The Real Deal with Bob Philion
The Real Deal with Bob Philion, Presented by Goslings, goes inside the business of golf with the people who have shaped the game — and those shaping where it goes next. After three decades building brands, businesses and partnerships across sports, former Cobra Puma Golf President & CEO Bob Philion sits down with the athletes, executives, agents, entrepreneurs and industry leaders at the center of the game. From endorsement deals and ownership to media, innovation and leadership, The Real Deal brings an operator’s perspective to how the business of golf really works — along with the stories, personalities and unexpected moments you only g...
Butch Harmon on Big Egos, $100K Tips & the Business of Golf Instruction
In Episode 2 of The Real Deal, Bob Philion sits down with legendary golf instructor Butch Harmon to explore the business behind coaching the best players in the world and what Tour pros are really paying for when they hire an elite instructor.
Harmon explains how he structured retainers and performance bonuses with Tour players, why Phil Mickelson once handed him a $100,000 check, and how working with stars like Tiger Woods, Greg Norman and Rickie Fowler helped build his own reputation and business.
Harmon shared his perspective on the future of golf instruction, including the growing...
Greg Norman on LIV, Money & His Business Empire
In the debut episode of The Real Deal, Bob Philion sits down with Greg Norman to talk about the business decisions that turned one of golf’s biggest stars into one of the sport’s earliest athlete-entrepreneurs.
Norman explains why he wanted to own his brand rather than simply endorse others, from building the Great White Shark logo and Greg Norman Collection to taking an equity stake in Cobra Golf that ultimately became worth tens of millions. He also discusses the value of athlete IP, the business lessons that shaped his career and how those same ideas infl...
What Is The Real Deal?
As often as golf and business are linked, few people truly understand how these deals really work. Bob Philion wants to change that. The former golf equipment CEO's new Golf Digest podcast provides audiences with rare insight into how money flows in and around the game.
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