Data Planet
Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.”From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches.Expect conversations that unpack what’s actually moving the needle in 2025...
Sales and Marketing Alignment: Building Shared Pipeline Accountability with Heather Adams
In this episode of Data Planet, host Emma Davis interviews Heather Adams, Principal Strategist of Catalyst GTM.
The conversation explores how modern B2B organizations can eliminate friction between sales and marketing by aligning teams around shared revenue goals, pipeline accountability, and data-driven collaboration.
Heather breaks down the evolution from traditional MQL-focused marketing to integrated go-to-market systems built on revenue impact, ABM execution, and buyer group engagement. She also shares practical frameworks for defining ideal customer profiles, creating messaging that resonates with enterprise buyers, and building fast feedback loops between SDRs, sales teams, and marketing...
Marketing Operations Evolution: Breaking Down Team Silos for Growth with Christine Royston
In this episode of Data Planet, host Emma Davis interviews Christine Royston, Chief Marketing Officer of Wrike. They explore how modern marketing organizations can move beyond traditional siloed structures and redesign the way work flows to drive more cohesive growth.
Christine shares how Wrike—a leading enterprise work management platform—rethought its marketing operating model by introducing cross-functional “pods” centered around audiences and business outcomes rather than isolated functional teams.
Christine also unpacks the realities of change management, including how to secure buy-in, address concerns around shifting priorities, and ensure teams understand the “why” behind the transfor...
Data Warehouse Marketing: Turning Enterprise Customer Data into Campaigns with Will Devlin
In this episode of Data Planet, host Emma Davis interviews Will Devlin, Senior Vice President of Marketing of MessageGears, a customer engagement software platform for enterprise B2C brands.
They explore how modern enterprise companies are struggling to turn massive volumes of fragmented customer data into meaningful, personalized marketing experiences, and how MessageGears helps solve this by enabling brands to activate data directly from their data warehouses for more efficient audience building and campaign execution.
Will Devlin breaks down the realities of enterprise B2B marketing, including long 6–12 month sales cycles involving multiple stakeholders across IT...
AI-Powered Buyer Journeys: Driving Enterprise Engagement with Katie Jones
In this episode of Data Planet, host Emma Davis interviews Katie Jones, EVP of Marketing and Operations and Chief of Staff at PathFactory. They discuss how modern B2B marketing is evolving as buyers increasingly expect personalized, self-guided digital experiences similar to Netflix or Amazon.
Katie shares how PathFactory uses AI-powered content personalization and buyer engagement analytics to help enterprise companies create scalable one-to-one and one-to-few ABM strategies that accelerate pipeline and improve customer engagement.
The conversation explores how lean marketing teams can successfully scale personalized campaigns, why today’s buyers delay conversations with sales un...
Marketing Leadership: Scaling B2B Teams from Strategy to Execution with Hadar Livne
In this episode of Data Planet, host Emma Davis interviews Hadar Livne, Fractional CMO specializing in B2B tech marketing. They explore how growing companies can transform marketing from a support function into a true growth engine by combining data-driven decision-making with strong customer-centric messaging.
Hadar shares her approach to stepping into scaling organizations, identifying gaps in positioning, and building end-to-end marketing frameworks that connect strategy with execution.
The conversation highlights two key themes: first, why data alone is insufficient for effective marketing—emphasizing the need to interpret meaning, understand customer psychology, and craft messaging th...
Experiential Marketing: Turning Real-World Experiences into Scalable Growth with Kate Galligan
In this episode of Data Planet, host Emma Davis interviews Kate Galligan, Director of Growth Marketing at the Appalachian Mountain Club.
They explore how a 150-year-old, mission-driven organization approaches modern growth strategy by balancing revenue generation with conservation impact.
Kate shares how her team prioritizes initiatives based on immediate revenue impact and long-term scalability, while simultaneously building systems to support sustainable growth.
