Sales Re-Purposed
A podcast exploring the mindsets, habits, and philosophies that drive extraordinary sales performance — hosted by Ian Lowe. Sales re-Purposed goes inside the minds of world-class performers, thought leaders, and experts to uncover the lessons that shape exceptional careers. This isn't just about closing deals — it's about opening doors to a more meaningful life. Because sales success isn't about what you do — it's about why you do it.
Episode 4: Playing to Win with Cian McLoughlin
“Customers will teach you how to sell to them.”
Host Ian Lowe sits down with Cian, who has spent more than 15 years interviewing B2B buyers, to ask what they really want from the sellers they work with. The lesson might change how you run discovery.
Risk now sits at the top of most buying decisions, and it’s personal. Buyers feel safe with sellers who take the time to understand their risks, bring up issues they hadn’t spotted, and stand behind the outcome.
In this episode, Cian explains why rushed discovery costs de...
Episode 3: How to Sell More by Boosting Customer Confidence with Brent Adamson
Helping Customers Buy: The Frame-Making Sale | Sales Re-purposed, Episode 3
The biggest challenge in B2B sales today isn't selling solutions — it's helping customers buy them.
In this episode, host Ian Lowe welcomes Brent Adamson, globally renowned B2B sales expert and co-author of The Challenger Sale, to unpack his groundbreaking new book, The Frame-Making Sale. Brent reveals why boosting customer confidence — not just delivering information — is the real key to closing bigger, better deals.
The conversation dives into why high-quality, low-regret B2B buying decisions come down to emotion as much as log...
Episode 2: Purpose in Practice: A More Human Path to Sales Performance with Aaron Hurst
From Skeptic to Champion: Why Purpose is a Sales Superpower
75% of B2B buyers say they'd rather skip salespeople entirely. A 6x increase in buyers who think sales conversations add zero value. So what's the fix?
In this episode of Sales Re-purposed, host Ian Lowe sits down with Aaron Hurst — author of The Purpose Economy — to unpack why purpose isn't at odds with sales performance, it's a turbocharger for it. In a world of constant volatility and buyer burnout, the sellers who win are the ones who keep asking "why does this matter?" — both for their...
Episode 1: An Introduction w/ Ian Lowe
Bringing Purpose Back to Sales | Sales Re-purposed, Episode 1
75% of B2B buyers say they'd prefer a salesperson-free experience. Korn Ferry found a 6x increase in buyers who believe sales conversations offer zero value. If those numbers don't stop you in your tracks, they should.
Welcome to Sales Re-purposed — a new podcast on a mission to bring purpose back to sales. In this episode, we introduce the five core principles that will guide the series: Purpose, Community, Connection, Performance, and Results — and explain why purpose isn't just a nice-to-have, it's the reason customers buy in the firs...
