ASEAN MedTech Insights
Welcome to ASEAN MedTech Insights, the premier podcast dedicated to the thriving medical technology landscape of Southeast Asia. Each episode, we explore the cutting-edge innovations, investment trends, and regulatory developments in one of the world's fastest-growing markets. Join us for exclusive interviews with the founders, executives, and visionaries shaping the future of healthcare in the ASEAN region.
Pure Global: Singapore's New AI Device Rules - Decoding The Hidden Regulatory Hurdles.
Singapore's Health Sciences Authority (HSA) has just launched a new, more stringent regulatory framework for AI-powered medical devices. This move comes right after the HSA was recognized by the WHO as a world-leading regulatory body, setting a new benchmark for MedTech innovation across Southeast Asia. This episode breaks down the critical details of this new framework. We explore the new requirements for life-cycle management, data governance, and cybersecurity that are now mandatory for any company looking to launch an AI medical device in Singapore, and what this means for the future of MedTech regulation in the broader ASEAN region. A...
Pure Global: Malaysia's New MedTech Shortcut - Cracking the Singapore-KL Regulatory Corridor.
This week on ASEAN MedTech Insights, we dissect a game-changing regulatory update from Malaysia. The Medical Device Authority (MDA) has just launched a new, streamlined Verification Route, effectively creating a fast-track corridor for MedTech companies that have already secured approval in Singapore. This move specifically targets innovative devices and AI-powered software, but it comes with a new set of critical requirements. We explore how this slashes review times but increases the demand for robust cybersecurity and pre-emptive post-market surveillance plans. For example, a company with a cutting-edge AI diagnostic tool, ready for ASEAN expansion, might celebrate the faster timeline. But...
Pure Global: Malaysia's AI MedTech Fast-Track, Unpacking Hidden Regulatory Hurdles.
This week, we dissect the big news out of Malaysia. The Medical Device Authority (MDA) has just clarified its "fast-track" conditional registration pathway for innovative devices. While this seems like an open invitation for foreign MedTech companies, many are discovering that the reality is far more complex. The promise of accelerated market access is real, but so are the hidden challenges that can derail a launch strategy. We explore a case study of a US-based AI diagnostic software company. Their plan to quickly enter the Malaysian market was stalled by unexpected hurdles, including stringent requirements for local representatives and data...
Pure Global: Vietnam's MedTech Market Unlocked? Navigating the Registration Logjam.
This episode of ASEAN MedTech Insights dives into a major development in Vietnam's medical device market. After a prolonged period of delays and uncertainty, the Ministry of Health is finally clearing its extensive backlog of registration applications. We explore the reasons behind the original bottleneck, including the transition to the ASEAN CSDT format under Decree 98, and analyze what the recent surge in application approvals means for the industry. This is a critical update for any MedTech company with interests in Vietnam. Imagine having a groundbreaking in-vitro diagnostic (IVD) test kit ready for a market facing a public health challenge, only...
Pure Global: Indonesia's MedTech Halal Hurdle - The Unseen Compliance Challenge
This week, we dive into a sudden regulatory shift in ASEAN's largest market. Indonesia has just mandated Halal certification for a wide range of medical devices, creating an urgent and complex challenge for foreign manufacturers. This episode breaks down the new law and what it means for your supply chain and market access. We explore a real-world case: a European maker of orthopedic implants, whose products contain bovine-derived materials, is now at risk of losing its Indonesian market license. They must now urgently audit their entire global supply chain to meet Islamic compliance standards, a process far outside the scope...
Pure Global: Singapore's AI MedTech Sandbox, Cracking the New HSA Code.
This week, we dive deep into the breaking news from Singapore as the Health Sciences Authority (HSA) rolls out a landmark new regulatory framework for AI-powered medical devices. This move is set to redefine market entry for digital health innovators across ASEAN. We unpack the critical details of the new guidelines, from the demanding requirements for algorithm validation to the strategic implications of the new AI-SaMD sandbox. We explore the real-world impact through the case of a digital pathology company. They possessed solid clinical evidence for their diagnostic tool but were unexpectedly stalled by the HSA's new, highly specific documentation...
Pure Global: Malaysia's AI MedTech Sandbox—The New Shortcut to Market Access?
Malaysia's Medical Device Authority (MDA) has launched its first regulatory sandbox, creating a controlled, live-market environment for innovative AI-driven medical devices. This initiative aims to fast-track the development and validation of cutting-edge software, allowing companies to bring their products to market more quickly under regulatory supervision. This episode of ASEAN MedTech Insights delves into the mechanics of this new sandbox. We explore the strategic advantages for MedTech innovators, including reduced time-to-market and opportunities for real-world evidence generation. We also analyze the potential challenges and what this means for the future of digital health regulation across the ASEAN region. **Case Study...
