Online Reputation Management Podcast

This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve entity strength, search visibility and the quality of enquiries they generate. James Dooley and Dixon Jones start with KPI tracking because measuring better visitors rather than simply more visitors shows whether entity-focused work is actually improving results for an agency. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies online reputation management businesses should focus on in 2026 to improve brand trust, enquiry quality and conversion rates. James Dooley and Paul Truscott start with KPI tracking because clear metrics show which reputation and visibility activities are actually driving new business. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign...

This video explains which digital marketing strategies businesses should focus on in 2026 to improve entity clarity, accuracy of brand information and AI visibility. James Dooley and Paul Truscott start with KPI tracking because measuring how consistently a brand is understood and cited helps businesses see whether their foundations are working. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in...

This video explains which digital marketing strategies online reputation management professionals should focus on in 2026 to improve control of their narrative, stronger AI and search visibility, and more credible five-star coverage. James Dooley and Paul Truscott start with KPI tracking because monitoring what Google and the LLMs say about your personal and business brand is essential to knowing where you stand. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across...

This video explains which digital marketing strategies businesses and personal brands should focus on in 2026 to improve online reputation management, entity recognition within Google's Knowledge Graph and citation across AI Overviews and large language models. James Dooley and Paul Truscott start with KPI tracking because measuring entity visibility and knowledge panel presence shows whether Google correctly understands who you are and why you matter. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because...

This video explains which digital marketing strategies SEO agencies and consultants should focus on in 2026 to improve Reddit visibility, community trust and search-driven enquiries. James Dooley and David G Quaid start with KPI tracking because measuring rankings, Search Console queries and community engagement shows whether Reddit activity is actually driving results for SEO agencies and consultants. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long...

This video explains which digital marketing strategies content creators and marketers should focus on in 2026 to improve time efficiency, brand consistency and multi-channel visibility. James Dooley and Annie start with KPI tracking because measuring which repurposed formats perform helps creators focus energy on the topics and channels that actually convert. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in...

This video explains which digital marketing strategies digital PR agencies should focus on in 2026 to improve LLM visibility, search consensus and entity recognition. James Dooley and Annie start with KPI tracking because measuring backlinks, citations and AI mentions shows whether digital PR is genuinely building trusted sources for the brand. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve LLM visibility, brand reputation and third-party trust signals. James Dooley and Julian Goldie start with KPI tracking because measuring wins and testing frameworks like the Reputation Tree shows which reputation efforts genuinely move the needle for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve LLM visibility, entity confidence and citation rates across AI search. James Dooley and Carl start with KPI tracking because tracking where LLMs cite you and monitoring your knowledge graph entity score shows what you actually rank for and where the gaps are. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social...

This video explains which digital marketing strategies online reputation management companies should focus on in 2026 to improve LLM visibility, positive brand sentiment and faster indexing of reputation content. James Dooley and Karl Hudson start with KPI tracking because monitoring brand sentiment across AI platforms shows whether negative narratives are being suppressed and positive ones reinforced. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies personal brands and businesses should focus on in 2026 to improve their AI resume, online reputation and positive sentiment across large language models. James Dooley and Carl start with KPI tracking because monitoring LLM visibility across ChatGPT, Claude and Gemini shows whether your narrative is being controlled or left to hallucination. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports...

This video explains which digital marketing strategies online reputation management brands should focus on in 2026 to improve positive AI sentiment, branded mentions and search visibility. James Dooley and Carl start with KPI tracking because measuring sentiment and LLM visibility shows whether AI is talking about your brand positively when you are not in the room. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies high net worth individuals should focus on in 2026 to improve their online reputation, suppress negative content and protect valuable business opportunities. James Dooley and Scott start with KPI tracking because the weight of impact a single negative article can have at this level means every minute of exposure must be measured and managed. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search...

This video explains which digital marketing strategies online reputation management companies should focus on in 2026 to improve narrative control, negative content suppression and long term brand trust. James Dooley and Scott Keever start with KPI tracking because measuring rankings and suppression progress shows whether a crisis management campaign is genuinely moving negative results down. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...

This video explains which digital marketing strategies online reputation management companies should focus on in 2026 to improve negative content suppression, positive brand sentiment and visibility across search and AI. James Dooley and Scott Keever and Tim Schmidt start with KPI tracking because real-time brand monitoring lets agencies spot new mentions before clients do and act quickly in crisis management mode. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search...

This video explains which digital marketing strategies online reputation management companies should focus on in 2026 to improve negative content suppression, positive sentiment rankings and future-proofed client results. James Dooley and Scott Keever and Tim Schmidt start with KPI tracking because measuring rankings, engagement and suppression timelines shows what actually moves the needle for reputation campaigns. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...

