In Real Time with Millie

27 Episodes
Subscribe

By: Millie Ettenfield

Business Podcast but not as you know. For the founders figuring out how to get through. 

✂️ Clip this podcast
Real Reflections on Motivation, Business Uncertainty, and Personal Growth with Tahni Bayard
Real Reflections on Motivation, Business Uncertainty, and Personal Growth with Tahni Bayard episode artwork
#27
Yesterday at 10:00 PM

In this episode of In Real Time, Millie sits down with Tahni, founder of Chilli & Charli, one of Australia’s fastest-growing bamboo sleepwear brands.

Tahni launched the business in late 2024 after struggling to find sleepwear she genuinely loved as a new mum. With four children under four, including eight-month-old twins, zero fashion experience and a full-time corporate job, she somehow decided it was the perfect time to build a brand from scratch.

Tahni shares the unfiltered reality behind Chilli & Charli’s incredible growth, from ordering hundreds of units before knowing what would sell to navigating unpr...


Building Balmee Beauty From Concept to Rapid Growth & Lessons Learned with Co-Founder Phoebe Perring
Building Balmee Beauty From Concept to Rapid Growth & Lessons Learned with Co-Founder Phoebe Perring episode artwork
#26
08/03/2026

What does it really take to launch a beauty brand, sell out within 12 weeks and keep growing when everything behind the scenes is far from polished?

In this episode of In Real Time, Millie sits down with Phoebe, co-founder of Balmee Beauty, to unpack the founder journey behind one of Australia’s most exciting emerging lip care brands. Phoebe shares how she & co-founder Ali Beck spent two years developing a completely custom, microbiome-focused lip balm, why they chose to enter an already saturated beauty market & how their combined experience in social media, branding & beauty helped Balmy launch wi...


META ADS, Paid advertising, How to scale? - Founder Salt Active SIMONE
#25
07/20/2026


How Layla Morris Built the Jewellery Care Brand Everyone's Talking About
#24
07/14/2026

This week on In Real Time, I'm joined by fellow Gold Coast founder and the woman behind one of Australia's fastest-growing jewellery care brands, Layla Morris from Doctor Diamond. ✨

We chat about the micro moments that change everything  from missing her engagement ring before her bridal shower to spotting a gap in the market that would become Doctor Diamond. We dive into building momentum, handling virality, trusting your intuition in business and why your product always has to come first.

Layla shares the story behind the viral Hailey Bieber moment, quitting her job to go all...


Business is HARD for everyone right now - SOLO Epsiode with Millie
#23
07/06/2026

Deep dive NYC, EOFY sale issues, Scaling and growth strategies for Kaarme! 
Solo episode deep diving all things business with Millie!


In discussion with Madi Stefanis - Founder 35mmCO
#22
06/29/2026

This week on In Real Time, I'm joined by Madi Stefanis, founder of 35mm Co, the brand bringing film photography back to a new generation.

We dive into how Madi turned a nostalgic idea into a thriving business, the realities of building a consumer brand from the ground up, and what it really takes to create a brand people genuinely connect with. We chat about marketing, community, navigating the highs and lows of entrepreneurship, and the mindset shifts that come with growing as both a founder and a CEO.

Whether you're building a business, dreaming...


In discussion - Sophie Founder Seoul Tonic. Everything you need to know about building!
#21
06/22/2026

Sophie is the founder of Seoul Tonic an eastern-inspired wellness brand built on Korean ginseng and pear extracts that she co-created with Mr. Park, a Korean producer in Jeonju, using his grandfather's extraction method. What started as a silver pouch in the Australian beverage fridge has grown into a global brand stocked in beauty stores, hotels, delis, recovery facilities, and — most recently a boutique in the Hamptons that led to a sell-out Bethany Frankel video.

In this episode, Sophie and Millie sit down in New York to talk about what it actually takes to bootstrap a physical pr...


In discussion with Lily - VC raising? Breaking the beauty industry? NYC?
#20
06/15/2026

Lily is an Adelaide-born beauty industry insider who cold-emailed her way into Sydney, built a market research agency while finishing a computer science degree, and then turned a two-week business trip to New York into a full life pivot. Now she's four months into building Unfiltered a beauty social platform and app described as "Letterboxed for beauty" and she's raising her first real round in Manhattan.

In this episode, Lily and Kaarme get into the wild, unfiltered reality of being a first-time female founder in the US venture world, why fundraising is literally just dating, and what...


