The Rural View

25 Episodes
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By: Amy Eckelberg

Whether it’s around the country or in your town or county, decisions are being made every day that impact real people and real communities. Welcome to The Rural View -- where we open the window for you to the view of Wisconsin farmers and rural residents and a glimpse into the challenges they face.

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The View on Transmission Line Projects with Julie Schoeneberg
The View on Transmission Line Projects with Julie Schoeneberg episode artwork
#25
Yesterday at 1:46 PM

Julie Schoeneberg from Creek Bed Farmacy in Poynette, Wisconsin shares her family's farm story, the challenges of agritourism, and the huge impact of transmission line and other utility projects on Wisconsin farms.

This episode highlights the importance of community engagement and legislative change to protect agricultural land before it all disappears.

Julie talks about their passion for community outreach and agritourism initiatives, but that due to legislative challenges and policy gaps, the future of their family farm is in limbo at this time.

Julie and her family have been through it. They've seen...


The View on Gubernatorial Candidate Tom Tiffany
The View on Gubernatorial Candidate Tom Tiffany episode artwork
#24
10/20/2026

In this episode of the Rural View, Wisconsin gubernatorial candidate Tom Tiffany shares his background growing up on a farm, his journey through public service, and his vision for Wisconsin's future, focusing on agriculture, land use, and healthcare.

Dive into Tom Tiffany's stance on farmland preservation and land use policies, his views on energy development and transmission lines, his plans for healthcare improvements especially in rural Wisconsin, strategies to support young farmers and address land affordability, and his approach to government accountability and fiscal responsibility.

You just may find out his all-time favorite rock song...


The View on Agriculture in the Classroom with Beth Schaefer
The View on Agriculture in the Classroom with Beth Schaefer episode artwork
#23
09/30/2026

Beth Schaefer is the Wisconsin Agriculture in the Classroom Coordinator, and shares insights on how the program supports teachers and students in understanding agriculture's role in everyday life. Beth talks about the importance of community connections, and strategies to overcome barriers in educational outreach.


Stewards is WFBF's monthly sustainability newsletter for conservation related news, trending topics, and upcoming events and deadlines. Stewards is delivered on the third Tuesday of every month: https://wfbf.com/communication/e-newsletters/



The View on Writing Children's Books About Agriculture
The View on Writing Children's Books About Agriculture episode artwork
#22
09/16/2026

Chase Pagel shares her journey from farm tour storyteller to children's author, highlighting her books that celebrate agriculture and her innovative approach to education. Discover how her work is inspiring young minds and connecting communities to farming through engaging stories and resources.

Chase's book, "Big Farms, Little Farms" is this year's Wisconsin Ag in the Classroom Book of the Year!

Be sure to subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/



The View on AgrAbility with Buffy Uglow
The View on AgrAbility with Buffy Uglow episode artwork
#21
09/01/2026

In this episode, Buffy Uglow from the UW-Madison Extension discusses the AgrAbility program, its impact on farmers with limitations, and how assistive technology is transforming agriculture. Learn about success stories, program partnerships, and how farmers can access these vital resources.

And be sure to subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/



The View on Being Involved as Young Farmers with Ben and Haily Sand
The View on Being Involved as Young Farmers with Ben and Haily Sand episode artwork
#20
08/05/2026

Join us as Ben and Haily Sand share their journey in agriculture, their involvement in Farm Bureau, and how they balance farming, consulting, and community service. Discover insights into rural life, farm management, and leadership development.


Ben and Haily do a lot! So buckle up, and enjoy!


The View on Wisconsin State Fair with Shari Black
The View on Wisconsin State Fair with Shari Black episode artwork
#19
07/22/2026

Join us as Shari Black from Wisconsin State Fair shares her journey from county fair exhibitor to CEO of State Fair Park, highlighting the importance of agriculture, fair traditions, and upcoming celebrations at the Wisconsin State Fair's 175th year!

Hear the history and tradition of the cream puff, and all about upcoming projects and upgrades to State Fair Park!

Enjoy the fair!

Subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/


The View on Growing Garlic with Joanna Guza
The View on Growing Garlic with Joanna Guza episode artwork
#18
07/08/2026

In this episode, Joanna Guza joins Amy and Jim to share her journey from growing up on a dairy farm to becoming a successful garlic farmer, farm broadcaster, and social media influencer. (She's TikTok famous you know!)

Discover tips on growing garlic, marketing strategies, and balancing farm life with family.

Subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/



The View on Farm Bill, Labor and Other Federal Issues with Tyler Wenzlaff
The View on Farm Bill, Labor and Other Federal Issues with Tyler Wenzlaff episode artwork
#17
06/25/2026

In this episode, Tyler Wenzlaff, director of national affairs for Wisconsin Farm Bureau, shares insights on federal issues affecting agriculture, including the farm bill, dairy labeling, labor, wolf management, and legislative processes. A must-listen for farmers and industry stakeholders wanting to understand policy impacts and advocacy strategies, as well as the grassroots policy development process through Farm Bureau.

You're going to want to hang around until the end for this one!

And if you want to do more exploring of Wisconsin Farm Bureau Policy, head here: Agricultural Policy & Legislation | Wisconsin Farm...


The View on Consumer Education with Ashley Schlender
The View on Consumer Education with Ashley Schlender episode artwork
#16
06/10/2026

Join hosts, Amy and Jim, as Ashley Schlender shares her journey from farm life to Farm Bureau involvement, highlighting the importance of promoting agriculture through community engagement, innovative farming practices like robotic dairies, and effective outreach strategies.

Ashley is on the Wisconsin State Promotion & Engagement Committee which focuses a lot on community events, education and engaging with both those involved in agriculture and not, and connecting the two!


Subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/


The View on H-2A with Emily from Great Lakes Ag Labor Services
The View on H-2A with Emily from Great Lakes Ag Labor Services episode artwork
#15
05/27/2026

In this episode, Emily Klingbeil from Great Lakes Ag Labor Services shares insights into the H-2A labor program, its benefits, challenges, and how farmers can leverage it to meet their seasonal labor needs.

Discover practical steps, misconceptions, and the future outlook for agricultural labor solutions.

Subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/



The View on Future Generations in Agriculture with Brandon Boyd
The View on Future Generations in Agriculture with Brandon Boyd episode artwork
#14
05/06/2026

In this episode, Brandon Boyd from UW-Madison shares with Amy and Jim his journey from a Wisconsin family farm to studying agronomy and agricultural business management.

Through his deep involvement with Collegiate Farm Bureau, he's been exposed to a wealth of opportunities to network with agriculture industry professionals and other students who speak his language.

Brandon is the Vice President of the UW-Madison Collegiate Farm Bureau and will be the next President. He's excited to continue growing membership and exposing students and community members to agriculture by answering their questions and...


The View on Farmer-Led Watershed Programs with Dani Heisler
The View on Farmer-Led Watershed Programs with Dani Heisler episode artwork
#13
04/22/2026

In this episode, Dani Heisler from the Wisconsin Department of Ag, Trade and Consumer Protection (DATCP) shares insights into the producer-led watershed protection grant program, its impact on local farmers, and innovative conservation practices. Discover how farmer-led initiatives are transforming land management and water quality in Wisconsin.

Subscribe to the Wisconsin Farm Bureau's 'Stewards' newsletter and others here: https://wfbf.com/communication/e-newsletters/




The View on Conservation in Farming with Jim Hebbe
The View on Conservation in Farming with Jim Hebbe episode artwork
#12
04/08/2026

Join Amy and Jim as they chat with Jim Hebbe and he shares his extensive experience in sustainable farming, conservation practices, and community involvement in Green Lake County.

Discover practical insights on no-till farming, water quality protection, and the importance of farmer-community partnerships.



Meet the Hosts
Meet the Hosts episode artwork
#11
04/07/2026

Amy introduces you to her new co-host, Jim.

In this episode, learn about Jim's farming background, broadcasting experience, and passion for agriculture.

With a rich background in farming and broadcasting, Jim brings a wealth of knowledge and experience to the table.

Together, Amy and Jim will dive into the world of agriculture, sharing insights and connecting with listeners.

Jim hails from Waukesha County, where he has been deeply rooted in farming for many years. Having transitioned from dairy to beef farming, he now cultivates approximately 800...


The View on Succession Planning with Erin Herbold-Swalwell
The View on Succession Planning with Erin Herbold-Swalwell episode artwork
#10
03/25/2026

In this episode, Erin Herbold-Swalwell shares expert insights on farm succession planning, addressing emotional hurdles, legal considerations, and practical steps to ensure a smooth transition of family farms to the next generation.

Erin encourages families not to wait until it's too late and begin planning for the future of the farm right away.


The View as a Young Dairy Farmer with Austin Vandertie
The View as a Young Dairy Farmer with Austin Vandertie episode artwork
#9
03/11/2026

In this episode, Austin Vandertie shares his journey as a young dairy farmer in Door County, Wisconsin, discussing farm management, sustainability practices, community involvement, and the importance of communication in agriculture.

Discover insights into modern farming, genetic advancements, and the role of young farmers in shaping the future of agriculture.


