PropMedia Podcast

In this episode of the PropMedia Podcast, hosts Matty and Moses sit down with Chris Powell, the founder of Lighthouse Studio in the Pacific Northwest. Chris shares his unique perspective on building a "joyful business" by moving away from the typical "hustle bro" mentality and instead prioritizing servant leadership and deep alignment with his team of nine.

Discover how Chris transitioned from a solo photographer to a leader who empowers his team to deliver a consistent, boutique experience to every client. From the intentionality behind his company’s rebranding to the tactical ways he fosters an optimistic te...

In this episode, the co-founders of PropMedia and Pixlmob interview Harman Walia, co-founder of Fotello, a leading AI product for real estate media. Harman shares his journey from being a Senior Product Manager at Angie’s List to revolutionizing the real estate photography industry with AI-driven solutions.

The discussion explores Fotello's evolution into a comprehensive "book, edit, deliver" platform designed to simplify workflows and enhance customer value. Harman provides an outsider's tech perspective on industry pain points, the importance of building deep relationships with both realtors and homeowners, and how photographers can leverage AI to...

In this episode of the PropMedia Podcast, hosts Matty and Moses sit down with California Assemblywoman Gail Pellerin to discuss her landmark legislation, AB 723. This first-of-its-kind bill in the United States addresses the growing impact of AI and digital manipulation in real estate photography by requiring clear disclosures for materially altered images.

**Key Discussion Points:**

  * **The Inspiration Behind AB 723**: Pellerin shares a personal story of a staff member who drove hours to see a home that looked nothing like its digitally enhanced photos, sparking the need for stronger consumer protections.
  * **Understanding the Bill**: A br...

This episode features Chris White, a product manager with iGuide, discussing how to scale a real estate media business through virtual tours and floor plans.

In this episode, we cover:

In this episode of the PropMedia Podcast, hosts Matty and Moses go behind the scenes of Pixlmob to explore how the platform has evolved from a simple editor marketplace into a comprehensive post-production ecosystem. They dive into the "business owner's mindset," discussing how to transition from the "frenetic hustle" of putting out daily fires to achieving calm, controlled business growth through automation and redundancy.

Key topics covered in this episode include:

In this episode of the PropMedia Podcast, founders Matty and Moses sit down with Phil Maurion, the founder of Visual Advantage. With over 17 years of experience in the real estate media space, Phil is often considered a "godfather" of the industry. He shares his journey from being a single shooter to scaling his business across four different locations and managing thousands of shoots annually.

Phil provides deep insights into the complexities of scaling a team, maintaining quality control, and the importance of building genuine relationships with real estate agents. He also discusses his preference for iGuide technology...

In this episode of the PropMedia Podcast, Pixlmob co-founders Moses and Matty welcome their first-ever in-person guests to the studio: Jamie, founder and CEO of Autoenhance.ai, and Josh, the Head of Growth. Together, they dive into the evolution of AI-driven photo editing and its growing impact on the property media landscape.

The Big Reveal: Unmasking Omni

A highlight of this episode is the official announcement that Pixlmob’s “Omni” model has been powered by Autoenhance.ai since its launch in August 2024. The team discusses the upcoming rebran...

In this episode of the PropMedia podcast, hosts Moses and Matty, co-founders of PropMedia.com and Pixlmob, discuss AI editing and the question: "Is it legal to use AI editing?" The conversation explores the distinction between generative AI and other machine learning technologies and the ethical implications of using AI editing in property media.

The hosts emphasize that AI editing is a tool, and its legality depends on how it is used. They discuss scenarios where using AI editing can lead to fraud or misinformation, such as removing non-real estate objects like bar stools...

Mickie Kennedy, founder of e-releases, joins the PropMedia podcast to discuss how small businesses, particularly real estate photographers and videographers, can successfully get media coverage and grow their business through Public Relations (PR) and press releases. Learn how local companies can compete with big names like Coca-Cola or National Geographic by leveraging their niche and local appeal.

