Agency Action

AI is changing the way WordPress agencies work, but not always in the ways you'd expect.

In this episode of the Agency Action Show, Toby Cryns and Kurt von Ahnen dig into the growing challenges of working with AI-powered clients. From ChatGPT-generated scope creep and lengthy research documents to unrealistic expectations about what's included in a website project, agencies are spending more time managing AI-generated ideas.

But there's another side to the story. Kurt shares how he's using Claude to redesign complex WordPress websites in as little as 90 minutes, including one project that reached a 97...

AI is changing how WordPress agencies build websites, find clients, and deliver services. But does faster development actually make for a better agency?

On this episode of Agency Action, Matt Medeiros joins Kurt von Ahnen to unpack how the agency business is evolving in the age of AI. From vibe coding and custom development to client relationships, recurring revenue, and the risks of taking on projects outside your expertise, the conversation gets into what it really takes to build a sustainable agency.

Kurt explains why client relationships and problem-solving still matter more than...

This episode of The WP Minute’s Agency Action podcast tackles a big question for WordPress professionals: Are AI and changing client expectations making it harder to run a profitable agency?

Kurt von Ahnen and Toby Cryns discuss why larger agencies may be losing their appeal, how smaller teams can compete, and why clients increasingly expect AI-powered work to happen almost instantly. They dig into the gap between generating something with AI and delivering a finished, professional product that’s ready for the real world.

The conversation also gets into the realities of a...

This episode of The WP Minute’s Agency Action podcast starts with a question every agency owner should consider: what makes a WordPress business worth buying?

Kurt von Ahnen and Toby Cryns break down a listing for a WordPress repair business asking $200,000, with 24 clients and $60,000 in annual recurring revenue. They discuss what buyers should look for beyond revenue, why a business that runs without its owner may be worth more, and how client retention affects a potential sale.

The conversation also gets into the realities of running an agency today, from hosting and em...

This episode of The WP Minute’s Agency Action podcast gets into a question more WordPress agencies are going to have to answer: What work should humans still be doing?

Kurt von Ahnen and Toby Cryns talk about using AI to manage email, improve project workflows, rebuild WordPress sites, and even replace piles of plugins with custom code. Kurt shares how AI helped take an abandoned site from a 56 to a 92 on desktop page speed, while Toby explains why he’s looking at AI as a way to reduce the time spent on complex WooCommerce proj...

This episode of The WP Minute’s Agency Action podcast gets into what happens when AI starts doing the work WordPress agencies have traditionally billed for.

Toby Cryns and Kurt von Ahnen talk about using Claude to rebuild WordPress sites, the shrinking size of some development projects, and what happens when clients can build functioning apps themselves with AI. They also dig into the bigger questions: How do you price work that AI can do in minutes? What does a WordPress developer actually need to bring to the table? And how do agencies hire people wh...

This episode of The WP Minute’s Agency Action podcast explores how AI is changing the way agencies build websites—and what that means for the future of the WordPress agency model. Kurt and Toby share their experience using AI tools to build and redesign a website, including where tools like Lovable can replace traditional workflows and where WordPress and developer expertise are still essential. They also dig into the business side of running an agency, from reducing tech debt and improving performance to hiring top talent, measuring profitability, and improving client communication.

The conversation wraps with a di...

This episode of The WP Minute’s Agency Action podcast explores a core agency question: is it better to pursue fewer, higher-value clients or more, lower-value clients with recurring revenue? Kurt and Toby compare both models using real examples from their own agencies, then widen the conversation into leadership, client fit, and what it means to build a business that lasts.

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If you could go back in time, what would you do differently? That’s the question Kurt and Toby tackle on this episode of The WP Minute’s Agency Action podcast. The guys recall services they shouldn’t have sold and the boundaries they didn’t create. The good news is that these lessons are learned through experience, and your agency has the power to evolve. It’s all about knowing when to make a positive change.

You’ll also find thoughts on scaling your business, delegating tasks, and balancing profit and enjoyment.  And don’t miss th...

Are you tired of long, unproductive meetings that feel like a waste of time? Things don’t have to be this way! On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore tips and techniques for making meetings that work for everyone. It’s not as hard as you may think.

Preparation is the key to success. For example, setting a clear agenda with achievable goals will help you keep things from going off the rails. There’s also something to be said for the balance between urgency and importan...

It’s easy for freelancers and agency owners to be pessimistic these days. The market is saturated with competition, AI is disrupting everything, and a “sure thing” is hard to find. This week’s episode of The WP Minute’s Agency Action podcast is all about casting a ray of light on your career.

Kurt and Toby examine the opportunities in the WordPress and freelancing space. The guys are all about keeping an optimistic outlook, even during the inevitable downturns. They have tips for distinguishing between marketing and sales, as well as for keeping your focus...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby examine the challenges of taking time off. A sabbatical can be great for the soul. However, it’s also a test for your agency’s processes and team members. Can they keep things going while you’re away?