The View on Farmer Mental Health with Karen Endres
The View on Farmer Mental Health with Karen Endres episode artwork
#8
02/25/2026

In this episode, Karen Endres from the Wisconsin Farm Center under DATCP joins hosts Amy Eckelberg and Bob Meyer, as they discuss the critical importance of mental health and community support for farmers.

She shares her background and how her experiences have shaped her understanding of the challenges faced by farmers, including isolation, financial pressures, and the need for connection. The discussion emphasizes the role of observation in recognizing mental health flags, the complexities of managing farms with family, and the significance of telehealth in providing accessible mental health resources no matter where you're located.<...


The View on Cranberry Growing with the Brockmans
The View on Cranberry Growing with the Brockmans episode artwork
#7
02/11/2026

In this conversation, Warren and Jennifer Brockman, third-generation cranberry growers join hosts Amy Eckelberg and Bob Meyer, and share insights into their farming operation, the challenges they face, and the evolution of cranberry varieties.

They discuss the importance of adapting to market demands, the role of family in their farming business, and their experiences with YouTube as a platform for sharing their story.

The conversation highlights the significance of storytelling in agriculture and the impact it can have on audiences. Warren and Jennifer talk about how engaging content resonates...


The View on Young Farmers and Succession Challenges with Kendall Riskedal
The View on Young Farmers and Succession Challenges with Kendall Riskedal episode artwork
#6
12/24/2025

This episode of The Rural View dives into the challenges and experiences of young farmers, emphasizing the importance of community, succession planning, and mental health, and how Farm Bureau is a worthy resource.

Kendall shares about her involvement in Farm Bureau through the Young Farmer and Agriculturalist program, and how she's been able to build her network and support system through the organization.

This discussion highlights the realities of farming today, including financial barriers and the difficulties in planning for the future longevity of the farm. Kendall talks about what kinds...


The View on Beef Sales and Farming with Family with Amy Vandermark
The View on Beef Sales and Farming with Family with Amy Vandermark episode artwork
#5
12/10/2025

Amy and Bob are joined by Amy Vandermark who has experienced the stresses and processes of passing of the farm onto the next generation.

The conversation explores the relationship between farmers and consumers, particularly focusing on the emotional disconnect that arises when discussing livestock and what Amy has learned from selling beef direct to consumer on her family farm.

Amy talks about how understanding farming practices can enhance consumer awareness and that the relationship between farmers and consumers is complex.

Hear what kind of advice she has...


The View on Advocacy and Policy with Jason Mugnaini
The View on Advocacy and Policy with Jason Mugnaini episode artwork
#4
12/03/2025

In this conversation, Jason Mugnaini, Executive Director of Government Relations at the Wisconsin Farm Bureau, discusses the critical role of grassroots advocacy in agriculture. He emphasizes the importance of farmer engagement in the political process, the current challenges facing the agricultural sector, and the need for proactive involvement at the local level. Jason highlights the significance of understanding legislative processes and the impact of political decisions on farming communities. He encourages farmers to be active participants in advocacy efforts to ensure their voices are heard and their interests are represented.

The Wisconsin Farm Bureau operates...


The View on Farmer Mental Health with Eric Wuthrich
The View on Farmer Mental Health with Eric Wuthrich episode artwork
#3
12/02/2025

In this conversation, Green County Farm Bureau President and WisGO Team Member, Eric Wuthrich, emphasizes the importance of learning from the older generation in farming. He highlights their resilience through various challenges and stresses the value of practical knowledge paired with theoretical understanding. Eric encourages the younger generation to engage with other generations to gain insights that can only come from experience. It's important to understand where we came from and where we want to go.


The View from the President's Desk with Brad Olson
The View from the President's Desk with Brad Olson episode artwork
#2
11/26/2025

In this conversation, Amy and Bob talk with Wisconsin Farm Bureau Federation President, Brad Olson, They discuss Brad's journey into agriculture, the challenges facing farmers today, the importance of mental health support in the farming community, and the role of Farm Bureau in advocating for local agriculture.

Brad emphasizes the need for community support, the diversity of agricultural practices in Wisconsin, and the future challenges the industry faces, including educating the public about agriculture's importance.

The conversation highlights the resilience and dedication of farmers and the significance of grassroots organizations...


Meet the Hosts
Meet the Hosts episode artwork
#1
11/18/2025

The inaugural episode of The Rural View podcast features hosts Amy Eckelberg and Bob Meyer discussing their backgrounds in agriculture and broadcasting, the mission of the Wisconsin Farm Bureau, and the importance of community engagement. They explore the challenges farmers face, the diversity of agriculture in Wisconsin and the goals for the podcast, including highlighting member stories and addressing pressing issues in the agricultural community.