The Inventory Genius Podcast
Looking for a business mentor with decades of experience in business ownership, inventory and cash flow management, and client coaching? Get started with Ciara Stockeland’s Inventory Genius podcast. As a Fractional CFO and Profit Strategist, Ciara specializes in breaking complex business topics into bite-sized, actionable steps you can implement today. Tune in, get inspired, and learn from Ciara and her range of incredible guests. Discover why thousands of products-based businesses owners turn to Ciara for guidance on inventory management, debt reduction, e-commerce strategies, financial strategy, business growth, retail profitability, and more. Whether you’re a new business owner or a lo...
Episode #309 - One Business. Multiple Seat. Better Decisions. The Problem with Running Your Business Only from the CEO Seat
As founders, we build our businesses from the CEO seat, focused on growth, sales, and vision. But as a business grows, a decision that looks smart from the CEO seat can be a costly mistake from the CFO or COO seat.
In this episode, I share the story of a client doing $4–5 million in revenue who was buried in debt and drowning in inventory, because every decision ran through one question: will this help us sell more? I break down what each C-suite role does, how each one sees the same problem differently, and why I built Yo...
#308: He Paid Everyone But Himself. Now He Works 12 Hours a Week | Nick Wendowski of Stones Philly
In this week’s episode, I sat down with Nick Wendowski of Stones Philly. In April 2019 he bought a Philadelphia beer store with his wife, after leaving behind a career in nursing and corporate consulting. Within a year, COVID hit. The year after that, his landlord told him the building was being demolished.
Two relocations, multiple loans, and a lot of 2am nights later, Nick had kept every single employee on payroll. Everyone got paid except him. And the only fixes he knew were the ones most owners reach for: sell more, or cu...
#307: Buy From Profit, Not Gut: Be the Captain of Your Inventory Ship
Have you ever run out of a best seller at the worst possible time while shelves full of other inventory just won't move? The problem usually isn't your buying. It's the missing link between your inventory and your cash.
With holiday buying underway, I walk through how your P&L, balance sheet, and profit plan should drive every inventory decision, the simple open-to-buy formula any store can use, and the two "bumpers" that keep your buying out of the gutter.
Key Takeaways
#306: Full Shelves, Empty Bank Account: How I Lost My Retail Business (and What I Know Now)
On September 29, 2017, I closed the last store of my multi-location retail franchise. Months later, we filed for bankruptcy and lost our home. From the outside, the business looked wildly successful: seven figures, 13 locations, two invitations to the White House. Behind the scenes, I was writing myself paychecks I couldn't afford to cash.
In this episode, I share the full story of how it fell apart, the four warning signs my business gave me that I walked right past, and the profit math I wish I'd understood 20 years ago. If your sales keep climbing but your bank account...
#305: Launch Debrief: What I Learned From The Debt Detox Bootcamp
In this quick debrief, I’m opening up about what happened during our recent Debt Detox Bootcamp and the quiet confessions I heard from product-based business owners just like you.
If you are carrying heavy debt—whether it's credit cards, lines of credit, high-interest fast-funding loans, or unsold inventory—I want you to hear this: you are not alone, and this is completely solvable.
In this episode, I break down why debt isn't a willpower problem (it’s a math problem!), why you shouldn't try to fix it isolated in a vacuum, and what it actually...
#304: Her One Action That Calmed The Chaos
In this episode of the Inventory Genius Podcast, I unpack a money mystery from a business owner running three retail locations while feeling completely suffocated by debt. We dive deep into why high-interest balances aren't always the main culprit behind cash flow nightmares—and how erratic daily and weekly debits can silently destroy your business from the inside out.
I walk through the exact steps we took to eliminate her most damaging debits, consolidate her debt into a single predictable monthly payment, and shift her operations from survival mode back into growth.
Key Takeaways
Un...#303: Why Her Viral Post Almost Killed her Business
Have you ever hit that ultimate milestone—a product going viral and cash pouring in—only to look at your bank account later and ask, "Where did all the money go?" In this episode of the Inventory Genius Podcast, I’m solving a classic money mystery: how scaling up your product options can quietly drain your cash flow.
