The Curated Lab Podcast
Great work alone doesn't get you booked. In fashion and beauty, careers are built on trust, taste and teams, and on knowledge that is rarely shared in public.The Curated Lab Podcast opens up how the industry really works. Fashion photographer Per Appelgren (Prada, Vogue, Nike, Casablanca) and hair & beauty retouch artist Jan Wischermann (Louis Vuitton, Vogue and international beauty brands, more than 20 years in the industry) talk honestly about the craft, the career and the people behind high-end images, including the mistakes that taught them the most.Every episode brings real stories from set and from post-production, and answers...
Not High-End Enough? What Retouching Can't Fix
If the model is bad, the image is never going to be high-end, says Per, and the same goes for the crew. Jan explains what retouching can add once the picture is taken.
In Episode 003, fashion photographer Per Appelgren and hair and beauty retouch artist Jan Wischermann talk about what makes an image high-end, and how much of it depends on the people in front of and behind the camera. Per's advice: gather a crew that is as committed as you are, and work with people who are slightly better than you. Jan explains the layer that...
Talented But Not Getting Booked? What Art Buyers Look For
Jan once asked a seasoned art buyer at an international agency network what she looks for when she hires creative talent. Her answer was about pricing.
Strong portfolio, few bookings. In Episode 002, fashion photographer Per Appelgren and hair and beauty retouch artist Jan Wischermann talk about what clients pay for besides the images. Trust is the number one reason you get booked: clients need to know you deliver under pressure on a real production and that their budget is in good hands. Per explains why the same photographers get booked for the big campaigns again and again...
Talent Isn't Enough: How to Get Seen as a Photographer or Retoucher
Incredibly talented people stay invisible for years. In Episode 001, Per Appelgren and Jan Wischermann talk about why better work alone won't get you noticed, and why the way you communicate your work counts as much.
Per is a fashion photographer shooting for clients like Prada Beauty, Casablanca Paris and Vogue Germany. Jan is a high-end hair and beauty retouch artist with more than 23 years in the creative industry. In this opening episode they explain why they started The Curated Lab: to stop the gatekeeping that gives only a few people real access to the industry. Not everybody...
The Curated Lab Podcast: Trailer
Talented people stay invisible for years. Fashion photographer Per Appelgren and hair & beauty retouch artist Jan Wischermann talk about why, and about what decides a career in fashion and beauty once the work is good: what art buyers look for when they hire, and why the cheap offer costs you the next job. The first three episodes come out on November 12, then a new one every Thursday.
