How Do I Podcast?

Ever wondered how massive brands get everyone talking about them before they even launch?

Enter Jessy Marshall. Founder of Hive HQ and the PR genius behind viral launches for Naked Sundays, BOOF, and Bangin' Body. From building massive launch hype to landing products in Khloé Kardashian's hands, Jessy knows how to get everyone talking.

We deep dive into how podcasters can borrow high-impact PR strategies to turn every single episode into a major event. 

We chat about: 

🎙️The pitch strategy for landing high-profile guests (and how to b...

Your follower count doesn’t matter.

That’s what leading talent manager (and creator herself) Mikhailla Fitzgerald says. She is head of Huume Management and looks after creators like Steph Pase, Tash Invests and Cass Advantures and today we’re talking about what you should charge and how to win over brands EVEN if you have a tiny audience.
As well as what the best creators are offering right now to stand out.

You’ll learn
🎙️How a creator with fewer than 25,000 followers secured $8,000 for one reel
🎙️Why follower count shouldn’t determin...

The first time Simon Beard tried to sell something or run an ad … nothing.
But he founded Culture Kings, worked with Drake, Snoop Dogg and ASAP Rocky and ended up exiting for $600 million dollars. 

When he first started he was selling at the markets. One day he had sold nothing and changed one part of his process.
Not the product, not the price … it was how he presented it … And that’s exactly what I’m talking to him about today.

Because as content creators we are constantly packaging episodes, hoping to find a new audie...

Everyone is saying IRL is the place to double down on in 2026 … but how do you do it? 

Amy Dickinson is a TikTok creator with over 175,000 followers, co-founder of The Social Summit (Australia's only conference for creators, marketers, and brands) and host of 1800 Chatline, a comedy podcast about dating and life in your 30s that hit 50,000 downloads in under six months.

Amy built all of it without an agency, without a big budget, and without ever making a single person feel like just a ticket sale.

In this episode, Amy breaks down exactly how...

Even with the best prompts if you’re using AI to write your questions … it’s probably giving you the same questions your guest got asked last week.

But the tool isn’t the problem it’s the way that most people are using it.
This week I’m sharing our exact scripting strategy we use to create questions that every single guest comments.

You’ll learn 

🎙️ Why we stopped using Claude 

🎙️ How to stop AI feeding you false information 

🎙️ What Chris Williamson did that grew his show (and how you can use it) 

...

If your podcast isn't growing, the problem probably isn't your content. Kayleigh built 20,000 YouTube subscribers by fixing something most creators never think to look at…their brand world.

Kayleigh started as a makeup artist who couldn't get booked during COVID. She launched a podcast to fill the time and 200 episodes later, she's built a YouTube channel with over 20,000 subscribers, a membership community, and a personal branding framework pulled directly from studying celebrities.

In this episode, Kayleigh breaks down why the strategy most podcasters use to grow is actually working against them and what the biggest na...

Why are there some podcasts you could listen to for hours and others you don’t absorb a single word they say? 

Today I'm talking to voice coach, former TV journalist, and author Sally Prosser about the hidden vocal habits that quietly undermine even the most knowledgeable podcasters and content creators.

Sally has worked with spokespeople, executives, and creators to help them find and own their unique voiceprint. Not a polished, scripted version of someone else, but a refined, confident version of themselves.

We chat about:

...

What actually separates the creators who make it from the ones who don't?

Tom Noske has been creating content since 2016. He's built a personal brand that opens doors, a community that converts, and a business that doesn't feel like a prison. But it wasn't overnight. It wasn't linear. And it definitely wasn't without moments where he almost walked away for good.

In this episode Tom shares the story of a friend who did everything right…right content, right audience, right strategy…went viral on day 21, gained 160,000 followers in a single day, and...

20,000 new followers. Six days. One Instagram post.

And the reason it actually worked had nothing to do with the post itself. It worked because she was ready. 

