Dru's Notes

Calcium makes bones stronger only once they carry weight, and what you learn builds a skill only once you try to use it. Jim Koch had three Harvard degrees and had never sold anything until twenty bars a day taught him how to sell.

Featuring: Jim Koch, Johann Wolfgang von Goethe

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One of the rules I read each morning could have saved me three years: don't force it. In 1846 Peter Panum found the old people of the Faroe Islands stayed healthy through a measles outbreak, because their bodies kept a record of the last one. Your rules for living work the same way, but only when you remember them.

Featuring: Peter Panum, George Santayana

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Grace Groner bought three shares of Abbott Laboratories for $180 in 1935. When she died at 100 they were worth more than $7 million. A business, a skill, a friendship and a habit compound the same way if you keep showing up for years.

Featuring: Grace Groner, Jeff Bezos

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The first founder to build in a market tends to prove demand, then watches someone who came in later take it. Pebble, Snapchat and Ahrefs show how it plays out, and why marketplaces and networks are the exception.

Featuring: Eric Migicovsky, Dmitry Gerasimenko, Sam Walton

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I just heard someone explain the biggest misconception about Transcendental Meditation: that you're supposed to stop thinking. In TM you silently repeat a word called a mantra, your mind wanders and you come back to it.

Featuring: Thomas Keating, Simone Weil, Swami Vivekananda

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Pieter Levels runs two apps alone on one server. April Dunford's fees stop the week she does. WeWork raised round after round until it filed for Chapter 11. Eleven plants map to eleven kinds of business. Pick the one your temperament will keep alive.

Featuring: Washington Irving, Pieter Levels, Markus Frind, Patrick McKenzie, April Dunford, Jim Buckmaster, Shaun Hill, Andy Yen, Thomas Frank, Dan Ni, Kenneth Lin, Sam Altman, Stéphane Bancel, Sridhar Vembu, Jim Goodnight, Nick Huber

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To prove my friend wrong about habits, I sent him a photo of Thai chilies. His meme said discipline makes each day look the same, and one of my habits is to run experiments each day.

Featuring: Ralph Waldo Emerson, Ferran Adrià

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Tim Ferriss kept a jar of awesome, slips of good moments he read when he felt down. I keep a highlight reel, a list of my wins, and read it each morning. Olympic diver Laura Wilkinson watched a video of her best dives before each meet and won gold months after breaking her foot.

Featuring: Tim Ferriss, Laura Wilkinson

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You can run a marathon and still dodge a hard talk with your wife. Courage comes in three kinds: mental, social and physical. Bravery in one kind stays in that kind.

Featuring: Alex Hormozi, Jia Jiang

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In 2012 I gave a side project two hours of deep work each morning before my day job. It failed and I dropped the habit with it. METR grades AI models by the longest task they can finish, and a person with chopped-up attention is stuck where GPT-2 was.

Featuring: Ken Thompson, Llion Jones

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A week of easy runs had me ready to make an hour my new floor. Then I remembered the run my rule asks for first. Seán Quinn's 35 years of wins ended in a €3 billion loss on one Irish bank.

Featuring: Seán Quinn, Carl Sagan

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Mu...

I looked up dozens of people who got rich before 50 and what they did each day. When I went looking for people with the same habits who never got rich, I could barely find any.

Featuring: Ben Goldacre, Warren Buffett, John D. Rockefeller, Galeazzo Ciano

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I love to bike, but I run instead, because on foot I feel safer. After cars killed more than 3,000 people in the Netherlands in 1971, the Dutch kept biking and changed their environment instead.

Featuring: Vic Langenhoff

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Scored on the finish, my one thing shrank until it took a few minutes. The work I cared about barely moved, until I heard Gary Keller say he blocks four hours a day for his.

Featuring: Gary Keller, Raymond Chandler, Alex Hormozi, Cal Newport, Charles Darwin, Haruki Murakami

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Buzz Aldrin spent 21 hours on the moon and the next decade fighting depression and alcoholism. Some goals give you a high and fade. Others make each ordinary day better after you reach them.

Featuring: Buzz Aldrin, Fyodor Dostoevsky, Pete Adeney

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A goal needs a system to reach it. A system needs a goal to give it direction.

Featuring: Maurice Ashley, Bill Walsh, Seneca

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(00:00) Seneca's port
(00:06) Maurice Ashley works backward to grandmaster
(00:25) Goals and...

I spread one daily marketing block across 8 products and each one lost momentum while I tended to the other seven. With 8 products sharing that block, each one got marketing time once or twice a week.

Featuring: Serena Williams

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...

Each day I reach out to 13 people, do 8 courage challenges and run 34 minutes. As my habits grew, I tightened my anti-habits. Haruki Murakami went to bed at 9pm to buy his 4am writing start. Formula 1 brakes let drivers stay at speed longer before each corner. The more aggressive your habits are, the more aggressive your anti-habits need to be.

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Featuring: Shonda Rhimes, Haruki Murakami

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Chegg lost about 99% of its market value while electricians got busier. Markets take the same five routes species take through an ice age: gone, hurt, unchanged, thriving and new.

