CIFF Media

How is technology changing the way we experience, manage and think about fashion retail?

In this episode of CIFF Media, recorded during CIFF67 in August, we sit down with Advarics to discuss the evolving relationship between fashion, technology and the business behind the industry. As the retail landscape continues to change, digital solutions are becoming an increasingly important part of how brands and independent retailers manage their businesses, connect with customers and respond to the demands of an ever-evolving market.

As technology continues to reshape the wider retail landscape, the conversation also raises broader questions...

From hand-painted watercolor prints to intricate hand embroidery, Sigal and Oceanus are putting their own spin on the swim- and resortwear category.

In this CIFF Media episode, Clara Svane sits down with founders Sigal Cohen from SIGAL, and Hannah Attala from Oceanus, to talk about the ideas, craftsmanship and creative journeys behind their brands – from their signature designs to major milestones, including designs worn by Paris Hilton and showcasing their collections at the PARAISO Miami Swim Week runway.

Coming all the way from New York, Colbo Co-founder and Head Buyer Eldar Hadad sat down with Kate Cervini from CIFF in the CIFF Media Studio during CIFF in August to tell us about the space they have created in New York’s Lower East Side.

Shaped by the energy, diversity, and creativity of New York City, Colbo has redefined what an independent fashion store can be. From emerging designers and carefully selected collections to vintage pieces, objects, and its own unique approach to design, Colbo is built around a distinct point of view, br...

Celebrating 100 years of 66°North. With the big anniversary, the opening of their new flagship store on Store Regnegade and their first-ever appearance at CIFF, there was plenty to talk about. We caught up with General Manager Josefine Laigaard in the CIFF Media Studio to hear more.

Together with host Clara Svane, they dive into the brands century long heritage, its Icelandic roots and what's behind their growing precense in Denmark – from collaborations with Ganni and STORM, to local brand ambassadors like Chris Burkard and Emilie Lilja.

Berlin Fashion Week has changed significantly over the past four years – evolving into a platform that is increasingly confident in defining its own identity. 

In this episode of CIFF Media, Lewis Bloyce speaks with Scott Lipinski, CEO of Fashion Council Germany, about the evolution of Berlin Fashion week and the journey towards building a fashion scene that feels distinctly Berlin. Together they explore the relationship between Copenhagen and Berlin – two distinct but increasingly connected fashion ecosystems. 

Tune in for a closer look at Berlin’s evolving fashion scene, and why it’s...

From Miami to Copenhagen – PARAISO Miami Swim Week Creative Director and Founder Natalija Stojanovic sat down with Clara Svane in the CIFF Media Studio during CIFF in August to tell us everything about the world of Miami Swim Week.

From celebrity moments, like Pamela Anderson walking the runway, and influencers on the catwalk to the brands making an impact this season, they discuss what draws audiences in and what it means to build a successful brand in today’s media landscape.

They reflect on the growing space for swim- and...

For more than a decade, Ivy Oak has been building its world from Berlin. Julian Daynov sat down with founder and Creative Director Caroline Gentz to talk about the philosophy behind the brand – and the idea of creating clothes for women, rather than designing for just one type of woman.

From the perfect white T-shirt, blazer and trench coat to bridal and occasion wear, Caroline’s approach is rooted in versatility. A suit isn’t only for the office; it can be for a first date. A dress doesn’t have to be reserved for one special occasion...

Liv Winther and Bea Fagerholt, founders of skincare brand Honey, joined Julian Daynov in the CIFF Media Studio for a conversation about building a fragrance-free, triple-certified skincare brand - from their decision to launch Honey to creating a strong and engaged community around it.

Drawing on their backgrounds in fashion and beauty, they also shared their journey into international markets, including their recent expansion with retailers such as Skins in the Netherlands.

The conversation goes behind the products that have shaped Honey along the way - from the body oil that started it all, to...

Behind every great retail experience is a visual storyline.

In this episode of CIFF Media, host Julian Daynov sits down with Marco Ouwerkerk, owner of Hans Boodt Mannequins, to explore the art and business of visual merchandising — from some of their most inspiring partnerships and collections to the secret behind creating the perfect mannequin.

From its beginnings in 2002 to the ever-changing world of retail today, Marco shares what has shaped the company, what sets them apart, and where he believes visual merchandising is heading next.

Editor-in-Chief Carla Christine Bruus Aagaard-Strube sits down with Mike Bjørnbak, Buyer at Magasin du Nord, Thor Palmhøj, Marketing Director at Magasin du Nord, and Chung Wai Cheung, Founder and CEO of Woodbird, to explore the power of outdoor campaigns – and what makes them work.