Appalachian Mountain Club website: https://www.outdoors.org
Data-Driven Events: Turning Booth Engagement into Revenue with Timothy Calder
In this episode of Data Planet, host Emma Davis interviews Timothy Calder, Director of Global Event Marketing at Achievers. They explore how modern marketing teams can transform event marketing from a high-cost, hard-to-measure channel into a scalable, data-driven growth engine.
Timothy breaks down how Achievers structures its event strategy to directly influence pipeline and revenue, including the importance of aligning marketing, sales, and operations around shared metrics and outcomes.
The conversation dives into building a consistent event tech stack, leveraging real-time data capture like badge scanning, and ensuring clean handoffs to sales teams to maximize...
Modern Brand Teams: Aligning Content, Design, and Tech for Measurable Growth with Charles Lim
In this episode of Data Planet, host Emma Davis interviews Charles Lim, Head of Brand and Communications at PartnerStack. They explore how modern B2B companies are using partnerships as a scalable growth lever, moving beyond traditional channels like paid acquisition and outbound sales.
Charles breaks down the different types of partnership models—including affiliate, referral, and reseller—and explains how businesses can transition from early experimentation to building structured, revenue-driving partner ecosystems.
Additionally, Charles shares insights on the shift from SEO to AI-driven discovery, including the rise of AEO (Answer Engine Optimization) and how thir...
Technical Demand Generation: Building Trust with Developer Audiences at Scale with Anadelia Fadeev
In this episode of Data Planet, host Emma Davis interviews Anadelia Fadeev, Vice President of Global Demand Generation at HiveMQ.
They explore how modern demand generation evolves in highly technical markets, where traditional marketing tactics fall short and credibility is earned through product experience and trust.
Anadelia shares how her team connects complex IoT and MQTT-driven solutions to real customer needs, emphasizing the importance of understanding where technical buyers seek validation and how hands-on trials often outperform conventional messaging.
HiveMQ website: https://www.hivemq.com
Answer Engine Optimization: Building AI Visibility and Citations with Daniel Henderson
In this episode of Data Planet, host Emma Davis interviews Daniel Henderson, Digital Marketing Director of Glean. They explore how search is evolving beyond traditional engines into a “search everywhere” landscape shaped by AI tools, social platforms, and zero-click experiences.
Daniel shares how Answer Engine Optimization (AEO) is redefining digital marketing strategy, emphasizing the importance of visibility and citation over traffic, and explains how marketers can adapt by creating deep, authoritative content designed for LLMs.
The conversation also highlights how first-party data can be leveraged to uncover unique content opportunities and improve AI-driven visibility, along with...
Corporate Communications Strategy: Building Brand Trust Through Advocacy with Ronda Morra
In this episode of Data Planet, host Emma Davis interviews Ronda Morra, Fractional Head of Communications at ChartHop and former VP of Corporate Marketing and Communications at Vimeo. They explore how communications leaders transform complex, siloed messaging into clear, unified narratives that support business growth, and why many organizations struggle not because of weak marketing tactics but because of inconsistent storytelling.
Ronda shares practical insights on how customer storytelling and advocacy can strengthen brand trust and create long-term loyalty, as well as how communications teams serve as the strategic link between product, sales, and brand functions.
<...Experience Economy Data Infrastructure: Powering Ticketing Personalization at Scale with Keal Blache
In this episode of Data Planet, host Emma Davis interviews Keal Blache, Vice President of Global Partnerships and Strategy at vivenu. They explore how the experience economy is being reshaped by modern, API-first ticketing infrastructure that powers sports, entertainment, and live events at scale, positioning vivenu as the invisible layer enabling data-driven commerce similar to how Stripe supports payments and Shopify supports e-commerce.
A key theme is how behavioral signals and first-party data—from ticket purchases to add-ons like merchandise, travel, and premium experiences—are transforming fan engagement into a more seamless, high-value journey for both organizations and...
Web Accessibility Compliance: Reducing Legal Risk and Improving Conversions with Mike Barton
In this episode of Data Planet, host Emma Davis interviews Mike Barton, Vice President of Corporate Communication and Content Marketing at AudioEye.
