App Marketing by App Masters

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?

In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology.

Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel.

We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sale...

Try AstroASO:

https://tryastro.app?aff=nWj08

Which ASO tool actually has the most accurate keyword data?

In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores.

You’ll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile, validating traffic and competition, choosing keywords for your title and subtitle, and ultimately targeting the keywords most likely to drive downloads and revenue.

...

What if the best app idea isn’t in your head, but hidden in the App Store?

In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development.

After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea.

He’ll share how this keyword-first strategy helped him build a $5K MRR app, including how to identify underserved opportunities outside the US market and turn those gaps into profitable app ideas.

W...

Join the App Founders Community:

https://appfounders.co/

Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.

In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral.

You'll discover:

✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses)

✅ Where to actually find UGC creators (beyond just posting on UGC platforms)

✅ Why she has creators start...

Link to the Notion doc:

https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979

The subscription app landscape is evolving faster than ever.

In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026.

From winning paywalls and onboarding flows to AI agents, experimentation, and monetization, you'll learn the strategies helping apps grow faster and generate more subscription revenue.

He’ll also share how AI is changing the way apps are built, personalized, and optimized, why ex...

Get the Presentation Deck:

https://appmasters.com/paywall-presentation/

What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue.

From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app.

You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one te...

We’ve got another round of our popular Ask Me Anything session with Steve P. Young!

Steve answers your questions on ASO, ASA, Meta Ads, monetization, growth, and scaling your app business.

Whether you’re launching your first app, trying to increase revenue, or looking for better acquisition strategies, this is your chance to get answers directly from Steve.

Feel free to bring forward any other personal or entrepreneurial questions you’ve been pondering - no topic is off-limits! 🚀

Let’s make this both informative and enjoyable!

You’ll Learn:

...

Join the App Founders Community:

https://appfounders.com

If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?

In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR).

Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make sm...

What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?

In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention.

Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads.

We'll also dive into...

Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/

Most app developers fail before they even write their first line of code.

Why?

Because they start with an idea instead of validating the market.

In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random concepts.

You'll learn how we identify high-revenue app categories, uncover underserved ASO keywords, validate demand before building, and launch apps that generate revenue...

Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​

​Get Tickets: https://luma.com/qcmhcnf3

How do you build AI apps that go viral without spending a dollar on ads?

In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding.

Her latest app, currently in stealth, generates 300–400 million monthly social media views.

We'll dive into the strategies behind building successf...

Be a part of the $1K MRR Challenge inside the App Founders Community:

https://appfounders.co/

Can a simple speaker cleaning app really make over $400,000 per month?

In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy.

You'll discover how niche apps can become highly profitable businesses, why distribution matters more than ever in the AI era, and how a single keyword can drive meaningful re...

Your App Store screenshots can make or break your conversion rate.

In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale.

She'll share how developers can create professional, high-converting App Store screenshots without hiring a designer or spending hours in design tools.

We'll cover her journey from indie app founder to AppScreens, what actually drives installs, the most common screenshot mistakes developers make, and best practices for App...

Try: https://appscreens.com/

Want to increase your App Store downloads by 30% without changing your keywords or running more ads?

In this video, Steve P. Young breaks down the exact App Store screenshot strategy that helped one app increase downloads by 30% through a simple screenshot A/B test.

You'll learn why screenshot designs are often more important than App Store Optimization (ASO) keywords for converting App Store visitors into downloads.

Steve also shares real examples from successful apps, explains what users actually respond to, and walks through how to create and...

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.

In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards.

Drawing from her experience leading growth at companies like Lifesum, Preglife, and now Tiimo, Clémence shares how successful apps leverage Apple's ecosystem to increase visibility, drive more downloads, and build sustainable long-term growth.

You'll learn how to ma...

Join our community of App Founders: https://appfounders.co/

Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web.

In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to improving attribution, increasing cash flow, and unlocking more flexible pricing strategies, you'll learn why top app companies are investing heavily in web funnels.

Steve also analyzes successful web2app...

What if the future of app monetization doesn't happen inside the App Store?

According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown into a $17 billion market in mobile gaming, and the biggest winners are seeing 35% higher revenue while building stronger relationships with their users.

In this episode, we’re joined by David Stelzer, Chief Strategy Officer at Appcharge to break down one of the biggest shifts happening in mobile app monetization.

