Unsolicited Biz Advice

11 Episodes
Subscribe

By: Ian Ash

Unsolicited Biz Advice” is where industry veterans Ian Ash, Steve Mast and their occasional guests perform strategic surgery on one company per episode, delivering the unvarnished truth about what’s holding businesses back and how they could dominate their markets.Unlike typical business podcasts that skim the surface of multiple topics, we go deep on a single company—dissecting everything from Jaguar’s identity crisis to ON Running’s market positioning. Then we do something radical: we send the CEO a detailed letter outlining exactly what we’d do in their shoes.It’s part strategic intervention, part masterclass in business trans...

✂️ Clip this podcast
Oura Ring: $11B IPO or Apple’s Next Victim?
Oura Ring: $11B IPO or Apple’s Next Victim? episode artwork
#11
Today at 1:15 PM

Oura Ring has turned a small titanium wearable into one of health tech’s most compelling businesses. But as it eyes a reported $11 billion IPO valuation, Ian Ash and Steve Mast ask the uncomfortable question: is Oura a durable company, or a brilliant feature waiting to be absorbed by Apple?

In this episode of Unsolicited Biz Advice, Ian and Steve unpack the rise of the smart-ring leader: its powerful biometric data, consumer traction, recurring subscription model, and growing foothold in healthcare, enterprise, and government use cases. They also challenge the assumptions behind the hype. A si...


Ep 10. Apple's AI Playbook: Our Unsolicited Advice
Ep 10. Apple's AI Playbook: Our Unsolicited Advice episode artwork
#10
07/06/2026

In this episode of Unsolicited Biz Advice, Ian Ash and Steve Mast dive deep into the future of Apple as John Ternus steps into the CEO role, taking the reins from Tim Cook. With Apple's valuation hovering around a staggering $5 trillion, the conversation shifts from hardware and operations to the most critical frontier: Artificial Intelligence.

Is Apple truly lagging behind in the AI race, or are they playing a much longer, more strategic game? Steve argues that Apple's disciplined approach and unparalleled consumer trust position them to become the ultimate "Life OS"—owning the personal context layer th...


Ep 9. TALY’s B2B Playbook: Make Customers Richer and Lazier
Ep 9. TALY’s B2B Playbook: Make Customers Richer and Lazier episode artwork
#9
05/27/2026

In this episode of Unsolicited Biz Advice, Ian Ash and Steve Mast sit down with Peter Treloar, founder of TALY, a fast-growing B2B start-up building an AI-powered people intelligence platform for leaders.

TALY is operating in the HR tech and AI space, helping managers use science-based personality and behavioural data in the moments that matter at work, from onboarding and recruitment to feedback, coaching, and team communication. Peter brings the team a live B2B start-up challenge: how do you get enterprise buyers, HR leaders, and incumbent platforms to adopt something new...


Ep 8. Tony Chapman Talks CBC & More!
Ep 8. Tony Chapman Talks CBC & More! episode artwork
#8
04/11/2026

This week, Ian Ash and Steve Mast are joined by Canadian marketing legend, entrepreneur, and host of the Chatter That Matters podcast, Tony Chapman.

Inspired by Tony's viral LinkedIn post, the team tackles one of the most polarizing topics in Canadian media: the future of the CBC. With a $1.4 billion annual budget, an aging demographic, and fierce competition from global streaming giants, is it time for Canada's public broadcaster to fundamentally reinvent itself?

Tony argues that Canada doesn't have a talent deficit — we have an ownership deficit. We discuss why Canada ne...


Ep 7. Lovable - Can They Last?
Ep 7. Lovable - Can They Last? episode artwork
#7
03/20/2026

Episode 7. Lovable - Can They Last?

We're taking Unsolicited Biz Advice on the road! For our first-ever destination episode, Ian Ash and Steve Mast are live in sunny Lisbon, Portugal, joined by special guest George Helgesen, of the software development firm ProCoders and host of the Backstage Tech podcast.