Bringing together three different perspectives – buyer, marketing, and brand – the conversation looks at how outdoor campaigns can capture attention, build brand presence, and create a lasting impression. They discuss some of the campaigns that have stayed with them, the many ways outdoor advertising can be used, and what makes a campaign truly st...

The 67th edition of CIFF marked Cueva's first appearance on the CIFF floor, making it the perfect moment to welcome founder Justin Felizzari to the CIFF Media Studio to learn more about the history and vision behind Cueva.

Together with host Lewis Bloyce, they talk about the key differences and similarities between the New York and Copenhagen fashion scene, explore what makes a truly memorable customer experience, and share what Cueva brings to Copenhagen through its curated brand universe featuring names like Small Talk Studio, Barena and YMC.

Clara Svane, founder and CEO of Swan Scouting and CIFF Media host, invited two of the coolest models, Niki Pourahmed and Ulrikke Skotte, into the studio for an honest conversation about life in front of the camera – and everything that happens behind it.

From fashion weeks, castings and navigating different markets to social media, rejection, preparing for a job and the realities of being a model today. They also talk about body advocacy and challenge some of the assumptions surrounding the modelling world – sharing what it’s really like from their own perspectives.

An honest conver...

Weaving Futures is an initiative by the Italian Trade Agency (ITA) in collaboration with CIFF, bringing Italian and Nordic fashion perspectives into conversation.

In today’s episode, Fashion Historian and Consultant Matteo Augello sits down with Anne-Mari Pahkala, Fashion Designer and Founder of Anmai, alongside Simon Hjelte and Rodrigo Gutierrez Benavente, Co-Founders of NOMS. Together, they explore future-facing strategies for the fashion industry, the potential of international collaboration, and how local perspectives and differences can become a source of creative value.

At the centre of the conversation is a collaboration between Finnish brand Anmai and Swe...

During CIFF 67, Julian Daynov sat down with Bitte Kai Rand’s Heads of Design, Anemone Skjoldager and Lise Juul Rasmussen, for a conversation about heritage, evolution, and the future of Scandinavian design.

 With a strong design legacy at its core, Bitte Kai Rand continues to evolve – connecting its distinctive aesthetic with a new generation of women while staying true to what has made the brand relevant for decades.

 A conversation about designing for today, evolving without losing your identity, and creating fashion that resonates across generations.

In our latest CIFF Media episode, Julian Daynov sits down with Evelyne Durhuus Daugberg, Buying Director at Boozt, to explore how e-commerce has transformed the way we shop, discover, and engage with fashion. From Boozt’s evolution into a digital department store serving the Nordic region, to the changing role of brands, communities and consumer behavior, the conversation explores what it takes to stay ahead.

At Boozt, the team keeps its antenna up – constantly looking, listening, and discovering what customers are interested in next.

Because while convenience remains at the core of e-commerce, discovery is what...

Just before CIFF 67, we welcomed Matas Group into the CIFF Media studio for a conversation between CIFF Director Sofie Dolva and Alice Wassard, Executive Vice President of Matas Group.

Together, they explored what modern leadership looks like in a fast-changing industry, where digital innovation is reshaping retail, how beauty and fashion are increasingly converging, and what Gen Z’s shifting shopping habits mean for the future of beauty.

Expanding into a new market is about much more than getting your products listed.

 In the latest episode of CIFF Media, we sit down with Sune Bjerregaard, co-founder of Refined Networks, and Claire Heathcote, Managing Director of Celtic & Co., to explore what it really takes to scale internationally.

Refined Networks helps brands navigate new markets through local market knowledge, platform partnerships, logistics, and technical integration. For Celtic & Co. – a heritage brand built on craftsmanship, natural fibres, and timeless design – those relationships and infrastructure became a key part of their growth strategy.

 A conversation about...

Ahead of next week's Wessel & Vett Fashion Prize announcement during Copenhagen Fashion Week, Carla Christine Aagaard-Strube sits down with Nina Wedell-Wedellsborg, Founder of Wessel Vett Fashion Prize, and Martin Gjesing, Founder and CEO of MOON, in the latest episode of Fashion Forum x CIFF Media.

Together, they discuss the vision behind the prize, their partnership, and this season's four nominees: Bonnetje, Caro Editions, Berner Kuhl, and O. FILES.

This year, the winner will also receive a newly introduced statuette, designed and created by an artist.

This season, Libertine-Libertine makes their debut at CIFF, bringing plenty of momentum and a renewed sense of direction.

Ahead of the show, Julian Daynov sat down with Libertine-Libertine CEO and Co-founder Rasmus Bak in the CIFF Media Studio to discuss the brand’s remarkable journey – from their early years on the roads across Europe to its recent reconstruction and latest chapter – and to share what they’ll be bringing to CIFF this August.

A few weeks ago, CIFF Media on Location travelled to Milan for CIFF Nordic Signatures at 10 Corso Como.