David shares why leading game publishers are rapidly adopting direct-to-consumer strategies, how recent platform po...

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.

Steve breaks down real case studies, including:

✅ A simple onboarding change that increased revenue by 21%

✅ The 3 screens before the paywall that boosted trial activations by 56%

✅ Why hard paywalls continue to outperform for many subscription apps

✅ Reverse trial strategies that generated 10x higher conversions

✅ How one app increased ARPU by 30% with a tiny onboarding tweak

✅ Paywall pricing experiments that improved overall sales

Whether you're build...

Most app founders think growth is limited by creatives, ASO, or ad performance.

But there's another problem that quietly kills scale: cash flow.

In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing faster.

You'll Learn:

✅ Why profitable apps still run out of cash

✅ A real example from our own app portfolio

✅ How spending $9,000 generated over $10,800 in pro...

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.

The problem? A bigger wasteland of AI slop with no distribution.

In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another feature.

You'll learn how to find app ideas based on demand, simple paywall tweaks that can dramatically increase revenue, and why building with a distribution-first mindset wi...

Want better results and ROI from your Apple Search Ads?

In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.

You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth.

Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026.

You'll learn:

What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026?

In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup Journy to Hopper. shares the lessons she learned building Journy from the ground up, raising capital, navigating the founder journey, and ultimately selling the company to Hopper.

We dive into the realities of startup fundraising, why founders get stuck in the "need traction to raise money, need money to get traction" cycle, and how today's...

Most app publishers are leaving ad revenue on the table, especially in under-monetized regions.

In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad monetization strategies, how localized demand impacts publisher revenue, and why emerging markets represent one of the biggest untapped growth opportunities for mobile apps.

We’ll explore real case studies, monetization trends, and practical ways app publishers can improve ad performance without increasing downloads.

Whether you’re running a gaming app, utility app, fintech product, or subscription business, this session will help you...

In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization.

Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically increase trial activations, trial-to-paid conversion rates, retention, and overall revenue.

If you're building a subscription app, SaaS app, AI app, or mobile startup, this session is packed with practical insights you can implement immediately.

You'll Learn:

✅ Wh...

Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize.

In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more.

As more users ask AI tools for recommendations, app makers need to understand how these systems choose which apps and brands to surface.

David shares practical strategies app founders can implement immediately to improve visibility across AI-powered search...

Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies helping millions of customers during one of the most stressful moments in life: moving.

David shares how a simple UX improvement inside the U-Haul app eliminated over 600,000 customer support phone calls and saved the company nearly $3 million in operational costs, proving that the best app growth strategies aren’t always powered by AI.

You’ll also learn how U-Haul leverages first-party customer data, improves mobi...

Are you leaving money on the table with your app monetization strategy?

In this video, Steve P. Young breaks down the ad monetization hacks top gaming and non-gaming apps are using right now to increase revenue, retention, and even app downloads.

Steve also shares real examples from successful apps like Spotify, Netflix, Fun Run, and Cleanup, plus insights from AppsFlyer’s latest subscription trends report showing why the future of app monetization is a blended model.

You’ll Learn:

✅ The best rewarded ad strategies for apps

✅ How to monetize free use...

Steve P. Young just got back from MAU Vegas 2026, slightly jet-lagged, heavily caffeinated, and loaded with fresh insights on app growth, AI, monetization, onboarding, and the strategies mobile leaders are quietly using right now.

In this special debrief episode, Steve breaks down the biggest trends, smartest tactics, and most interesting conversations from MAU Vegas, including the app growth strategies that work… until everyone starts copying them.

From AI-powered creatives and onboarding psychology to monetization experiments and distribution tactics, this session is packed with practical takeaways for app founders, marketers, and growth teams looking to stay ah...

In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles.

We analyze how AI-generated creatives are outperforming traditional ads, why web-to-app checkout flows are becoming the dominant monetization strategy, and how leading apps are combining paid acquisition with optimized conversion funnels to increase revenue.

You’ll learn:

✅ How AI video ads are transforming Meta ad performance

✅ Why web-to-app funnels improve monetization and scalability

✅ How successful apps structure distribution in 2026<...

