The Atlas Ink Podcast

19 Episodes
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By: Atlas Stationers

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source. Want us to talk about a specific topic in a future podcast? Comment below and let us know! New to Atlas Stationers? (EST 1939) Atlas Stationers is a family-owned, independent stationery store in the heart of downtown Chicago. 🗓️Upcoming Atlas Eve...

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We're Getting Ready for Our BIGGEST Sale of the Year! | The Atlas Ink Podcast | Episode 19
We're Getting Ready for Our BIGGEST Sale of the Year! | The Atlas Ink Podcast | Episode 19 episode artwork
#19
Yesterday at 5:00 PM

Fountain Pen Day is November 6th, and we're gearing up for our biggest sales period of the year! We're talking sale prep, in-store doorbusters with Ken Jones from YAFA, a huge in-store sale, and online deals launching earlier in the week, so there's a lot to get ready for!

Don't forget to comment below your questions for us to answer in episode 20!

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a mo...


How Atlas Stationers Is Growing: Warehouse, Inventory & Hiring Updates | Atlas Ink Podcast Ep. 18
How Atlas Stationers Is Growing: Warehouse, Inventory & Hiring Updates | Atlas Ink Podcast Ep. 18 episode artwork
#18
10/13/2026

Atlas is growing, and in Episode 18 we’re breaking down our new warehouse system, increasing inventory for the holiday season, and what’s changing as our team continues to grow. We also talk through our latest hiring process updates and what it takes behind the scenes to keep a growing stationery business moving forward.

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happen...


These Business Decisions Changed Our Stationery Shop Forever | The Atlas Ink Podcast | Episode 17
These Business Decisions Changed Our Stationery Shop Forever | The Atlas Ink Podcast | Episode 17 episode artwork
#17
09/25/2026

What were the biggest decisions that shaped Atlas Stationers into the business it is today? In this episode of The Atlas Ink Podcast, we look back at the game-changing choices, risks, and turning points that helped take Atlas from a traditional stationery store to where we are today.

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and up...


The Hobonichi Rush Isn’t Over + Other Planners We Love | The Atlas Ink Podcast | Episode 16
The Hobonichi Rush Isn’t Over + Other Planners We Love | The Atlas Ink Podcast | Episode 16 episode artwork
#16
09/11/2026

The Atlas bros are back with another podcast episode that discusses planner season and the continuously growing team.

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

Want us to talk about a specific topic in a future podcast? Comment below and let...


From Sidewalk Sale 39 to Hobonichi Season | The Atlas Ink Podcast | Episode 15
From Sidewalk Sale 39 to Hobonichi Season | The Atlas Ink Podcast | Episode 15 episode artwork
#15
08/31/2026

We’re recapping an incredible Sidewalk Sale and talking all things Hobonichi as we get ready for the 2027 season. Plus, we share what’s coming next for Atlas Stationers and the Atlas Ink Podcast.

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

Want u...


Sitting Down with the Creator of the Atlas Sidewalk Sale | The Atlas Ink Podcast | Episode 14
Sitting Down with the Creator of the Atlas Sidewalk Sale | The Atlas Ink Podcast | Episode 14 episode artwork
#14
08/24/2026

In this special episode, we sit down with our father and 3rd-generation Atlas Stationers owner, Donald Schmidt, to hear the story behind the creation of the Atlas Sidewalk Sale and how it grew into the event it is today.

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, stra...


Hobonichi 2027 Is Almost Here & Retail Team Growth | The Atlas Ink Podcast | Episode 13
Hobonichi 2027 Is Almost Here & Retail Team Growth | The Atlas Ink Podcast | Episode 13 episode artwork
#13
07/31/2026

We share the latest on the upcoming Hobonichi 2027 launch, exciting team promotions and expansion at Atlas Stationers, and what these changes mean for the busy season ahead.

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

Want us to talk about a spec...


Sidewalk Sale Special + Big Giveaway | The Atlas Ink Podcast | Episode 12
Sidewalk Sale Special + Big Giveaway | The Atlas Ink Podcast | Episode 12 episode artwork
#12
07/17/2026

Giveaway Alert!

We are giving away one of our exclusive Sidewalk Sale 3/4 Sleeve Baseball Shirts to one lucky, randomly selected winner!

HERE'S HOW TO ENTER

1) Subscribe to @atlasstationers1939

2) Like the video

3) Comment below your favorite part of the Sidewalk Sale. If you've never attended, comment what you think would be your favorite part of the event!

