Joanna Wiebe - Copywriting & Marketing

After testing COUNTLESS value propositions as homepage headlines, we finally found the winner... and it was buried in a teensy tiny testimonial on some random page of our client's site.

The value your next customer needs to hear about is the value your best customers have told you about. So... why aren't you using your testimonials to generate new messaging and copy?

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https...

Why do you need to optimize your proposal process?
Y’know that knot in your stomach when you get a new lead…
but you almost instantly worry they’re going to discover something about you that drives them away… Y’know, that you’re a total imposter…
Well, consider this: If they didn’t want to hire you, those leads wouldn’t contact you in the first place. Which brings us to your job: validating that they were right to come to you in the first place.
And you do that by optimizing your proposal process.
Not j...

These are the seven powerful techniques to help you communicate like the top 1%. Learn how to command attention, build trust, and get people to say yes by using strategies like 'resting rich face,' mirroring, and precise speaking. Discover how to always be in a selling mindset, the importance of over-preparation, the benefits of standing out, and becoming an expert in your field. Watch this video to change the way people listen to and respond to you.

📕 Get the book 👉 https://copyhkr.com/book-preorder

Learn more about your ad choices. Visit megaphone.fm/adchoi...

The frustrating thing about writing a website is that you have to write for some generic "visitor."
That home page headline you've rewritten 600,000 times has to work for... everyone.
And the way you organize your features on your tour page or your products on your catalogue page --- that's also gotta work for everyone.
Except, of course, it doesn't.
You don't actually need to use generic messages across your site.
You could, instead, try your hand at personalization.
Come meet Brennan.
He's a personalization pro.
In this Tutorial Tuesday, Brennan will...

💻 We differentiate brands: https://thedifferentiated.com/

Discover why originality is overrated and learn the four strategies that successful brands like Google, Starbucks, and TikTok used to win. Joanna, a millionaire copywriter, explains how better branding, superior products, strategic positioning, and bold brand voices can help you dominate your market without an original idea. This video breaks down the 'pioneer's curse' and demonstrates how to thrive by building on proven concepts.

📕 Pre-order the book: https://copyhkr.com/book-preorder
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad ch...

Part 2 of our "Grow Your List with Quizzes" series happens here.

You'll see a whopping SIX hacks to optimize your quizzes. So you can grow your email list wicked fast.

And more importantly: So those new subscribers are actually primed to hear from you... and buy from you.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about ev...

Build on what we cover in this video with this free video kit - get it here 👇

Content Strategy for Personal Brands: https://joannawiebe.co/advantage

And if you're ready to make actual money off your personal brand (which is kinduv the whole point in building a platform), then work with me here 👇

The Six Fix: https://joannawiebe.co/mastermind

Okay, now what the Helsinki am I covering in this video? *Modern* content strategy. Most of what we've learned about content strategy was either

a) made in 2012 to cover all th...

So, your client comes to you with this problem: “Our Facebook ads – ummm, they suck.”

Campaigns falling apart.

Ads way more expensive than they should be.

Crappy click-throughs.

You could look at everything about their ads. Tear them apart, from top to bottom.

Or you could make your life easy. And go straight to…

…well to exactly the place we’re going to show you in this Tutorial Tuesday.

In this live Tutorial, Joanna Wiebe sits down with Wahida Lakhani to demonstrate a quick Facebook ad copy opti...

📖 Write killer copy fast 👉 https://copyhkr.com/cc-for-beginners

Discover why replacing human writing with AI is failing for many, and learn how to leverage AI to become a superhuman performer. This video reveals five essential rules for collaborating effectively with AI tools like Claude, ChatGPT, and Consensus GPT. By sharing insights on uploading work to AI, firing your research team, using AI as a critic, reframing your role, and applying the 75/50 rule, this guide equips writers to significantly improve their craft and productivity. Ideal for professional writers and content creators looking to thrive in the age of AI.

When you start the conversion copywriting process with voice-of-customer (VOC) data…and when you walk your clients through that VOC before presenting your copy… you don’t typically get push-back on your copy.

But sometimes.

Ah sometimes.

Sometimes you do.

In this live Tutorial, conversion copywriter Joanna Wiebe shows you one simple method she and the other copywriters at CH Agency use to validate their messages with customers before presenting copy to their clients. It’s how they totally banish “yeah but” and “I don’t like” and “well our web developer thinks” fr...

