Be Iconic, Indy: The Podcast

What's really behind the polished posts we see online? In this episode, we sit down with social media strategist and content creator Lauren Schneider to talk about the highs and lows of entrepreneurship, setting boundaries, and why authenticity matters more than perfection. Lauren shares how a traumatic event shaped both her business and her life, opening up about her journey through PTSD, therapy, medication, faith, and healing. We also dive into comparison on social media, finding community over competition, and the reminder that success looks different for everyone...and taking care of yourself is always worth the work!

From Colts cheerleading to mortgages to baby food and dog rescue, Nichole Watson is the definition of someone who thrives in chaos, and we had so much fun hearing how she built a life around doing a thousand things at once! In this episode, we chat about her time as a Colts cheerleader, making the leap to 100% commission in the mortgage industry, and how she and her work bestie decided to take on Cafe Baby. We also hear all about Nichole's famous pup Archie, her work with a lab rescue, and the dogs who completely run her house.

Some people have a way of making you feel at home the moment you meet them, and Keeley is one of those people. In this episode, we sit down with the owner of Jo.Co to talk about her journey from beauty school to building a salon that's all about helping women feel confident, connected, and cared for. We laugh about everything from Enneagram guesses and middle name stories to why getting your hair washed might just be the best form of therapy!

Keeley also shares what it was like stepping away from her business to raise...

What makes a coffee shop feel like more than just a place to grab a drink? In this episode, we sit down with Kirra, the owner of Hattie’s Coffee House, to hear the story behind turning a historic farmhouse into one of Whitestown’s favorite gathering spots. She shares the unexpected challenges of opening a brick-and-mortar business, the importance of community support, and why creating a welcoming space has always been at the heart of Hattie’s.

We also chat about supporting local businesses, dreaming up seasonal drink menus, hosting creative events, and the connections that make s...

Six months in and we still can't believe how much has happened! In this episode, we're taking a step back to celebrate everything we've built with Be Iconic, Indy so far, from inspiring listener messages and sold merch to unforgettable events like our Race to Create content day. We're sharing some of our favorite moments and the impact this community is already making.

We're also giving you a peek behind the scenes of what's coming next. We chat about everything from women's sports, Fever games, and future events to the books we're reading, the business dreams we're...

You don't become the first female DJ to perform on Indianapolis 500 Race Day by following a perfectly mapped-out plan. DJ Hope Flows got there through a series of unexpected pivots, big risks, and a willingness to say yes before she felt fully ready.

In this episode, we sit down with Indianapolis DJ Hope Flows to talk about her journey from competitive soccer and international modeling to becoming one of the most recognizable faces in Indianapolis sports entertainment. She shares how music became more than a passion, what it was like making history at the Indianapolis Motor Speedway...

Some people build businesses with a five-year plan… Karly built hers with a vintage car, a love for coffee, and a whole lot of saying yes. In this episode, we sit down with Karly from Camino & Co to talk about how a simple flower idea grew into weddings, coffee, beer, and a brand rooted in community, nostalgia, and meaningful connection. She shares the God winks, the growing pains, the people who believed in her before she fully believed in herself, and why some of the best opportunities are the ones that just feel like coming home!

Connect wi...

Balancing a full-time career and a creative influencer account is no small feat, but Kelsey of Sixfeetofsunshine makes it look fun! In this episode, we chat about how she manages corporate finance while building a platform that represents tall girls and Indy lifestyle lovers. She shares how her brand evolved from fashion influencer to lifestyle creator (and what it was like when an unexpected reel suddenly went viral!).

We also talk about the confidence that can come from sports, intentional parenting, and having a supportive circle around you. Plus, we laugh about being Enneagram threes, swap concert...

Let's talk about how a Taylor Swift weekend turned into absolute chaos (in the best way) for an Indy boutique! In this episode, we’re chatting with Kim Pauszek about how Francis and Fern went from a local shop to the Eras Tour hotspot, complete with lines down the street and selling out of everything. She takes us behind the scenes of that wild weekend, the drop party with cakes for every era, and what it actually looks like to run and grow a boutique through moments like that. We also get into her journey as a business owner, ho...