You’ll also find takes on pricing projects in the age of AI, the role of trust in agency work, and the future of content creation. There’s also advice for that age-old dilemma of asking for money. Don’t miss it!

Get ready for a special edition of The WP Minute’s Agency Action podcast! Matt Medeiros (filling in for a vacationing Kurt and Toby) is joined by developer and WordPress core contributor Brendan O'Connell. Together, they explore the increasing role of AI in agency life. The discussion touches on the technology’s impact on automation, creativity, and web hosting.

You’ll also find tips on using tools like N8N and Hermes to boost your workflow and advice for navigating the lightning-paced industry shifts. Where does AI fit into your agency? This episode will help y...

This episode of The WP Minute’s Agency Action podcast looks at the growing trend of AI fatigue. Kurt and Toby note that clients are finding that AI tools alone can’t solve their pain points. It presents a big opportunity for agencies and freelancers to save the day!

You’ll find advice on the importance of selling solutions (rather than code), adopting agency subscription models, and effective time management strategies. The guys also examine the challenges of staying productive and diversifying client relationships to mitigate risk. It’s everything you need to turn your cli...

Maybe your client projects start with simple ideas. But client requests and scope creep can turn them into a tangled mess before you know it. Kurt and Toby have been there! This episode of The WP Minute’s Agency Action podcast is all about keeping your projects (and clients) on the right track.

The guys discuss evolving client expectations, AI’s role in project management, and how experience can help you navigate the challenges. In the end, it’s all about clear communication, effective processes, and critical thinking.

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Are you tired of the endless self-promotion on social media? Not sure how to show off your skills without bothering others? This episode of The WP Minute’s Agency Action podcast is for you!

Kurt and Toby examine the complexities of self-promotion on LinkedIn. The guys explore the ethical dilemmas of business practices and the transformative impact of AI on lead generation and workflows. They also discuss the fine line between effective marketing and distasteful self-promotion, the necessity of adapting to changing business landscapes, and the importance of having the right tools for success. Yo...

Client transitions are on Kurt and Toby’s minds in this episode of The WP Minute’s Agency Action podcast. The guys look at what happens when a client goes elsewhere, how it impacts your professional relationships, and why boundaries are important. They also examine the value of giving back through volunteering and mentorship. You’ll also find their takes on the skills gap in education and an agency’s role in closing it.

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This episode of The WP Minute’s Agency Action podcast asks a simple question: Do you have agency or a job? Kurt and Toby discuss the nuances of building an agency and offer sustainability tips. The guys also discuss the importance of client relationships and the common pitfalls associated with growth. You’ll also find insights on apprenticeships and the mindset of a successful agency owner. It’s everything you wanted to know about growing your agency into a sellable asset!

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Join Toby and Kurt as they celebrate the first anniversary of The WP Minute’s Agency Action podcast! The guys look back at their past conversations and the importance of listener engagement. Turning their focus to the present, they look at the common struggles agencies face when redesigning their websites and branding, emphasizing the need for clear messaging. You’ll also find thoughts on trusting experts and learning from your experiences. It’s a jam-packed episode that includes plenty of actionable advice.

Takeaways:

This episode of The WP Minute’s Agency Action podcast is all about the emotional and professional challenges of agency work. Kurt and Toby explore the importance of team dynamics, project management, and effective communication with clients. The guys emphasize the need to establish processes while maintaining flexibility, and the value of professional partnerships in finding purpose and community engagement. The goal is to examine your strengths and weaknesses, then turn them into action!

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This episode of The WP Minute’s Agency Action podcast is all about agency growth through project management. Kurt and Toby focus on phased launch approaches, the importance of MVPs, and the iterative nature of project management. They also explore different pricing models, the significance of client relationships, and the challenges of defining maintenance services. You’ll also get useful tidbits on the value of experience in agency work and considerations for growth and investment. It’s everything you need to go bigger and better!

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On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of WordPress hosting. They discuss the various factors that influence the choice of hosting providers, the importance of support, and the implications of DNS management. The guys also offer guidance on upselling hosting and maintenance services, the role of AI in support, and the financial aspects of hosting services. It’s real talk about the challenges agencies face!

Want to learn more about choosing the right web host? Check out The WP Minute’s free Hosting Decoded course...

On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns examine common agency ownership challenges. The guys discuss the impact of exhaustion, the importance of effective communication and leadership, and the necessity of quality assurance processes. They also explore how to improve team dynamics, manage client expectations, and leverage AI tools to enhance agency operations. The conversation emphasizes stakeholder management and the need for clear definitions of project completion to avoid confusion. The bottom line? You need proactive QA measures that build trust.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of email spam and marketing, the importance of maintaining client relationships, and the emotional aspects of business interactions. They explore the balance between agency work and personal projects, particularly in e-learning, and emphasize the need for a strong online presence. The guys also riff on crafting effective proposals and recognizing opportunities in client projects. You’ll also find advice for crafting pricing strategies, the importance of upselling, and the role of conversion tracking in agency work. There are also tips for understanding clie...

