Wake Yo Ass Up Podcast

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A certified East Oakland pioneer is officially in the building for Episode 27! 🌉😤

In this exclusive drop of the W.Y.A.U Podcast, Mr. Carterblock sits down with the one and only Beeda Weeda. We are going deep into the history of the Turf movement, the evolution of the Town’s sound, and the reality of staying independent for over two decades. Beeda also drops game on his highly anticipated new project, "Turfology 102," dropping April 3rd!

If you want the authentic stories from the heart of Oakland and the raw indu...

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The Bay Area meets the world in this powerhouse episode of the Wake Yo Ass Up Podcast! 🎙️ Today, we’re tapping in with the legendary Birch Boy Barie for an unfiltered conversation on the grind, the mindset, and what it truly takes to survive and thrive in the hustle.

From the streets of Northern California to building a global brand, Barie breaks down the "Real Talk" that most people are too afraid to say. If you’re looking for motivation to get off the sidelines and start your own journey, this is the wa...

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Bay Area legend Nef the Pharaoh joins us for Episode 25 of the Wake Yo Ass Up Podcast! In this highly anticipated interview, Nef breaks down the legendary moment Beyoncé brought him out during the Formation Tour at Levi’s Stadium.

We also dive deep into his family life, the massive success of his breakout hit "Big Tymin", and get an exclusive update on his highly anticipated new music. Whether you've been a fan since the Vallejo underground days or just want to hear one of the craziest Beyoncé stories in hip-hop, you...

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Welcome to Episode 24 of the Wake Yo Ass Up Podcast! This week, we are keeping it strictly in the trenches as we sit down with Oakland's own Bosslife Spence.

Known for his heavy-hitting street anthems and raw, unfiltered authenticity, Bosslife Spence breaks down his real-life journey through the Bay Area hip-hop scene. We dive deep into the realities of growing up in North Oakland, what it actually takes to transition from street politics into a legitimate music business, and the grind of building a name as an independent artist. Spence keeps...

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Wake yo ass up! ⏰ is back with another heavy-hitting episode. We have a legendary sit-down with AMG MANSON & LUCKY LOGE. This isn’t just an interview; it’s a real conversation about survival, loyalty, and legacy.

In this uncut episode, Manson and Loge open up about their roots and what it really takes to survive the hood. They take us deep into the harsh realities of the prison system, breaking down the unwritten rules of gang politics and how those same street politics translate to the outside world. We also get into t...

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Eddi Penthouse on the Wake Yo Ass Up Podcast | Oakland Hustle, Top Floor, & Generational Wealth

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Another highly anticipated episode of the Wake Yo Ass Up Podcast! ⏰ Today, we are sitting down with true Oakland royalty, the one and only Eddi Penthouse.

In this episode, Eddi gets real about his journey from the streets of Oakland to building his own empire. He breaks down the independent grind, dropping heavy gems on generational wealth, staying out the way of the fake, and the inspiration behind his latest projects li...

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Wake yo ass up! ⏰ In this highly anticipated episode, we sit down with the incredibly talented rapper, singer, and actress straight out of Oakland, California—Seminary Tiff!

Tiff gets real with us about her journey navigating the music industry as an independent powerhouse. We dive deep into what it takes to stay true to yourself, breaking barriers as an openly gay female artist in Hip-Hop, and the raw dedication it takes to build a name from the ground up. From her early days being inspired by legends like Da Brat to the...

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Episode 20 pivots the spotlight onto 59 Meech, focusing on the "new media" aspect of the industry. The conversation breaks down:

The Content Hustle: 59 Meech discusses the grind behind building a digital brand and the importance of visibility in today's music landscape.

Strategic Networking: The episode highlights how a content creator maneuvers through a major label event like the Warner mixer to secure opportunities and build bridges between artists and platforms.

The "Wake Yo Ass Up" Philosophy: Aligning with the podcast’s core mission, the dialogue focuses on staying al...

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Known for a unique aesthetic and a "ghost" persona that blends music, fashion, and visual storytelling, jetboidaghxst uses this platform to pull back the curtain on his brand. Key discussion points include:

The "Ghost" Philosophy: He breaks down the meaning behind the name—moving in silence, staying focused on the craft, and letting the work haunt the industry until it's impossible to ignore.

Creative Autonomy: A major theme is how jetboidaghxst maintains his distinct artistic voice while engaging with major label environments. He discusses the importance of staying "independent-minded" ev...