Mickie shares how he has helped thousands of clients with PR, including generating over $132 million in earned media, and specialized in helping local businesses get into the news.

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In this episode of the PropMedia podcast, hosts Matty Fisher and Moses Nickerson, co-founders of PropMedia and Pixlmob, speak with international speaker and consultant Ricky Mendez.

The conversation focuses on mindset over willpower and using storytelling in your marketing. Ricky Mendez primarily works with entrepreneurs, often in the real estate space, on emotional storytelling. He considers himself an "implementation speaker," asserting that people have an implementation problem, not a motivation problem. He encourages small, incremental changes and consistency, rather than relying on willpower, which he calls an "exhaustible resource".

Mendez also shares advice for real...

Matty and Moses, the co-founders of propmedia.com and pixlmob.com, host Reed Fish, a 13-year industry veteran and co-founder of Upmarket Media, on the PropMedia podcast. Reed is also known for his podcast, the Upmarket Podcast.

Reed Fish talks about his background in film and fine art. He shares the "desperation" that led him to transition from the film industry to real estate media. He notably wrote a feature film called I'm Reed Fish that was produced in 2006, had a million-dollar budget, and was picked up by Netflix for streaming. The film premiered...

In this episode of the PropMedia podcast, Matty & Moses, co-founders of Pixlmob.com and PropMedia.com, discuss everything relating to property media. This episode focuses on new legislation recently passed and coming into enforcement in California that is highly relevant to real estate photography, videography, and image alteration. They discuss licensing, usage, copyright, and how California's AB723 law now mandates disclosures for digitally altered real estate media, moving regulation from the private sector (MLS systems) into law with potential civil and criminal penalties. The hosts explore the impact of AI on image manipulation, the specific types of alterations the...

This episode of the PropMedia podcast features Brendan Hsu, co-founder of Aerial Canvas and Acre Partners. Brendan discusses his journey from fixing phones in a college apartment to building Aerial Canvas into a $7 million per year business. He also shares insights from his coaching company, Acre Partners, which helps real estate media agencies scale their businesses.

Brendan talks about the importance of a compelling offer and how Aerial Canvas pioneered the bundled real estate media services. He also shares why cold calling and "whale hunting" for top-producing real estate agents was a key to...

In this episode of the PropMedia podcast, hosts Matty and Moses, co-founders of Pixlmob and PropMedia, interview Alex Coombs, who owns a large real estate photography and videography business in Hamilton, Canada. Alex's business, Northern Spruce Media, started in the real estate space but has expanded into social content and is experimenting with AI.

Alex shares the origin story of her business, which started "by fluke" while she was selling hats. She is now the face of Northern Spruce Media, focusing on sales and growth, and has a team of 15 full-time employees and several part-timers. Alex discusses...

Moses Nickerson and Matty Fisher, co-founders of Pixlmob and PropMedia, welcome Fraser Almeida, a luxury home photographer, to the PropMedia Show. They discuss luxury etiquette, the dos and don'ts of working in luxury real estate, and what differentiates a luxury real estate photographer.

About Fraser Almeida

Fraser Almeida is based in Las Vegas, Nevada, and has been shooting real estate and architectural photography for about 15 years. His introduction to real estate photography was actually in the luxury sector. He has a degree in graphic design, multimedia, and...

Welcome to the PropMedia podcast. In this episode, your hosts, Matty and Moses, the co-founders of Pixlmob and Propmedia.com, are recording from the third day of PMRE in Las Vegas. They are joined by Aaron Smith, the Director of Sales for CubiCasa, a company that has revolutionized how floor plans are taken.

Aaron shares his journey from being a local real estate photographer in Michigan to becoming the Director of Sales at Cubicasa. He recounts his early days as a photographer, including joining a joint venture model called Next Door Photos and the challenges of learning...

Welcome to the Prop Media podcast with your hosts Matty and Moses, the founders of Pixlmob and propmedia.com. In this episode, they are live from the PME conference in Vegas and are joined by Navjeet Chhina, one of the co-founders of Nucleus 4D.

