Professional Speaking: Known. Booked. Paid.

Magician-turned-keynote-speaker Brian Miller built a speaking career on the back of a TEDx talk that went viral in 2015, then watched that career dry up within eighteen months because charisma and entertainment weren't enough to make anyone act on what he'd said. In this episode, Brian and John dig into the real argument underneath most speaker training: is a keynote about how you deliver it, or what's actually in it? Brian's answer, and the thesis of his new book "The One Page Keynote," is that design beats delivery every time, and that the entertainment industry's instinct (be more charismatic, be...

Most speakers talk about authenticity. Fewer actually practise it. There is a version of you that turns up on stage and a version of you that exists everywhere else, and for many speakers, those two people are further apart than they would like to admit.

This episode is a Pride Month episode, but the argument is not seasonal. The LGBTQ+ experience of navigating identity in public life contains lessons about presence, resilience and credibility that are directly relevant to any speaker who has ever edited themselves for the room.

In this episode:

Bernadette Marciniak is a video producer who works specifically with speakers and event organisers, giving her a rare dual perspective on what actually gets speakers booked. She has captured footage at live events, produced demo reels for speakers at various stages of their careers, and uses speaking engagements herself as a visibility lever for her business.

What you'll take away from this episode:

There comes a point for almost every speaker and coach where the doubt becomes hard to ignore. You are doing the work, following good advice, showing up consistently — and nothing seems to be moving. The bookings are not coming. The calendar is open. Other people seem to be on calls constantly, and yours is, well, available.

Or maybe some things are trickling through, but not enough for it to feel real or sustainable. There is a ceiling somewhere above you that you cannot quite identify, let alone push against.

In this episode, John Ball addresses th...

David Newman is a speaker, consultant, and author of four books, including Do It Speaking and Market Eminence. He's spent decades helping experts, consultants, and professional speakers build what he calls market eminence -- the combination of visibility, credibility, and brand preference that makes you the obvious choice in your field.

In this conversation, David makes the case that the era of how-to content is over, that differentiation is not optional, and that most speakers are making themselves dangerously easy to replace. He also shares the three types of content that AI cannot replicate and a practical...

If you're a good speaker who isn't getting booked at the rate or fee you think you deserve, this episode is going to be uncomfortable in the right way.

The problem, in most cases, isn't your speaking. It's your positioning. And more specifically, it's the fact that most speakers build their positioning around what they want to say rather than what the market actually needs to hear.

In this episode, John works through six positioning mistakes that keep credible, capable speakers invisible -- with real client stories and examples that make each one land where...

Beth Sherman is a multi-Emmy Award-winning comedy writer who spent 30 years writing for Letterman, Jay Leno, Ellen DeGeneres, and multiple major awards shows, including the Oscars. She now works as a keynote speaker and executive presentation coach, helping leaders and professional speakers build rapid rapport using the same principles comedians use to convert a room full of strangers.

In this episode, John and Beth explore what professional speakers can actually learn from standup comedy — not the jokes, but the craft underneath them. Beth shares her BETH framework and challenges the assumption that being funny has anything to do...

Elliot Kay is the founder of The Speaker Awards, a seven-time author, and one of the most connected people in the UK speaking industry. In this conversation, John and Elliot dig into what's actually changing in how professional speakers get hired, and why most speakers are still playing by rules that no longer apply.

Heads up: entries for The Speaker Awards 2026 close 30 April. If you're a fee-paid speaker and you're on the fence, the deadline is a week away. Full details at thespeakerawards.com.

What you'll take away:

Taki Moore recently wrote that conviction is a shortcut to charisma. It's a clever line. It's also only half right, and the other half is quietly costing speakers bookings.

In this episode, John unpacks why confident, polished speakers still fail to convert rooms into clients, referrals, or rebookings. The issue isn't delivery. It's the gap between creating a feeling of value and creating actual change, and those two things are not the same.

What you'll take away:

Last week I bombed on stage at a standup comedy gig. Not catastrophically -- more in the way where you know before you walk onstage that you're not ready, and then it shows.

I want to talk about it, not for the catharsis, but because the cascade that led to that bad night is exactly the same cascade that leads to underprepared keynotes, flat training sessions, and presentations that don't land the way you knew they could.

What actually went wrong

I had months of notice. No excuse on preparation. But life did...

Most speakers are working on the wrong problem.

They're polishing their delivery, tweaking their slides, and hunting for better techniques. Meanwhile the gap between where they are and a well-paid, regularly booked speaking career has almost nothing to do with any of that.

Clinton Young is a keynote speaker and coach who has learned -- sometimes expensively -- what actually moves the needle. In this episode he hands over the exact referral script he paid $4,000 to learn. The script he used at a free gig in England that led directly to his first £10k speaking e...

