marketing materials: the weight of responsibility that arrives before the certainty does, the confidence you have to lead with before outcomes are guaranteed, how client relationships change, why your old metrics for success stop working, and why self-doubt can actually increase as you level up. If y...

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"Am I ready to go full-service?" is one of the most common questions in the wedding industry, and the answer almost never has to do with how many weddings you've done. In this episode, Desirée walks through five real signs that your expertise, your mindset, and your business model are already pointing you toward full-service planning. From the moment coordination starts to feel reactive to the way your clients are already relying on you for things outside your scope, this episode is for planners who have been wondering whether they're ready a...

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The reason you might be attracting the wrong inquiries isn't a visibility issue. It's all in what your business is communicating before anyone reaches out. In this episode, Desirée breaks down the subtle marketing cues embedded in your pricing language, your inquiry form, your copy, and even your imagery that signal alignment (or misalignment) to the clients you most want to attract. 

If you've been getting inquiries from couples who love your work but can't match your investment, or who need convincing instead of just feeling certain, this episode wi...

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Many pros in the wedding industry has "good branding" — but good branding and memorable branding are not the same thing. In this episode, Desirée shares five honest takes on wedding planner branding: why the most common brand choices are forgettable, what it means to look different enough to command higher prices, the problem with the word "luxury," why styled shoots don't do what you think they do, and why playing it safe is the most expensive branding decision you can make. 

If your brand has started to feel like ever...

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The biggest risks in destination weddings don't happen on the wedding day. They happen in the in-between moments most planners don't plan for.

In this episode, Desirée Adams breaks down the hidden risks that experienced destination planners quietly manage long before they become the couple's problem: flight delays and travel disruptions, jewelry and heirloom pieces moving between locations, and goods that have to clear customs on a wedding timeline. 

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Fall inquiry season is closer than it feels, and how you handle the first 24 to 48 hours after a couple reaches out determines whether they book you or move on.

In this episode, Desirée Adams walks through the five actual tools inside her planning business at Verve Event Co. that keep the inquiry process structured, consistent, and conversion-focused, no matter how busy the season gets. From the inquiry form to her CRM workflow, email templates, scheduling tool, and the AI note-taker that protects her in client conversations, this is the b...

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The first season of The Planner's Edit is officially a wrap. In this final episode, Desirée Adams recaps the themes and conversations that defined the season, from full-service planning and branding to systems, marketing, and venue relationships, and shares a glimpse of what's coming next fall. 

Share your input before the next season's planning begins: the guests you want to hear from, the topics you've been waiting on, and the questions you've been sitting on all year. Follow along over the summer for a fresh perspective on past episodes, an...

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Are styled shoots worth it, or a well-produced waste of time? Desirée shares five honest takes on styled shoots for wedding planners: what they can do, what they can't, where most planners go wrong, and the framework she uses to decide when a styled shoot is worth the investment. 

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Venue relationships are one of the most powerful and most misunderstood growth levers in a planning business. In this deep dive, Desirée walks through exactly how to become a preferred planner at the venues that matter — why alignment comes before ambition, how to build genuine relationships with venue coordinators by showing them what's in it for them, and why every single wedding day is an audition. 

If venue referrals are part of how you want to grow your wedding business, this episode gives you the full framework.

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In this episode of The Planner’s Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by her recent experience attending Kinetic at the Inn at Perry Cabin, Desirée shares what creates meaningful industry relationships, and why strategic networking looks very different at higher levels of business growth.

If you’ve been wanting stronger referrals, deeper industry relationships, and a more sustainable approach to networking, this episode will help you rethink how referral building really...

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Wedding content creators are everywhere right now. But are they actually worth the investment for wedding planners, or are they just another industry trend?

In this episode of The Planner’s Edit, Desirée Adams shares her honest takes on the rise of wedding content creators, how she personally uses one inside her luxury planning business, and why high-quality video has become such a powerful part of modern wedding marketing.

If you've been wondering whether a wedding content creator belongs in your marketing strategy, this episode will help you...

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Your Instagram followers don't owe you anything. Your email list does.

In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books.

If you've been treating email as an afterthought, this episode will change how you think about it.

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Most wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now: when hiring for content actually makes sense, how to repurpose what you're already creating so nothing gets left on the table, and which social media trends are worth a high-end planner's attention in 2026. If your content has been feeling like a hamster wheel, this episode will help you reset.