I share the story of a client who expanded her inventory after a massive viral surge. She added new colors, add-ons, and product lines, expecting momentum to double. Instead, product complexity created stock sitting in boxes, frozen cash on shelve...
#302: She Finally Found Her Cash Leak
Ever feel like you’re working around the clock, carrying a packed schedule, but somehow left wondering where all the money went at the end of the month? In this episode, I walk you through a classic "money mystery" involving a busy client who thought she was running one business, when in reality, she was running three.
We dive into how blending multiple revenue streams distorts your financial reality, hides profit drains, and keeps you stuck. Plus, I share a personal story of how I fell into this exact same trap in my own retail journey and wh...
#301: The $135K Product They Almost Ignored
Have you ever felt like your business is doing everything right on paper—great sales, happy customers, top-of-the-tier products—yet your bank account tells a completely different story? In this episode, I break down a real-world money mystery featuring a client doing over $1 million in revenue who hadn’t been able to take a consistent paycheck in months.
We dig into how we audited their inventory, pinpointed the hidden cash leak in their best-selling product, and implemented two simple strategic moves: building a recurring monthly offer and optimizing Cost of Goods Sold (COGS). The result? An extra $135,000 in rev...
#300: The $710 Ripple Effect
When you’ve trimmed every line item, negotiated every bill, and cut every unnecessary expense, but your profit margins still aren't adding up—what do you do next?
In this episode, I share a story about a hard-working client who found himself completely exhausted after attempting to squeeze blood from a stone. He had done everything right: boosted top-line revenue, improved margins, and audited his expenses line by line. Yet, the math still wasn't mathing.
Instead of hunting for micro-expenses to shave down, we stepped back and looked at a foundational piece of his business: his...
#299: Why Free Shipping Wasn't Free
The $8,000/Month Profit Leak Hiding in Plain Sight
Every product-based business has a money mystery, and in this episode, I’m solving a big one.
I recently sat down with a client whose business was generating over $2 million in annual revenue, yet she had almost nothing left in profit at the end of the year. When we dug into her numbers, we found a massive cash leak that was quietly draining $8,627.50 out of her business every single month.
The culprit? Free shipping disguised as a customer perk.
In this episode, I wa...
#298: Pt. 2 Courage, Clarity and Confidence with Your Money
Welcome back to the Inventory Genius Podcast! In last week’s episode, my client Rebecca said something during our raw, unscripted chat that completely stuck with me: she talked about finding Courage, Clarity, and Confidence through the Inventory Genius program.
That phrase resonated with me so much that I knew we needed a Part 2 to dig deeper into the nuts and bolts. Facing your business numbers isn’t just a math problem—it’s an emotional journey. In this episode, I break down what it really takes to transform your relationship with money and walk through the "3 C's" fra...
#297: Pt. 1 Courage, Clarity and Confidence with Your Money
In this episode, I’m joined by Inventory Genius program graduate Rebecca Garzon. Rebecca brings a unique perspective to product-based business ownership: with a background in social work, grief, and therapy, she understands human behavior deeply, yet found herself facing hidden guilt, shame, and hesitation around her own business numbers.
We walk through Rebecca’s year-and-a-half journey from feeling overwhelmed by financial baggage to becoming debt-free, confident, and consistent in her business.
Key Takeaways
The Three C’s of Growth: Transformation starts with Courage (making the initial investment and facing uncomfortable truths), leads to Consis...#296: Operational Efficiency Driven by Financial Clarity
In this episode, I’m joined by my wonderful client, Kelly Chakerian, owner of Abide—a boutique home goods store with an integrated interior design division in California.
Today is a super special day because Kelly is officially graduating from the Inventory Genius program!
We look back at where Kelly’s business was just one year ago—feeling discouraged, constantly stressed by financial chaos, and checking bank accounts daily—and contrast it with where she is today. From structuring proper design fees to setting up clean bookkeeping systems and organizing her operational calendar, Kelly shares how gainin...
#295: Raising Margin in a Resale Business Model
We are joined by one of my wonderful coaching clients, Lisa Lantz, the brilliant owner of The Getup—a community-focused resale store that sells everything from newborn and adult clothing to accessories, kids' gear, and toys. Lisa is just a few short weeks away from graduating from the Inventory Genius program, and she has made absolute leaps and bounds over the past year.