Shoot Your Shot: Building Ambition, Culture & Community with Zara Jarvis
#19
06/08/2026

Zara is a marketing powerhouse who went from teaching singing lessons in Ballarat, to running her own music school, to climbing the agency world and then cold-emailing Stephen Bartlett and landing a role managing his personal brand in London. In this episode, she and host Kame sit down (in London!) for one of the most honest, high-energy conversations about what it actually takes to build a career and a brand with intention.

They cover the messy reality of chasing big opportunities (hint: it involves living in a Harry Potter attic with no air con), why culture is...


Deep dive into Australias largest fashion brand - Sabbi the store
#18
06/01/2026

A deep dive into growing a major fashion brand in Australia. A founders dream in a podcast! 

Instagram - Sabbi_thestore


BEHIND THE CURTAIN OF KAARME - With Kat (Kaarme General Manager)
#17
05/26/2026

@Kaarmejewels_


In Discussion with Laura Liles - Co Founder of KINGA CSILLA and CIAO CIAO VACATION
#16
05/18/2026


Scaling business, Hiring the right staff and how Kaarme has had numerous sell out launches!
#15
05/11/2026

A deep dive with Millie - Founder of Kaarme Jewels answering all your burning questions!


Content is the NO.1 way to grow your brand - Hannah Sands (Socially Sands)
#14
05/04/2026

In this episode, I sit down with Hannah, the founder of Socially Sands a business built from the ground up with one clear mission: helping others grow, scale, and show up powerfully online.

We dive into what it really takes to build a brand in today’s digital world beyond the aesthetics. From growing social platforms with intention, to navigating the pressure of being “always on,” Hannah shares the honest, behind-the-scenes reality of building a business centred around social media.

If you’re a founder, creator, or someone trying to grow online, this episode will give you...


What high converting brands do differently - Laura from Sunnysideup Studio
#13
04/27/2026

n this episode of IN REAL TIME, I sit down with Laura,  brand and web designer to break down what actually makes a brand convert.
We talk about the real impact of branding (beyond just looking “cute”), how your website could be costing you sales without you realising, and the small shifts that make a huge difference in eCommerce.
If you’re building a brand, this is the kind of conversation you need to hear.


From $30K to $200K Months, What It Actually Took - Simone Rae SALT AND RIPPLE
#12
04/20/2026

In this episode of IN REAL TIME, I sit down with Simone Rae, founder of Salt and Ripple, a swim and activewear brand that’s scaled from $30K months to $200K+ months, serving over 30,000 customers.

We get into what it actually looks like to build a product-based business from the ground up, from funding your first collection with your own money, to navigating cash flow, manufacturing, and the realities of scaling in fashion.

This conversation is raw, honest, and packed with the kind of insights most founders don’t talk about.



YOLO to 16 Staff: The Lullaby Club Story No One's Heard
#11
04/13/2026

In Real Time is the podcast where business gets personal.

Hosted for the women building brands, chasing growth, and figuring it out as they go this is where real founders pull back the curtain on the messy middle. No highlight reels. No polished PR answers. Just raw, honest conversations about what it actually takes to build something from the ground up.

Each episode, we sit down with the women behind the brands you love and ask the questions nobody else is asking what are you moving through right now? From scrappy beginnings and COVID pivots...


In discussion with KATIE - SABBIA CO FOUNDER
#10
04/06/2026

Social links : @Katietingle @sabbiaco 


In discussion with Kim - Nudo Events Co-Founder
#9
03/30/2026

A deep dive into real business conversations. 


Business Deep Dives with Millie - Kaarme Founder
#8
03/20/2026

If you want a deep dive into your business, voicenote the "In Real Time" Podcast Instagram!


Social media discussions with Liv - Rattle Style
#7
03/16/2026


In discussion with Liv from Rattle Style - Business, Style and general life!
#6
03/09/2026


In discussion with Beth - Founder Saint Jack
#5
03/02/2026

Beth: 
Instagram - @bysaintjack 


In discussion with EMMA - Founder of EMTE BOUTIQUE!!
#4
02/16/2026


In discussion with Kat, Kaarme's General Manager!
#3
02/09/2026


Episode Two - Business Questions you need answers too!
#2
02/02/2026


Episode One- Welcome to IN REAL TIME!
#1
01/26/2026