The Global Podscape

Podcasthon has grown from a small initiative in France into a global movement that brings together thousands of podcasters across dozens of countries to support charitable causes through storytelling.

Jeremie Mani, co-founder of Podcasthon, shares how the idea came to life, what it takes to coordinate podcast communities around the world, and why podcasting is uniquely positioned to create awareness and impact.

We also explore the growth of podcasting across different regions, the emergence of the Spanish-speaking ecosystem, cultural differences between podcast markets, and the lessons learned from working with creators in Europe, North America...

Europe is often talked about as a single podcast market, but the reality is much more nuanced.

In this episode, we explore the state of podcasting across Europe, the rise of video, emerging markets like Poland and Romania, and why global advertisers are increasingly paying attention to the region.

We also discuss cross-border collaboration, the challenges of building audiences across different languages and cultures, and what the future of European podcasting could look like over the next five years.

A fascinating conversation about one of the most exciting regions in global podcasting today.<...

How is podcasting evolving in Colombia, and what does it tell us about the future of audio across Latin America?

In this episode of The Global Podscape, David Roemer González sits down with Alejo Vargas, CEO of Podway, Board of Governors member at The Podcast Academy, and Head of Audio at AdsMovil.

Fresh off The Podcast Show London, they discuss the biggest themes emerging in the global podcast industry, why Latin America still needs more representation on the international stage, and what advertisers are still getting wrong about audio.

The conversation also e...

In this episode of The Global Podscape, I speak with Tony (Tony Doe) Onwuchekwa about the current state of podcasting in Nigeria and the broader African audio ecosystem.

We explore how podcasting is growing across Nigeria, the role platforms like Spotify and YouTube play in distribution and discovery, and why monetization remains one of the biggest challenges for creators in the region. Tony also shares insights into audience behavior, local content trends, and what makes the Nigerian market different from podcast ecosystems in Latin America, Europe, and the U.S.

We also discuss:

In this episode of The Global Podscape, I speak with Susi Cabello, host of Decretum Podcast, one of the most influential podcasts in Mexico and Latin America.

We talk about how Decretum started, the evolution of podcasting in Mexico, and how the industry has changed over the last few years. Susi also shares how the show expanded beyond Mexico and started resonating with audiences across Latin America and the U.S. Hispanic market.

We also discuss:
• The role of YouTube and video in podcast growth
• Monetization and the business behind large podcasts
• Why ce...

In this episode of The Global Podscape, we dive into one of the most unique and least understood podcast markets in the world.

I spoke with Christopher Andrade, co-host of Escuela de Nada—one of the biggest podcasts in Latin America—to understand how podcasting actually works in Venezuela today.

We explore:

Argentina has one of the strongest audio cultures in the world, but podcasting has followed a very different path compared to markets like the U.S. or even Mexico and Brazil.

In this episode of The Global Podscape, we sit down with Luciano Banchero, co-founder and CEO of Posta, one of the leading podcast production companies in Latin America and one of the first in the region to be acquired by PodX.

We talk about how podcasting in Argentina evolved from a radio-first culture into a creator-driven ecosystem, why branded content became the dominant business...

We sit down with Juan Ignacio Lara to unpack the current state of the podcast industry in Chile. From how audiences are actually consuming content, to the role of YouTube versus audio platforms, and the opportunities (and limitations) for monetization, this conversation dives into what makes Chile a unique and evolving market.

We also explore the types of content that are resonating locally, how creators are building audiences, and what brands should understand before entering the Chilean podcast space.

Find the English transcript here: 
https://www.genuinamedia.com/blog/whats-going-on-in-chile---transcript-from-our-conversation-with-juan-ignacio-lara

Hosted b...

In this episode of Global Podscape, we sit down with Julio Axel Ponce, a podcast operator, producer, and the voice behind the Tropical Podcasting newsletter, to unpack one of the most unique markets in the global audio ecosystem.

Puerto Rico sits at the intersection of the U.S. and Latin America, and that creates a fascinating dynamic for podcasting. Julio shares his perspective on how the industry has evolved locally, why video-first thinking is shaping creator behavior, and where monetization is still lagging behind.

We also dive into the challenges around measurement and advertiser education...

Episode in Spanish.

Spain is one of the most structured podcast markets in the Spanish-speaking world, but it plays by its own rules.

In this episode, we sit down with Javier Celaya from Dosdoce to break down how the Spanish podcast ecosystem works, from monetization challenges to platform dynamics and audience behavior. We explore why Spain differs from Latin America, what formats are winning today, and what brands need to know before entering the market.

Find the English transcript here: 
 https://www.genuinamedia.com/blog/whats-going-on-in-spain---transcript-from-our-conversation-with-javier-celaya

Hosted by Simplecast, an...

In this episode, we sit down with Rodrigo Tigre from Ozen to break down one of the fastest-growing podcast markets in the world, Brazil.

We explore how the Brazilian audio ecosystem is evolving, what’s driving rapid audience growth, and why monetization still lags behind scale. Rodrigo shares his perspective on programmatic audio, local advertiser behavior, and the structural challenges that make Brazil both complex and full of opportunity.

From CPM realities to global demand, this conversation is a deep dive into what it takes to build, sell, and scale podcasting in Brazil, and what th...

In this first episode, we sit down with Rita Cabrita, founder of Bruá Podcasts, to explore how podcasting is evolving in Portugal and across Europe.

Rita shares how Bruá was built from the ground up, what makes the Portuguese market unique, and why Europe remains one of the most underestimated opportunities in global audio. We dive into monetization challenges, brand adoption, and how cultural nuance shapes content and growth in emerging podcast ecosystems.

From local insights to global strategy, this conversation sets the stage for understanding where international podcasting is headed next.

Ho...