Before the Build

In this episode, host Jake Fabish speaks with Gabe Norcross about his path from custom carpentry in California to founding Norcross Builders in Louisville, his design-first approach to craftsmanship, and the lessons learned running a construction business.

Gabe also shares his personal story of struggle and recovery, the relaunch of his nonprofit Resilience to Reform to support mental health in the trades, and his belief in collaboration over competition to raise the bar for local design and building communities.

In this episode Todd Shelburne shares his design philosophy rooted in research, materiality, and thoughtful contrast, and how collaboration and respect for history guide his work.

He walks through transforming a historic Louisville school estate into an 11,000‑sqft family home, discusses lighting, proportion, and preservation, and explains launching Fourth Dimension to deliver authentic, human‑centered design.

Host Jake Favish sits down with Dave Mayo, founder of Studio Mayo, to discuss his work transforming spaces like the USA Cares call center — including the innovative undulating felt ceiling for acoustics — and how empathy and material choices shape his designs.

Mayo shares his journey from a mountain upbringing to award-winning projects, his architect-led construction approach, and his mission to tackle local housing needs through ADUs and community-focused, cost-conscious design.

Host Jake Fabish sits down with Louisville designer Natalie Officer to explore her journey from staging to full-scale renovations, commercial work, and the creation of Ora House — a custom furniture and Cabinetry line. They discuss collaboration, constraints, team growth, and the role of curiosity in design.

The conversation touches on practical challenges (lighting, construction coordination), community-focused projects like donut shops and hotels, hiring and capacity decisions, and how Natalie’s work champions local artisans and earns national recognition.

Host Jake Fabish sits down with Nicole, owner of Blend Design, to explore her approach to exterior styling and landscape design. They discuss remote projects, using biophilic principles and natural materials to soften hardscapes, and practical strategies for creating flow, texture, and emotional connection in outdoor spaces.

Nicole shares client stories about balancing competing tastes, planning for long-term growth and maintenance, and her goal to expand into hospitality and remote styling work. The episode highlights the value of thoughtful, cohesive outdoor design that feels like an extension of the home.

Architect Rachel Worley of 3.Design discusses her people-focused approach to commercial architecture, working with historic renovations and office tenant improvements, and how collaboration, thoughtful design, and understanding client culture shape successful projects.

She shares stories from early international work in East Africa, building a solo practice supported by a virtual team, and practical takeaways for designing functional, human-centered workspaces and home offices.

On this episode of Before the Build, host Jake Fabish sits down with Gant Jones of Jones Design A&P to discuss the family’s 200‑year land legacy and the Clore Station development in Oldham County.

They cover design and planning decisions, traditional architecture, form‑based smart code, and how innovations like AI and drones may shape future walkable, mixed‑use communities.

On this episode of Before the Build, host Jake Fabish sits down with Emily Paprocki, owner of Rock Paper Hammer in Louisville, Kentucky. Emily and her husband Derek, both trained in architecture, share their journey from San Francisco to Louisville and how they built a unique, design-led firm that combines architecture, construction, and a custom cabinet shop.

Emily discusses her creative process, the value of early design work, balancing client expectations and budgets, and the benefits of working with trusted builders. They also talk about running a small, quality-focused business and the importance of communication in delivering...

Host Jake Fabish sits down with architect Jason Hoppe to explore his passion for details, collaboration, and creating additions and remodels that "feel right." They discuss translating SketchUp concepts into construction-ready drawings, proportion and trim as the soul of classic architecture, balancing modern needs with historic fabric, and the importance of community among small-practice architects.

Jason shares his path from Midwestern practice to Louisville, his approach to human-centered design, preferred materials and priorities for lasting quality, and how peer groups and collaboration support better projects and client outcomes.

Steve discusses the impact architecture and design have had on his life. As well as the impact good design has on his clients. Steve's passion and thoughtfulness lead his approach towards his clients, his work, and his life.