The Big Swing with Jimmy Roberts

Paige Spiranac became one of the most influential people in golf — but not without controversy, criticism, and constant public scrutiny.

In this episode of The Big Swing, Jimmy Roberts sits down with Paige Spiranac for a candid conversation about social media, anxiety, branding, fame, and the business of building one of golf’s most recognizable personal brands.

What started as a single viral moment turned into a media empire — but behind the millions of followers and online attention is a much more complicated story.

Paige...

AI is changing golf faster than almost anyone realizes.

In this episode of The Big Swing, Jimmy Roberts sits down with members of the Big Swing Media team to break down the biggest trends shaping the future of the game — from artificial intelligence and rising participation to Tiger Woods, creator golf, and the booming business of golf media.

Joining Jimmy are Michael LoRé in Studio 1B and Mollie Cahillane live from the Golf Business Technology Conference in Belfast, Northern Ireland, where industry leaders are exploring how technology is reshaping golf around the world.

This convers...

Jack Nicklaus turned down millions, and he’s completely at peace with it.

In this episode of The Big Swing, Jimmy Roberts sits down with golf legend Jack Nicklaus to explore the business side of one of the greatest careers in sports history.

From early deals with IMG to turning down opportunities with companies like Wendy’s and NFL ownership stakes, Nicklaus opens up about the decisions that shaped his life off the course, and why money was never the driving force.

This is a ra...

The LPGA is having a moment — but can it turn momentum into something lasting?

At the Chevron Championship, Jimmy Roberts sits down with Craig Kessler to discuss one of the most pivotal moments in the history of women’s golf.

With rising viewership, increased investment, and growing global attention on women’s sports, the LPGA finds itself at a crossroads — and a massive opportunity.

Kessler, in his first full season as commissioner, lays out a bold vision for the future: building stars, growing fan engagement, improving the product, and capitalizing on what he calls a...

Pulitzer Prize-winning journalist Thomas Friedman joins Jimmy Roberts on The Big Swing to break down the business, politics, and global strategy behind LIV Golf, the PGA Tour, and the future of the game.

From Saudi Arabia’s Public Investment Fund (PIF) to the economics of sports investment, this conversation goes far beyond headlines — diving into why LIV Golf may have been a flawed business model from the very beginning, and what its potential collapse means for players, fans, and the entire golf industry. With billions invested and no clear path forward, is LIV Golf sustainable? Or was it always...

DraftKings CEO Jason Robins joins Jimmy Roberts to break down the business of sports betting, fantasy sports, and the future of golf wagering. From startup beginnings to a multi-billion dollar company, this is a deep dive into one of the fastest-growing industries in sports.

With sports betting surpassing $167 billion in the U.S. alone, this conversation explores how companies like DraftKings are reshaping fan engagement—and why golf has become one of the most unique and valuable betting markets in sports.

In this episode of The Big Swing with Ji...

Jimmy Roberts shares his experiences covering The Masters, one of the most iconic events in golf, in a rare sit-down interview with Executive Producer Adrienne Gallagher. From unforgettable moments at Augusta National to personal stories built over decades in sports broadcasting, this episode offers a unique look inside golf’s most prestigious tournament.

The episode also features a behind-the-scenes vlog of Jimmy preparing for The Masters, including a walk through the memorabilia and moments that have defined his career covering the game’s biggest stage.

In this special YouTube-only epis...

GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how golf technology is driving a global shift in participation, accessibility, and the future of the sport.

From South Korea’s booming simulator culture to the rapid expansion of indoor golf in the United States, this conversation breaks down why off-course golf is becoming one of the most important forces in the industry—and what it means for traditional golf...

Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want.

In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architects: how Horvat built his platform from scratch, why authenticity beats production every time, and what happens when creators start demanding equity instead of just sponsorship...

Tommy Roy has produced 29 Emmy Award-winning golf broadcasts, including THE PLAYERS Championship, the Ryder Cup, and every major on NBC. Dan Hicks has called the action at TPC Sawgrass more times than anyone else in television. Both sat down with Jimmy Roberts on-site at THE PLAYERS Championship to talk about how NBC brings the game to millions of viewers worldwide.

This episode goes inside the broadcast of one of the most-watched events in professional golf: what it takes to capture the drama of TPC Sawgrass and the famous 17th island green, how television storytelling...

What happens when private equity culture meets the business of golf?

In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts, Jimmy sits down with the internet’s favorite finance bro caricature: PE Guy, the satirical character created by content creator Johnny Hilbrant Partridge.

Known across Instagram and TikTok for his sharp parody of private equity culture — complete with Harvard credentials, Palm Beach properties, and plenty of “deal flow” — PE Guy brings his over-the-top financial perspective to the economics of golf.

During the interview...

Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer.

Instead, she built something entirely different.

In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted from chasing a professional golf career to becoming one of the most recognizable personalities in golf’s social media era — with hundreds of thousands of followers, viral moments, major brand partnerships, and now her own apparel line.

But this conversation goes far deeper than follower counts.

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Where is golf right now — and where is it going next?

In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game.

First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data:

Record rounds at golf courses

38 million Americans playing off-course golf

20% participation growth since 2019

The “stic...

If you know golf, you know the voice:

“Nobody makes golf clubs the way we do. Period.”

But the story behind Bob Parsons is far more complex than bold marketing.

In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention.

Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam. He was wounded in combat and lived with PTSD for decades. He taug...

Golf media has changed, and few outlets have reshaped it more than No Laying Up.

In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf.

Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came with rejecting traditional media paths. He explains how authenticity, trust with the audience, and long-term thinking helped No...

The WM Phoenix Open isn’t just a golf tournament — it’s one of the most unique live sporting events in the world.

