The Daily Trends Report

The Weekend Trend Report, the Saturday deep dive on the biggest social media and food and beverage trends. Good morning. This is giovanni gallucci, this is the Weekend Trend Report, and it is the Saturday episode in the Daily Trend Report feed. Rachel Donovan is with me. Morning, giovanni. Four trends, and they all come down to who owns what. Nobody can tell you what a creator should cost. Companies are turning their own employees into the channel. Store brands are taking the front of the package. And . . . | Strategy and creative are mine. AI helps produce it. (00:00) - Intro (00:35...

# The Daily Trend Report with giovanni gallucci: October 2, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Reddit is closing the free pipes, and they published the calendar. Travis pulled it out of Social Media Today with four other outlets on it inside a day. **Clean Label Food and Beverage.** Big candy killed a ninety-year-old product in May, and this week it came back, and not because a conglomerate changed its mind. Kendall brought me this one out of Food Dive. ...

# The Daily Trend Report with giovanni gallucci: October 1, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** Jayme sent me a profile last night that I cannot stop thinking about, and it's not a platform story at all. Digiday ran it yesterday. **Clean Label Food and Beverage.** Kendall pulled a Circana number out of Food Dive yesterday that's going to get misread all week. Sour food and beverage, dollars up ten point eight percent, units up six point nine, fifty-two weeks ending August...

# The Daily Trend Report with giovanni gallucci: September 30, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Jayme flagged a LinkedIn test I would have scrolled right past a year ago. They are building creator discovery. **Clean Label Food and Beverage.** Eddie brought me the one I have been waiting three years for. California signed the first state certification seal in the country for food that is not ultraprocessed. **Content Creation Tactics.** Eddie flagged this one and I have not put...

# The Daily Trend Report with giovanni gallucci: September 29, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** Eddie flagged something from the twenty third I have been turning over all week. Pinterest sponsored an independent designer's London Fashion Week debut, Claudia Smith, and then made the front row phone-free. **Clean Label Food and Beverage.** Travis brought me the one I can't put down. Food Dive ran a piece on the twenty fourth about the nutrition scanner apps, the ones that hand your product...

# The Daily Trend Report with giovanni gallucci: September 28, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Travis flagged something small that I cannot stop thinking about. Two separate operator newsletters landed on the exact same reframe inside one week. **Clean Label Food and Beverage.** Travis brought me this one and I want to talk about the part nobody covered. On September twenty-third, Ocean Spray announced three things. **Content Creation Tactics.** Eddie pulled this from Lia Haberman's interview with Kevin Farzad...

# The Daily Trend Report with giovanni gallucci: September 27, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** TikTok held its Creator Summit this week and laid out its 2027 priorities. The one that matters here is the Custom Creator Network, which turns a company's own employees into its creator bench. **Clean Label Food and Beverage.** Moshi launched chips. Six years as an Asian flavor sparkling drink brand, and on the twenty fourth they put out kettle cooked chips, the first thing they have made...

# The Daily Trend Report with giovanni gallucci: September 26, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Eddie flagged this one and I have not stopped thinking about it. Massport, the authority that runs Boston Logan, opened a public casting call on September eighteenth to become the recorded voice of the airport. **Clean Label Food and Beverage.** Travis brought me the best small-brand story I have read in a month. Stiller's Soda, about a year old, out of New York. **Content...

# The Daily Trend Report with giovanni gallucci: September 25, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** Eddie had this at the top of his stack last night and he barely wrote a sentence around it, which is usually the tell. Instagram is adding clickable links to organic posts and Reels. **Clean Label Food and Beverage.** Kendall pulled something off the BevNET and NOSH community call that almost nobody is going to use, and it is the best founder material of the week...

# The Daily Trend Report with giovanni gallucci: September 24, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Eddie put this at the top of his desk last night and I understand why. Brinker International had its investor day Tuesday, and Chili's chief marketing officer George Felix laid out a growth plan they are calling Better Than Fast Food. **Clean Label Food and Beverage.** Kendall sent over a Food Business News piece from Tuesday and it is the first fall menu story...