While there, CIFF Media Lead Rebecca Laudrup sat down with Alessio de Navasques, fashion scholar at La Sapienza University and curator at 10 Corso Como, to discuss the space's cultural vision, creative collaborations and exhibitions.

Together, they explore how 10 Corso Como has become much more than a store—a destination where fashion, art and culture meet. The conversation also touches on Monies' sculptural jewellery and the dialogue between Scandinavian design and Italian creativity.

Next up in CIFF Media's Short Talks: Les Deux.  

CIFF Director Sofie Dolva caught up with Les Deux Co-Founder Andreas Von Der Heide to talk about building community and staying relevant in a rapidly changing market. They discuss the collaborations that continue to shape the brand's journey, what's on the horizon, and how Les Deux continues to resonate with consumers around the world. Andreas also shares what visitors can expect from the brands' expanded presence at CIFF in just a few weeks.

From metros and trains to buses and digital screens across the city, out-of-home advertising helps brands connect with consumers wherever they live, work, and travel – making it a unique and effective channel in today’s digital landscape.

In the latest CIFF Media episode, Sofie Dolva sat down with Hugo Gerthofer, Commercial & Communication Director at Bauer Media Outdoor, to explore why outdoor advertising continues to be such a powerful channel – and highlight some of the most memorable campaigns along the way.

Host Carla Christine Aagaard-Strube spoke with Les Deux CCO Morten Kristensen about the importance of maintaining a strong brand DNA while expanding into new markets. The conversation also explored how the brand's identity adapts across cultures, its community initiatives – including basketball courts in Copenhagen, New York, and Paris and the Legacy Program supporting schools and childcare – and what's next for Les Deux.

Host Carla Christine Aagaard-Strube sat down with Massimo Pagano, Shareholder and Commercial Director of eyewear brand AF reflect, in our Paris showroom. They spoke about the brand's distinctive aesthetic, future ambitions, and how music continues to inspire its creative direction.

Produced in collaboration with the Italian Trade Agency (ITA), this episode of CIFF Media brings together Italian and Nordic fashion voices to explore the future of fashion through sustainability, craftsmanship, and collaboration. Historian and author Matteo Augello joins womenswear buyer Mike Bjørnbæk and Ida Petersson, co-founder of Good Eggs and advisor to several international fashion weeks, for a lively conversation covering Italian textile expertise, Scandinavia’s fascination with Italy, changing consumer habits, Italian craftsmanship, Milan’s lasting influence, and Copenhagen brands’ community-building strengths. From second-hand treasure hunts to cross-border opportunities - and even karaoke with Lisa Rinna and Rota...

Host Carla Christine Aagaard-Strube sat down with Jens Skov Østergaard, Creative Director and Co-Founder of RENÉ, to discuss the craftsmanship behind building a genderless fashion brand, the unique dynamics of creating and growing a business as a couple, and what to expect from RENÉ's debut runway show during Copenhagen Fashion Week this August.

Host Carla Christine Aagaard-Strube sat down with Rosanna Géronne, International Sales Director at Lollys Laundry, to discuss the brand's journey and future ambitions. They talked about how happiness remains at the core of Lollys Laundry, its growth into a more international brand, and the expansion of its product categories. They also touched on the continuous evolution of the brand's bestselling jackets and outerwear, as well as its focus on international growth and fabric innovation, including knitwear. Meet Lollys Laundry at CIFF 67 in Copenhagen this August.

Host Carla Christine Aagaard-Strube sat down with, Dave Hendriks, Founder of Yume Yume, in our Paris showroom to talk about their costumer that they call dream builders. As well as their shoes that are almost like sculpture and art – with heels made our hearts and another collection that takes inspiration from bubble gum. Thank you for being part of the CIFF Showroom in Paris.

Host Carla Christine Aagaard-Strube sat down with Erica Wigge, Chief Marketing Officer of Tretorn, in our Paris showroom to talk about the brand, its remarkable heritage, and how it created one of the world's first sneakers. They also discussed adapting to changing weather conditions and what continues to make Tretorn stand out today.

Meet Tretorn at CIFF 67 in Copenhagen this August.

CIFF Media introduces Short Talks - a podcast format designed to keep you up to date on what some of the most exciting brands are working on right now. From fresh ideas and new initiatives to company developments, collaborations, and industry insights. Short, relevant, and straight to the point.

In this episode, we caught up with Nikolaj Hansson, founder of Palmes – a Copenhagen-based apparel brand rooted in tennis culture and designed to be worn both on and off the court.

The conversation explores the opening of the brand's new flagship store in Copenhagen, its growing pr...

In anticipation of the opening of Malmö Designer Village in May 2027, CIFF’s Director Sofie Dolva welcomed Antoine Frey, Chairman and CEO of Frey Group, to the CIFF Media Studio to discuss the vision behind this exciting new retail destination, and what both guests and brands can expect from it.