Most creators aren’t. They get a viral moment, hundreds of thousands of new eyeballs land on their page but it gets stuck. It doesn’t TRULY go viral and within a week…those people are gone. And it’s because there was nothing there to hold them.

I'm breaking down the 3 things you need to do before you go viral so that e...

You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past.

The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers.

We chat about: 

🎙️ What it takes to build a podcast people care about

🎙️ How to make your podcast stand out in an oversaturated market, 

🎙️The guest pitching strate...

How do you grow a show when you start with 0 followers and no personal brand? 

Ready or Not was born back in 2022 and co-hosts Lucinda Mckimm and Lauren Treweek have been building their community and audience ever since. But the last 12 months … something has changed.

From day one they knew the type of podcast they were creating and how they were different, they built an incredible show that people wanted to listen to every single week.
But then after diving into the data they noticed one number just didn’t’ add up.
So they ch...

Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything.

Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix.

I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all...

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? 

Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribers.
If you haven’t listened yet head over to
Apple - https://podcasts.apple.com/us/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578
Spo...

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world?

Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that.
When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views.

*_The episode was so good that we had to split it into two parts so you can actually implement what we...

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? 

Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. 

When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have 15.6 Million just on Youtube and Billions of views. 

We talk about
🎙️

The episode was so good that we had to split it into two p...

Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies.

This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast.

We chat about: 

🎙️The AI automations she’s using that’s brought in over $5million sales for one of her clients

🎙️Her exact strategy behind Amy Porterhouse’s Instagram funne...

You can have the best podcast in the world … but it’s a complete waste of time if no one can find you.

This week I’m auditing one of our listeners podcasts and the crazy part? I haven’t listened to a single episode.

Every change I talk about today is something that will change whether your podcast grows organically or not (and whether people love your show) and if you like this format and series let me know in the comments or over at @howdoIpodcast (https://www.instagram.com/howdoipodcast) and I’ll do another...

Most entrepreneurs wait until they have the perfect plan, the perfect branding, and the perfect "expert" status before they launch.

Katie Stevens didn't wait. She started her first marketing agency at 19, pitching to rooms full of middle-aged executives, and has since founded nine different businesses. From selling out live events for over 25,000 people to launching automated business models like Sprayed, Katie has built a massive personal brand by moving faster than her fears.

This episode is an absolute masterclass in the psychology of business, the importance of "pattern disruption" in your marketing, and why procrastination...

What if you could land your podcast in front of some of the biggest publications? Get a TV Spot? Or Even Land a Book Deal? 

Today we’re talking to former radio host, turned podcaster, author (and star on Big Brother) Heidi Anderson to talk about how she teaches her clients to become their own Kris Jenner.
Her clients have landed on hundreds of publications including the Today Show, news.com, The Daily Mail, Good Morning Britain and Mamamia and she’s got 5 very easy steps so you can too. 

You’ll learn:

We’ve landed podcasts on the charts with 300 downloads. 

Not 300,000 … just 300.

And if you’ve been posting consistently, adding CTAs, doing all the ‘growth hacks’ that the experts have been recommending but you’re still stuck. It’s not you. It’s the algorithm. 

Spotify, Youtube and Apple are all fighting for attention right now and they will reward and promote your content IF you optimise for these specific metrics. 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ o...

Most podcasters wait for "the right time" to launch, fearing they aren’t expert enough or that their voice doesn't matter.

Melissa Ambrosini didn't wait. She started with a simple desire to share her journey and has since built a global empire, reaching millions through The Melissa Ambrosini Show and her bestselling books. But behind the massive downloads and sold-out stages is a constant practice of mastering the inner critic that tells you you're not ready.

Still not convinced you can manage a massive show while staying grounded? Melissa shares how she manages the demands of...

He sent Gary Vee a message … and 30 minutes later got a job interview.

