Field Trip Marketing
Field Trip Marketing: The Podcast is a marketing podcast for small business owners and entrepreneurs who want to think differently about how they market their business.Hosted by Kirsten Jordan, marketing coach and consultant based in Toronto, each season explores one idea like a field trip. Different angles, real conversations, and one big question running through it all: what does this mean for how you build your business and show up in your marketing?This podcast is for you if you are just starting out, building your first team, or a few years in and your marketing still does not...
What People are Really Craving Right Now
Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way.
People are craving the tangible. The analog. The offline. And if you are a small business owner trying to reach them, that craving is telling you something important about what your marketing should feel like.
In this episode Kirsten Jordan takes you on a field trip into a shift she has been noticing, looks at five patterns showing...
Welcome to the Joy Field Trip
Discover how marketing can be as joyful and curious as a childhood field trip with Kirsten, founder of Field Trip Marketing. In this episode, she shares her journey from exploring Istanbul to building a community-driven marketing practice rooted in authenticity. Learn how to embrace curiosity, storytelling, and joy to transform your business approach without massive budgets.
Key insights include:
The power of storytelling and authenticityBuilding deeper connections through joy-based marketingPractical tips for cultivating creativity in your businessPerfect for small business owners and solopreneurs, this episode will inspire you to see your business through a...