They explore how digital accessibility has evolved from a compliance requirement into a core business growth strategy, and why companies that ignore accessibility risk not only legal exposure under frameworks like the ADA and the European Accessibility Act but also significant missed revenue opportunities.
Mike breaks down what digital accessibility actually means in practice, from screen reader compatibility to keyboard navigation and accessible design systems, and explains how AudioEye combines AI-driven automation with...
Enterprise B2B Data Enrichment: Solving Global Coverage Gaps Strategy with Zeb Couch
In this episode of Data Planet, host Emma Davis interviews Zeb Couch, Chief Revenue Officer of LeadGenius, a global B2B data intelligence company that combines AI and human-in-the-loop research to deliver precise, compliant, and enriched contact data for revenue and marketing teams.
Zeb breaks down how modern go-to-market strategies are failing due to outdated, US-centric data models and explains why international coverage gaps and rigid segmentation are creating major inefficiencies for enterprise sales and RevOps teams.
He also introduces AdGenius, LeadGenius’ activation platform, which connects audience data across channels like LinkedIn, Google, Meta, TikTok, an...
AI Agent Performance Measurement: Improving Customer Outcomes at Scale with Keith Zubchevich
In this episode of Data Planet, host Emma Davis interviews Keith Zubchevich, President and CEO of Conviva. They explore how businesses are adapting to the rapid rise of AI-driven customer experiences and why real-time measurement is becoming critical to long-term digital success.
Keith shares how Conviva evolved from optimizing streaming video performance for major media companies to helping enterprises monitor and improve AI agent interactions at scale, highlighting the importance of understanding real customer behavior rather than relying solely on traditional funnel models.
The discussion also examines the risks of “silent churn,” where customers abandon frus...
AI-Driven Marketing Operations: Scaling Content Production Through Workflow Redesign with Sandy Pell
In this episode of Data Planet, host Emma Davis interviews Sandy Pell, Senior Director of Corporate Marketing at Invoca, an AI-powered conversation intelligence platform for revenue teams.
They explore how Invoca helps B2C brands connect fragmented contact center interactions with first-party data to create seamless, high-conversion customer experiences.
Sandy breaks down how the company uses AI to unify signals across the digital buyer journey, enabling marketing and contact center teams to better understand intent and accelerate conversions.
Invoca website: https://www.invoca.com
Strategic Marketing Leadership: Leveraging AI for Smarter Decisions with Britni Gallello
In this episode of Data Planet, host Emma Davis interviews Britni Gallello, Senior Vice President of Product and Customer Marketing at Basis Technologies, a global advertising automation and media software provider that helps brands and agencies unify planning, campaign execution, reporting, and data insights across programmatic, search, social, and CTV channels.
They explore how marketers can harness AI to shift from manual campaign tasks to strategic growth initiatives and why deep audience understanding and personalized messaging are essential in today’s data‑rich landscape.
Britni shares actionable insights on how mastering AI tools and prompt expe...
Higher Education Marketing Strategy: Driving Enrollment Growth with Smarter Segmentation with Lauran Hundshamer
In this episode of Data Planet, host Emma Davis interviews Lauran Hundshamer, Vice President of Enrollment and Marketing at St. Catherine University. They explore how modern enrollment marketing strategies are evolving in higher education, from redefining recruitment funnels to leveraging data-driven targeting and connected TV advertising.
Lauran shares insights into how universities can build strong value propositions, segment audiences effectively, and use measurable KPIs such as cost per acquisition and return on ad spend to guide smarter marketing investments.
The conversation also highlights the importance of campus visits and engagement as leading indicators of enrollment...
Agentic AI for Property Management: Scaling Operations with DeAnna Ransom
In this episode of the Data Planet podcast, host Emma Davis interviews DeAnna Ransom, Chief Growth Officer at Betterbot.