This week, we're diving into one of the most explosive companies in tech: Lovable, the AI-powered app builder that reached a staggering $6.6 billion valuation in just over a year. With 8 million users and over 100,000 new projects started daily, they are the undisputed...


Ep 6. Our Own Podcast
Ep 6. Our Own Podcast episode artwork
#6
02/28/2026

In this episode, Ian and Steve reflect on their podcasting journey so far. They analyze the structure and content of their podcast, emphasizing the importance of audience engagement and the shift towards YouTube as a primary platform for podcasts. They share their favorite podcasts and discuss strategies for monetization and growth, highlighting the need for guest appearances and a clear content framework. The conversation concludes with a focus on the importance of feedback and continuous improvement in their podcasting efforts.

 

Chapters

(00:00) Podcasting Adventures

(02:31) Reflecting on the UBA Podcast Journey

(05:23) A...


Ep 5. Can Lululemon Be Saved From Itself?
Ep 5. Can Lululemon Be Saved From Itself? episode artwork
#5
02/05/2026

In this episode, we break down the paradox of Lululemon: a company with strong financials but a stock in freefall. We explore the competitive threats from Alo and Vuori, the disastrous Mirror acquisition, and the destructive proxy war launched by founder Chip Wilson. We analyze why a company that created the athleisure market is now struggling to maintain its edge and lay out a bold new vision for Lululemon to win back investors and customers.

Key Takeaways

Lululemon created the athleisure market but now faces stiff competition in a category projected to...


Ep 4. Can Hallmark Escape Christmas?
Ep 4. Can Hallmark Escape Christmas? episode artwork
#4
01/15/2026

Ian and Steve explore Hallmark's transformation from a traditional greeting card company to a media empire focused on comfort entertainment. They discuss the challenges of maintaining brand identity amidst a dual business model, the potential for AI integration, and the importance of partnerships. The conversation highlights Hallmark's unique position in the market and its strategies for future growth, emphasizing the need for a human touch in an increasingly digital world.

Our Unsolicited Advice: Hallmark is at a crossroads. It can continue to milk its Christmas cash cow until it runs dry, or it can use...


Ep 3. Las Vegas
Ep 3. Las Vegas episode artwork
#3
01/03/2026

Summary

In this conversation, Steve and Ian discuss the current challenges facing Las Vegas, including a significant decline in visitor numbers and hotel occupancy rates. They explore the reasons behind this decline, such as a shift in market focus from family-friendly attractions to adult-centric experiences, the impact of hidden resort fees, and the need for transparency in pricing. The discussion also touches on potential strategies for revitalizing Las Vegas, including comparisons to other global destinations like Dubai, and the importance of catering to a broader audience beyond just the luxury market. Ultimately, they emphasize the...


Ep 2. Jaguar
Ep 2. Jaguar episode artwork
#2
12/17/2025

Jaguar just executed one of the most controversial rebrands in automotive history—and the results have been catastrophic. Sales down 97.5% in Europe. A $1.9 billion quarterly loss. A cyber breach that shut down production for five weeks. And a rebrand campaign that became a global punchline.

In this episode, we dissect everything that went wrong with Jaguar's bold (and disastrous) pivot to an all-EV luxury brand. From the infamous ad campaign with no cars to the decision to discontinue their entire product line before having replacements ready, we explore how a six-year sales decline turned into a full-blown br...


Ep 1. On Running
Ep 1. On Running episode artwork
#1
12/03/2025

In the inaugural episode of Unsolicited Biz Advice, hosts Ian and Steve dive deep into the meteoric rise of Swiss performance sportswear company, On Running. While the company is firing on all cylinders with impressive growth and innovative products, the hosts explore whether its brand can keep pace and how it can carve out a lasting identity in a market dominated by giants like Nike.

Key Topics

·       Introduction to the first episode's subject: the high-performing yet enigmatic On Running brand.

The surprising origin story of On's signature CloudTec technology, involving a garden hose.A...