Pure Global: Singapore-Malaysia MedTech Shortcut - A New 'Two-for-One' Market Access Play.
This week, ASEAN MedTech Insights unpacks a game-changing development from March 2026: Malaysia's permanent adoption of a regulatory reliance route with Singapore. This creates a powerful "two-for-one" shortcut for medical device registration, but is it the right move for every company? We break down the massive opportunities and the hidden strategic risks of this new express lane. What if you could get your device approved in two major ASEAN markets with the effort of one? We explore the case of a company now rethinking its entire launch strategy to leverage this new Singapore-Malaysia route, and the critical questions they must answer...
Pure Global: Singapore's Digital & Halal Compliance - ASEAN's Unwritten Rules
This week, we dissect the new ASEAN regulatory guidance that's shaking up the MedTech landscape. While the dream of a single, harmonized market is closer than ever, the new framework introduces tough, unified standards for digital health and incorporates complex local rules, creating immediate hurdles for manufacturers. We explore how companies must now navigate a higher bar for cybersecurity in Software as a Medical Device (SaMD) and confront unique national requirements head-on. Imagine your state-of-the-art medical device, ready for launch across Southeast Asia, being completely blocked from Indonesia—the region's largest market—because your supply chain hasn't been audited for Hala...
Malaysia's Singapore Shortcut: Pure Global on the New MedTech Regulatory Fast-Track.
In this episode of ASEAN MedTech Insights, we dissect the groundbreaking new regulatory reliance program launched by Malaysia's Medical Device Authority (MDA). Discover how this fast-track pathway, which leverages approvals from Singapore's Health Sciences Authority (HSA), is set to redefine market access strategies across Southeast Asia. We explore the critical details of this new framework, outlining the opportunities for MedTech innovators to accelerate their entry into the Malaysian market. Learn what this means for your product portfolio and how to avoid the common pitfalls that could disqualify you from this expedited process. **Case Study:** A global MedTech scale-up has a...
Singapore's Regulatory Backdoor: Pure Global on Hacking MedTech Access into Malaysia & Beyond.
This week, we dive into the most significant shift in ASEAN's MedTech regulatory landscape: the rise of reliance pathways. Discover how new pilot programs between Malaysia, Singapore, and Thailand are creating strategic shortcuts for medical device registration, potentially saving companies months of time and significant capital. We explore a game-changing case where a device approved in one ASEAN nation gains an expedited, abridged review in another. This isn't just theory; it's a new reality that challenges the old model of costly, country-by-country approvals. Learn how this shift is turning single-market approvals into a strategic 'domino effect' for regional access. Key...
Vietnam's MedTech Shift: Pure Global on Navigating Sudden Import & Regulatory Hurdles.
This week, we dive into the sudden and complex changes in Vietnam's medical device import regulations. A new set of decrees and circulars from the Ministry of Health is causing significant delays and confusion for foreign manufacturers trying to enter or supply the dynamic Vietnamese market. These new documentation and pricing transparency requirements, while intended to improve standards, have created immediate operational bottlenecks. We explore what these changes mean on the ground and why a proactive, expert-led regulatory strategy is now more critical than ever for success in ASEAN. Imagine your new Class C device shipment is stuck in customs...
Pure Global: Singapore's AI MedTech Rule Change & The New ASEAN Domino Effect
This week on ASEAN MedTech Insights, we dissect a pivotal regulatory update from Singapore's Health Sciences Authority (HSA). We explore their newly released guidance for AI-powered Software as a Medical Device (SaMD) and what it means for the entire Southeast Asian market. This shift moves beyond theory and presents a tangible "gateway" strategy for MedTech innovators. We discuss how a Singaporean approval could soon become the key to unlocking the wider ASEAN region, creating a domino effect for market access. For instance, a European digital health company has been struggling to budget for separate, complex submissions in Thailand, Vietnam, and...
SG-MY MedTech Corridor: Pure Global on Unlocking the New Fast-Track Approval Secret.
This week, we dive into a game-changing regulatory shift in Southeast Asia. Singapore's HSA and Malaysia's MDA have just formalized a fast-track approval pathway, allowing medical devices approved in one country to gain rapid access to the other. This episode breaks down what the new "Verification Route" is and how it impacts market entry strategy for MedTech companies. We explore how this reliance program transforms the business case for ASEAN expansion. For a company with a newly HSA-approved AI diagnostic tool, the daunting prospect of another 18-month review for Malaysia is now a thing of the past. This episode reveals...
Pure Global: Malaysia & Thailand's MedTech Dossier - The Hidden Hurdles.