We have never had a guest on the show with this specific type of inventory-based business model, and the breakthroughs she has made with her numbers are going to blow you away. Whether you ru...
#294: Why Small Businesses Stay Financially Fragile
Have you ever wondered if your business is financially fragile? It’s a term that might not sound very attractive, but it’s a reality for thousands of small businesses—even those that look incredibly healthy from the outside.
In this episode, I’m pulling back the curtain on why so many small business owners are quietly stressing behind closed doors. We’re talking about the gap between looking successful on social media and actually having a stable, profitable foundation.
In this episode, we cover:
The "Financial Fragility" Trap: How a business can look busy, have...#293: Facebook Ads with Tara Zirker
I know so many of you—especially those running e-commerce stores—are constantly looking for ways to get more eyeballs on your products. That is exactly why I am thrilled to bring you today's guest. Tara Zirker is the absolute queen of ad experts, highly recommended to me by people I deeply trust. She is the founder of the Successful Ads Club, and today, she is breaking down the exact rules of digital advertising so you can stop wasting money and start scaling.
If you’ve ever felt like you’re just writing a blind check to Mark Zuc...
#292: Interview With IGOS Graduate, Rachel
I am thrilled to sit down with a very special guest: Rachel Lien, a yarn shop owner from the Pacific Northwest who is officially graduating from the Inventory Genius Operating System Program this month!
One year ago, Rachel found herself trapped on the classic retail hamster wheel. Despite bringing in massive revenue from a local yarn crawl event, the cash quickly vanished, leaving her with mounting credit card debt, zero clarity on where the money went, and a deep-seated fear of her own numbers.
Tune in as we discuss her incredible transformation over the last 12...
#291: If Customers Annoy You, You Are Missing The Point
With this episode, I'm prepared to ruffle some feathers. I hope you have thick skin, but this conversation is absolutely necessary, and I am incredibly passionate about it.
Lately, everywhere I look on social media, I see small business owners posting Reels, TikToks, and memes making fun of how frustrating, exhausting, or annoying their customers are. They complain about customers asking too many questions, taking up too much time, or interrupting their day.
This completely blows my mind. On one hand, I hear entrepreneurs constantly talking about how slow sales are and how desperately they...
#290: Money Mindset Part Two: Our Relationship With Debt
Welcome back to part two of our Money Mindset Conversation! Today, I’m sitting down once again with endurance and mindset coach Jennifer Vollmann to dive deep into a topic that so many of us try to avoid: our relationship with debt.
Debt can feel like a heavy, nasty word that gets instantly tangled up with our personal identity and self-worth. In this episode, Jennifer breaks down why numbers on a computer screen feel so personal, how shame can completely freeze our business progress, and how we can systematically rewrite the stories we tell ourselves about what we...
#289: Money Mindset Part One: The Thoughts We Have About Money
Are your thoughts setting a ceiling on your business’s financial success? In this special session, I'm sitting down with resident mindset coach Jennifer Vollmann to unpack the psychology of money.
Whether you find yourself stalling on financial tracking, overspending, or avoiding your numbers entirely, the root cause usually isn't a lack of business skill—it’s your money identity. Jennifer breaks down how to identify inherited limiting beliefs, shift into a factual mindset, and take massive action to build long-term profitability.
Key Takeaways
Your Money Identity Runs on Autopilot: You didn't develop your view o...#288: The Four Number Buckets
In this episode of the Inventory Genius Podcast, I’m serving up a major wake-up call for product-based business owners: revenue does not equal profit. If you’ve ever had a record-breaking sales month but still feel completely broke, or if you're making major business decisions based on a gut feeling rather than actual data, this episode is for you.
I break down the massive misconception that growing your top-line revenue automatically means scaling your business. In fact, without a clear picture of your numbers, a product business can easily sell itself right out of business due to s...
#287: ROI is Not Just a Marketing Metric
We’ve all heard the classic business cliché: "You have to spend money to make money." But honestly? I’ve never really loved that phrase. It leaves out the most crucial part of the equation. What if we rephrased it to: You have to spend money to make money, but you also need to know if the money you’re spending is actually working.