Most speakers say they want feedback. What they actually want is validation.

There's a significant difference -- and confusing the two is one of the most common reasons capable speakers plateau and stop growing. In this solo episode John Ball breaks down why most feedback fails, why the human brain is wired to turn critique into personal attack, and how to build a feedback loop that genuinely accelerates your development as a speaker.

With real-world examples drawn from stand-up comedy and professional speaking, this is a practical and honest look at one of the most...

What makes a speaker visible, memorable, and trusted in a crowded marketplace? It's rarely about being louder, stranger, or more active on social media. It's about being clearer, more consistent, and more intentional about how you show up.

Sapna Pieroux is a personal and business brand consultant, author of Let's Get Visible, and speaker who has spent her career helping entrepreneurs and business leaders clarify who they are and stand out for the right reasons. This is a rich, practical conversation about what brand clarity actually means for professional speakers -- and why most are getting it...

The smarter you are, the easier it is to get stuck. Not because you lack ability, but because intelligence can quietly build a wall between you and the reality that would actually move you forward.

In this solo episode John Ball explores one of the most common and least talked about reasons experienced speakers plateau. It's not a skill gap. It's a distance-from-reality problem.

Drawing on 15 years of coaching speakers, John introduces the concept of psychological limiter loops -- self-reinforcing cycles that keep you feeling productive while quietly keeping you stuck. He unpacks how intelligence...

What separates a forgettable speech from one people remember years later?

Rob Noel has written speeches for some of the most high-profile political figures in the US, including Secretary of State Marco Rubio and former CIA Director Mike Pompeo. He understands better than almost anyone what makes a speech land -- and what makes it disappear the moment the speaker leaves the stage.

Some of his insights are genuinely counterintuitive. One of Rob's most contrarian views is that sometimes the best speeches are never written at all. Many of the world's best speakers perform better...

Jackson Ogunyemi has 25 years of speaking experience in the education sector. He has the experience, the message, and the stage presence. What he's missing is the business engine that consistently generates corporate bookings.

In this live coaching session John Ball works with Jackson to unpack some uncomfortable realities about the speaking industry -- and build a practical strategy for breaking into higher-paying corporate opportunities.

If you want to turn speaking into a real business rather than hoping to be discovered, this episode will show you exactly where to start.

What you'll learn in...

Most presentation problems are not technical. They're internal.

Speakers obsess over slides, structure, and delivery mechanics while the real issues -- self-awareness, mindset, and genuine focus on the audience -- go unaddressed. Fix those, and the technical problems often resolve themselves.

Michael Delisser is an executive communication coach who has spent his career helping leaders and speakers identify the blind spots that are quietly undermining their impact. His approach is direct, practical, and grounded in a simple truth: you cannot improve what you cannot see.

What you'll learn in this episode

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Should you start a podcast? If you're a speaker, coach, or expert it can feel like the obvious next step. Visibility. Authority. Credibility. Influence.

But is it actually the smartest move right now?

In this solo episode John Ball takes a balanced, honest look at podcast hosting -- the real advantages, the hidden costs most people underestimate, and why sequencing matters more than following trends.

Podcasting can absolutely become a powerful business asset. It can sharpen your thinking, strengthen your authority, expand your network, and generate enquiries. Done well it becomes a content...

Julian Treasure has given five TED talks, with a combined audience of hundreds of millions of views. His message is simple and counterintuitive: the most important skill for speakers is not speaking. It's listening.

Audiences don't hear your message as delivered. They hear it through filters -- culture, mood, expectations, the speaker before you, the acoustics of the room, even the time of day. If you're not listening to their listening in real time, you're speaking into a void and hoping for the best.

This is one of the most thought-provoking conversations the show has...

Rhetoric is one of the oldest and most powerful communication tools in existence. It is also one of the most misunderstood. Most speakers think it's something politicians do. Simon Lancaster knows it's something every effective communicator does -- whether they realise it or not.

Simon Lancaster is a political speechwriter with over 20 years of experience writing for heads of state, CEOs, and some of the most influential communicators in the world. In this conversation he breaks down the mechanics of persuasive language -- rhetoric, metaphor, emotional framing -- and explains how professional speakers can use these tools...

The professional speaking world and the personal development industry have been intertwined for decades. That overlap has created energy, inspiration, and genuine transformation. It has also created hype, pseudoscience, and borrowed authority.

In this solo episode John Ball explores where persuasive speaking becomes manipulation, why anecdotes are powerful but weak evidence, and how emotional intensity in a room can quietly lower the audience's critical thinking. This is not an attack on personal development. It is a call for healthier boundaries, intellectual humility, and higher standards from everyone who takes a stage.