L...

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Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of The Planner's Edit, Desirée Adams gets honest about the solopreneur trap, why it has an expiration date, and the five ways trying to hold everything yourself is hurting your brand, your clients, and your ability to grow your wedding business.

Links M...

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Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale.

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Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts.

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Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do instead.

Links Mentioned in the Episode

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Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice.

In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on any invoice.

If a rebrand has been on your mind, this episode will make sure y...

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Your wedding brand is communicating right now — the question is whether it's saying what you actually mean. 

In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are ready to make sure everything they're putting out into the world reflects the level of work they're already doing, and the clients they're ready to attract.

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Newly engaged couples aren’t looking for more inspiration — they’re looking for direction.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option.

You’ll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetitive, and how to use post-engagement season content to create emotional safety for couples who are activel...

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Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention.

In this episode of The Planner’s Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce trust, nurture relationships, and stay top of mind, without relying only on trends.

If you’ve ever wo...

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Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and why different long-form platforms serve different roles depending on your audience and offers.

You’ll learn why luxury clients often find planners through Google...

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Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere.

But what if the clients you’re attracting are responding to quiet signals your business is already sending?

In this episode of The Planner’s Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pricing language and inquiry forms to tone, imagery, and what you don’t say, this conversation explores how clients interpret your leadership, confide...

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Destination weddings aren’t just logistically complex. They carry invisible risks that can impact timelines, budgets, emotions, and once-in-a-lifetime moments.

In this episode of The Planner’s Edit, Desirée Adams breaks down the most overlooked risks of destination weddings and explains why professional planners aren’t just coordinators, but risk managers. You’ll hear how thoughtful planning creates emotional safety, why buffers matter more than best-case scenarios, and where insurance and preparation quietly support your reputation and your clients’ peace of mind.

Join the waitlist for Desirée’s mentorsh...

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A lot of planners believe they’re struggling with attracting clients for full-service planning, when what they’re really struggling with is clarity.

In this episode of The Planner’s Edit, Desirée Adams breaks down the quiet, often overlooked ways planners unintentionally keep themselves from attracting full-service clients, even when the talent and experience are already there. This conversation isn’t about confidence or visibility. It’s about the structure, positioning, and messaging that hasn’t caught up to your skill yet.

If you’ve ever felt capable of more...

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Becoming a full-service planner isn’t just about offering a bigger package, it changes how you lead, decide, and carry responsibility in ways no one really talks about.

In this episode of The Planner’s Edit, Desirée pulls back the curtain on what actually shifts when you step into full-service planning. From the emotional weight and quieter decision-making to changing client relationships, evolving confidence, and redefining success, this conversation explores the behind-the-scenes realities planners often only discover once they’re already in it.

If you’re considering full-serv...

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There’s a moment in many planners’ careers when coordination starts to feel too small, but full-service planning still feels out of reach.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to know if you’re ready for full-service planning, and why readiness has far less to do with experience and far more to do with structure, positioning, and leadership.

Desirée walks through the key signs that indicate you may already be thinking like a full-service planner, even if your offers haven’t ca...

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Every planner makes investments in their business — some that create massive growth, and others that become expensive lessons. In this episode of The Planner’s Edit, Desirée Adams gets honest about both.

She’s sharing the early investments that truly moved the needle in her wedding planning business.You’ll learn why these investments paid off, how they accelerated her growth, and what she would do exactly the same if she were starting today.

Desirée also opens up about the investments that didn’t pay off. These are th...

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If you’ve ever looked at your wedding planning business and thought, “I should have done this sooner…” you are absolutely not alone. In this episode of The Planner’s Edit, Desirée Adams pulls back the curtain on the decisions she wishes she had made earlier in her career that would have saved her time, energy, stress, and years of growing in circles.

Desirée walks through the foundational moves that would have accelerated her growth. She shares what each shift would have changed, how it impacts planners at every stage...

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If you’ve ever felt lost, overwhelmed, or unsure whether you’re building your business the right way, this episode is going to ground you.

In this episode of The Planner’s Edit, Desirée Adams breaks down exactly what she would do if she were starting her wedding planning business in 2026 — knowing everything she knows now.

From creating a strategic business plan, to finding the right mentors and community, to building the systems that make your business run smoothly, Desirée walks through the foundational steps that actually m...