In this episode, I’m challenging product-based business owners to stop looking at Return on Investment (ROI) purely through the lens of digital ad spend. The truth is, every single dollar that leaves your busi...
#286: Why Clean Data is the Backbone of Every Product Business
Today we’re digging into a topic you might not have considered before: the importance of clean financial data.
We talk about numbers constantly—how to focus on them, why they matter, and what you should be looking at. But we haven’t truly discussed why having clean information is the absolute backbone of successful decision-making in a product-based business.
The Danger of Dirty Data
I recently spoke with two clients who were using a financial analysis tool to guide their buying. The tool kept telling them to buy more, buy more. They follow...
#285: Meet the IGOS (The Inventory Genius Operating System)
I am so excited to dive into today’s topic because it is the heartbeat of everything we do here. We’re talking about the Inventory Genius Operating System (IGOS).
I believe—no, I know—that every single product-based business owner needs this system. Why? Because I built it out of the ashes of my own failure. I’m sharing my story, not because it’s easy to tell, but because it’s the proof that business can be done differently. You don’t have to play store anymore; it’s time to build a business that actually serves you...
#284: Shopify and Klaviyo with Simply Lynn's Creative
I have been looking for someone like Cassidy for years. Seriously. I can’t even count how many times you all have asked me, "Ciara, who do you recommend for Shopify help?" and I never had a name I felt 100% comfortable sharing—until now.
Today, I’m sitting down with Cassidy from Simply Lynn’s Creative. What makes her different? She isn't just a tech person. She grew up in the retail world, helping run her family’s 4,500-square-foot kitchen store that’s been around since the '80s. She understands the heartbeat of a retailer because she lives it...
#283: Susan Bradley and Ciara Stockeland Discuss Money
Are you selling more but keeping less? If you’ve ever found yourself asking, "Is this actually worth it?" or "Why is my line of credit maxed out when my sales are growing?", you aren't alone. In this episode of The Inventory Genius Podcast, I'm sitting down with special guest Susan Bradley, founder of The Social Sales Girls. We're pulling back the curtain on the financial battle scars we've both earned over 20+ years in the product-based industry.
We're discussing why product-based business owners consistently struggle with math, why "just selling more" is the biggest trap in the in...
#282: Should You Pay Attention to Your Business Credit?
We often obsess over our personal credit scores, but how much thought do we give to our business credit? In this episode, I’m joined by Gerri Detweiler from Nav to demystify the world of business credit. We explore why most of us are in the dark about our business scores, how these scores impact our ability to secure supplier terms and loans, and the simple steps we can take to monitor and build a healthy financial profile for our businesses.
Key Takeaways
The Business Credit Gap: Unlike personal credit, there are no...#281: Let's Talk Pinterest, Interview with Julia Bocchese
In this episode, I’m diving into a platform that many of us love as consumers but find totally intimidating as business owners: Pinterest.
I’ll be honest—I’ve personally dipped in and out of Pinterest for years, but it always felt like a heavy lift. However, for my clients with visually stunning products—like jewelry, home decor, or design services—it is a goldmine. Joining me today is Julia Renee, an SEO and Pinterest expert, to explain why we need to stop thinking of Pinterest as social media and start treating it like the powerful...
#280: Why to Start a Subscription Box with Sarah Williams
I'm sitting down with subscription box expert Sarah Williams (founder of Launch Your Box) to debunk the myth that subscription models are dead. We're diving into why recurring revenue is the ultimate safety net for retail owners and how to transition from a struggling local shop to a thriving national brand.
Key Takeaways
The Introvert’s Growth Strategy: Sarah shares her journey of hitting a growth ceiling in her small-town retail store. To scale without needing more foot traffic, she turned to the subscription model to reach customers nationwide.Data-Driven Curation:...#279: An Amazing New Marketing Tool
Are you tired of feeling like your marketing budget is just a black hole? In this episode, I’m sitting down with the team from Pie to talk about a game-changing tool that actually drives foot traffic into your brick-and-mortar store without breaking the bank.
If you’ve ever been burned by an ad agency or felt overwhelmed by keywords and algorithms, you need to listen to this. We’re breaking down how to use AI and Google Maps to find customers who are literally standing around the corner looking for exactly what you sell.
