The Growth Dose
A dose of Meta Advertising and e-commerce marketing strategy.
An ecommerce email marketing experiment that increased revenue per email by 250%
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In this episode, Kevin Izevbigie discusses an email marketing experiment that allowed the client to increase revenue per email by approx. 250%.
Everyone sends heavy design, heavy image based emails. But these emails look like a company sending a sales email. We tried something different.
Kevinize.com
How to improve ecommerce profitability though robust financial management strategies
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In this episode, Kevin Izevbigie discusses how to use financial management thinking to improve the profitability of your ecommerce business.
There is no point in being positive in your ecommerce marketing if the overall business will be in the red. Let's fix that.
Kevinize.com
What is AI good for in ecommerce marketing? Don't let it destroy your differentiation.
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In this episode, Kevin Izevbigie discusses the impact on your ecommerce business when you rely to heavily on AI.
We are in the differentiation business when it comes to ecommerce marketing. Heavy use of AI can lead to you sounding the same as everyone else.
Kevinize.com
The problem with HOW-TO articles, gurus and ChatGPT advice in ecommerce marketing
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In this episode, Kevin Izevbigie discusses the issue with HOW-TO articles and guru advice.
You can use advice from external sources as a source of experimentation if properly filtered through an experimentation framework.
Kevinize.com
What should I do if my ecommerce ads stop working?
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In this episode, Kevin Izevbigie discusses the three levers that you can pull when your ads stop working. All three are rooted in the fundamentals of direct response marketing.
Kevinize.com
How to create good lead generation offers for your ecommerce store
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In this episode, Kevin Izevbigie discusses how to create good lead generation offers and the mistakes that people are making by offering "10% off for new customers".
If you give someone something of high value, that is easy to make, then you also increase the value of the email list that you build.
Kevinize.com
Should ecommerce stores invest in lead generation? Yes.
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In this episode, Kevin Izevbigie discusses lead generation and how it can be used to increase the overall store profitability.
Why pay for every single store visit, when some of the people coming to your store through your ads have been there in the past?
Make the their next visit FREE.
Kevinize.com
Should ecommerce founders build personal brands? Yes. It improves ad performance.
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In this episode, Kevin Izevbigie discusses personal branding, why it's important and how to build one quicker than normal.
We have noticed that founders that build a personal brand and leverage that in their paid marketing see better results and cheaper conversions.
Kevinize.com