DeAnna shared insights on how Agentic AI is transforming property management by enhancing efficiency, scalability, and resident experience. Discover how Betterbot's innovative approach supports growth from startups to large portfolios and the strategic planning involved.
Betterbot's website: https://www.betterbot.com
Coding the Impossible: Approach to Complex Software with Juan Carlos Perez
In this episode of Data Planet, host Emma Davis speaks with Juan Carlos Perez, Director of Marketing at Art+Logic, a custom software development firm known for tackling complex projects that other teams often turn down. Juan Carlos shares insights on the growing role of AI in software development. They also discuss what it takes to market a service-based software company when many projects are protected by NDAs, the shifting landscape of digital marketing, and how companies can build trust without always being able to showcase their work publicly. The conversation explores the importance of adaptability in both marketing...
The Magic of Immersive Technology: Transforming Experiences with Rachael Hunt Stockham
In this episode of Data Planet, host Emma Davis speaks with Rachael Hunt Stockham, Vice President and Head of Sales and Partnerships at Cosm. They discuss the unique aspects of Cosm, a company that combines technology, immersive experiences, and entertainment. Rachael shares her journey, the importance of authenticity in her work, and strategies for building long-term relationships in sales.
Cosm website: https://www.cosm.com
The Future of Home Buying: Transforming Real Estate with Aaron Eccles
In this episode of Data Planet, Emma Davis interviews Aaron Eccles, Senior Director of Marketing at REW, a leading real estate search portal in Western Canada. They discuss REW's mission to assist home seekers, the importance of agent partnerships, and the company's plans for expansion into new markets. Aaron shares insights on navigating competition, measuring success, and targeting first-time home buyers, while emphasizing the need for accessible information and tools for potential homeowners.
REW website: https://www.rew.ca
Pioneering Change: Driving Education's New Era with Renaud Delaquis
In this conversation, Emma Davis interviews Renaud Delaquis, Head of Marketing at Coastline Academy, the largest driving school in the US. They discuss the unique challenges Coastline faces in merging online driver's education with in-person driving lessons, the difficulties of establishing brand loyalty in a competitive market, and the complexities of managing supply and demand for driving instructors. Renaud shares insights on targeting both teenagers and their parents in marketing efforts, emphasizing the importance of community engagement and data-driven strategies in their approach to growth.
Coastline Academy website: https://coastlineacademy.com
Managing Global Risk: The FastSpring Approach with Jesse Paliotto
In this episode of Data Planet, Emma Davis interviews Jesse Paliotto, Director of Demand Generation at FastSpring. They discuss FastSpring's role in payment processing, particularly in managing risks and compliance for businesses expanding internationally. Jesse explains how FastSpring serves a wide range of companies, from startups to large enterprises, and the importance of understanding customer needs during growth stages. The conversation also delves into the significance of events in marketing strategy, the challenges of measuring ROI, and frustrations with account-based marketing (ABM) and data integration.
FastSpring website: https://fastspring.com
AI in Enterprise: Strategic Insights with Anirudh Narayan
In this episode of Data Planet, host Emma Davis sits down with Anirudh Narayan, co-founder and Chief Growth Officer at Lyzr, a company transforming enterprise efficiency with AI-powered workflows. Anirudh delves into the strategic innovations that have propelled Lyzr to success, focusing on the importance of automating complex workflows and leveraging AI for competitive advantage. He shares insights on how Lyzr navigates the challenges of scaling in regulated industries, while building robust solutions through strategic enterprise partnerships. Anirudh also highlights the critical role of responsible AI governance in enhancing their market presence and supporting large-scale operations.
<...Monetizing Content: Innovative Strategies with Rami Nuseir
In this episode of Data Planet, host Emma Davis sits down with Rami Nuseir, Head of Marketing at Stay22, a company revolutionizing content monetization for bloggers and publishers. Rami delves into the strategic pivots that have propelled Stay22 to remarkable growth, focusing on the importance of leveraging partnerships and innovative technology. He shares insights on how Stay22 navigates the challenges of scaling in a rapidly changing digital landscape, while building sustainable revenue streams through strategic collaborations and cutting-edge solutions. Rami also highlights the critical role of brand recognition and AI in enhancing their market presence and supporting content creators. <...