Zachary Owings was playing professional baseball for the Miami Marlins, watching hours of Gary’s content and one day took a chance.
He now works alongside Gary Vee, hosts the Real OShow with his brother Joshua and has hundreds of thousands of followers and millions of views across the podcast and youtube … but his advice for podcasters? It’s COMPLETELY different to what you’d expect.
Especially when it comes to guests. 

We chat about: 

🎙️How to build a podcas...

Most podcasters think they need thousands of downloads before a brand will take them seriously.

Madelyn from The Healthy Hustlers monetised within her first six months. And now she’s reached 4 million downloads across the podcast, and brand deals are her number 1 source of income 7 years later … but they’re not the brand deals you’ve heard about before!

Still not convinced? One of her clients landed a $1,000 brand deal with just 30 downloads per episode.

There is a way to approach brands when you’re a smaller podcast but hardly anyone eve...

You might recognise Myf Warhurst’s voice from her days on Triple J, Spicks and Specks, I’m A Celebrity, from Bang On with Zan Rowe  or even as Aunt Trixie in Bluey! 

But today we’re talking about her podcast ‘The Moment with Myf’ and why after such a long career in radio and television Myf chose to start her very own podcast. 

We chat about: 

🎙️ Why Myf put off starting a podcast for 13 years (and how you can get out of your own way) 

🎙️ What she had to uynlearn from...

Most podcasters don’t quit because they hate podcasting.

They quit because they’re stuck in the middle and unsure if what they’re doing is working, having intrusive thoughts that ask if they should be further along by now and quietly questioning whether all the effort they put in is worth it.

It’s not easy.

So today I’m talking to Arielle Thomas, the incredible founder and creative behind Cinemas Thom, and host of the Process The Podcast which interviews the creatives behind some of the biggest campaigns and brands.

Every single person with over 1 million downloads has shared these same 5 pieces of advice and the best thing about them?
They’re SO simple and easy to implement … most people just don’t know that these are the things that move the needle 

If you’ve been consistently putting out episode but haven’t seen your podcast growing these 5 things are the ones that will completely change how you look at your episodes (and downloads!) 

You’ll hear: 

🎙️The one question to ask yourself before recording your podcast 

🎙️Why Youtube is the biggest...

Have you been wanting to monetise using your podcast but you have no idea where to start? 

Or you have a product you’re trying to sell but can’t figure out how to tie it in naturally to your content?

How much should you even be charging?

Today I’m sitting down with Ruby Lee, the founder behind Flow State Business, who not only has an amazing business but a community that WANTS to buy her products.

We chat about: 

🎙️How to use your podc...

Most podcasters dream small.

They focus on the downloads and listens only.

But what if there were more ways to get your audience involved on a much deeper, and personal level?

The Humble Brags Podcast has done exactly that - coming off the back of a San Francisco and New York tour where they interviewed the co-founder of Netflix and so many more incredible guests.

They have retreats, merch, sponsored partnerships, and they do all of it through the lens of e-commerce marketing. 

What does it really take to build a podcast that people come back to every single week?

In this episode, I’m sitting down with Xander Cross, a podcast producer at Nova who works across multiple major shows including Big Business with Brittney Saunders and High Scrollers.

If you’ve ever wondered exactly what a podcast producer does, and how you can start applying their strategies and expertise into your own show - then you’re going to want to listen to this one.

We chat about: 

🎙...

Taki Moore is the coach to coaches.

He’s worked with some of the biggest names in the coaching space (including Dan Martell, Maria Wendt, & Erika Cramer just to name a few) and has helped hundreds of coaches scale to seven figures.

If you follow him on social media you might have seen he fired his entire sales team … and still added an extra $100k per month in recurring revenue. How?
Content.

Taki creates content that people want to watch, it’s entertaining, it’s FUN for him to create and it i...

If you combined the population of Australia and New Zealand, you still wouldn’t reach the number of followers Kayla Itsines has across her platforms (43 million on just her personal accounts) so when I wanted to do an episode on building a community I knew I had to speak with her!