If you are building...

Being a good speaker and being a bookable speaker are not the same thing. Most speakers confuse the two -- and it costs them.

Maria Franzoni is a former speaker bureau owner and author of The Bookability Formula. She has spent her career on the other side of the table -- deciding which speakers get hired and which get passed over -- and her view of what actually drives bookings in the UK and European markets is blunt, practical, and essential listening for any speaker serious about building a sustainable career.

What you'll learn in...

Why do so many capable speakers never gain momentum or consistent bookings?

It's not talent. It's not confidence. It's not credibility. It's the habit of overthinking and under-acting.

In this sharp solo episode John Ball breaks down the single biggest block that stops speakers from becoming successful professionals -- and why the planning that feels productive is often procrastination in disguise. Drawing on years of coaching speakers and working inside the speaking industry, John explains why real progress only begins when action meets reality.

If you want to treat speaking like a business...

A hot market does not guarantee hot bookings.

In this live coaching session John Ball works with tech and emerging-tech speaker Cortney Harding to diagnose the real reasons her calendar isn't matching her credibility. They unpack why prestige signals and busy content don't automatically create demand, how to position around an expensive problem, and why simplifying outreach beats post-and-pray when you want reliable bookings.

You'll also hear a strong warning for speakers who chase trending topics. It looks strategic until you realise you're rebuilding your positioning every six months and still not becoming the obvious...

Virtual presentations are not going away. Job interviews, client meetings, and hybrid work all mean your first impression is increasingly happening through a webcam -- and most people are still presenting like it's 2020.

Jelmer Smits is a virtual presentation specialist who argues that most organisations are stuck in survival mode: poor setups, flat delivery, and zero audience care. The result isn't professionalism. It's the awkward middle ground where both competence and warmth collapse simultaneously.

In this practical, wide-ranging conversation Jelmer shares what it actually takes to present with credibility and energy in a virtual environment...

Most leaders avoid conflict. Not because they are weak, but because they want to be liked, respected, and seen as reasonable.

The problem is that conflict aversion quietly erodes the very authority, credibility, and influence they are trying to protect.

Julie Holunga is a leadership expert who works with leaders and professional speakers on the communication skills that matter most in high-stakes situations. In this conversation she introduces the concept of lazy leadership -- the habit of avoiding hard conversations because it feels easier in the moment -- and explains exactly what it costs over...

LinkedIn is getting noisier, more automated, and harder to trust. AI-generated content, engagement pods, and pressure to chase viral trends are homogenising the platform at exactly the moment when standing out matters most.

Michelle J Raymond is a LinkedIn strategist and educator who has spent years helping professionals build genuine authority and real relationships on the platform. In this conversation she shares what actually works for speakers and coaches who want LinkedIn to generate opportunities rather than just impressions.

What you'll learn in this episode

Why LinkedIn is becoming harder to trust and...

Most personal brands fail. Not because the person lacks talent or expertise, but because they're chasing visibility instead of building trust -- and copying what works for others instead of finding what's uniquely true about themselves.

Mark Schaefer is a branding strategist, keynote speaker, and bestselling author of Known and Audacious. He has spent his career helping experts, speakers, and business leaders clarify what they want to be known for and build the kind of authority that compounds over time rather than fades with the algorithm.

In this conversation Mark shares why guru-led thinking is...

If you're already speaking professionally — or serious about starting — this is the show for you.

Most speaking advice focuses on delivery: structure, storytelling, stagecraft. And this show covers that too. But delivery isn't why good speakers stay underpaid.

The real problem is usually one of three things: positioning that's too vague to attract the right clients, a pipeline that depends on hoping for referrals, or fees that don't reflect the value of the work.

Professional Speaking: Known. Booked. Paid. is a weekly podcast hosted by speaker business coach and keynote speaker John Ball. Each...

SUMMARY

Many speakers, coaches, and consultants say they hate sales. In reality, what they hate is manipulative, impersonal, high-pressure selling that feels out of alignment with who they are.

In this episode of Present Influence, sales expert Katie Nelson dismantles the myth that selling high-ticket offers has to feel sleazy. We explore why sales is fundamentally human, not transactional, and why relationship, curiosity, and courage matter far more than funnels, scripts, or AI shortcuts.

We cover how speakers and coaches can sell premium services ethically, why relying solely on referrals is risky, how...

SUMMARY

In this conversation, John Ball discusses the importance of treating speaking as a business rather than just a performance. He emphasises that many speakers struggle not due to a lack of skill but because they fail to position themselves effectively in the market. The discussion highlights the need for speakers to shift from hoping for opportunities to actively creating strategies that lead to sustainable careers. By focusing on serving specific audiences and building trust, speakers can enhance their impact and success in the industry.