Discover six key principles to transform your thinking and sharpen your mind by thinking on paper. In this video, you'll learn why most people struggle to learn faster, the importance of externalizing thoughts, and how different methods, like drawing and handwriting, can improve memory retention and cognitive function. Through actionable steps, including synthesizing your thoughts and using private writing to expose truths, this guide equips you with practical tools to enhance your intelligence and wisdom. Ideal for those looking to elevate their cognitive skills and make better decisions.

📕 Pre-order the book: https://copyhkr.com/book-preorder
▶️ Go deep an...

In today's Tutorial Tuesday, you're going to see:

1) How important it is to tap into emotion in your proposals,
2) That you need to spend more words than you'd think and
3) How Joanna writes "emotional proposals."

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Fr...

Learn the seven key principles to transform your writing from amateur to professional in record time. Discover why most people fail to improve, the power of rewriting, how to shift your identity to a writer, and techniques to avoid cliches. The video also covers the importance of cutting unnecessary content, joining writing communities, and effectively using AI as a tool, not a replacement. Finally, it emphasizes the significance of daily writing and avoiding comparisons to others. Ideal for anyone looking to enhance their writing skills and achieve greater engagement and clarity.

📕 Pre-order the book: https://copyhkr.com/boo...

Prerna runs a badass copy business and sells tens of thousands in copy packages. She's sold 'em to course creators galore and to the likes of Pat Flynn. She's going to walk us through:

1) Resistance! Why a world of copywriters and consultants foolishly hate on copy packages
2) How she's stacked up business-stabilizing influxes of cash with smart copy packages clients rush to buy
3) The mistakes you might be making today with your packaged services (she sees service businesses make these all the time)
4) A framework for creating your own packages... so you can avoid...

Hit this page after you've watched the video👇
https://thebigsmall.co/

"Storytelling" is a buzzword, but it doesn't have to be. The best brands are natural storytellers in that they craft narratives potential customers understand - storytelling is all about landing in the prospect's imagination and then staying there.

If you want to do that, this video is for you.

You won't waste your time on basic principles like the Hero's Journey. We're gonna get into the really cool stuff that will set your brand apart, like:

🔮 predictive processing
🌎 the estab...

Val Geisler will share her cure for the common proposal. Val's an in-demand email copywriter. Last year, she worked her butt off in The 10x Freelance Copywriter and built her authority like a champ... and now she's running a fast-growing email agency with clients like Podia and Beacon.

In today's live tutorial, she'll show us:

How she's "charged for proposals" by replacing proposals with paid audits
The steps she takes to prep for and actually conduct audits
How she uses her post-audit recap call to pitch her services

Val will even...

📕 Buy the book: https://copysellingbook.com/
▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/

Discover seven powerful strategies to command respect through effective communication. See how to become an authority in any room with tactics like the Challenger Paradox, frame control, strategic silence, precision in language, the authority face, the certainty gradient, and the total package. These techniques will help you ask impactful questions, set conversation frames, use silence to your advantage, speak with precision, maintain a confident posture, and ensure your non-verbal cues align with your words. Master these methods and elevate your presenc...

In today’s tutorial, marketing strategist and conversion-focused copywriter, Amy Posner will walk us through:
How and when to raise your rates
Why it’s necessary, and even expected, that you raise your rates
How break the cycle of "Feast or Famine"
How to create multiple revenue streams

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everyt...

Persuasion is the key to transforming your life and career. In this video, learn about the five levels of persuasive writing from a marketing expert who has helped brands generate over $500 million and who has a graduate degree in online persuasion. Discover the journey from a junior salesperson to a master storyteller, encompassing techniques like focusing on customer benefits, using cognitive biases and money words, managing decision-making processes, and utilizing powerful storytelling. Understand how these strategies can shift your approach and significantly enhance your persuasive writing ability.

📕 Pre-order the book: https://copyhkr.com/book-preorder
▶️ Go deep and bec...

Joanna Wiebe coined the phrase "conversion copywriting" in 2011, and it's been the foundation of Copyhackers ever since.

In this tutorial, Jo breaks down the very foundations of conversion copywriting to get you started on your journey toward becoming the most profitable person in the room.

