Full Fat Marketing
Full Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered.Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant.Through bite-sized episodes, you’ll learn the psychology behind restaurant marketing, food brand strategy, customer loyalty, and what actually drives repeat customers in today’s hospitality industry.Expect honest insights, real brand examples, and practical thinking on topics like restaurant growth...
Season 2 Is Coming, Back On May 25th
A quick update from me.
36 episodes in (thank you so much for all your support!) and I am taking a short pause to come back with sharper episodes and even better topics. Season 2 launches on the 25th of May.
In the meantime, get in touch if you want to work together, have a story for the show, or just want to say hello.
Email: leonora@lrbcreative.com
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Check ou...
How MrBeast Sold 1 Million Chocolate Bars Before Anyone Had Tasted One
MrBeast built Feastables into a $250 million chocolate brand in three years. No heritage. No legacy distribution. Just an audience primed before the product existed.
In this episode I break down what the Feastables strategy teaches every food and drink founder about building demand before you build distribution.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com<...
Why People Pay $10 for a Croissant (And Ignore Yours) | Pricing Strategy
Why do people happily pay premium prices for some brands while ignoring cheaper alternatives?
In this episode of Full Fat Marketing, Leonora breaks down pricing psychology, perceived value, and why customers buy justification, not just products. A must-listen for founders, hospitality brands, bakeries, and anyone struggling with pricing.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at le...
Why Discounting Feels Amazing (Until It Kills Your Brand) | Marketing Strategy
Discounts can boost sales fast… but they can also train customers to never pay full price again.
In this episode of Full Fat Marketing, Leonora explains why discounting becomes addictive, how it hurts margins and brand value, and what smarter brands do instead to grow without constant promo codes. Ideal for founders, ecommerce brands, restaurants, and marketers.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strateg...
Rude Health Marketing: How Healthy Food Became Cool
Healthy food branding used to feel like a punishment.
In this episode of Full Fat Marketing, Leonora breaks down how Rude Health made healthy food stylish, desirable, and culturally relevant. Perfect for founders, marketers, and food brands wanting to understand stronger branding and customer loyalty.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com<...
Why Customers Ignore Your Content (It’s Not the Algorithm)
In this episode of Full Fat Marketing, Leonora breaks down the real reason your content gets ignored, and why blaming the algorithm is often the easiest excuse in the room.
Using Chipotle as a real brand example, she unpacks why strong content is rarely random, how the best brands build campaigns people actually care about, and why most business content is not hidden… it’s rejected.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or...
Why Going Viral Isn’t a Growth Strategy (What Little Moons Got Right)
In this episode of Full Fat Marketing, Leonora breaks down what the rise of Little Moons actually teaches founders about viral growth, why attention and retention are not the same thing, and why hype alone does not build a stable business.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com
Follow along: https://www...
Why Chamberlain Coffee Works (It’s Not Just Because of Emma)
In this episode of Full Fat Marketing, Leonora breaks down how Chamberlain Coffee turned coffee into a lifestyle product by making it more approachable, desirable, and culturally relevant.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Chec...
Why Every Café Looks the Same Right Now (And Why That’s a Problem)
In this episode of Full Fat Marketing, Leonora breaks down why so many modern cafés have started to look identical, and how copying aesthetics without strategy leads to forgettable brands.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
How Nespresso Went From Trendy to Boring… and Back Again
In this episode of Full Fat Marketing, Leonora breaks down how Nespresso went from revolutionary to ordinary to desirable again by shifting the meaning around the product rather than changing the product itself.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/l...
Why Chick-fil-A’s Marketing Funnel Makes Customers Keep Coming Back
In this episode of Full Fat Marketing, Leonora breaks down how Chick-fil-A has built one of the most effective customer funnels in food by making every stage of the journey feel simple, natural, and repeatable.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com
Follow along: https://www.linkedin.com/feed/https://www.link...
The KitKat Heist: What Viral Brand Moments Actually Teach About Attention
In this episode of Full Fat Marketing, Leonora breaks down how the unexpected KitKat heist became one of the most talked-about food stories, and what it reveals about how attention really works in today’s market.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com
Follow along: https://www.linkedin.com/feed/https://www.li...
How Surreal Made Expensive Cereal Feel Worth It
Premium pricing does not work just because a product is better. It works when the brand changes what the product feels like.
In this episode of Full Fat Marketing, Leonora breaks down how Surreal made cereal feel more current, more desirable, and much easier to justify paying more for.
If you’ve ever wondered why some everyday products feel worth the premium while others just feel overpriced, this episode will show you how perception shapes value far more than most founders realise.
⭐ If you enjoyed the episode, please leave a rating and revi...
Why Pret Has to Be Convenient and Five Guys Doesn’t
Not every brand wins by being faster. Sometimes a little bit of friction is exactly what makes something feel worth paying for.
