Beaver Tales
Around the world, people have been creating different paths, though we may not see them in the current world focus of bigger is better. We seek those people who build different paths: Not because it’s easier. Not because it’s cheaper. Not because it’s faster. Because they believe there’s a better way to build. In nature, beavers are a keystone species. Other species depend on their work. Beavers build not through force or scale — rather through steady, deliberate precision. By placing one log at a time, beavers divert the flow of water and reshape entire ecosystems—creating environments...
Howard Napper: Building a Purpose-Driven Brand in a Competitive World
In the very first episode of Beaver Tales, I sit down with Howard Napper, someone I admire for many reasons, to explore what it actually takes to build a business with purpose. From a moment of curiosity in a yoga class to founding a company that’s spent 25 years pushing for more sustainable products, this is a conversation about doing things differently, even when it’s harder, slower, and less profitable.
What You’ll Discover
- The Idea That Started It All: A simple question in a yoga class sparked a mission to rethink how everyd...
Introducing Beaver Tales
There was a moment and I suspect you know the one - when you looked around at how business was being done and felt something quietly shut down inside you.
In this introductory episode of Beaver Tales, I explore why so many of us feel a profound sense of loss in the world of work and what it looks like when people choose to build differently. I introduce the idea of the keystone builder: those who, like beavers, don’t dominate the ecosystem instead create the conditions for everything around them to thrive.
Beaver Tales ex...
