One in a Billion by Flipkart Seller Hub

India’s mobile accessories market is worth thousands of crores. Yet almost nobody can name a brand they truly trust in the category. Why?

In this podcast of One in a Billion, Kapil Thirani sits down with Vikram Jain (Founder, Sprig) to break down how a former Flipkart category leader built a ₹22 Cr mobile accessories business in one of India’s most commoditised markets. From being part of Flipkart’s first Big Billion Day team in 2014 to building a ₹22 Cr mobile accessories business from scratch, Vikram shares the highs, failures, and hard-earned lessons behind the journey.

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Discover the incredible journey of Nutraj, one of India’s leading dry fruits brands, built by Gunjan Jain, MD & CEO of VKC Nuts Pvt. Ltd.

Starting as a small barter business in 1926 and rebuilding from just ₹45 lakh in the 90s, Nutraj transformed a largely unorganised dry fruits market into a trusted FMCG brand. Today, Nutraj is a ₹2000+ crore brand with a strong presence across India and a ~35% share in the walnut market India.

In this Video, explore how strategic brand building, distribution expansion, and platforms like Flipkart helped scale Nutraj into a modern D2C brand...

What happens when a fashion brand gets a 30x spike overnight after Shark Tank?

In this episode of One in a Billion, Kapil Thirani sits down with Siddharth Dungarwal (CEO & founder, Snitch) to unpack how a 350 sq ft store and a supply chain insight turned into one of India’s fastest-growing fashion brands.

Snitch didn’t start as a D2C brand. It began with surplus inventory, scaled through manufacturing and B2B, and pivoted to D2C during COVID with just 35 products and a 4-member team.

What followed was relentless experimentation and scal...

How did a ₹300 T-shirt turn into a ₹100 crore brand?

In this episode of One in a Billion, Kapil Thirani sits down with Madhusudhanan Shanmugam, Founder of Tripr, to unpack how a small idea from Tirupur became a high-volume e-commerce fashion brand.

Tripr started in 2016 with just 20 orders on Flipkart and a simple insight: if you win the ₹200–₹300 price bracket, you win visibility on marketplaces.

What followed was relentless experimentation and scale:

• One printed T-shirt sold 10–15 lakh units

• 15–16 lakh pieces sold during a single Big Billion Day

• Today Tripr processes 15,0...

From a ₹9,000 salary to a ₹150 crore water purifier brand, this episode reveals the real story behind Super Aqua. In this episode of One in a Billion, Kapil Thirani sits down with Akhilesh Kumar (Founder, SuperAqua) to unpack how a simple middle-class insight led to a nationwide brand.

The journey began with a ₹2,499 launch on Flipkart, 7 early orders that changed everything, and a brutal phase where 80% of products were getting returned. What followed was operational grit: fixing packaging, solving service blackmail, building a network of 800+ technicians across India, and scaling aggressively during lockdown. In 2022, SuperAqua saw 1,300 purifier orders in a s...

From failed products and credit card debt to targeting ₹150 crore in FY26, this episode reveals the real story behind DeoDap. In this episode of One in a Billion, Kapil Thirani sits down with Sameer Rajani, Founder of DeoDap, to unpack his journey inside the marketplace ecosystem. After burning capital on manufacturing experiments, Sameer realised he wasn’t meant to build factories; he was meant to build distribution.

He explains how simple margin math, Excel clarity, and trust helped him convince manufacturers to move online. Instead of chasing exclusivity or high profit per product, DeoDap built a rare grou...

From kitchen-made products to building one of India’s most research-driven Ayurvedic skincare brands, this episode unpacks the real journey behind Aaryanveda.

In this episode of One in a Billion, Kapil Thirani sits down with Himanshu Chadha (MD, Aaryanveda Cosmeceuticals) to talk about what it actually takes to survive and scale in the cosmetics business. From chasing a simple goal of earning ₹1,000 a day to navigating betrayal, cash losses, and six months of unnoticed leakages, Himanshu shares the unfiltered side of entrepreneurship before it became aspirational. The conversation explores why Aaryanveda was launched in 2005, when Ayurveda wasn’t fash...

From three generations of a family business to ₹15–30 lakh in daily sales, this episode is the story of how Little Rides bet on the future without losing its roots. In this episode, Tanav Nijhawan, Co-Founder of Little Rides, shares how a legacy manufacturing business made the leap online, despite fears around returns and scale. From building toys in India since 2012 to designing for Gen Z and millennial parents, this conversation captures the balance between tradition and modern brand thinking.

Tanav also opens up about Little Rides’ first Big Billion Day. No preparation. No playbook. Just execution. ₹1.04 Cr in a sin...