Kayla grew her following originally with the Bikini Body Guide before creating her app SWEAT! Now 15 years later her following is 98% women and she is still in her DMs every single day talking directly to her community.
In 2024 Kayla launched her podcast Sweat Daily whe...

If growing your podcast in 2026 is one of your New Years Resolutions then welcome, you’re in the right place.

Today I’m answering your most commonly asked podcasting questions, and walking you through the five things that truly matter if you want a podcast that people come back to every single week.

You’ll hear:

🎙️The 5 non negotiables if you want to grow your podcast in 2026

🎙️How long your episodes should be (and how to know when they’re too long)

🎙️Your podcast equipment - where you should invest...

What goes into creating podcasts for some of the world’s most loved celebrities? 

Today I’m sitting down with the incredible Amelia Chappelow. 

Amelia started her career with the ABC and Triple J creating the Like a Version podcast so many people still love today. Since then she’s been involved with Linda Marigliano's Tough Love podcast, The #1 Spotify Podcast 'Who Is Daniel Johns? 

And worked with incredible shows across Earwolf, Spotify and Sirius XM including Storytime with Seth Rogen, Bitch Sesh with Casey Rose Wilson & Danielle Schneider, Unspooled with Paul...

Morgan Nelson has shared stages with Steven Bartlett, Chris Williamson, has sold out events and got millions of downloads on his podcast every single month. 

But … it took him 18 months to start his podcast. 

He had a voice in his head saying he wasn’t ready, that he needed to do (insert limiting belief here) BEFORE he could get behind the microphone, and his advice to you? Start now. 

If you want to know how to get out of your own way (and the science behind why you’re...

You don’t need a huge audience to get brand deals and people to talk about your podcast … but you do need the things we talk about in this weeks episode.

Today I’m joined by Pru Corrigan from One Day Dream, the team behind Just For Girls, Where’s Your Head At, Ready or Not, Culture Club, The Pump Up Pod, Hotter Than Yesterday and Hear Me Out Podcasts and Talent Agency to some of Australia’s favourite creators. 

We chat about: 

🎙️How to pitch yourself and your podcast (and what you shou...

7/10 people read a podcast episode’s shownotes before they even decide to listen to your podcast. 

I never used to believe this but as I’ve got more and more time poor, I’ve become that person 🙋🏼‍♀️
And if that’s you? Hi … Welcome to our Shownotes!

Today Anita Siek from Wordfetti joins us to teach you how to craft words that make people take action BUT she’s not just any copywriter. Anita studied psychology, linguistics and worked as a lawyer before starting her brand Wordfetti so if there is anyone that is going to teach yo...

Toni & Ryan has been named by Apple as a podcast they love, is on the top charts every single week, gets millions of downloads every single month and was named as one of Australia’s favourite podcasts … but it started out as two friends recording a demo and having a laugh. 

Today I’m joined by Ryan Jon to talk about building the community behind Toni and Ryan (The TARPers), and how they’ve built a podcast so many people love to listen too every single week.

From the content strategy, reels and what’s actually...

Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice.

Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room. 

Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give y...

When everyone else is making shorter videos and putting things behind pay walls Caleb Ralston has given away the most valuable personal branding course on the internet completely for free, and he’s not stopping there. 

If his name sounds familiar before he started Ralston Caleb built and led the Hormozi’s 18 person media team and grew their audience from 1.2M to over 11.5M and generated over 3 Billion organic impressions in 12 months. Before that he was part of GaryVee’s team and grew his Tiktok following from 300K to 3.5M in 3 months. 

In a...

You’ve got the podcast, made the clips … but how do you actually convert someone from scrolling on social media to listening to your podcast. 

Today we’re joined by Monique Forcella aka The Socialista who has grown her following to over 90,000 people, speaks across the world, has sold millions of dollars of programs using ONLY organic marketing  and today she’s teaching you how to get people to listen (and convert) from your social media content and podcast  

We chat about: 

🎙️What makes content perform
🎙️The exact content calendar she’d...