In this episode of Full Fat Marketing, Leonora breaks down the customer psychology behind Pret and Five Guys, and why convenience only works when it actually matches what the customer came for.
If you’ve ever wondered why some brands need speed while others benefit from visible effort, this episode will show you how the wrong kind of convenience can weaken value.
⭐ If you enjoyed the episode, please leave a rati...
Why Expanding Your Menu Is Probably Killing Your Revenue
More choice does not always create more demand. Sometimes it just makes a business harder to understand and harder to buy from.
In this episode of Full Fat Marketing, Leonora breaks down why overloaded menus often weaken positioning, create decision friction, and quietly make brands less memorable and less profitable.
If you’ve ever wondered why some menus feel effortless and others feel chaotic, this episode will show you why clarity usually sells better than variety.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders disc...
You’re Not Too Expensive... You’re Just Not Worth It (Yet)
A lot of brands think they have a pricing problem, when what they actually have is a value perception problem.
In this episode of Full Fat Marketing, Leonora breaks down why customers push back on price, what makes something feel worth paying more for, and why charging premium only works when the rest of the brand is doing its job.
If you’ve ever felt frustrated that people will not pay your prices, this episode will show you why price is rarely judged in isolation and what actually makes a brand feel worth it.
...
How Blank Street Made Matcha Feel Like a Personality Trait
Some brands do not just sell products. They sell something people can quietly build a little identity around.
In this episode of Full Fat Marketing, Leonora breaks down how Blank Street turned coffee and matcha into something people actively talk about, post, compare, and get weirdly attached to.
If you’ve ever wondered why some drinks feel far more desirable than they should, this episode will show you how modern brands build obsession through identity, ritual, and social relevance.
⭐ If you enjoyed the episode, please leave a rating and review, it help...
How Fishwife Made Tinned Fish Feel Sexy
Sometimes the smartest brand move is not creating something new, but changing what it means.
In this episode of Full Fat Marketing, Leonora breaks down how Fishwife managed to make tinned fish feel chic, desirable, and culturally relevant.
If you’ve ever wondered how certain products become cool while others stay forgettable, this episode will show you why desirability often matters far more than utility.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building...
Why Your Food Brand Looks Busy… But Still Isn’t Growing
Being busy and actually growing are not the same thing.
In this episode of Full Fat Marketing, Leonora breaks down why so many hospitality and F&B brands look successful on the surface, while underneath, the business is still being held together by constant effort. She explores the difference between motion and momentum, and why adrenaline can often disguise weak foundations.
If your brand always feels like it needs pushing to perform, this episode will help you spot the signs that your business may be working hard… without actually getting stronger.
⭐ If y...
The $0 Strategy That Gets Customers To Come Back Faster
Loyalty is often built before the customer even leaves.
In this episode of Full Fat Marketing, Leonora breaks down one of the smartest low-cost retention ideas she’s heard, and why the best brands don’t wait until someone disappears to try and win them back. Instead, they design the next visit while the current one is still happening.
If you want customers to come back faster without relying on discounts, loyalty apps, or “we miss you” emails, this episode will show you a much smarter way to think about repeat behaviour.
⭐ If y...
AI Won’t Save Weak Hospitality Brands (But It Will Expose Them)
AI won’t make your brand stronger if the brand underneath is already weak.
In this episode of Full Fat Marketing, Leonora breaks down why so many F&B and hospitality brands are about to become more polished… and far less memorable. She unpacks the real problem with using AI as a shortcut for strategy, and why brands with no clear point of view are about to get exposed faster than ever.
If you’ve been relying on “more content” to grow, this episode will show you why clarity, taste, and distinctiveness matter far more t...
Why Poppi Isn’t Really Selling Soda
More choice doesn’t always mean more demand.
In this episode of Full Fat Marketing, Leonora breaks down why Poppi became so culturally powerful, and how smart brands grow not by inventing something completely new, but by making an old category feel fresh, relevant, and easier to choose.
If your product is good but still not cutting through the noise, this episode will show you why positioning often matters far more than people think.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show...
How One Pastry Built a Global Brand (The Cronut Strategy)
More products doesn’t always mean more growth.
In this episode of Full Fat Marketing, Leonora breaks down how the Cronut became a global phenomenon, and why one clear, talkable product can do more for your brand than an entire menu.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com
Follow along...
Why Limited Drops Make People Buy NOW (Not Later)
'I'll get it next time' is one of the biggest revenue killers in food.
In this episode of Full Fat Marketing, Leonora breaks down why limited drops work, how they change customer behaviour, and how to use them properly to drive urgency, return visits, and attention.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbc...
How Food Brands Become Cultural Icons (And Why Most Don’t)
Some brands sell food. Others become part of people's lives.