Transforming Grief Support: Strategic Insights with Evelynn Moon
In this episode of Data Planet, host Emma Davis sits down with Evelynn Moon, Director of Learning and Content Strategy at Good Grief, a nonprofit dedicated to providing grief support services. Evelynn delves into the strategic planning that has allowed Good Grief to thrive for over 20 years, focusing on the importance of aligning mission with long-term goals. She shares insights on how Good Grief navigates the challenges of resource allocation and mission creep, while building sustainable revenue streams through education and partnerships. Evelynn also highlights the critical role of community connections in expanding their impact and supporting grieving families. <...
Revamping a 20-Year-Old Startup: Marketing Insights from Ryan George
In this episode of Data Planet, host Emma Davis speaks with Ryan George, the Chief Marketing Officer at Docupace, a company specializing in compliance and operational software for wealth management firms. Ryan discusses the unique challenges of marketing a 20-year-old startup, emphasizing the importance of modernizing brand perception while leveraging the company's established reputation. He explains how Docupace targets wealth management firms with 500 to 10,000 advisors, highlighting the need for tailored marketing strategies that resonate with their specific audience.
Docupace website: https://www.docupace.com
Navigating Growth in Manufacturing Tech: Insights with Madi Castillo
In this episode of Data Planet, host Emma Davis speaks with Madi Castillo, the CMO of Tulip Interfaces, a company that specializes in frontline operations software for manufacturers. Madi shares insights into the unique challenges faced by manufacturers and how Tulip's no-code platform helps streamline operations across various industries, from pharmaceuticals to automotive.
Tulip Interfaces website: https://tulip.co/
Disrupting B2B Sales: Glencoco's Marketplace with Ritvij Gautam
In this episode of Data Planet, host Emma Davis welcomes Ritvij Gautam, Head of Growth and Product Marketing at Glencoco, a company that has cleverly positioned itself as the 'Uber for B2B sales.' The conversation kicks off with a light-hearted discussion about the company's name, a nod to the cult classic film Mean Girls, before diving into the core of Glencoco's business model. Ritvij explains how Glencoco operates as a marketplace for sales development representatives (SDRs), addressing the challenges companies face in building effective in-house sales teams. He highlights the high turnover rates of SDRs and the...
The Future of Video Ads: AI & Virtual Placements Transforming Engagement with Cory Treffiletti
In this episode of Data Planet, host Emma Davis welcomes Cory Treffiletti, Chief Marketing and Digital Officer at Rembrand, to discuss innovative approaches to video advertising. Cory explains how Rembrand leverages AI to create virtual product placements and social content ads, enhancing viewer engagement by integrating brands seamlessly into television content. He emphasizes the importance of creative diversity in advertising, noting that their tools allow brands to repurpose existing social media content into effective ads, thus maximizing reach without significant additional costs.
Rembrand website: https://www.rembrand.com/
Navigating AI Compliance: The Tabnine Advantage with Lee Somerhalder
Join Emma Davis as she welcomes Lee Somerhalder, the head of demand generation at Tabnine, to discuss the cutting-edge world of AI coding assistants. Discover how Tabnine is revolutionizing enterprise-level coding with its unique air gap solution, ensuring data security and compliance in high-risk industries like healthcare and fintech. Lee shares insights on navigating the fast-paced AI landscape, the importance of context in coding, and the challenges of integrating AI tools in organizations. Tune in for a deep dive into the future of AI-driven development and the strategies that keep Tabnine ahead of the curve.
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Navigating Payment Challenges: High-Touch Solutions with Jenna Padilla
In this episode of Data Planet, Emma Davis teams up with Jenna Padilla, Chief Growth Officer at Goat Payments, to dive into the world of payment processing. Discover the challenges merchants face and how Goat Payments offers high-touch, personalized solutions to help businesses thrive. The discussion highlights the significance of advisory services and the pivotal role of independent sales organizations in the payment industry.