What...
#278: Debt Series Part 5 - How to Change The Story You Tell Yourself About Debt with Jennifer Vollmann
In this final episode of our series on debt, I'm chatting with executive mindset coach, Jennifer Vollmann. Jennifer is the newest resident coach in the Inventory Genius Mastermind, and today she breaks down why the "stories" we tell ourselves about our finances are often the only thing standing between us and a zero balance.
Episode Highlights
Numbers are Neutral: A $50,000 debt is just a digit on a screen. Jennifer explains how 12 different people can look at the same number and feel 12 different emotions—from pride to paralyzing shame—based entirely on their internal narrative.The Thought-Action Loop...#277: Debt Series Part 4 - The Story You Tell Yourself About Debt
Are your cash flow problems actually just "thinking" problems? In this episode, I'm exploring the connection between mindset, leadership, and the bottom line. Learn how to stop making frantic, scarcity-based decisions and start leading your business with the intention required to thrive.
In This Episode, You’ll Learn:
The Decision-Numbers Link: How every financial result in your business—from debt to profit—is simply the downstream effect of a previous decision.Scarcity vs. Leadership Mindset: Why a scarcity mindset speeds up decision-making but decreases clarity, leading to over-purchasing and "emotional" discounting.Rebuilding Self-Trust: How to overcome the "p...#276: Debt Series Part 3 - What Number to Focus On First
When your business is bogged down by debt, every bill feels like an emergency and every slow sales day feels catastrophic. This creates "noise"—a cycle of anxiety, reactive decision-making, and overwhelm that keeps you stuck. In this episode, I'm breaking down why debt is almost never a sales problem and revealing the single most important metric you need to track to climb out of the hole and regain control of your business.
Key Takeaways
The Debt-Noise Cycle: Debt creates mental noise (guilt, shame, fear), which leads to overwhelm. Overwhelm leads to paralysis, keeping you stuck in...#275: Debt Series Part 2 - The Different Kinds of Debt (And What Is Best)
Is your debt a strategic tool or a heavy burden? In this episode, I'm pulling back the curtain on a topic many entrepreneurs avoid: Debt Management.
Debt isn't inherently "bad," but for inventory-based businesses, the wrong type of debt can quietly choke your cash flow and restrict your freedom. Let's break down the six common types of business debt—from traditional SBA loans to the predatory nature of Merchant Cash Advances—and learn how each impacts your balance sheet. Whether you are navigating high-interest credit cards or utilizing vendor terms (Accounts Payable), this episode provides the roadmap you...
#274: Debt Series Part 1 - Why Debt Isn't the Solution (and What To Do Instead)
Debt is a heavy word, and for many business owners, it’s a source of silent shame. If you feel like your "debt mess" is too big to fix, this episode is your invitation to breathe again. We’re stripping away the complexity and the guilt to look at the cold, hard truth of how debt works—and how you can escape it.
In this episode, we explore:
The Debt Trap: Why we’ve been told debt is a "solution" when it’s actually a drain on cash flow.The Psychological Toll: How carryi...#273: Investing in Yourself with Mark Willis
What does it mean to truly steward your wealth? This week, CFP Mark Willis shares his unconventional approach to financial planning. Tune in to discover why Mark’s philosophy stands apart from the crowd and how you can apply his unique insights to your own financial journey.
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#272: When Should You Use a 3PL?
What does it actually look like to outsource your inventory fulfillment? Today, 3PL founder Alia Oneal joins us to navigate this new territory for the podcast. Tune in as we break down the benefits of 3PL and how it can help your business grow.
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Website: https://www.loudergroup.co/contact
If y...
#271: The Hidden Cost of Complexity
Today we're talking about why complexity is the enemy of profitability and what the hidden costs of complexity actually are. I'm going to give you some real life examples and break down what this idea really means.
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#270: Why Women Get Stuck at the Same Stage and How to Break Through It, Interview with Jennifer Allwood
Today, a guest is returning who's been so popular on this show. Jennifer Allwood is talking about women getting stuck in their business, feeling like they can't gain traction, and how to break through this tricky spot. You don't want to miss this conversation.
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