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Some wedding trends age beautifully — and others age like… well, trends. In this episode of The Planner’s Edit, Desirée Adams is calling out the outdated wedding trends planners are collectively ready to retire, and what to do instead.

From champagne towers to traditional photo booths, Desirée unpacks why certain trends no longer serve modern couples or guest experience. 

You’ll learn how to talk to your clients about the trends they think they “have” to include, how to redirect them toward more intentional choices, and how to use tren...

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The most original wedding trends don’t start inside the wedding industry — they start outside of it.

 In this episode of The Planner’s Edit, Desirée Adams explores how architecture, interior design, hospitality, and food are shaping the next wave of weddings and events.

 From “warm minimalism” and slow luxury to mini-cocktails and experiential dining, Desirée reveals how planners can draw inspiration from other creative fields — without simply copying what’s already trending.

 You’ll learn how to recognize cross-industry shifts, translate them thoughtfully for your clients, and...

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The wedding industry is evolving — and so are we. In this special Season 6 premiere, Desirée Adams pulls back the curtain on the rebrand from Ask the Planner to The Planner’s Edit — sharing how this new chapter reflects the growth of her brand and a deeper mission to serve wedding planners and creative pros.

In this episode, Desirée dives into the top wedding trends for 2026 — from personalized guest experiences and multi-day celebrations to fashion-forward attire and the rise of mindful, design-driven events. Plus, she shares her bold prediction for the Co...

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In this milestone episode, I’m pulling back the curtain on the tools and tech that keep my wedding planning business running smoothly behind the scenes.

From streamlining communication to elevating the client experience, I’m sharing the platforms, systems, and secrets that allow my team to plan with ease and intention. Whether you’re newly engaged or a planner looking to refine your workflows, this episode is filled with tips you can actually use.

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If there’s one thing that can make or break your wedding day experience, it’s the timeline. It might not be the flashiest part of the planning process, but trust me, a thoughtfully crafted schedule is what turns a chaotic day into a calm, joy-filled celebration.

In today’s episode, I’m walking you through how to build a wedding timeline that works—one that gives you room to breathe while making sure everything (and everyone) is exactly where they need to be. We’ll look at real-world scenarios, common mista...

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When you’re newly engaged, it’s tempting to dive straight into venue tours and photo-worthy spaces. But your venue decision is about so much more than just aesthetics. It’s the foundation of your entire wedding, and choosing the wrong venue can create a ripple effect of stress, budget challenges, and logistical issues down the line.

In today’s episode, I’m sharing the five most common venue selection mistakes I see as a luxury wedding planner—plus how to avoid them so you can book with confidence.

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Today, we’re diving into a rarely discussed but incredibly powerful topic in the wedding industry: public relations and influence. Whether you're growing your brand or dreaming of your first big media feature, this episode is packed with wisdom.

We’re joined by Harmony Walton, founder of The Bridal Bar, a global PR powerhouse for luxury event professionals.

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Bringing bold, joyful color into your wedding design doesn’t have to feel chaotic. In this episode, I’m joined by award-winning designer Jove Meyer, whose work is known for its vibrant energy, authenticity, and celebration of inclusion.

We’re talking all about how to embrace color with intention, create spaces that truly reflect your personality, and design weddings that leave a lasting impression on your guests. Whether you’re a couple planning your celebration or a wedding pro looking for fresh creative inspiration, this is a colorful conversation you won’t wa...

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Your wedding flowers are so much more than decoration. They set the tone, tell your story, and turn your reception into a space guests will never forget. In this episode, we’re revisiting one of our most-loved conversations: how to choose the perfect flowers for your wedding day. From statement arrangements to subtle details you never knew you needed, I’m sharing insider tips to help you make thoughtful, stylish decisions with total confidence.

We’ll cover how to find a floral style that feels authentic to you, what to consid...

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Hey there, loverves! Welcome to the finale of Season 5 — I can’t believe we’re already here. Whether you’ve been tuning in all season or this is your first time listening, I’m so glad you’re here.

Today we’re diving into a topic that comes up a lot — especially among newer planners figuring out how to price themselves and couples trying to understand what they’re actually paying for: percentage-based vs. flat-fee pricing. We’re going to break down what each one really means, who each one is best suited for...