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In Episode 18 of the Wake Yo Ass Up Podcast, the massive Super Bowl weekend energy continues live from the exclusive Warner Records R&B Super Bowl Mixer! This time, we sit down with Vallejo's own artist, producer, A&R, and podcast entrepreneur, MariCoop.

MariCoop opens the book and drops heavy gems on what it truly takes to evolve in the game. We dive deep into his journey from producing and making noise in the Bay Area music scene to successfully pivoting into the media space and building his own platform, the...

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Dutch Santana brings an undeniable "main character" energy to the episode. Known for his presence and grit, the conversation focuses on several key pillars:

The Undeniable Bay Energy: Dutch breaks down the current state of the Bay Area music scene. He discusses why the region’s culture is currently a dominant force and how he represents that specific "Northern Cali" sound and lifestyle.

The Blueprint for the Hustle: He goes beyond the surface of his music to discuss the strategic "playbook" behind his career. He shares insights on the gr...

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Splash Gang is not just a guest; he is a cornerstone of the Bay Area’s visual identity. As a renowned painter and designer, his conversation with the podcast crew covers:

The Legacy of The Jacka: Splash Gang discusses the creation of the iconic Jacka mural and how his art serves as a living memorial for the culture.

Celebrity Canvas & Merchandise: He breaks down his process for creating high-end celebrity canvas paintings and the "multiple families mourning" merchandise that has become a staple in the community.

Art as...

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In Episode 16 of the Wake Yo Ass Up Podcast, the massive Super Bowl weekend energy continues live from the exclusive Warner Records R&B Super Bowl Mixer! This time, we link up with Oakland-born and raised artist Wavy Kamp Fee.
Known for bringing undeniable energy, bold visuals, and keeping it completely unfiltered, Wavy Kamp Fee breaks down his journey through the Bay Area hip-hop scene. We talk about the reality of building momentum as an independent artist, his perspective on the Bay Area versus the Atlanta music scene, and why he’s ne...

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Paidro Classic Rapper Interview | Warner Records R&B Super Bowl Mixer | WYAU Podcast EP 15
In Episode 15 of the Wake Yo Ass Up Podcast, the hosts sit down with rapper Paidro Classic during the Warner Records R&B Super Bowl Mixer for a real conversation about music, creativity, and entrepreneurship.
In this podcast interview Paidro Classic talks about:
• His journey as a rapper and independent artist
• Working with his son who produces beats for his music
• Balancing music with his clothing brand Isolated Threads
• The importance of networking and buil...

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Blur Gotti is at the forefront of the new media wave, and this interview highlights the specific hustle required to stay relevant in an ever-changing digital landscape. The conversation breaks down:

The Content Creation Grind: Blur Gotti discusses the discipline required to capture authentic moments and turn them into viral, meaningful content. He emphasizes that "content" isn't just about recording—it's about curation and timing.

Networking in High-Pressure Rooms: The interview explores how a content creator like Blur Gotti maneuvers through a major-label event. He shares his perspective on th...

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The Guests: The Power Players
Shay Diddy (KMEL) As the Program Director for one of the most influential urban stations in the country, Shay Diddy breaks down what it takes for an artist to actually break through on the airwaves. She discusses the importance of the Bay Area sound, the evolution of radio in the digital age, and what she looks for in a record before it hits the KMEL rotation.

Op (Warner Records VP) Op provides the major label perspective, detailing the mechanics of the "Urban Mix Show" world...

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In Episode 11 of the Wake Yo Ass Up Podcast, the massive Super Bowl weekend energy continues live from the exclusive Warner Records R&B Super Bowl Mixer! This time, we step outside the music and talk real entrepreneurship with the team behind San Jose’s own Baldy's Mixed Drinks.

We break down the grind of building a wildly successful Bay Area beverage brand from the ground up. The team discusses what it takes to launch a 15% ABV ready-to-drink cocktail line with clean ingredients, how they develop hit flavors like Horchata, Smooth Bl...

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The Guest: Baby Gas
Baby Gas is a staple of the West Coast music scene, known for his relentless work ethic and deep community ties. In this interview, he dives into:

The Independent Grind: Baby Gas talks about his journey as an independent artist and the discipline required to stay relevant for years. He shares his perspective on why "consistency is the only cheat code" in the rap game.