Click here to subscribe ➡ https://www.youtube.com/@joanna-wiebe?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say ab...

📕 Buy the book: https://copysellingbook.com/
▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/

A copywriter shares how she went from growing up in a trailer park and earning $28,000/year to making $4M/year by following seven principles: kill your ego, make smart moves with what you have, get close to high earners to expand what you believe is possible, do the thing you’re most scared of, validate ideas fast (including a $20K eBook launch in five days), say yes to small opportunities that compound into bigger ones, and scale knowledge through products like Copy...

So your client pulls open her Google Analytics dashboard… shares her screen… and launches into these hard, hard questions about the thing you dread most:

“Any idea why your copy isn’t increasing our conversion rates?”

Nooooooo!

Sometimes the problem IS the copy. Or the strategy. Or the offer. Other times… it’s none of those things. Instead, it can SOMETIMES be a problem with how the data is being reported and/or interpreted.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!<...

If you want to be seen as powerful and worth listening to, you need control of your words. In this episode, a copywriter with 20 years of experience breaks down five skills that create an unfair advantage: catchy phrasing (the 4 traits behind memorable lines), order of revelation (how sequencing changes persuasion), preemptive disqualification (“stealing thunder” to build trust), anti-hype language (understatement that raises credibility), and bucket brigades (micro-curiosity that keeps people reading).

📕 Pre-order the book: https://copyhkr.com/book-preorder
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices...

Are you struggling to find voice of customer data for your copywriting research?

In this tutorial, Joanna Wiebe shares a formula that replaces hours of research with about 5 minutes on Google.

Ready to see how it works?

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Wa...

📕 Buy the book: https://copysellingbook.com/
▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/

Most writers stay broke because they sell time instead of solving measurable business problems. In this episode, a writing expert with 20+ years of experience breaks down seven writing careers that can generate serious income: channel strategist, messaging/brand strategist, copywriter, strategic content writer, CEO ghostwriter, newsletter writer, and screenwriter (with a smart financial foundation). Learn how retainers, performance bonuses, messaging systems, conversion-driven copy, and audience-building newsletters turn writing into revenue—and why staying in the game long enough is the real scre...

Struggle to keep copy reviews on track?

Tired of your client’s nephew marking up your copy – or everyone in your organization diving into your copy with “just a few edits”?

There’s a way to stop all that before it even starts. Weeks before you present your copy, you should present a “Messaging Recommendations Report (MRR).” “Why?”, you ask. Because inside that MRR, you’ll share everything your client needs to feel super-ific-ally confident about moving forward with the writing phase.

Like walking them through the research you did, reminding them of the goals of the pro...

Grab a spot in our copywriting training to get this stuff spot on! 👇
https://cs.copyhackers.com/

Look, once you work on your copy, everything gets better. Selling is easier. Revenue is bigger. But here's the thing...

Copy isn't wordsmithing.

It's tapping into how the brain decides.

I've worked with huge brands like Shopify and Canva... and tiny brands that then sold to huge brands like Google and Zillow. And across it ALL I have seen the nine psychological writing triggers that work across the three parts of the funnel:
...

You’ve mastered the customer interview but now you’re looking to do something meaningful with the data, right? But what … and how?

In this Tutorial, conversion copywriter, Joanna Wiebe, welcomes guest, Nikki Elbaz who walks you through tips on how to organize your VOC data post-interview… so it’s actually useful when you write.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle...

Become a Masterful Marketer with Jo's Coaching:
https://masterful.co/

Social media chat and AI tools like GPT have changed search.

Old marketing strategies are outdated. We're seeing five writing trends working better than ever. Watch the video to see all five and:

✅ Dig into the rise of personal-brand ghostwriting
✅ Create your own “visibility trinity”
✅ Know when to use AI and when to rely on human storytelling skill
✅ What everyone on LinkedIn means by “invisible marketing”
✅ How to use AI summaries - and how to beat them
✅ A repurposing strate...

Are you terrified by all the work required to craft a “funnel” – who has time?! Have you been putting off creating a real funnel – where do you even start?! Do you already have a funnel in place but want another path to move people into it?