Set to become Scandinavia’s largest premium outlet, Malmö Designer Village will span 26,000 sqm, bringing together premium brands alongside curated guest experiences. With a strong cross-border appeal, it will serve visitors from both Malmö and Copenhagen.

With CIFF Nordic Signatures just around the corner, Julian Daynov sat down with Roger Dupé, founder of Melyon, and Mattias Stafsing, Co-Founder of Lernberger Stafsing – both set to showcase their brands at the 10 Corso Como showroom next week.

Following their participation in the 10 Corso Como showcase in the last edition of CIFF, they reflect on their experiences and the impact of showcasing alongside like-minded brands and engaging with a global audience.

Tune in to the episode to hear their stories on building brands from the ground up, and the journey of expanding Scandinavian brands into mar...

Sofie Dolva and Julian Daynov sat down to discuss the season ahead and the many developments shaping the future of CIFF. Beyond the identity and experience awaiting guests in Copenhagen, this season marks a significant milestone in CIFF’s ongoing transformation from a traditional trade fair into a year-round platform serving and supporting the global fashion industry.

From 3 - 5 August in Copenhagen, CIFF 67 will bring together leading Scandinavian and international brands, including 66°North, Oakley, Rains, Eytys, Libertine-Libertine, Vans, Merrell, and the return of G-Star, accompanied by a dedicated denim-focused area.

The curated line-up also features nam...

Launched in 2024, Bonnetje quickly became one of the brands to watch after presenting a small showcase during Copenhagen Fashion Week. Since then, the brand’s growth has been remarkable: joining the CPHFW NewTalent programme, becoming part of CIFF Village, presenting three shows on the official fashion week calendar, and most recently being nominated for the Wessel & Vett Fashion Prize.

With so much momentum in such a short time, we can’t wait to see what they do next.

In the latest CIFF Media episode, we sat down with Troels Rasmussen, CCO at TRIMIT and Per Brix, Account Manager at TRIMIT, alongside Lars Ørnfeldt, CEO of Co’couture. As one of Denmark’s growing fashion brands, Co’couture has established a strong identity through its blend of Scandinavian minimalism and elegant Parisian influences. With continued growth comes increasing complexity, and a need for better tools and smarter workflows. Through the conversation, TRIMIT shares how specialized systems can support fashion brands in managing that complexity and create more connected and efficient ways of working across the business.

Earlier this spring, Kate Cervini sat down in the CIFF Media Studio with Isak Larsen from NEUW Denim  – the Swedish-Australian denim brand founded in 2009 by three friends, known for its craftsmanship and modern design.  Together, they talk about the interesting history behind the name NEUW, how the brand came to be, and the new direction and ambitions shaping the next chapter for the brand.

Since launching in 2018, ROTATE Birger Christensen has made a big impact with its bold designs, distinct attitude, and redefined interpretation of Scandinavian glamour. Together with tech partners like Delogue – a digital platform built to streamline product development and enable better communication – the brand continues to evolve in all directions. In this week’s episode of CIFF Media, we dive into how the right tech partnerships can push growth and support modern fashion brands behind the scenes, together with Anja Padget, Chief Marketing Officer at Delogue and Jenny Hanna Helgason, Director of Buying, Production & Fitting at Rotate.

For this episode of CIFF Media, Lewis Bloyce sits down with Anthon Louis – Creative Director and Co-founder of Bareen – for a conversation on building culture through brand, navigating growth, and staying true to your identity along the way.

From four friends searching for the perfect T-shirt to landing an investment on Denmark’s hit show Lion’s Den, Bareen has grown into one of Denmark’s most community-driven brands.

CIFF Media goes On Location.

We are expanding CIFF Media with a new format that brings us closer to international fashion markets – moving beyond fashion week moments and into the markets themselves. CIFF Media on Location offers direct access to the people and places driving change: leading retailers, industry experts, and key stores across global markets. Conversations happen where they matter most – inside each local market.

For our first episode, we went to Poland, where CIFF’s Director, Sofie Dolva, met with Gosia Simonson, CEO of YAVORSKA, Fashion Business Consultant & Nordic brand agent, as well as Ula...

Since being founded in 2021, Prohibited has proven to be much more than just a clothing brand. In January, Lewis Bloyce sat down with co-founder Philip Krause to discuss the Fall/Winter 26 collection ‘Back in the Days’, the brand’s DNA, their use of TikTok, and the organic growth of a global following. Alongside pop-ups across cities worldwide, the brand’s running clubs have, for some time, brought together more than 250 participants – extending the universe beyond clothing and into a shared experience. And yes, the running club will return this August during CIFF 67.