You can connect with me using the links below.

How to Beat Digital Distraction and Do Deep Work From Home

Summary

In this conversation, John Ball and Steven Puri explore the challenges of remote work, emphasising the importance of focus, intention, and managing distractions. They discuss how digital distractions are engineered to capture attention and the significance of establishing rituals and habits to enhance productivity. Puri shares insights on achieving a flow state for peak performance and the role of luck in success. The discussion also highlights practical strategies for overcoming procrastination and the power of prioritisation in achieving meaningful work.

Takeaways<...

No proper episode till Friday, but a quick festive greeting from John at the Present Influence podcast. Whether you're celebrating or hiding away, I wish you peace, happiness and prosperity for this season and the year ahead. Thank you for listening, and stay tuned for Xmas goodies before NYE.

Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.

For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on...

Why Great Speakers Stay Broke

SUMMARY

In this episode, John addresses the challenges faced by speakers and coaches in gaining visibility and securing bookings. He emphasises the importance of marketing and the need for professionals in these fields to shift their identity from being just a performer to becoming a business owner. By focusing on marketing, networking, and consistent visibility, speakers and coaches can improve their chances of success. John also discusses the significance of setting clear goals and taking actionable steps to achieve them, urging listeners to treat their speaking or coaching endeavours as...

Unlocking the Power of Stagecraft with Merit Khan: From Keynotes to Comedy

SUMMARY

In this episode of Present Influence, join John as he converses with Merit Khan, a dynamic speaker and performer, about the art of landing paid speaking engagements and refining your stagecraft. Merit shares insights from her journey, emphasising the importance of mastering sales skills to sell your talks before perfecting your stories. She discusses her diverse career, including keynoting for serious audiences, coaching sales professionals, and her one-woman show, 'Optimistic Personality Disorder.' Discover how improv, comedy, and understanding your audience can...

Strategic Podcast Guesting: Boost Your Professional Impact

SUMMARY

In this episode, John delves into the nuanced value of podcast guesting for professional speakers and coaches. The discussion explores whether incorporating podcast guesting into your promotional strategies is worth it and emphasises the importance of strategic planning over mere volume. Key insights include the potential benefits of both audio and video formats, how podcast guesting can enhance authority and create long-term opportunities, and the importance of being well-prepared for interviews. The episode also highlights the pros and cons of using booking agencies, the significance of a...

Rejecting Overachievement: Embrace the Low-Pressure Success Method

SUMMARY

In this episode, John reflects on the pervasive culture of overachievement and hustle culture, discussing its detrimental effects on personal well-being and productivity. He shares his experiences and insights from coaching individuals who have faced burnout and highlights how this toxic mindset can lead to long-term damage. John advocates for a sustainable approach to success through the 'low-pressure success method,' emphasising consistency, patience, and maintaining one's health and relationships. He also encourages listeners to redefine success by focusing on presence over performance and taking deliberate, manageable...

Finding Clarity: Narrowing Focus for Greater Success

SUMMARY

In this episode, the host talks about the importance of clarity and shares personal insights on overcoming mental fog and distractions. The host discusses the challenges of juggling multiple goals and projects, emphasising the need to focus on what truly matters. The episode highlights the decision to narrow focus on speaking engagements and corporate comedy, leaving other pursuits on hold. A more intimate, heart-to-heart discussion is presented, aiming to provide listeners with valuable takeaways on simplifying their professional endeavours. The host also invites listeners to reach out...

Authenticity and Connection: Transforming Public Speaking with Marianne Hickman

SUMMARY

In this episode of Present Influence, host John welcomes Marianne Hickman to discuss the importance of authenticity, connection, and ethical speaking in public presentations. They explore issues such as trauma dumping, the power of telling stories from scars, and why confidence without competence can be detrimental. Marianne emphasises the sacredness of the microphone and shares insights on the 'Utah bro' archetype and the Dunning-Kruger effect. The conversation also delves into how humour, open mics, and even onstage mishaps can enhance teaching and engagement. They advocate...

The Importance of Humour and My Journey into Stand-Up Comedy

SUMMARY

In this bonus episode, the host shares updates about the show and discusses the vital role of humour in professional speaking. He talks about his personal journey into stand-up comedy, highlighting the challenges and rewards of performing at open-mic nights. The episode includes a recording of one of his recent comedy sets, where he reminisces about school experiences, the challenges of PE, and the humour he found in those moments. Additionally, the host emphasises the need for mental resilience in the face of criticism...