In this Tutorial conversion copywriter, Joanna Wiebe welcomes Leadpages’ Bob Sparkins, who shows you how to make a new lead magnet in just TEN minutes!

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get s...

I made this Personal Brand Builder kit for you - get it here 👇

Free Tool Kit: https://joannawiebe.co/pbbk

And if you're ready to make actual money off your personal brand (which is kinduv the whole point in building a platform), then work with me here 👇

The Six Fix: https://joannawiebe.co/mastermind

Okay, now what the Helsinki am I covering in this video? Juuuuust the heart and soul of your business: the six principles used by top 1% personal brands to become impossible to ignore and turn attention into income. I mean...

So the whole thing with conversion copywriting is this... There’s a process. A repeatable process. With frameworks. And formulas. And a user-first approach. And all that great science-y stuff.

As an engineer builds a bridge, so a conversion copywriter writes copy.

Just as some bridges are more beautiful than others, some copy - precisely engineered - reads more beautifully than other copy.

In this Tutorial Joanna Wiebe, the original conversion copywriter will show you how to be creative with your conversion copy.

Click here to subscribe ➡ https://www.youtube.com/@copy...

Aaaaaand I left off this book but am fixing that now! 👇

https://copysellingbook.com/

👆my new book! grab a copy!

Although I'm allllways finding new books to obsess over - including "The Road Less Stupid," which is my new favorite - these are the 12 books that significantly improved my thinking and led to ideas that made me millions: $15M in my training business, and $15M in my agency.

Quick notes:

✅ Influence is amazing because it is based in studies, which drives better ideas for marketers!

✅ Zero to One gets y...

“Wireframing should be a huge part of every online Copywriter’s process…” - Joanna Wiebe

Jo gets asked about wireframing all the time... it’s a big ol’ topic.

In this Tutorial, Joanna Wiebe will show you her wireframing process and how she presents her wireframed landing pages to clients.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about eve...

The Become-a-Marketing-Genius extras are right here - don't skip them. 👇

All Stellar Marketing Starts with This:
https://cs.copyhackers.com/

If you are even remotely hungry to be a fantastic marketer, the career opportunities are endless. In this video, I'm breaking down for you the six-step plan I'd follow TODAY to rebuild a seven-figure marketing career from zero... by thinking like a CMO. Even if it feels like you're a million miles from being a CEO. Trust me: there's so much room for you in the marketing world.

I've worked with incredible bra...

Notice how some people like to make SEO 10,000,000x harder than it is? Dave Collins is not one of those people. You'll meet him in this tutorial where he gives us 20 mins of magic on SEO gems like: How to be amorous with Analytics
How to be cool in Chrome
How to get cosy in Console
And how to get gifts from Google
All with zilch complexity. And in a British accent.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

He...

You can be a Rich Creative, BTW (free videos here show you how) 👇

https://joannawiebe.co/full-toolkit

Look, you don't need 20 years of experience in a creative field to challenge the idea that creativity is something you’re born with. It only takes being stuck one time to know creativity isn't a "natural" gift...

You've seen time and again that you can generate creativity like you can generate a product on an assembly line. And if that doesn't sound great to you, have you never struggled with being in a rut? If I was l...

Pestering people broadly doesn’t work… you need to have a precise formula that’s constructed in the right configuration to be effective.
Not enough or too much can tip the scales against you.

Believe it or not, there’s an art and a science to pestering your prospects in order to build honest, genuine, long-lasting relationships.

In this tutorial, copywriter Karine Bengualid teaches you an effective strategy to build authentic relationships with your network.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhac...

Creatives, these "Sell to Their Imagination" extras are right here - don't skip them. 👇

Free Kit for Creative Consultants:
https://joannawiebe.co/rich

How to Sell at Scale:
https://copyhkr.com/copy-school

What you'll see in this episode is how Joanna (Jo) Wiebe - a creator with over 20 years in the creative field - explains that the brain doesn’t adopt entirely new ideas, but new versions of ideas it already holds.

She shows how Marlboro used this to sell cigarettes in the 1960s as advertising regulations tightened and healt...

Anna Bolton, a fab conversion copywriter who recently wrote a long-form sales page for Copyhackers, shares her step-by-step process for filling the page with VOC. In this live tutorial, you'll see how Anna writes long-form sales pages using survey data.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist fo...