What happens when your business doesn’t go as planned, but you’re not ready to give up? In this episode, we sit down with Gina of Gina’s Juice Bar to talk about closing her first location, the unexpected emotional rollercoaster that followed, and what it has looked like to rebuild with intention. We get into the behind-the-scenes of the food and beverage industry, lessons learned, and how Gina is reimagining her juice bar's next chapter at Factory Arts District!

Connect with Gina:

✨ If this episode inspired you, challenged you, or made you...

Building a business that supports your life instead of taking it over is exactly what our guest, Sasha Haughn, is all about. In this episode, we sit down with her to talk about her journey from corporate burnout to building multiple businesses, how lashes unexpectedly became the foundation for everything else, and why finding a gap (and going all in) matters. We also get into what it really looks like to run a brick-and-mortar, lead a team with flexibility and trust, and handle tough client situations while keeping your integrity intact. Plus, we chat mentorship, entrepreneurship, and a few...

What does it really look like to take a leap, build a brand from scratch, and grow without losing yourself in the process? In this episode, we’re sitting down with Sarah Wells of Swell Design, aka the “brand therapist” (and the creative genius behind the Be Iconic logo!), to talk about leaving corporate, starting her business in a brand-new city, and why she never niched down the way everyone said she should. We get into her fully custom design process, what it’s like managing a small but mighty team, and the growing pains that come with scaling (especial...

Ever feel like making new friends as an adult is harder than it should be, or that finding a supportive community just isn’t as easy as it was in college? In this episode, we sit down with the amazing Kristie Lammi, coach, energy healer, and the powerhouse city owner of The Beauty Boost Indianapolis. We talk about thriving as a woman in Indy, what it’s really like to build an empowering community, and why every woman deserves a girls’ night to refill her cup. You'll hear behind-the-scenes stories from Beauty Boost events, the magic of non-stuffy networking (especi...

If you’ve ever wanted to hang out with some Coca-Cola-loving, Taylor Swift-obsessed women who love Indy just as much as brunch, this episode is for you. We’re chatting with Indianapolis-based photographer Amanda Duncan about her 15+ year career capturing real life, from branding shoots and major events to unforgettable birth stories. We swap Indy 500 memories, talk creative confidence, and share how relationships and trust have shaped Amanda’s business over the years.

🔗 Connect with Amanda:

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the convers...

Ever wonder how you actually grow a business without losing the white-glove touch...or your sanity? In this episode, we sit down with our friend and mom of four, Kimberly Ellis, to talk about how she went from corporate marketing to building a thriving social media agency, why hiring her first team member changed everything, and what it really looks like to balance clients and family. We dig into trusting others with your brand, leading a team of friends, and why “boring businesses” deserve standout content too!

🔗 Connect with Kimberly:

✨ If this episode i...

Ready to meet your new Indy hype girls? Welcome to the very first episode of Be Iconic, Indy! Honestly, we’re still freaking out that this is happening. In this episode, we’re inviting you behind the scenes as we share how our sticker club dream grew into a bigger vision for a creative community. We talk about our Indy roots and spill some fun facts about ourselves - including pageant stories, our love for being girl moms, and our obsession with local coffee shops.

✨ We’re so glad you’re here! Don’t forget to follow or subscribe...

Our very first guest on Be Iconic, Indy is here! We’re sitting down with Christine Rohrman to talk about what it really looked like to walk away from corporate, hustle behind the scenes, and build multiple income streams in the beauty world, from makeup artistry to mentoring to a brand-new brush line (you heard it here first! 🙌🏼) . Christine shares the sacrifices, the early mornings, the investments no one sees, and why relationships and authenticity have been the backbone of everything she’s built.

🔗 Connect with Christine:

✨ If you loved this conversation, b...

Be Iconic, Indy is the podcast for Indianapolis women who are building, creating, leading, reinventing, and showing up BIG.

We're your hosts Brey Shirley and Emily Roberts and in each episode of Be Iconic, Indy we'll bring you unfiltered conversations with the women shaping Indy’s creative, entrepreneurial, and business landscape.

We're talking to the makers, founders, storytellers, dreamers, and do-ers who are redefining what’s possible in Indy!

If you’re here to grow your brand, elevate your presence, connect with iconic women, and get inspired by local stories with global impact… you’re i...