In this solo episode, Steve P. Young breaks down the latest trends in app monetization and distribution, sharing insights from recent industry discussions, including key takeaways from the Business of Apps event.

Steve will also answer audience questions related to apps, business growth, monetization, and scaling strategies, and share practical insights you can apply immediately to increase downloads, improve retention, and grow revenue.

Whether you're a founder, indie developer, or growth marketer, this episode will help you refine your onboarding flow, paywall strategy, and pricing model for better conversion and long-term success.

You’ll...

Before you build your app in 2026, watch this. 🚨

In this video, we break down 7 deadly app development mistakes that can destroy your app before it even gets traction, and how to avoid them.

If you’re working on a startup, SaaS, or mobile app idea, these insights will save you time, money, and months of frustration.

You’ll learn how to approach app development, UI/UX, marketing, and monetization the right way, especially in today’s AI-driven world.

You’ll Learn:

✅ Why solving one problem is key to app success

In this episode, we break down a real app growth case study with Michael Durst, Founder of FaithFull AI Nutrition Tracker, focused on helping users improve their health through AI-powered tracking and smart insights.

Michael will share the real strategies he used to increase his app’s install-to-paid conversion from 2.25% to 6.81% in just 6 months. This is a deep dive into the exact strategies, experiments, and psychology behind that growth, including onboarding, A/B testing, paywalls, and Meta Ads.

If you want to increase revenue without increasing installs, this is the playbook

You will di...

Struggling with low app engagement or high churn?

In this video, we break down 3 critical deep linking mistakes that are silently killing your app growth, and exactly how to fix them. 🚀

Learn how to improve user onboarding, retention, and activation using proven deep linking strategies backed by real data. From seamless onboarding flows to powerful re-engagement tactics, this is a must-watch for any app founder, marketer, or developer looking to scale.

👉 Discover why deep linking can boost Day 30 retention by 110% and how small UX improvements can dramatically increase conversions.

Whether you're buildi...

Join us for a LIVE coaching call with Gary Levitt, co-founder of Future Moments, where we break down real strategies to grow apps in today’s competitive market.

Gary Levitt is a musician, audio engineer, comedian, and entrepreneur. He is the co-founder of Future Moments, a company behind 11+ apps designed to help creators improve audio and video production.

Today, we’re diving deep into what actually works when it comes to app growth, influencer marketing, and scaling across iOS and Google Play.

This is not theory, it’s a real, behind-the-scenes strategy session.

M...

Want to know how to actually grow your app with App Store Optimization (ASO)?

In this video, you will see Steve do ASO live, so you can see our exact process for optimizing apps for more downloads and revenue.

We collaborate with indie developer Flo to audit his app and reveal our full App Store Optimization process, from keyword research to monetization strategy.

You’ll Learn:

✅ The exact ASO framework we use for clients

✅ How to choose low competition & high traffic keywords

✅ How to increase rankings using data-dri...

Want to know how a sleep sounds app is generating up to $800K/month?

In this video, Steve P. Young breaks down the BetterSleep app and reveals the exact onboarding, paywall, and monetization strategies driving massive revenue.

If you're building an app, this teardown will show you how to increase conversions, improve retention, and maximize monetization using proven techniques.

You'll learn:

✅ The onboarding flow that boosts conversions with sound & personalization

✅ Why social proof before the paywall can increase revenue

✅ How to use data-driven onboarding questions for better market...

What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology?

In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow.

From launch to retention to revenue, Colin shares the exact psychological frameworks that drive user behavior, and how you can apply them to your own app today.

A must-watch session for app fo...

Most apps don’t fail because of bad ads…

They fail because they don’t produce enough winning creatives.

In this video, I’ll show you how to create high-converting UGC-style ads using AI, without hiring creators, managing influencers, or wasting weeks on production.

This tool lets you generate dozens of ad creatives in minutes, so you can test faster, scale faster, and finally crack paid acquisition.

You’ll Learn:

✅ Why most ad campaigns fail due to a lack of creative volume

✅ How to generate UGC-style ads with AI avatar...

In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever.

We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.

Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about...

Looking for a productivity app that actually helps you stop procrastinating and get things done?

In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results.

But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement, retention, and even increase your chances of getting featured by Apple.

You’ll Learn:

✅ How Wisey combines education & productivity tools to increase retention

✅ Why paid int...