Practice Marketing Insider
Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.
Is Psychology Today Still Worth It For Therapists?
In this episode, Kristie opens up a conversation about Psychology Today and the value it still has (or not) today. She discusses how it was once an effortless lead generator and if it can still be a valuable component of your marketing strategy.
Some takeaways:
How structural changes in Google’s search results transformed the industryWhat role AI summaries and ads, and an overcrowded marketplace playHow you can boost a therapist’s visibility and secure long-term clients*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at p...
Do Politics Have A Place In Private Practice Marketing?
In this episode, Kristie unpacks what role politics play, if any, in marketing your private practice. She discusses how it can be seen as a professional liability and when it can become a powerful strategic asset.
Some takeaways:
How to filter your ideal clients by leveraging SEO and niche-specific visibility When this tool becomes self-protection for therapists against harmful dynamics Why it’s important to create a safe environment*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com.
If you found th...
Silicon Valley Therapist Debunks AI For Your Practice
In this episode, Kristie is joined by Silicon Valley licensed therapist Candice Thompson to debunk the myth that technology is a non-negotiable for your practice. They challenge the compatibility of priorities of mental health tech companies and ethical and legal standards, and then unpack all the implications.
Some takeaways:
Resisting the pressure to integrate complex tech in your private practiceThe case for analog methods and independent business modelsHow (un)reliable AI tools are and their systemic risks*Kristie is offering a free, 15-minute call for listeners who are scaling group practices.
Book...
Don’t Invest In Facebook (Therapists, Do This Instead)
In this episode, Kristie breaks down if Facebook business pages are dead for attracting therapy clients. She discusses how to move to high-quality content to match Meta’s algorithm and generate leads.
Some takeaways:
How you can use Meta ads to find potential new clientsWhy Facebook groups act as an organic word-of-mouth referralTransforming your real life, human impact into an earned local reputation*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com.
If you found this episode helpful, please subscribe, rate, an...
Think You’re Saving On Overhead With Your Virtual Practice? Think Again
In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s operating principles, how to optimize your Google Business Profile, and more.
Some takeaways:
How to become a top search in Google Maps results to generate leadsWhy a physical therapy practice serves as an SEO and marketing advantageStrategies to consider for your practice to be competitive in the digital landscapeIf you found this episode helpful, please subscribe, rate, and leave a re...
Non-Negotiables For Scaling a Million Dollar Practice
In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services should step away from the mentality of spending as little as possible.
Some takeaways:
Why mental health practitioners and business owners should invest ahead of growthWhat some realistic marketing budgets look likeHow under-budgeting for generating leads is blocking you from competingIf you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!
*Connect with Kristie...
How Therapists Can Be Influencers, Ethically
In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries.
Some takeaways:
Finding the boundary between personal branding and the influencer economyThe need for practitioners to have strict ethical boundariesHow client confidentiality and informed consent play a role in the online presence of mental health professionalsHow to successfully and ethically ma...Why Redesigning Your Therapist Website Is A Waste Of Money
In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward as your branding, and it may be a matter of exposure—not design.
Some takeaways:
How to know when it’s the right time for a website redesignWhat clients actually value: from logistics to availabilityWhy prioritizing an investment in marketing is a practical strategyStrategies for driving consistent visibility to your websiteIf you found this episode helpful, please subscribe, rate, and leave a review, or sha...
No, Not Everyone Is Using ChatGPT To Find A Therapist
In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT account for a small fraction of the market.
Some takeaways:
The best strategies for future-proofing your practice’s marketing.Why high-quality SEO and building authority should be top of mind.How AI relies on existing search results and third parties.Choosing strategic investments over short-term panic.If you found this episode helpful, please subscribe, rate, and leave a review, or s...
Why Being A Great Therapist Isn’t Enough To Fill A Practice
In this episode, Kristie is joined by her friend Felicia Keller Boyle, licensed somatic therapist and host of The Bad Therapist Show. Kristie and Felicia discuss why being a talented clinician isn’t enough for business success and how you should prioritize strategic marketing investments.
Some takeaways:
How clinical training cannot fix a fundamental marketing problemPrioritizing strategic investment over strugglingWhy embracing business systems is the key to professional freedomIf you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!
*Wa...
Why You’re Already Behind In Marketing Your Practice
In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments.
Some takeaways:
How urgency leads to unsustainable business decisions and clinician burnout.Shifting your mindset to look at marketing as a long-term investment.Investing in partnerships and multiple sources of growth before it feels urgent.How to switch to proactive marketing with a multi-year strategy for predictable growth.If you found this episode helpful, please...
Why Blogging For Therapists Won’t Get You Clients
In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely the ones looking to hire a provider.
Some takeaways:
Why blogging brings in browsers, not buyersPrioritizing transactional content over informational contentBuilding digital assets that become revenue generatorsTransitioning from being a general resource to a solution providerIf you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!
*Watch full episodes on YouTube.<...
Why Marketing Your Therapy Practice Doesn't Feel Good
In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, like “the blank slate" that leads to a paralyzing fear of visibility and relying on old, ineffective strategies.
Some takeaways:
The difference between ethical boundaries and emotional discomfortHow clinging to outdated strategies gives you a false sense of securityOutsourcing marketing to innovative companiesIf you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!
*Watch fu...
Introducing... Practice Marketing Insider!
Coming soon to your headphones!
Practice Marketing Insider, hosted by Kristie Plantinga, is designed to debunk outdated or overinflated marketing tropes for mental health professionals. The podcast provides high-growth strategies tailored for a landscape transformed by AI. Each week, Kristie will examine a piece of overblown marketing advice and explain why it’s inaccurate, exactly what to do instead, and how to implement changes that fit a modern practice. There will also be interviews with some of Kristie Plantinga's friends in the therapy marketing space.
Episodes start dropping April 14.
*Watch full episodes on Yo...