We will randomly select a winner on August 17 at 12pm CT! Must live in the United States to win and over the age of 18. YouTube is in no way sponsoring nor...


Back from Japan and Back in the Chaos | The Atlas Ink Podcast | Episode 11
Back from Japan and Back in the Chaos | The Atlas Ink Podcast | Episode 11 episode artwork
#11
07/03/2026

Fresh off a trip to Japan, the Atlas Brothers sit down to share travel highlights and the inspiration brought home. We also cover affiliate program updates, the countdown to Sidewalk Sale 39, and a packed schedule of upcoming in-store events and pop-ups.

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at A...


Our Stationery Business Is Up Over 100% And Here's Why | The Atlas Ink Podcast | Episode 10
Our Stationery Business Is Up Over 100% And Here's Why | The Atlas Ink Podcast | Episode 10 episode artwork
#10
06/05/2026

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

Want us to talk about a specific topic in a future podcast? Comment below and let us know!


Fountain Pen and Stationery Mystery Box Talk | The Atlas Ink Podcast | Episode 9
Fountain Pen and Stationery Mystery Box Talk | The Atlas Ink Podcast | Episode 9 episode artwork
#9
05/22/2026

Join us on June 5th & 6th for our YAFA Surprise Box Pop-Up featuring special guest Ken Jones of YAFA, flying in for a two-day event you won’t want to miss. Browse hundreds of pens available for purchase and experience the excitement of our in-person mystery boxes, offered in multiple price tiers and filled with a curated mix of pens, inks, and stationery.

Each box will include a Leuchtturm1917 notebook, and we’ll be offering free embossing exclusively for Leuchtturm1917 notebooks, whether received in a surprise box or purchased during the event (no other brands eligible). Brands that...


LIVE at the Chicago Pen Show | The Atlas Ink Podcast | Episode 8
LIVE at the Chicago Pen Show | The Atlas Ink Podcast | Episode 8 episode artwork
#8
05/11/2026

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

Want us to talk about a specific topic in a future podcast? Comment below and let us know!


Chicago Pen Show, SCRIBO Pens & The Future of Atlas Stationers | The Atlas Ink Podcast | Episode 7
Chicago Pen Show, SCRIBO Pens & The Future of Atlas Stationers | The Atlas Ink Podcast | Episode 7 episode artwork
#7
04/24/2026

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

Want us to talk about a specific topic in a future podcast? Comment below and let us know!

Purchase your Chicago Pen Show tickets at www.ChicagoPenShow.com


Stationery Podcast with Autumn & Alvin (First Time Together) | The Atlas Ink Podcast | Episode 6
Stationery Podcast with Autumn & Alvin (First Time Together) | The Atlas Ink Podcast | Episode 6 episode artwork
#6
04/10/2026

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

Want us to talk about a specific topic in a future podcast? Comment below and let us know!


Rock Makes Paper? | Affiliate Program 2.0 | The Atlas Ink Podcast | Episode 5
Rock Makes Paper? | Affiliate Program 2.0 | The Atlas Ink Podcast | Episode 5 episode artwork
#5
03/27/2026

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source. Want us to talk about a specific topic in a future podcast? Comment below and let us know!


New Store Manager and Second Atlas Location... | The Atlas Ink Podcast | Episode 4
New Store Manager and Second Atlas Location... | The Atlas Ink Podcast | Episode 4 episode artwork
#4
03/17/2026

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source. Want us to talk about a specific topic in a future podcast? Comment below and let us know! New to Atlas Stationers? (EST 1939) Atlas Stationers is a family-owned, independent stationery store in the heart of downtown Chicago.


Surprise Box Unveiling & Namiki Expansion | The Atlas Ink Podcast | Episode 3
Surprise Box Unveiling & Namiki Expansion | The Atlas Ink Podcast | Episode 3 episode artwork
#3
03/06/2026

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source. Want us to talk about a specific topic in a future podcast? Comment below and let us know!


We Took a Trip to Make Our Own Pens | The Atlas Ink Podcast | Episode 2
We Took a Trip to Make Our Own Pens | The Atlas Ink Podcast | Episode 2 episode artwork
#2
03/02/2026

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source. Want us to talk about a specific topic in a future podcast? Comment below and let us know!


After 87 Years... | The Atlas Ink Podcast | Episode 1
After 87 Years... | The Atlas Ink Podcast | Episode 1 episode artwork
#1
02/24/2026

For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.