The Personal Trainer Roadmap
The Personal Trainer Roadmap is a podcast for personal trainers who want to build a successful business, become better coaches and create a career in the fitness industry that lasts. Hosted by Stuart Aitken, each episode tackles the real challenges that come with being a personal trainer; from getting and keeping clients, pricing your service and becoming fully booked, to improving your coaching, developing your craft and figuring out where your career goes next. Expect practical solo episodes, honest lessons from nearly two decades in the industry, and occasional conversations with some of the smartest PTs and educators in fitness. ...
6] 5 Simple Systems Every Personal Trainer Should Have
Does your personal training business sometimes feel like it's being held together by WhatsApp messages, emails and things you're trying to remember to do?
If so, this episode is for you.
I'm sharing five simple systems that I believe every personal trainer should have in place to run a more professional, consistent and successful business.
We'll cover how to track the numbers that actually matter, create a marketing routine that keeps working even when you're busy, onboard clients properly, generate more referrals and spot potential client retention problems before somebody cancels.
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5] How to Become a Better PT by Understanding Biomechanics (w/ Ben Yanes)
What if the exercise you're trying to get your client to perform simply isn't the right exercise for them?
In this episode of The Personal Trainer Roadmap, I'm joined by Ben Yanes to talk about biomechanics, exercise selection and what it really means to coach the person in front of you.
Ben has built a reputation for making complex topics like anatomy and biomechanics much easier for personal trainers to understand and apply.
We discuss why understanding biomechanics can make you a more adaptable coach, why exercises shouldn't automatically be labelled good or...
4] 6 Coaching Tips I Stole From Nick Winkelman
Most personal trainers probably talk too much when they're coaching.
I certainly have.
After hosting Nick Winkelman in Edinburgh for a full-day seminar on The Language of Coaching, I came away with a load of ideas that have already changed how I'm approaching my own PT sessions.
In this episode, I'm sharing six of the most useful.
We get into why you should sometimes shut up and let your clients move, why giving someone five coaching cues at once rarely helps, and how using analogies can make your coaching more memorable...
3] How Do You Keep a Client for 20 Years? (w/ Michael Goulden)
What does REALLY good personal training actually look like?
Michael Goulden has been a personal trainer for nearly 30 years, still coaches 25–30 sessions per week, and has clients who've been with his business for more than 20 years.
So I wanted to find out what he's doing differently.
We talk about why Michael treats every client like an individual project, how to stay curious even after you've coached someone for years, the standards he's built into every part of the client experience, and the tiny details that can separate a brilliant PT from everyone else in...
I’ve Started My PT Business From Scratch 4 Times. Here’s What I Learned
I've started a personal training business from scratch four different times.
And the first attempt nearly ended with me quitting the industry altogether.
In this episode, I take you through my slightly windy journey from qualifying as a PT in 2012 (I think...), losing most of my first clients and barely being able to pay my rent, through to rebuilding my PT business in Dundee, New York and eventually from a garage in North Carolina.
Along the way, I learned a LOT about becoming a better coach, getting clients, building a local reputation and...
1] Personal Training IS a Proper Career
Personal training can be a brilliant career.
But somewhere along the way, it feels like the fitness industry became obsessed with helping PTs escape it.
Go online. Open a gym. Scale. Stop trading time for money.
I want this podcast to be a little different.
Actually...
Very different.
In this first episode, I explain why I've started The Personal Trainer Roadmap Pod, who it's for, and five things I believe about building a successful, long-term career as a PT.
We'll talk about getting clients, becoming...