While recovering from brain surgery, all she wanted was for her hair to grow back. She didn’t know that her self-made oil blend would become India’s OG rosemary brand. In this episode of the One in a Billion Podcast, Kapil Thirani sits down with Natasha Tuli, Co-founder of Soulflower, to uncover how a simple mix of castor and rosemary oil made at home grew into a global brand sold across 7 countries, inspiring people everywhere to embrace what’s natural, pure, and honest.

Natasha shares how she empowered tribal communities, built FDA-compliant factories across India, and grew S...

During a trip to Goa, four siblings conceived a simple idea to start their own brand. They never anticipated it would grow into a ₹400 Cr business across 26 countries. How did they make the impossible happen?

In this episode of the One in a Billion Podcast, Kapil Thirani talks to Aditya Agarwal, Co-founder of Campus Sutra, India’s leading youth apparel brand. He reveals how four family members became co-founders, combining their expertise and using their savings to create a brand built on trends and consumer-first principles.

From scaling operations to hitting a 400,000 sq ft warehouse, and...

From 174 investor rejections to building one of India’s most loved beauty brands, this is the story of how conviction met consumer obsession.

In this episode of the One in a Billion Podcast, Kapil Thirani talks to Vaishali Gupta, Co-founder of mCaffeine, India’s first coffee-based skincare brand. She shares how the team of 5 founders turned rejection into resilience, built their 6P strategy, and crafted a mass-premium brand loved by both men and women.

From defining the pricing pyramid to staying authentically consumer-first, Vaishali reveals the playbook that helped mCaffeine grow into a cult favourite, powe...

When Myntra said they’d do ₹40 crore, they quietly went out and did ₹53 crore instead, proving that small-town dreams don’t come with limits.

In this episode of the One in a Billion Podcast, Kapil Thirani talks to Ambrish Miyani, Co-founder of Indo Era, an ethnic wear brand that broke Flipkart’s biggest pricing myth and went on to do ₹100 crore in business last year. With premium kurtas priced at ₹1,300, Indo Era proved that value doesn’t always mean low price; it means trust, quality, and scale.

Powered by Flipkart’s reach and platform strength, their story shows...

The Handbag Queen of India, Ritu Kaushik, is here to tell the story of how she turned a ₹10,000 investment into one of India’s most loved handbag brands. Her secret? Making stylish handbags that are affordable for every Indian! From facing criticism in her small village to becoming a bestseller on Flipkart, Ritu shares how she built a brand rooted in empowerment, innovation, and determination.

Ritu’s journey has changed the game for women entrepreneurs, showing that with the right mindset, support systems, and eagerness to learn, anyone can turn small investments into massive growth.

K...

In this episode of One in a Billion, Kapil Thirani sits down with Rahul Jain, the visionary behind eCraftIndia, to uncover how he transformed a spark of inspiration into one of India’s most loved home decor brands. With grit, relentless learning, and an unwavering connection to his roots, Rahul has built eCraftIndia into a household name proving that curiosity and perseverance can transform an idea into an enduring success story.

This episode is a business masterclass. A must-listen for every entrepreneur looking to build something lasting from India to the world.

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In this episode of One in a Billion, Kapil Thirani sits down with Adil Qadri, a name synonymous with perseverance and entrepreneurial spirit. From dropping out of school due to an asthma condition to multiple attempts at business to building a Rs 130 Crore business in the fragrance industry, Adil shares his incredible journey of overcoming small-town struggles, lack of capital, and limited exposure.

Adil opens up about his struggles with early businesses, the power of performance marketing, and the role of personal branding in growing his business., He also deep dives into his Shark Tank experience and...

Welcome to One in a Billion Podcast, where we celebrate India’s real entrepreneurs, the visionaries who turned small-town dreams into nationwide success stories with the power of e-commerce.

In the first episode, Kapil Thirani sits down with Yogesh Jain, the founder of UrbanBox, a brand that started with just an initial investment of Rs 90,000, and grew his turnover into a ₹17.8 Crore business in just 3 years. From a CS dropout to a one-man army to a team of three, Yogesh shares the hustle, the hurdles, and the game-changing role Flipkart played in scaling his dream.

Disc...

From ₹500 pillows to a ₹60 crore empire, this is the story of how small-town grit met e-commerce power.

In this episode of the One in a Billion podcast, Kapil Thirani talks to Inder Singh, founder of La Verne, who has built a thriving home furnishing brand from Jaipur. With 1,000 SKUs launched in just 5 days and 150 orders overnight during his first Big Billion Days sale, Inder reveals the moves that changed everything.

Powered by Flipkart’s distribution and platform strength, his journey shows how the right partner can turn big dreams into bigger realities.

Listen now to...