Featuring: Elizabeth Kolbert

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(00:00) Watching markets meet...

Ten years back, my interior designer wanted to put a bar cart in my house. Put liquor in plain sight and you're subconsciously primed. Move it out of sight and the thought doesn't form.

Featuring: Leonardo da Vinci

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...

Kiese Laymon ran at least six miles a day for 2,564 days straight until his body broke. With most good things, more does less each time. With a few, more starts producing the harm it was protecting you from.

Featuring: Kiese Laymon, Dongfang Shuo

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Blue team defends a system. Red team breaks in. The defender needs to be perfect, while the attacker only has to find a single error.

Featuring: Biggie Smalls, Cory Doctorow, Phil Hellmuth

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(00:00) Blue Team vs...

Unlocking your phone by face is instant. A passcode adds a few seconds of friction where you decide whether to keep going.

Featuring: W. Clement Stone

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(00:00) The Passcode Friction
(00:27) Red Light Mode and Sleep<...

I ran a daily standup for 2,000 days. Hundreds of founders joined and logged 44,110 standups, but ending it took years.

Featuring: Milton Friedman

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(00:00) Friedman on Temporary Programs
(00:06) The 44,110-Standup Streak
(00:40) Traction as an Accidental...

I was on a Trends.vc Masterminds call when the host asked what move had a payoff that wildly outran its cost. Curfew was my answer: an app that blocks YouTube on my laptop until 4pm.

Featuring: Gustave Flaubert, Jonathan Franzen

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I thought bigger muscle just meant more strength. Then a health podcast on a run split capacity from firing. Two fishermen showed why waiting to feel ready is just not starting.

Featuring: Dickie Bush, Flannery O'Connor

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I tried to learn Spanish for years and never consistently found the time. Any hour I gave it came straight out of something else I needed to do.

Featuring: Kevin J. Anderson, Nilofer Merchant, Alice Walker

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Roger Bannister broke the four-minute mile and within two years dozens followed. Proving that a threshold is possible destroys the mental hurdle and ratchets belief forward.

Featuring: Roger Bannister, John Landy

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(00:00) The critical organ
(00:06...

I paid two to three times what the same condo cost outside the city. It was the tail end of a three-year mini-retirement.

Featuring: B. F. Skinner, Wilbur Wright, Lee Robins

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(00:00) Paying for the BeltLine<...

My shirt rubbed my nipple raw when I moved my run from 55 minutes to 89. Dehydration arrived at the same time.

Featuring: Safi Bahcall, Emil Zátopek

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(00:00) Phase transitions in habit systems
(00:12) Moving a run f...

On the show Creator Lab, Bilal Zaidi asked me whether I would take investors for Trends.vc. I said no.

Featuring: Bilal Zaidi, Phillip Knowlton, Craig Newmark, Jim Buckmaster, Travis Kalanick, Fawzi Kamel

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(00:00) Stability at...

I got the thing I'd wanted my whole life and then I stopped growing. Doing hard things when your back is against the wall is survival; courage is doing them when nothing is making you.

Featuring: Søren Kierkegaard, Jia Jiang, Tim Ferriss

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I tried more than 20 businesses before one of them worked. One or two made a little money, but none of them got big despite working hard on each one.

Featuring: Thomas Reid

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(00:00) The weakest link...

Markus Frind built the largest dating site in the world by himself, ran it on about an hour a day and sold it for $575 million to a single shareholder. Then he bought more than 1,100 acres in the Okanagan and went back to farming.

Featuring: Markus Frind, Annie Frind, Kevin Burton, Frank Giustra, Lady Gaga

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Each day I ask one question: what's the one thing I can do that makes everything else easier or unnecessary? Putting a time estimate beside the answer forces a mental simulation before you lift a finger.

Featuring: Sun Tzu

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When I wrote my first Trends.vc reports, I focused on density. Each good piece of content either makes you afraid to stop consuming or unable to stop consuming: the signal-to-noise contract or the escapism contract.

Featuring: Flannery O'Connor

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Habit systems, airline networks and 17th-century warships all fail the same way: not from a catastrophic shock, but under the weight of too many reasonable additions.

Featuring: Hyman Minsky, Courtland Allen, Michael Santoro, Lyn Montgomery, Klas Fleming, Joseph Tainter

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Send me an email on Tuesday and you hear back the following Monday. That lag buys six days of unbroken focus, the same way Costco's 14% markup cap and Southwest's single aircraft type bought each company the thing it actually sells.

Featuring: Thomas Sowell

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Avoiding the work does not mean you are lazy. It means the step in front of you is too steep.

Featuring: John Steinbeck

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(00:00) Resistance means the step is too steep
(00:25) John Steinbeck stalls before...

Erik Seidel folds king-nine because a weak side card leaves you drawing to second-best. Warren Buffett skipped that fold in 1962, spent 20 years buying looms for a dying textile mill and put the bill at over $200 billion in forgone compounding.

Featuring: Erik Seidel, Warren Buffett, Charlie Munger, Maria Konnikova, Doyle Brunson, Derek Sivers

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