The Evolution of the Sound: He discusses how the Bay Area sound has shifted and how he has adapted...

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In Episode 9 of the Wake Yo Ass Up Podcast, we are 
keeping the energy going live from the exclusive Warner Records R&B Super Bowl Mixer! This time, we sit down with San Francisco's own rap queen and multi-talented powerhouse, CryssyCola.

Hailing straight from Diamond Heights, CryssyCola breaks down her incredible journey from the Bay Area streets to making serious noise in the music scene with projects like Cheers 2 Music. But she isn't stopping at music—we get into her recent crossover into the movie industry, working as an actress and...

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In Episode 8 of the Wake Yo Ass Up Podcast, we are taking you behind the velvet rope and straight into the music industry's inner circle. Filmed live on location during the massive Super Bowl weekend in the Bay Area, we sat down with the powerhouse team from E.R.R.U.P.T Management at the exclusive Warner Records R&B Super Bowl Mixer.

This episode is a pure masterclass in networking and artist development. E.R.R.U.P.T Management breaks down exactly what it takes to navigate high-level...

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In Episode 7 of the Wake Yo Ass Up Podcast, we are taking you straight inside the mind of an Oakland legend: the one and only DJ D Sharp. Known globally as the official DJ for the Golden State Warriors, D Sharp has provided the soundtrack for championship runs, massive arena crowds, and the vibrant Bay Area streets.

We dive deep into his journey from grinding in the local Oakland DJ scene to spinning on the world's biggest stages. D Sharp drops serious game on the art of reading a crowd, what...

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In Episode 6 of the Wake Yo Ass Up Podcast, we sit down for an exclusive, heavy-hitting interview with Richmond, CA's own KING NTG. Formerly known in the Bay Area scene as Nio The Gift, KING NTG shuts it down with one of our most authentic and powerful conversations yet.

We dive deep into the real reasons he had to step away from the music industry to focus on his family, faith, and mental health. KING NTG breaks down the journey of his rebranding, the inspiration behind his critically acclaimed, curse-free album...

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In Episode 5 of the Wake Yo Ass Up Podcast, we are sitting down with Vallejo’s own Willie Joe. We trace his incredible journey from the streets of the Bay Area to sitting at the top of the music industry as the Head A&R for Generation Now.

Willie Joe drops certified game on the rich history of the Bay Area rap scene and what it takes to pivot from being an artist to calling the shots behind the scenes. We dive deep into the real music business—what a Head A&R...

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Welcome to Episode 4 of the Wake Yo Ass Up Podcast. This week, we have a heavy hitter in the building: the legendary DaBoyDame. We trace his incredible journey from being a dominant On-Air Radio Personality in the Bay Area to becoming a powerhouse A&R for Yo Gotti’s CMG label.

Dame breaks down the reality of what it actually takes to break a new artist in today's music industry, what catches his ear, and the behind-the-scenes business of running with one of the hottest record labels in hip-hop. But it's no...

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In Episode 3 of the Wake Yo Ass Up Podcast, we are honored to sit down with San Francisco legend Big Rich. Known for his deep roots in the Bay Area and the Fillmore district, Big Rich is here to drop heavy gems on life, community, and the true meaning of success.

This episode goes beyond the music. We break down the blueprint of transitioning from a rap career to becoming a powerhouse in business and a pillar of the community. Big Rich shares his personal experiences with overcoming obstacles, the importance...

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Welcome back to Episode 2 of the Wake Yo Ass Up Podcast. This week, we’re sitting down with Fredo Bagz to get the raw, unfiltered truth about life, loyalty, and what it actually takes to achieve success in the game today.

Fredo holds nothing back in this exclusive interview. We dive deep into the street politics of loyalty, how to navigate the music industry without losing yourself, and the hidden costs of chasing success. Whether you are grinding as an independent artist or just trying to elevate your mindset, Fredo Bagz dr...

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In the highly anticipated premiere episode 1 of the Wake Yo Ass Up Podcast, we sit down with East Oakland’s own Chippass for an unfiltered conversation about his journey through the music industry and the realities of the Bay Area hustle.

Chippass gets real about the rise and ultimate split of the legendary NhT Boyz, setting the record straight on what really happened behind the scenes. We also dive deep into his transition to a solo artist, how he developed his signature "Yang" style, and the pivotal moment he caught the at...