ChiroVisibility The Podcast
Hey there, Chiropractors! Welcome to ChiroVisibility: The Podcast. I'm Philippa, a chiropractor who got a bit obsessed with why some practices show up online and others don't, and then accidentally turned that obsession into a whole community. This podcast is for small practice owners who want to understand the digital world without the overwhelm, so you can get found by your people and do the work you actually love.
Marketing From the Heart
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This episode is deeply inspired by the wonderful Stew Bittman and his Chiropractic from the Heart weekend. If you haven't been yet, go.
What if the most powerful marketing you'll ever do takes two minutes and comes from the heart?
This episode is a love letter to the heart-centred chiropractors who got into this profession because they genuinely care, and a gentle challenge to bring that same heart online with them.
Philippa talks about what actually builds trust before someone ever walks through your door, why generic...
From Playing Safe To Showing Up Real
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If showing up online feels hard, even when you’re doing all the “right” things, there’s a good chance it isn’t your strategy that’s broken. In this episode I dig into the hidden cost of filtering yourself for approval, the kind of low-level friction that makes you post regularly yet still feel bland, disconnected, or like you’re looking at a watered-down version of yourself.
I talk candidly about why this happens, especially for UK chiropractors trying to stay within professional guidance. Yes, the rules matter, but they limit claims, not co...
Why Your Social Media Isn't Working (And It's Not What You Think)
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If you've ever looked at your social media and thought "I'm posting, I'm showing up, so why is nothing happening?" this episode is for you.
Philippa digs into the pattern she sees again and again when working with chiropractors on their visibility. The shared posts. The coffee cups. The Canva graphics. All of it technically counts as posting. None of it is actually working the way you want to. And there's a very specific reason why.
The good news? Social media isn't broken. You just might need to shift...
"We Are Hardwired for Connection"
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This episode is the why behind everything. Why visibility matters, why marketing doesn't have to feel icky, and why showing up isn't actually about you at all. Brené Brown said we are hardwired for connection, and once that landed for me – really landed – it changed the way I think about all of it. It's about the person scrolling at 11pm with a headache who just needs to find someone they already trust. That person is looking for you. Oh, and there's a freebie in the show notes. Go grab it.
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Abou...
You Do Not Need To Go Viral To Fill Your Diary
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You're posting. You're showing up. You're doing the thing. And almost nobody is seeing it. Sound familiar? The rules of social media changed significantly and most chiropractors are still playing by the 2020 playbook. In this episode we get into what actually happened, why chasing more followers is the wrong game entirely, and what building real visibility actually looks like for a local, service-based practice. Spoiler: it's not about going viral. It never was. This one might change how you think about your content completely.
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About Philippa:
Ph...
That's Episode 1 "The Very Honest Intro"
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Consider this the honest intro nobody asked for, but every chiropractor needed. In this first episode, I'm telling you exactly who this podcast is for, why I started ChiroVisibility, and what I believe about chiropractic marketing. I'm talking about why feeling constrained by what you think you're supposed to do and how you're supposed to show up is exactly what's been holding you back. This is ChiroVisibility. Real, honest, and unapologetically you from the very first episode. It's time to breathe.
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About Philippa:
Philippa Wilmot is a...
Trailer: ChiroVisibilty Podcast: So it begins....
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This is where it begins. In this first episode, I'm setting the tone for everything the ChiroVisibility Podcast is going to be. Real, honest, and completely unfiltered. I talk about why I started ChiroVisibility, what I believe about chiropractic marketing, and why the polished, perfectly curated, sounds-like-everyone-else approach just doesn't work. If you've ever felt like you're doing it wrong, like everyone else has figured something out that you haven't, spoiler, they haven't, this one's for you. Welcome to the ChiroVisibility Pod. I'm glad you're here.
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About Philippa:<...