# The Daily Trend Report with giovanni gallucci: September 23, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** So Travis sent this over last night with basically no commentary, which is how I know he thinks it matters. Google shipped a new audit into Lighthouse. **Clean Label Food and Beverage.** Eddie pulled a Food Dive piece from Monday that I have been chewing on all night. The brands the big holders sold off are growing faster now than they did inside the portfolio. **Content...

# The Daily Trend Report with giovanni gallucci: September 22, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Travis sent me a phrase yesterday I have not been able to put down. Slop grenade. **Clean Label Food and Beverage.** Whole milk is half the gallon aisle now. Fifty percent of total gallon sales, and sixty percent of milk buyers are putting it in the basket. **Content Creation Tactics.** Eddie's desk found two brands this week that solved the hardest problem in organic...

# The Daily Trend Report with giovanni gallucci: September 21, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** Two platforms published editorial at their own users this week, and both of them gave away more than they intended. Meta put out its holiday planning guides on the eighteenth, and one of them is written specifically for small operators. **Clean Label Food and Beverage.** Travis has a file this morning out of Climate Week in New York that made me a little sick to my...

# The Daily Trend Report with giovanni gallucci: September 20, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Travis pulled something out of Social Media Today this week that I read three times to be sure. Meta expanded a test on September seventeenth. **Clean Label Food and Beverage.** Jayme sent over something that has been building under the floorboards all year and almost nobody is saying out loud. US whey protein isolate is essentially gone. **Content Creation Tactics.** Eddie's tactics desk had...

# The Daily Trend Report with giovanni gallucci: September 19, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** Travis pulled something off YouTube's own research desk this week, and it's the kind of thing that ruins a monthly report. Culture and Trends surveyed thousands of people between fourteen and forty-four and asked them how they know when something has actually gone mainstream. **Clean Label Food and Beverage.** Travis had a number in there I had to read three times. Amylu Foods. **Content Creation Tactics...

# The Daily Trend Report with giovanni gallucci: September 18, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Ninety-four percent. That is how much of TikTok Shop's US luxury resale revenue this year has come from livestreams. **Clean Label Food and Beverage.** Kroger reported second quarter results this week, and the line I keep chewing on is that its own brands outgrew the national brands again. Private label penetration went up about half a point in the quarter, and Private Selection, the...

# The Daily Trend Report with giovanni gallucci: September 17, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** TikTok named three creators as its featured voices for Hispanic Heritage Month, and the window runs September fifteenth to October fifteenth. Fernando Hurtado, a journalist who teaches visual journalism at USC. **Clean Label Food and Beverage.** Sprouts opened its five hundredth store on September twelfth, up in the Spring and Woodlands area outside Houston, part of a four-store wave with Sewell, Carson, and Mesa. Kendall had...

# The Daily Trend Report with giovanni gallucci: September 16, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Illinois passed two taxes on the advertising business this year and almost nobody in our line of work has read them. The first charges anybody providing targeted advertising services ten percent of gross receipts on what they make in the state, monthly. **Clean Label Food and Beverage.** The FTC has been enforcing Made in USA claims this year in a way it really has...

# The Daily Trend Report with giovanni gallucci: September 15, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** Instagram's comms team sent out a press release and it came with memes in it. Not a graphic pinned to the bottom. **Clean Label Food and Beverage.** Hain Celestial is selling its international business. The whole thing, to a turnaround fund called AURELIUS, for about three hundred twenty three million in cash. **Content Creation Tactics.** The last one is mine, and I've been chewing on it...

# The Daily Trend Report with giovanni gallucci: September 14, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Snapchat pulled wholly AI-generated content out of Spotlight distribution. Not a label on it. **Clean Label Food and Beverage.** Pumpkin spice stopped being the default answer to fall. Kendall pulled the numbers on it. **Content Creation Tactics.** This is the one I've been chewing on since Eddie sent it over. A newsletter called Meredith and The Media published an open call recruiting its own...