The hosts and Navjeet discuss Nucleus 4D's cutting-edge technology, Gaussian splatting, which is poised to revolutionize the property media space. Navjeet, who has a background in land development, architectural rendering, 3D, and visualization, explains that he started Nucleus 4D with his top engineers from his previous 3D innovation studio. His...

This episode of a casual conversation with the Pixlmob team features co-founders Moses Nickerson and Mattie, who live at the intersection of media and real estate. Moses is a long-time real estate industry veteran who has launched real estate teams, brokerages, and a real estate media company (Pixlmob media company). Mattie has a background primarily in film and TV, specifically producing and directing television commercials and other advertising. They discuss the business models and functions currently working in the real estate industry, focusing on the conversation between real estate agents and real estate photographers.

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Matty and Moses, the co-founders of Pixlmob and PropMedia, are at the PMRE Conference in Las Vegas to speak with Ian Kautzman, the COO for HD PhotoHub. HD PhotoHub is the dominant and longest-running player in the delivery and scheduling space for real estate photography businesses.

Kautzman explains that HDPhotoHub is "kind of like a Shopify for real estate photography businesses," but it also manages scheduling and the delivery of media files back to the agents. He shares insights gleaned from the data they have on thousands of photographers. These insights include:

Camilo Lopez, founder of the renowned LPG Media Group and current CEO of Infinite Creator, joins the hosts of the PropMedia podcast to discuss his journey into the real estate industry. Camilo shares how he co-founded a video production company, LPG Media Group, after observing the low quality of photography for multi-million dollar homes in Miami. LPG focused on creating the highest quality real estate videos, initially serving the luxury market with homes over $20 million in Miami before expanding to major markets like New York, the Hamptons, San Francisco, and Austin.

The conversation delves...

PropMedia Podcast: Episode 16

Matty and Moses from Pixlmob and PropMedia.com are joined at PMRE by Todd Kivimaki, co-founder of WOW Video Tours and Spiro Media.

Todd shares the story of how he started his real estate media business 22 years ago, when he was in his second year of college. Being creative and owning a camera, he looked for ways to make money. When his parents were selling their house in 2004, Todd noticed that listings only had about six photos on the internet, which was still dial-up. He decided to...

This podcast episode of the Prop Media podcast features an interview with Agent Casey G.. Casey G. is the owner of Agent4M and City 360 Tours in Arizona. His companies complete about 15 to 20 shoots a day. The episode provides insights into how this entrepreneur is scaling his business in Arizona. Casey G. also shares his interesting ideas, including using 3D tours.

Casey G. obtained his real estate license in 2014. His initial reason for getting the license was to use the commission to make a down payment on a house. He found getting the license...

This episode of the PropMedia podcast features an interview with guest Renee Nickerson. She is introduced by the speaker as "an Airbnb managing empress who runs 110 properties or so in Greenville in the upstate of South Carolina"

The discussion focuses on property media and how to expand your work beyond shooting for realtors to include photos for short-term rentals (STRs) like Airbnb.

Renee, who launched her management company in 2019, discusses her journey in scaling her short-term and long-term rental business. She defines STR as a short-term rental, like a traditional Airbnb booked for a couple...

In this episode of the Prop Media podcast, hosts Moses Nickerson and Matty Fisher talk with Vanessa Martin, co-founder of the safety app Tether RE. Vanessa, an Army combat veteran and former professional bodybuilder, discusses the inspiration behind Tether RE, an app she developed with her partner, Scott Martin, to enhance safety for real estate professionals when they are on location at listings.

Vanessa outlines the four key features of Tether RE designed to protect agents and photographers: 24-hour safety monitoring, pre-screening for buyer verification, an SOS panic feature, a proximity safety timer, and...

Matty and Moses, the founders of Pixlmob, dive into the crucial topic of seasonality in the property media business on this episode of the PropMedia podcast. Drawing on their experience scaling both their property media company, North 7th, and the editing solutions company, Pixlmob, they offer practical advice for navigating the slow season.

In this episode, you'll learn: