Marketing Made Me Buy It
CeraVe: Marketing Done Right
CeraVe made a Super Bowl ad about a celebrity who shares their name, then handed the rest of the brand over to influencers and told them to do whatever they wanted. In this episode of Marketing Made Me Buy It, Brenden Delarua walks Travis through the full CeraVe playbook, from the Michael Cera Super Bowl spot to the Google Trends data that proves it worked.
WHAT THIS EPISODE COVERS
This one is the "marketing done right" segment, and Brenden brought receipts.
He breaks down why TV, CTV, and YouTube ads are...
What's New in DTC Marketing? | MMMBI Podcast
Everyone is pumping out 100 AI-generated ads a week, cost per click is falling, and conversion rate is at an all-time low. In this episode of Marketing Made Me Buy It, Brenden Delarua explains why the creative is not actually the problem, and why the advertisers who win the AI slop era will be the ones who fix the signal they send back to Meta.
WHAT THIS EPISODE COVERS
Travis asks what is actually working in DTC right now. Brenden's answer is not a creative trend, it is a plumbing problem.
He walks through...
Levi's Jeans: Marketing Done Right
FIFA told Levi's to cover the logo on its own stadium. Levi's covered it with a white sheet, called the shape an Instagram logo, and out-earned the brands that paid millions to be official sponsors. In this episode of Marketing Made Me Buy It, Travis walks Brenden through the whole thing.
WHAT THIS EPISODE COVERS
This is the "marketing done right" segment, and this time Travis is the one presenting.
He starts with the setup: FIFA's Clean Stadium policy, which requires every non-sponsor logo in a World Cup venue to be covered up...
Brenden Buys A True Classic T-Shirt
Brenden has spent years chasing something every guy secretly searches for: the perfect black t-shirt. In this episode of Marketing Made Me Buy It, Travis turns the mic on his co-host and traces exactly how a rabbit hole of UGC-style reviews, a head-to-head fit-off, and a wall of retargeting (580 ads live, to be exact) turned a $35 t-shirt into a customer for life — and a $150 cart.
What This Episode Covers It starts with a universal male rite of passage: the endless search for "the perfect shirt." Brenden walks Travis through the growing corner of th...
Travis Buys a Kids Ride Shotgun Bike Seat
Travis spent over $500 on a bike seat for his one-year-old — and in this episode, Brenden finally gets to ask him why. In this installment of Marketing Made Me Buy It, the tables turn: co-host Travis is the one under the microscope, walking Brenden through exactly how a viral TikTok, relentless retargeting, and a Father's Day splurge turned him into a Kids Ride Shotgun customer.
What This Episode Covers
New parenthood can be isolating, and this episode starts there: Travis opens up about the postpartum burnout that ha...
Brenden Buys A TUSHY
Brenden swore bidets were gross, until a wall of retargeting ads, a Jackass star's podcast confession, and one very persuasive peach changed his mind. In this episode of Marketing Made Me Buy It, host Travis sits down with Brenden Delarua to reverse-engineer exactly how TUSHY's ad campaign turned a lifelong single-ply skeptic into a customer.
What This Episode Covers
Every purchase has a marketing trigger, and this episode digs into Brenden's. From a decade of "caked on" toilet paper habits to a celebrity endorsement...
