Chief Story Officer

Kendall Haven, narrative influence architect and author of StoryProof and StorySmart, joins the show to uncover why it’s not the story you tell that matters, it’s the one your audience creates for themselves.

In this episode, we dive into the science behind why the only story that matters is the one your audience builds in their own mind, and how the best communicators shift from speaker-centric to audience-centric storytelling. We break down the moments when words alone fail, and how unexpected interpretations can trigger reactions you never intended, whether you’re announcing a new strategy, persua...

Elliott Rayner, Fractional Head of Storytelling and creator of The Story Cohort, joins the podcast to explain why a truly strategic narrative is less about individual creativity and more about aligning every voice in the company around a core message.

In this episode, we dig into why storytelling is moving from a personal skill to a vital company function, what “head of storytelling” roles actually mean in today’s market, and how alignment rather than creativity can be the difference between a brand that cuts through and one that fades away.

Elliott Rayner shares the patter...

Philipp Humm, founder of StoryLab and bestselling author, joins the show to break down the art and science of connecting with an audience, whether you’re in the boardroom or on the open mic stage.

In this episode, we break down what makes charismatic storytellers so compelling and why even the stories that “lead nowhere” can hook any audience. Rob and Philipp Humm dissect iconic moments from Matt Damon and Barack Obama, uncovering the hidden techniques behind anticipation, visual language, and tension.

Philipp Humm reveals his daily “homework for life” journaling practice, the art of storytelli...

Dr. Paul Zak, neuroscientist and founder of Immersion, joins the show to reveal how stories physically and emotionally move us and why crafting the right narrative can transform behaviour.

In this episode, we go deep into the neuroscience of storytelling, what makes a story truly memorable, how to grab attention from the first seconds, and why emotion, not just information, is the real driver of behaviour change. From TED talks to boardrooms, we break down why your audience's brains are built for narrative and what happens at a chemical level when a story lands.

Paul...

Andy Raskin, strategic narrative expert and host of the Bigger Narrative Podcast, sits down with us to explore how shifting from bragging about features to championing a movement can align leadership, shift strategy, and help businesses thrive.

In this episode, we dive into the power of strategic narrative, unpacking why today’s most influential leaders are shifting from boastful selling to championing movements that inspire change and rally teams. We break down why most sales decks fail, how the right narrative can unify complex organisations, and where even the best messaging unravels if the CEO’s not lead...

Rob Biesenbach, corporate communications veteran and Second City-trained actor, joins the show to share how trust and emotional resonance are the real engines of powerful storytelling, even in the boardroom.

In this episode, we delve into why trust and reassurance consistently trump raw information, and how getting real about conflict and emotion makes your message land. Rob D. Willis and Rob Biesenbach dissect the pitfalls of overly polished corporate case studies, the hidden power of vulnerability, and the value of admitting what went wrong in business stories.

Rob Biesenbach reveals his five-step method for crafting...

Park Howell, EMMY Award-winning storyteller and host of the Business of Story podcast, joins the show to share why simplifying your message isn’t just good storytelling, it’s good leadership.

In this episode, we explore the ABT (“And, But, Therefore”) framework and why the most compelling brand stories never start with you. Rob and Park delve into how the right narrative can shift team alignment, boost engagement, and transform even the most complex strategies into messages that stick.

Park shares the origins of the ABT method, real-world results from rebranding a Canadian car dealership, and how...

Paul Smith, bestselling author and business storytelling consultant, joins the show to share how surprise turns stories into unforgettable leadership tools and why the best business lessons don’t always fit on a slide.

In this episode, we unpack why adrenaline-fuelled surprises make stories unforgettable, how dialogue trumps data in executive communications, and the simple shift from presenting slides to sharing moments that matter. We explore why even data-driven leaders can use storytelling to move teams, clarify strategy, and tackle scepticism head-on.

Paul Smith reveals how a CEO's refusal to look at slides sparked his st...

Esther Choy, CEO and Chief Story Facilitator at Leadership Story Lab, joins the show to challenge the idea that the leader must always be the "sage on stage" and explains why real power lies in helping others uncover and share their own stories.

In this episode, we dive into the art of story discovery and why the best leaders are both sage on the stage and guide on the side. Rob D. Willis and Esther Choy unpack how shifting from persuasion to genuine curiosity transforms the way leaders connect, influence, and unlock the hidden stories within their...

Annette Simmons, author of The Story Factor and Whoever Tells the Best Story Wins, joins the show to challenge the idea that business storytelling is just about heroes and conflict. She reveals why real influence comes from sharing subjective, emotionally resonant stories, and how rituals of story-sharing can repair trust, build collaboration, and shape organisational culture.