GOAT Payments website: https://goatpayments.com/
AI-Driven Procurement: Transforming Business Efficiency with Michaela Dempsey
Join Emma Davis on Data Planet as she delves into the world of AI-driven procurement with Michaela Dempsey, Chief Marketing Officer at Levelpath. Discover how Levelpath's innovative platform is transforming business efficiency by leveraging AI to streamline supplier management and procurement processes. Michaela shares insights into the unique challenges and triumphs of the procurement industry, offering a glimpse into the future of AI in business. Tune in to explore the dynamic interplay between marketing and product development, and learn how to harness hypergrowth strategies in a competitive market.
Levelpath website: https://www.levelpath.com/
Streamlining Education: Data Integration with Nathan Nimrick
In this episode of Data Planet, Emma Davis interviews Nathan Nimrick, Senior Director of Business Development at GEGI, a student information system designed to unify data for higher education institutions. Nathan discusses the challenges faced by colleges and universities, the importance of centralizing data, and how GEGI addresses these issues through a seamless transition from legacy systems. He emphasizes the role of business development in understanding client pain points and engaging stakeholders throughout the process.
Optimizing Revenue Operations: Insights and Strategies with Ankit Malhotra
In this episode of Data Planet, Emma Davis interviews Ankit Malhotra, head of channel partnerships at OneMetric. They discuss how revenue enablement helps companies better understand and scale their customer journey. They explore the role of integrated tools, centralized data, and change management in driving growth, along with insights on lead generation, AI in CRM, and cross-team collaboration.
OneMetric website: http://www.onemetric.io
Tech-Driven Solutions: SkyGen's Journey with Don Polite
Join Emma Davis as she interviews Don Polite, Chief Marketing Officer at SkyGen, to explore the company's pivotal role in healthcare technology. Discover how SkyGen focuses on specialty benefits, maintains growth and innovation over 30 years, and adapts to industry changes. Learn about their strategic use of technology to streamline benefits administration and their commitment to customer focus and strategic partnerships.
SkyGen website: http://www.skygenusa.com
Unlocking Hospitality Innovation: A Conversation with Nathan Mayfield
Join us on Data Planet as we dive into the world of hospitality innovation with Nathan Mayfield, President of Strategic Partnerships at ResNexus. Discover how ResNexus is transforming the hospitality industry by providing unique solutions for boutique hotels, glamping sites, and campgrounds. Nathan shares insights on leveraging data for growth, enhancing guest experiences, and the future of hospitality management. Whether you're in the industry or simply curious about the intersection of technology and hospitality, this episode offers valuable perspectives and actionable takeaways.
ResNexus website: https://resnexus.com/
Navigating Value Crises: Strategic Insights with Katie Burkhart
In this episode of Data Planet, host Emma Davis sits down with Katie Burkhart, founder of Point:Value, to explore the intricacies of managing value in membership and subscription-based organizations. Katie shares her strategic approach to identifying and addressing value crises, emphasizing the importance of listening, gathering insights, and evolving value delivery. Discover how storytelling and strategic coherence play a crucial role in navigating organizational challenges and driving sustainable growth. Tune in for a deep dive into the art of value-centric decision-making and learn how to keep your organization thriving in a changing world.
Point...
AI Innovation: Transforming Video Creation with John Son
In this episode of Data Planet, host Emma Davis sits down with John Son, Head of Marketing at DeepBrain AI, to explore the cutting-edge world of AI-powered video generation. Discover how DeepBrain's innovative AI Studios platform is revolutionizing the way businesses create high-quality video content with ease and efficiency. John shares insights into the technology behind photorealistic AI avatars and discusses the diverse applications of AI in corporate learning, marketing, and beyond. Tune in to learn how AI is shaping the future of video production and what it means for creators and companies worldwide.
DeepBrain...