In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Jim Fish, President & CEO of WM, to unpack how the WM Phoenix Open became the “greatest show on grass” — drawing nearly 700,000 fans and redefining what golf can look like when entertainment, sustainability, and community collide.

Fish explains the inflection points that transformed the event, from Tiger Woods’ iconic hole-in-one on the 16th hole to WM’s d...

The PGA Show is where the global golf industry comes together — and The Big Swing with Jimmy Roberts is on the floor in Orlando to find out where the game is headed next.

In this special on-location episode, Jimmy Roberts and co-host Mollie Cahillane take viewers inside golf’s biggest trade show, often called the “Davos of Golf,” featuring conversations with two of the most influential executives in the sport.

Jimmy sits down with Hoyt McGarity, President & CEO of 8AM Golf, to discuss investing across every corner of the golf eco...

If you think fairy tales in golf only happen inside the ropes — think again.

This week on The Big Swing with Jimmy Roberts, Jimmy sits down with Sam Hahn, Founder of L.A.B. Golf, for one of the most unconventional business stories the game has ever seen.

What started as a strange, “ugly” putter with a cult following turned into one of the fastest-growing equipment companies in golf — exploding from roughly $1M to $60M in annual sales in just four years, before being sold at a massive valuation. Sam walk...

Sixteen-time major contender. 331 weeks as World No. 1. Global businessman. Lightning rod.

Jimmy Roberts sits down with Greg Norman for one of the most candid conversations of his career — covering golf, power, private equity, and the decisions that reshaped the sport.

Norman opens up about his time leading LIV Golf, the criticism he faced, and why he still believes the disruption was necessary. He explains how player free agency, team ownership, and private investment changed the business of golf — and why those forces aren’t going away.

B...

Over the past few months, The Big Swing has sat down with some of the most influential voices shaping the business of golf — from CEOs and founders to creators redefining how the game is consumed.

In this special 2025 recap episode, Jimmy Roberts is joined by sports journalist and friend of the show Mollie Cahillane to look back at the most impactful conversations, ideas, and themes from recent episodes of The Big Swing.

Together, they break down what these conversations reveal about where golf is headed — and what matters most right now across media, retail, leadership, and...

"How does a $4M sweater-focused business become a modern lifestyle powerhouse with a “customer-first” reputation across golf, office, and everyday life?

In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Scott Mahoney, CEO of Peter Millar, to unpack the real story behind one of the most influential brands in golf apparel — and why “looking like a Peter Millar person” might be the ultimate compliment.

Scott shares the unconventional path that brought him from industrial gas sales to the apparel world, the lessons he learned at Ralph L...

What do golf gift ideas, holiday shopping trends, and a $14 billion sporting goods empire have in common? This episode.

Jimmy Roberts opens with sports business journalist Mollie Cahillane, breaking down the best golf gifts of the season — from wearable tech and simulators to custom balls and bucket-list travel experiences.

Then the show shifts to a rare, in-depth conversation with Ed Stack, the longtime CEO and now Executive Chairman of Dick’s Sporting Goods — a company he grew from two stores in Binghamton to more than 800 locations and $14B+ in annual...

Five Iron Golf didn’t invent simulator golf — but they reinvented what it could be.

Co-founder and Chief Development Officer Nora Dunnan joins Jimmy Roberts to break down how a scrappy idea in the back of a tailor shop turned into a 40-location global brand backed by $70M+ in investment.

Nora shares how four non-golfers built one of the most influential companies in modern golf: bold decisions, relentless customer experience, calculated risks, franchising, culture, and the post-pandemic simulator boom.

If you care about entrepreneurship, golf innovation, or buil...

How did Grant Horvat go from teaching golf on TikTok to building one of the most-watched YouTube golf brands in the world?

In this episode, Jimmy Roberts dives deep with the creator-turned-entrepreneur. They talk YouTube strategy, PGA Tour dynamics, business lessons, and what it’s really like to film with Tiger Woods.

Plus: why Grant left Good Good, what he learned, and what’s next.

In this episode:

• Grant Horvat’s YouTube journey — from Good Good to going solo

• Fil...

Emmy Award-winning broadcaster Jimmy Roberts sits down with the most influential names in the business of golf — from CEOs and creators to athletes and insiders — for intimate, insightful conversations about how the game is evolving.

In this episode of The Big Swing, Jimmy talks with Garrett Hilbert of Dude Perfect about how five college friends turned trick shots into a $400M brand, what Augusta National taught them about risk, and how golf became central to their content and future plans — including a potential theme park.

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From Happy Gilmore 2 to the collapse of Ryder Cup ratings, from LIV Golf’s stalled framework to the Netflix effect, this episode delivers insight, laughs, and serious business lessons — including some fun stories about some of the biggest names in sports and entertainment: Adam Sandler, Michael Jordan, Charles Barkley, Arnold Palmer, Rory McIlroy, Scottie Scheffler, and more.

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Jimmy Roberts goes behind the scenes with the power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (General Chairman of the 45th Ryder Cup).

From skyrocketing ticket prices and $200M economic impact to official moonshine and first-tee hype shows, this episode unpacks how the Ryder Cup became the biggest business in golf.

In this episode:

• The origin story of Bethpage landing the Ryder Cup

• How the event went from...

Eastside Golf founders Earl Cooper and Olajuwon Ajanaku join Jimmy Roberts to share how they turned a side hustle into a multi-million dollar brand—collabing with Jordan Brand and landing retailers like Nordstrom and Dick’s Sporting Goods (to say nothing of having a U.S. President wear their gear).

From literally shipping orders out of their apartments to reshaping golf culture, Eastside Golf is changing what the game looks like—and who it’s for.

In this episode:

Going viral after Chris Paul wore their gear on CNN<...