Go global: personal branding beyond borders
Go Global is a podcast for business leaders, HR professionals, entrepreneurs, consultants, startup founders, and experts who want to expand their influence beyond their home country and create opportunities on an international scale.We explore questions such as:• How can experts become visible internationally?• How do entrepreneurs establish credibility in new markets?• How can LinkedIn, content creation, networking, speaking, publishing, and community-building help create international opportunities?• How can companies benefit when their leaders become recognized voices in their industries and communities?Whether you want to land an international role, attract global clients, build a worldwide network, launch your business in new mark...
Serendipity Is Not Luck — It’s a Skill You Can Train | with Noah Graph
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Most people think serendipity is random. Noah Graph explains why opportunity often comes from a repeatable practice — not blind luck. If you want to strengthen your networking, negotiation, and relationships, this conversation offers practical ways to make chance encounters count.
Tatiana Koval talks with Noah, a negotiation specialist and podcaster, about what he calls “luck you make.” They explore how serendipity shows up in business, why asking thoughtful questions matters more than simply collecting contacts, and how small actions can lead to unexpected opportunities.
Noah shares how podcasting and writin...
The Hidden Formula for Growing on LinkedIn Across Time Zones | with Stephanie Schwab
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LinkedIn isn’t a shortcut to instant results—it’s a long game that can open doors to new business, senior roles, and a global reputation.
In this conversation, host Tatiana Koval and personal branding expert Stephanie Schwab explore how professionals can grow a personal brand across borders without relying on quick fixes or generic content. They discuss how to reach the right audience across time zones, why human stories stand out amid AI-generated posts, and how thoughtful networking can turn online connections into real opportunities.
Whether you’re a leader...
Why Personal Branding Is Now a Job Search Survival Skill | with Craig Fisher
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Most people are trying to build a personal brand in the wrong place, for the wrong reason. Tatiana Koval sits down with Craig Fisher, a talent acquisition operations leader, consultant, speaker, and creator who has spent years turning visibility into opportunity. He shares the practical, sometimes counterintuitive moves that helped him build a reputation across industries and borders - from launching one of the first weekly recruiting X (Twitter) chats to creating his own conference, from optimizing his name for search to using AI without sounding robotic.
Craig breaks down why...
The Hidden Job Market Is Real — and Most Jobs Never Get Posted | with Jim Stroud
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The best job opportunities may be hiding in plain sight. In this episode, career strategist Jim Stroud shares how to find opportunities in the hidden job market—and build the visibility that helps recruiters notice you. Host Tatiana Koval speaks with Jim about why many roles are filled through existing networks and talent pipelines, sometimes before they’re publicly posted.
Jim explains how to spot hiring signals in company reports, relocation announcements, and executive updates, then use that information to start meaningful conversations with employers. They also discuss how to build a pro...
Should you go viral to build your personal brand? | Anna Bertoldini
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Your personal brand is already being built, whether you shape it or not. Anna Bertoldini, expert in international personal branding, marketing, employer branding, and executive communications, breaks down how to take control of the narrative, stand out internationally, and turn visibility into real opportunities - without sounding generic, forced, or self-promotional.
Anna shares why being “interesting” matters less than being genuinely interested in other people, and why a strong personal brand is built through trust, consistency, and authenticity across every touchpoint - from LinkedIn to your workplace to real-life conversations.
T...
How long does cross-cultural adaptation take in an international career? | Emir Aksoy
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Your global personal brand can fail before the conversation even starts. Emir Aksoy shows why the real edge in international networking is not sounding impressive - it is learning how to build trust across cultures, fast.
In this conversation with Tatiana Koval on Go Global: Personal Branding Beyond Borders, Emir shares the habits that helped him navigate Turkish, German, and international workplaces as both an employer branding leader at SunExpress and a musician building his audience on his own terms. He explains why too much enthusiasm can read as aggression, how...
Posting less on Linkedin vs often: what's better? | Emily Firth
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Personal branding is not about shouting louder online. It is about building trust, staying visible when it counts, and turning reputation into real opportunities across borders. Emily Firth, founder of TruthWorks, reveals how she built influence without chasing vanity metrics, and why the smartest professionals focus on community, consistency, and long-term strategy instead of quick wins.
She explains how AI is changing the content landscape, why human insight is becoming more valuable, and what happens when LinkedIn starts to feel like a sea of sameness.
If you are trying to...
Build the personal brand before you need it | Renita Kasper
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Most people treat personal branding as a last-minute job-search tool. Renita Käsper, the global HR and recruiting leader who has lived in Berlin, Lisbon, and Barcelona, shows why that approach costs you opportunities, credibility, and connections - and how to build a global brand before you need it.
From location-free living with just a 23-kilo suitcase to navigating local communities as a globally known professional, Renita shares the practical side of staying visible, relevant, and connected wherever you land. You'll discover how she uses LinkedIn to create real opportunities, and wh...
Is it possible to build a global personal brand without being part of a famous company? | Manjuri Sinha
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She moved countries for love, got rejected by 100+ employers, and still built a global career and personal brand that gets her invited onto stages in Berlin, Amsterdam, New York, and beyond. Manjuri Sinha reveals her real strategy for shifting from Accenture in India to the Berlin startup ecosystem.
If you’re an expat, a global professional, or someone trying to grow your influence across borders, this episode is packed with hard-won lessons you can use immediately.
Host: Tatiana Koval (https://www.linkedin.com/in/kovaltatiana/)
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