This video explains which digital marketing strategies entrepreneurs and consultants building a personal brand should focus on in 2026 to improve trust, business valuations and opportunities for new ventures and hiring. James Dooley and Craig Campbell start with KPI tracking because measuring reach, engagement and enquiry sources shows which personal-branding activities actually generate business value. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve entity strength, search trust and business saleability. James Dooley and Craig Campbell start with KPI tracking because measurable signals such as click-through rates, traffic and audience data all feed into a stronger corporate brand. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in...

This video explains which digital marketing strategies online reputation management companies should focus on in 2026 to improve suppression of negative content, protection of brand and personal names, and client trust and conversion rates. James Dooley and Craig Campbell start with KPI tracking because measuring search sentiment and image and web rankings shows whether negative results are genuinely being suppressed rather than accidentally amplified. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent...

This video explains which digital marketing strategies SEO and local SEO agencies should focus on in 2026 to improve Google Business Profile rankings, review velocity and agency efficiency. James Dooley and Mike Martin start with KPI tracking because rank replays let agencies and their clients see day by day progress from red to amber to green, proving results and reducing client churn. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across...

This video explains which digital marketing strategies local businesses should focus on in 2026 to improve their online reputation, response to negative reviews and review velocity. James Dooley and Mike Martin start with KPI tracking because monitoring review notifications lets you respond quickly to negative feedback before it damages trust and conversions. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed...

This video explains which digital marketing strategies SEO consultants should focus on in 2026 to improve trust, business valuation and inbound opportunities. James Dooley and Craig Campbell start with KPI tracking because measuring following, exposure and reputation signals helps SEO consultants understand which platforms actually drive enquiries and deals. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because...

This video explains which digital marketing strategies online reputation management companies should focus on in 2026 to improve negative content suppression, brand trust and client retention. James Dooley and Craig Campbell start with KPI tracking because measuring search visibility and sentiment shifts shows whether suppression efforts are actually working rather than making problems worse. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC...

This video explains which digital marketing strategies online reputation management companies should focus on in 2026 to improve negative content suppression, brand protection and conversion rates. James Dooley and Craig Campbell start with KPI tracking because measuring search rankings and sentiment shifts shows whether negative results are genuinely being pushed down rather than amplified. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC...

James Dooley and Charles Floate discuss personal branding versus business branding and why both matter for SEO, digital marketing and AI-era brand visibility. The conversation explores why personal brands often create stronger engagement because people trust other people more than faceless corporations. Charles Floate explains how entity stacking helps Google and Bing understand a business through consistent third-party validation across social profiles, citations, reference sites, forums and company platforms. They also cover how founders can build personal brands by creating consistent profiles, using the same core details and reinforcing clear identity signals across the web. The discussion highlights the...

James Dooley is joined by Charles Floate to discuss online reputation management strategies that are working in 2026. The conversation covers parasite SEO, suppressing negative search results, Google News freshness, image ranking strategies, topical authority, consensus building and using high authority websites to improve branded search results.

Charles Floate explains how parasite SEO can be used to suppress negative sentiment in search engines by leveraging DR90 websites, Wikipedia-style authority pages and niche-relevant topical authority. The discussion also covers Google Images optimisation, image-sharing platforms like Flickr, freshness signals in Google News, Top Stories rankings and how positive sentiment campaigns...

James Dooley and Charles Floate discuss the best link building marketplaces for SEOs, with a focus on PressWiz, delivery speed, pricing, transparency and backlink quality. Charles explains why PressWiz uses AI agents to speed up link delivery, validate orders and reduce delays between publishers and clients. The conversation compares PressWiz with other link building marketplaces and services, including WhitePress, RocketLinks, Bazoom, Authority Builders, Loganix, FatJoe and Insert.Link. They also cover the difference between a marketplace and a managed link building service because SEOs often need control over publisher selection, content relevance and backlink strategy. The podcast explains guest...

James Dooley is joined by Charles Floate to discuss powering up backlinks, tier two link building and activating backlink signals to improve SEO performance. The conversation covers guest posting, entity stacking, nofollow link activation, social signals, contextual relevance and how to strengthen backlinks after they have been acquired.

Charles Floate explains why many SEO agencies leave value on the table by building backlinks and failing to support them afterwards. The discussion explores how coordinated signals such as traffic, internal links, social engagement and contextual tier two backlinks can improve the effectiveness of guest posts and high-authority links...

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP control are essential in 2026. The conversation explains how corporate brands can improve online reputation, increase trust, influence AI search results and control the narrative around their name. The group covers brand search results, reviews, testimonials, case studies, PR, podcast appearances, awards, autosuggest control and online reputation management. They explain why businesses need to respond to complaints, promote positive proof and avoid relying on reactive reputation repair. The discussion also explores how AI overviews and LLM citations can push users into branded searches, making...

