The Egg Index
A BREAKFAST INSPIRED podcast CONVERSATION -asking QSR and casual dining marketers and founders about what's actually working in hospitality marketing.Every food business has a most important meal of the day. Not on the menu. In the business.The Egg Index is a podcast about how the sharpest people in fast food and casual dining actually make their decisions. Each episode, a founder or marketing lead from a UK challenger brand sits down and answers one question: what's the most important meal of the day in your business? Where they're placing their bets, what isn't working, where they're stretched thin, a...
Jim Hawker: get the basics right before you spend on paid
Episode 1. Jim Hawker built Threepipe and ran it for twenty years. Then he crossed the table. These days he's commercial director at luxury wallpaper house Fromental, advises The Sushi Co, and coaches other agency founders, which makes him the ideal person to ask the question the whole show hangs off: what's the most important meal of the day in your business?
Jim's answer is the unglamorous stuff most brands skip. Getting the basics right before you spend a penny on paid. Backing earned and organic when, as he puts it, so much ad budget is simply wasted...
The Egg Index Trailer
Every food business has a most important meal of the day. Not on the menu. In the business.
The Egg Index is a podcast about how the sharpest people in fast food and casual dining actually make their decisions.
Each episode, a founder or marketing lead from a UK challenger brand sits down and answers one question: what's the most important meal of the day in your business? Where they're placing their bets, what isn't working, where they're stretched thin, and what agencies keep getting wrong about this industry.
No jargon. No highlight r...