In this episode, we dive into the true role of storytelling in organisations, exploring why stories are more than just narratives with conflict and how they're evolution’s way of ensuring collaboration, trust, and survival at work. With business storytelling often re...

Simon Lancaster, leading speechwriter and author of Connect! How to Inspire, Influence and Energise Anyone, Anywhere, Anytime, joins the show to break down why most corporate communication fails and what leaders can do to finally make their words stick.

In this episode, we dive into why most corporate communication misses the mark, what truly captures audiences’ attention, and how leaders can transform tired presentations into memorable moments that stick. Simon Lancaster and Rob D. Willis dissect the neuroscience behind effective messaging and the pitfalls of “tin-eared” delivery in boardrooms and beyond.

Simon Lancaster reveals his practi...

Shawn Callahan, founder of Anecdote International and author of the award-winning book Putting Stories to Work, joins the show to reveal how story listening, not just storytelling can transform corporate culture and strategy, and why the best stories in business aren’t heroic sagas but small, authentic moments that drive change.

In this episode, we dig into how storytelling drives strategy and culture, with practical examples from the boardroom to the frontline. You'll hear why most corporate stories skip the hero’s journey, and how the right conversation can coax stories from even the most reluctant leaders.

Kendra Valentine, story strategist and author of How to Pitch (Almost) Anything, joins the show to unpack how leading with your value rather than your credentials transforms the way you communicate, pitch, and build confidence in any room.

In this episode, we dig into the real difference between good storytelling and truly strategic storytelling and why most professionals trip up when pitching themselves, their work, or their ideas. Kendra Valentine uncovers the invisible traps of over explaining, jargon, and focusing on deliverables instead of the outcomes audiences really crave.

Kendra Valentine shares her journey from...

Matt Armstrong-Barnes, Group AI Practice Director at Servita and keynote speaker, joins the show to uncover why the real challenge of AI transformation isn’t just the technology, it’s the story leaders tell about it.

In this episode, we dive into the art of translating complex technical ideas into clear, actionable strategies, exploring how jargon can alienate teams and how the right story brings everyone onto the same page. Matt Armstrong-Barnes, Group AI Practice Director at Servita, reveals the moments that changed his approach to communication and why leaders must own their message to drive transformation.

Jeremy Connell-Waite, Global Communications Designer at IBM and author of "The 109 Rules of Storytelling," joins the show to reveal why smart executives fail at persuasion.

In this conversation, we explore the data behind failed pitches. Jeremy shares how he coached an executive who was losing 4 out of 5 deals to competitors—despite being eloquent, experienced, and well-paid. By mapping every word they used, Jeremy discovered they were trapped in left-brain communication: logic, ROI, and technical specs. Missing entirely? The emotional connection that drives decisions.

You'll walk away with Jeremy's 6-part framework that balances left-brain content (inform, ed...

Lauren V. Davis, personal branding consultant and host of The Real Personal Branding Podcast, joins the show to reveal why the executives who say "I don't have any stories" are usually the ones holding everyone else's.

In this conversation, we explore why connection beats credentials in building trust, how a financial advisor turned his mother's death into his most powerful client story, and why a real estate coach's "naked in the closet moment" converted more leads than any feature list ever could.

Lauren shares her three-part framework for extracting stories from reluctant leaders (moment → shift → mean...

Charlie Curson, strategist and leadership coach with 25+ years advising companies like VISA, McDonald's, and Unilever, joins the show to break down what "being strategic" actually means.

In this conversation, we explore why executives can't define the very thing they demand from their teams. Charlie shares the story of a 20-year operational veteran told he needed to "be more strategic"—but when Charlie asked the boss what that meant, he couldn't explain it either. This gap inspired Charlie's book and his approach to making strategy accessible beyond boardrooms and MBA programs.

You'll walk away with Charlie's "12 pe...

Rain Bennett, award-winning filmmaker and fractional Chief Storytelling Officer, joins the show to discuss why storytelling isn't just marketing—it's strategy.

In this conversation, we explore what a Chief Storytelling Officer actually does, how Nike used story listening to beat Adidas in the 1970s, and why misalignment kills trust faster than bad products. Rain shares his framework for building a brand narrative that guides every decision from product development to sales pitches.

You'll walk away with a vision story exercise (resilient, inclusive, service-oriented), an understanding of how storytelling creates virality through community, and one framework fo...

Welcome to Chief Story Officer.

In this quick trailer, host Rob D. Willis introduces the show: conversations with executives and thought leaders about how storytelling shifts strategy, wins buy-in, and drives results.

Every episode delivers tactical frameworks, real examples, and specific moves you can apply immediately in your leadership communication.

New episodes drop every two weeks. Subscribe now and never miss a conversation that could change how you communicate strategy.