In this episode of Full Fat Marketing, Leonora unpacks how brands like Greggs became cultural shorthand, and why being 'good' is never enough to get there.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com
Follow along: https://www.linkedin.com/feed...
Why Tony’s Chocolonely Is Impossible To Ignore (Most Brands Fail This)
Most food products rely on marketing to tell the story. Tony’s Chocolonely builds it into the product itself.
In this episode of Full Fat Marketing, Leonora breaks down why most brands disappear on shelf, and how to make your product impossible to ignore without saying a word.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcre...
Why Some Food Brands Feel Like a Secret Club (And Yours Doesn’t)
Most food brands chase attention. The best ones create belonging.
In this episode of Full Fat Marketing, Leonora breaks down why customers become obsessed with certain brands, and how making people feel 'in' completely changes how they buy, return, and talk about you.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com
Fo...
The Most Dangerous Type Of Food Brand (And Why Most Businesses Are It)
Why do some brands instantly feel like they’re 'for you'?
In this episode of Full Fat Marketing, Leonora explores why the fastest-growing food and drink brands don’t try to appeal to everyone, they build strong personalities that make a specific group of customers think: 'That’s a bit of me'.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re building a food, drink o...
How Liquid Death Made Water One Of The Coolest Brands In The World
How do you turn the most boring product in the supermarket into a billion-dollar brand?
In this episode of Full Fat Marketing, Leonora breaks down how Liquid Death transformed bottled water into one of the most talked-about brands in beverages by completely changing the personality of the category.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re building a food, drink or hospital...
The Billion Dollar Shift Away From Alcohol (What Restaurants Must Do)
Younger generations are drinking significantly less alcohol, but they haven’t stopped going out.
In this episode of Full Fat Marketing, Leonora explores the rise of alcohol-free drinks and why brands like Athletic Brewing are turning non-alcoholic beverages into one of the fastest-growing categories in hospitality.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re building a food, drink or hospitality brand and want he...
How Erewhon Turned a $20 Smoothie Into a Marketing Machine
Why would anyone pay $20 for a smoothie?
In this episode of Full Fat Marketing, Leonora breaks down how Erewhon turned a simple drink into a cultural moment through celebrity collaborations, drop culture, and social-media-first product design.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to r...
Why People Buy The Same Food Brands Again And Again (Habit Marketing Explained)
Why do people keep buying the same food brands without thinking?
In this episode of Full Fat Marketing, Leonora explores the psychology behind repeat purchases and how brands like Graza, Crumbl Cookies and OLIPOP turn products into habits through predictability, identity and emotional memory.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re building a food, drink or hospitality brand and want help appl...
From $0 to a $1B Brand: The Marketing Strategy Behind Oatly
Oatly didn’t win because oat milk was new.
They won because they built a cultural brand instead of just selling a product.
In this episode, Leonora breaks down the strategy that turned a small Swedish company into a billion-dollar brand.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re building a food, drink or hospitality brand and want help...
Why Most Restaurant Loyalty Programs Fail
Points and discounts don’t actually build loyalty.
In this episode, Leonora explains the real reason most restaurant loyalty programmes fail, and introduces a much more powerful concept: the next-visit trigger.
Because the best brands give customers a reason to come back before they leave.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re building a food, drin...
The One Thing 95% of Restaurants Get Wrong
Contraty to popular belief, people don’t choose restaurants based on food alone.
They choose them based on the role the restaurant plays in their life.
In this episode, Leonora explains the Restaurant Role Framework and the four positions every restaurant tends to fall into.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re building a food, drin...
Why Most Smoothie Bars Never Become Real Brands
There are thousands of smoothie bars in the world, yet most of them are forgettable.
In this episode of Full Fat Marketing, Leonora breaks down how Joe & The Juice turned a simple juice concept into a global lifestyle brand.
Because the secret wasn’t the juice.
It was the identity.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re b...
Why Customers Try Your Restaurant Once But Don’t Come back
Great food isn’t enough to build loyalty anymore.
In this episode of Full Fat Marketing, Leonora explains why many restaurants get plenty of first-time customers, but struggle to turn them into regulars.
You'll learn the three hidden strategy layers that actually drive repeat visits in hospitality.
⭐ If you enjoyed the episode, please leave a rating and review — it helps more founders discover the show.
💬 And leave a comment: what makes people come back to your restaurant?
And if you’re building a food, drink or hospitali...
Full Fat Marketing Podcast Trailer | Food, Drink & Hospitality Marketing Strategy Podcast
In the Full Fat Markeing Podcast, award-winning F&B brand strategist Leonora serves up bite-sized strategy for food, drink and hospitality brands tired of fluff, trends, and semi-skimmed marketing advice that sounds clever but sells nothing.
Expect sharp breakdowns of real brands, pricing, loyalty, brand strategy, and the uncomfortable truths most marketers would rather not tell you.