# The Daily Trend Report with giovanni gallucci: September 13, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** So Travis pulled two numbers this week that do not belong in the same sentence, and that is the whole story. BrightLocal's 2026 Local Consumer Review Survey says forty five percent of consumers used an AI tool to find a local business in the past year. **Clean Label Food and Beverage.** Jayme surfaced something that reads like a trade stat and is actually a content brief. Southern...

# The Daily Trend Report with giovanni gallucci: September 12, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** So here's the one that stopped me this week. Newsweek just posted its best single day of social referral traffic in five years. **Clean Label Food and Beverage.** Okay, mine today is a confession dressed up as a marketing plan. Campbell's. **Content Creation Tactics.** All right, my favorite one today, and it closes the show. Jim Beam ran a thing called Hit the Beam. ...

# The Daily Trend Report with giovanni gallucci: September 11, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** So Eddie flagged something this week that looks small and isn't. Life360, the location-sharing app, coined a word. **Clean Label Food and Beverage.** So the food story today is a grocer doing something almost nobody does in September. Natural Grocers built its whole Organic Month around teaching, not discounting. **Content Creation Tactics.** Alright, the content story today is a wine bottle, and it's the best...

# The Daily Trend Report with giovanni gallucci: September 10, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** So the one that stopped me this week came out of Modern Retail. Independent brands are running real product development out of the Instagram DM inbox. **Clean Label Food and Beverage.** Okay, mine this week. Non-alcoholic is finally getting its edge back and losing the wellness voice. **Content Creation Tactics.** Alright, mine to close on. Eddie's tactics desk had a football ad this week...

# The Daily Trend Report with giovanni gallucci: September 9, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** Kendall pulled a Sprout Social number this week that should bother every brand manager who spent three years polishing a company account. Forty percent of people say they find new products through employee content at least once a month. **Clean Label Food and Beverage.** Travis flagged a plant milk launch that did something I almost never see done on purpose. MALK put out a new...

# The Daily Trend Report with giovanni gallucci: September 8, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** So the story that stopped me this week. Travis went digging and pulled LinkedIn's own numbers on where the AI answers come from. **Clean Label Food and Beverage.** Okay, mine is a candy story, and for once it put me in a good mood. Funday, Australian brand, no-added-sugar sweets, walks into almost thirteen hundred Target stores on the thirteenth. **Content Creation Tactics.** Alright, this...

# The Daily Trend Report with giovanni gallucci: September 7, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** So Reddit did the thing this week, giovanni, and Eddie flagged it right off. They took Max, their AI campaign tool, out of limited test and opened it to every advertiser. **Clean Label Food and Beverage.** Mine is a little tonic company out of Hayden, Idaho, and Travis pulled it. Tractor Beverage. **Content Creation Tactics.** Last one, and Eddie had it on the tactics desk...

# The Daily Trend Report with giovanni gallucci: September 6, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** So this one is rare, giovanni. Eddie flagged it. **Clean Label Food and Beverage.** Mine is a shelf that is about to empty out, and Travis had it. There is a federal deadline, November twelfth, that narrows the definition of hemp and effectively pulls most of the psychoactive hemp drinks off the market. **Content Creation Tactics.** Last one, and Eddie had it on the...

# The Daily Trend Report with giovanni gallucci: September 5, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** So the thing that made me put my coffee down this morning, Eddie had it right at the top, is that on September third TikTok opened up the comment section. Comments now take sixty second voice notes, photo carousels up to nine images, and polls. **Clean Label Food and Beverage.** Mine is a party running out of fizz. Kendall pulled the numbers. **Content Creation Tactics...

# The Daily Trend Report with giovanni gallucci: September 4, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. I found an old show flyer in a box this morning. ## In this episode **Social Media.** So the thing that stopped me this morning, Travis flagged it, is that Google is teaching its assistant to actually watch a video. Not read the title. **Clean Label Food and Beverage.** Okay, mine is a number, and it's the kind that should make a small brand nervous, not proud. Clean label just came back...