On this episode of The WP Minute’s Agency Action podcast, Toby and Kurt challenge the idea that AI is replacing agencies. They argue that many agency owners are holding themselves back by underpricing services and ignoring new opportunities. The guys discuss how agencies can adapt by embracing AI, productizing services, expanding into marketing and SaaS offerings, and building recurring revenue streams. The conversation highlights a major mindset shift from thinking like developers to operating as growth partners.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of acquiring and managing WordPress and agency businesses. The guys explore exit strategies, onboarding, upselling, and the impact of AI on agency operations. They also share insights on evaluating business value, customer satisfaction, and process integration. This episode is packed with practical advice for agency owners considering growth or exit options!

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of planning for health emergencies, effective agency offers, lead generation strategies, and maintaining work-life balance. They share practical insights on pricing, client screening, and building long-term relationships in the WordPress agency space.

The guys tackle the subjects we don’t talk about nearly enough! This episode includes everything you wanted to know…but were afraid to ask.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen examine the role of effective communication in running a successful agency. They explore strategies for setting expectations, handling unknowns, and leading clients confidently, all while fostering team growth.

The guys demonstrate how a simple shift in communication approach (setting hard deadlines, controlling the narrative, and listening deeply) can eliminate scope creep and client frustration. Learn why transparency isn’t just kindness, it’s the secret to exponential growth.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore how AI is transforming business processes, marketing, and service delivery. They discuss practical examples of building in-house tools, shifting focus from website development to problem-solving, and strategies for adapting to technological change. The guys also look at the challenges of subscription management and cutting unnecessary costs.

Takeaways:

On this episode of The WP Minute’s Agency Action Podcast, Kurt and Toby discuss the impact of AI on business strategies, the importance of evaluating services, and the challenges of setting boundaries. The guys explore the hidden costs of complex projects, the dilemma of being a ‘Swiss Army knife’ agency, and the significance of productizing services. The conversation also touches on defining success through various metrics and the importance of simplifying the client experience. Kurt and Toby also reflect on the psychology of growth and the balance between personal health and business success.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the importance of continually reassessing business focus, balancing work with family life, and navigating client expectations. They explore the contrasts in working with larger corporate clients versus smaller businesses, the importance of effective sales strategies, and the value of building strong business relationships. The guys also examine the balance between design and functionality when building for clients.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of taking time off as agency owners, setting boundaries with clients, and the necessity of effective communication. They explore the concept of emergencies in business, how to build a process-driven agency, and the health costs of burnout. It’s all about designing your agency around personal life goals and the value of unplugging to foster creativity and mental well-being.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore what responsibility agency owners have beyond generating revenue. The guys cover contributing to the WordPress community (meetups, WordCamps, Five for the Future-style contributions), investing in local neighborhoods, mentoring the next generation, and even addressing ageism in tech. The core idea: if you’ve built a business on open-source software, there’s a natural obligation to give back – whether through time, money, mentorship, or simply showing up.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Matt Medeiros shares his top three moments from previous episodes hosted by Kurt and Toby. Topics include the complexities of e-commerce, the importance of valuing services and pricing strategies, overcoming the fear of asking for payment, and the need for community engagement among agency owners. There’s plenty of valuable advice for agencies and freelancers at every stage of their business!

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On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of hiring and delegating in an agency setting. They explore the importance of letting go of control, the ethical dilemmas faced in agency work, and the significance of understanding pricing and value. The conversation also touches on the power of automation, building a sustainable agency, and the mindset required for success. The show concludes with insights on identifying key hires that drive growth and the importance of embracing the entrepreneurial journey.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, guest host Matt Medeiros discusses the evolution of agency life and the importance of authentic conversations. He highlights the significance of courses and resources available to agencies, particularly the role of AI in enhancing agency work. Matt emphasizes the need for deeper human connections in agency-client relationships as the industry evolves, advocating for a more personalized approach to service delivery.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of returning to work after a hiatus, navigating personal and professional chaos, and the importance of consistency and authenticity in business. They explore the chaotic nature of agency work, the need for effective client communication, and the role of project management for reducing chaos. The guys also offer their opinions on adjusting rates, managing client relationships, and the impact of anxiety on business operations.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt von Ahnen discuss the critical aspects of sales. They emphasize the importance of making the first sale and the challenges of discussing discovery with potential clients. Toby believes that securing the first dollar is crucial for future sales success and warns against getting caught up in discussions about the value of discovery, as it may indicate a lack of direction in the sales conversation. You’ll find plenty of actionable tips for refining your sales techniques.

Takeaways:

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the common practice among small agencies of relying solely on referrals for business, which may not be sufficient in the long term. They emphasize the importance of marketing to generate leads and grow your business. The guys also examine how to increase your business’s valuation for future resale.

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In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby examine the complexities of plugin fatigue, the challenges of SEO tools, and the importance of conversion optimization. They discuss the downsides of popular plugins, the role of LinkedIn in marketing strategies, and the necessity of security maintenance plans for small businesses. The conversation also highlights effective management of these challenges while providing valuable insights to their clients.

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