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and explain why online reputation matters more in the AI era. The conversation covers brand SERP optimisation, knowledge panels, schema, video content, podcasts, social media, personal websites, awards, credentials and entity hubs. They explain why professionals need to control their online narrative because clients, investors, staff and prospects often search a person before making decisions. The discussion also covers brand protection, Google trust signals, multimodal content, Credly, Wikidata, Crunchbase, RSS syndication and short-form video platforms like TikTok and Instagram. The podcast shows how personal branding...

James Dooley and Jesper discuss the best social media profiles for ranking in Google search through parasite SEO. Jesper explains how he posts across multiple social media accounts daily, repurposes high-performing X posts and uses social media platforms to strengthen personal brand visibility. The conversation covers how Google evaluates page titles, named entities, keyword order and indexing signals when deciding whether social media posts should rank. Jesper also explains why changing the first seven to 12 words helps avoid duplicate titles across platforms and increases the chance of taking multiple Google page one positions. They discuss Facebook company pages, X...

This video explains how LinkedIn status posts rank in Google search because the platform uses keyword-rich URLs and strong domain authority. Jesper Nissen explains that the first 7 to 12 words define the ranking keyword, while hashtags should be avoided because Google treats them as the SEO title. The discussion covers indexing methods, LinkedIn URL structure and why engagement does not affect rankings. It also highlights why LinkedIn posts appear frequently in AI overviews because Google can clearly extract relevance from both content and URL signals.

This video explains how to rank Instagram posts in Google Search using indexing, keyword placement and social media SEO. James Dooley and Jesper Nissen discuss why Instagram URLs now appear in Google because Meta changed its indexing rules and Google can crawl many public Instagram profiles and posts. Jesper explains that the first seven to 12 words of an Instagram post often act as the SEO title, so keyword placement matters. They also cover using an indexer, such as Prime Indexer, because faster crawling helps posts appear in search sooner. The discussion explores Instagram images, review graphics and Google Images...

This video explains how to rank tweets in Google using X as a parasite SEO and branding asset. James Dooley and Jesper Nissen discuss why X content often indexes quickly, because Google crawls active X profiles frequently. Jesper explains that the first 7 to 12 words of a tweet often act as the SEO title, so the opening phrase should match the keyword target. They also cover X articles, nofollow links, t.co redirects, image SEO, EXIF data and how tweets can appear in Google AI overviews. The discussion highlights why engagement is not always required, because even new X accounts...

This video explains how to rank Facebook posts in Google using company pages and public groups. James Dooley and Jesper Nissen discuss why Facebook posts can rank because Meta changed indexing rules for Facebook, Instagram and Threads. They explain that personal profile posts do not rank, but company page and public group posts can index and appear in search. Jesper Nissen shares how Google often uses the first 7 to 12 words as the SEO title, which means the target keyword should appear at the start of the post. The video also covers indexing tools, Google Maps links, local SEO use...

Parasite SEO in 2026 is driving rankings, AI visibility and rapid traffic growth, but most businesses still do not understand how it works. In this discussion, James Dooley and Charles Floate break down how parasite SEO allows sites to rank quickly by leveraging high authority domains. 

Google continues to favour trusted platforms like news sites, Reddit and YouTube because authority signals drive rankings faster than standalone websites. The strategy works because Google validates third-party consensus, which allows content on external domains to outperform traditional SEO efforts. 

The video also explains how parasite SEO can influence AI Ov...

How do you defend against black hat SEO attacks that can damage rankings overnight? In this interview, James Dooley speaks with cyber security expert Brian Kato about the real risks behind negative SEO and how businesses can protect their sites in 2026. Many SEO issues are self-inflicted because poor link building, weak site structure and bad practices create vulnerabilities that attackers exploit. The discussion covers entity poisoning, review bombing, toxic backlinks, canonical issues and how competitors attempt to manipulate brand signals. Brian explains that understanding your baseline performance is critical because sudden changes highlight coordinated attacks. Instead of relying heavily...

James Dooley interviews Brian Ko about Google Gemini AI overview optimisation because ranking first in organic search no longer guarantees visibility in AI summaries. Brian Ko explains that traditional SEO foundations still matter but enhanced brand validation through press releases, social media and third party mentions increases inclusion in AI overviews since algorithms prioritise corroborated brand signals. They discuss brand dominance across the first two pages of Google, sentiment monitoring and short form video amplification because AI systems evaluate reputation, trust and consensus beyond website content. The discussion matters as businesses shift from keyword rankings to entity authority and...

James Dooley interviews Dennis Yu about personal branding because reputation built by others carries more weight than self promotion. Dennis Yu argues that personal branding acts as risk management since consistent positive endorsements create a buffer against future negative events. They discuss serving core relationships, amplifying third party proof and honouring clients because strong word of mouth builds authority in AI systems and real markets. The conversation matters as business owners shift from ego driven visibility to reputation driven growth that protects long term brand equity.

Where to Listen to This Episode

Personal Branding Is...