# The Daily Trend Report with giovanni gallucci: September 3, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** Travis flagged this one and it stopped me cold. The creator economy is repricing itself in real time. **Clean Label Food and Beverage.** Okay, mine is a coffee company that walked into the energy fight without a single word of the usual energy drink poetry. Death Wish Coffee launched something called Power Surge this week. **Content Creation Tactics.** This last one ties the whole morning...

# The Daily Trend Report with giovanni gallucci: September 2, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. I walked Ruby before sunup and the whole town smelled like rain that never showed. ## In this episode **Social Media.** Travis put a number on something every operator with a front door has been feeling in their gut. Google Business Profiles are still ranking fine. **Clean Label Food and Beverage.** Chobani just ran the opposite of every food story we've read this year. All year it's been a big strategic buying...

# The Daily Trend Report with giovanni gallucci: September 1, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** Instagram changed one word on August 31 and put teeth behind it. The AI creator label is now AI-generated profile, and if your account is built around a person who does not actually exist and you skip the label, you stop getting recommended in Reels and Explore. **Clean Label Food and Beverage.** The words zero sugar are turning into a courtroom exhibit. Liquid Death and the...

# The Daily Trend Report with giovanni gallucci: August 31, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** So the story I cannot stop turning over came off Travis's desk, and it changes what your captions are even for. Back in July, Google added your social accounts to Search Console. **Clean Label Food and Beverage.** Two headlines landed in the same news cycle and they only make sense read together. On August tenth the FDA proposed making one small thing mandatory. **Content...

# The Daily Trend Report with giovanni gallucci: August 30, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** The biggest thing on my desk this morning is one most people are already misreading. On Thursday, YouTube added Amazon to its US Shopping affiliate program. **Clean Label Food and Beverage.** Mine this morning is the most honest thing anybody wrote about clean label all month, and it ran in a trade journal nobody outside the industry reads. Beverage Industry published a piece this week...

# The Daily Trend Report with giovanni gallucci: August 29, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** So Eddie and Travis both put this one in front of me, and it sounds like plumbing until you see what it changes. Search Engine Journal caught the big answer engine doing something very specific. **Clean Label Food and Beverage.** Alright, my desk, and this one has a lump in its throat. Stone Brewing. **Content Creation Tactics.** Last stretch, and Eddie put a stack...

# The Daily Trend Report with giovanni gallucci: August 28, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** So Travis put this one on my desk and I have not been able to shake it. Snapchat just published data on the one thing none of us can measure. **Clean Label Food and Beverage.** Okay, my desk. And Kendall and Eddie both flagged the same story from different angles, so it earned the slot. **Content Creation Tactics.** Last stretch, and this is the one...

# The Daily Trend Report with giovanni gallucci: August 27, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** So Instagram shipped a thing on Monday called First Draft, and Travis and Kendall both put it at the top of their pile. You hand it a stack of raw clips, it finds the dead air in your talking head, trims it, and hands you back a cut Reel in under ten seconds. **Clean Label Food and Beverage.** Gallup came out with the drinking...

# The Daily Trend Report with giovanni gallucci: August 26, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** So Kendall put this on my desk and I could not leave it alone. X is killing Creator Revenue Sharing. **Clean Label Food and Beverage.** Okay, my desk, and Eddie and Travis both flagged the same thing from different angles. Yerba mate just became the category everybody is chasing. **Content Creation Tactics.** Last stretch, and this is the one Travis dropped on the tactics desk...

# The Daily Trend Report with giovanni gallucci: August 25, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. I walked Ruby past the Chinati gate at first light, the whole town still the color of a good biscuit. ## In this episode **Social Media.** So Kendall flagged this one and I could not put it down. Pew went and counted the web. **Clean Label Food and Beverage.** Okay, my desk. Eddie ran the numbers on the gummy aisle and it's a bloodbath. **Content Creation Tactics.** Last stretch, and this is...