This week, we dive into the new "Med-Tech Unity Dossier," a pilot program launched by Malaysia and Thailand to streamline medical device registration. This episode unpacks what this move towards harmonization really means for manufacturers. We explore the massive opportunities for faster market access and the hidden complexities that lie beneath the surface. We'll discuss the practical challenges companies may face, from localized requirements to post-market surveillance, providing the insights you need to navigate this new regulatory frontier. A MedTech company is ready to launch its new Class C device in both Malaysia and Thailand. The new "Unity Dossier" promises...
Thailand's AI MedTech Green Lane: Pure Global on Dodging the Data Sovereignty Trap.
Thailand just opened a regulatory fast-track for AI medical devices, promising rapid market entry. But this "Green Lane" comes with a hidden trap that has already stalled the launch of a major Singaporean MedTech company, costing them critical time and money. This episode of ASEAN MedTech Insights unpacks the dramatic regulatory shift in Thailand. We explore how new, mandatory data localization and cybersecurity rules are creating significant hurdles for foreign innovators who were prepared for clinical validation but not for an infrastructural overhaul. This is a must-listen for anyone looking to enter Southeast Asia's burgeoning digital health market. A top...
Pure Global: The Malaysia-Thailand MedTech Corridor - Your Borderless Strategy's Hidden Traps.
This week, we unpack the groundbreaking new medical device regulatory reliance pilot program launched between Malaysia and Thailand. This collaboration promises to slash registration times and costs, creating a streamlined corridor for market access. But is this fast-track pathway as simple as it sounds? We dive into the specific requirements, the hidden complexities, and what this means for your ASEAN expansion strategy. This episode explores how a seemingly straightforward agreement contains critical nuances that could make or break your submission. We look at which devices are eligible, what documentation is really needed, and how this pilot could reshape the future...
Pure Global: Malaysia's Home-Use Devices & The Digital Dilemma of E-Labelling
This week on ASEAN MedTech Insights, we dive into a major regulatory update from Malaysia. The Medical Device Authority (MDA) has just greenlit e-labelling for home-use medical devices, a move that promises to cut costs and modernize market access. This shift allows companies to replace bulky paper manuals with digital instructions for use (e-IFU). While this sounds like a straightforward win for efficiency, it introduces a complex new challenge known as the "digital dilemma". Manufacturers must now conduct rigorous risk assessments to prove patients can reliably access and use these digital instructions. For a company making a state-of-the-art wearable health...
Pure Global: Vietnam's Regulatory Shift & The MedTech Domino Effect in ASEAN
This week, we dive into the landmark announcement from Vietnam's Ministry of Health: the full and immediate implementation of the ASEAN Medical Device Directive (AMDD). This decision is a game-changer for the region, effectively dismantling long-standing regulatory barriers and paving the way for a more unified market. We explore how this shift impacts time-to-market, costs, and overall strategy for MedTech companies. Consider a Malaysian cardiac device firm that just saw its 18-month Vietnam entry plan shrink to just six months. This isn't just a procedural update; it's the unlocking of significant commercial potential across Southeast Asia. What You'll Learn: ...
Pure Global: Malaysia's AI MedTech Maze - Navigating Last Week's Unseen Regulatory Shifts.
Malaysia's Medical Device Authority (MDA) has just unveiled a new, comprehensive regulatory framework for AI-powered medical devices, fundamentally changing the requirements for market entry. This episode of ASEAN MedTech Insights unpacks the immediate impact of last week's announcement, focusing on the new mandatory regulatory sandbox and the heightened requirements for local data validation and cybersecurity. This isn't just a procedural update; it's a strategic shift that presents both significant hurdles and clear opportunities for innovators. We explore what this means for companies that previously relied on foreign approvals like the CE mark or FDA clearance and how they must now...
Singapore's New AI Device Rules: Pure Global on Hidden Hurdles Beyond the Official Guidelines.
Singapore's Health Sciences Authority (HSA) has just released a landmark new regulatory framework for AI-powered medical devices. This move solidifies its position as a global leader and provides a clearer path to market for innovators in the digital health space. But while the guidelines offer clarity, they also introduce significant, often hidden, operational hurdles. This episode of ASEAN MedTech Insights unpacks the dual impact of this new regulation. We explore the specific requirements for validation, cybersecurity, and post-market surveillance that go far beyond the initial product registration. We analyze how these changes will affect startups and established companies alike, and...
Malaysia-Thailand's Regulatory Shortcut: Pure Global on a New Borderless MedTech Strategy.
Last week, Malaysia and Thailand launched a pivotal pilot program for medical device registration, creating a new fast-track pathway for market access. This episode breaks down how this regulatory reliance program works, which devices are eligible, and what it signals for the future of MedTech regulation across the entire ASEAN region. We explore the strategic implications of this collaboration, moving beyond theory to discuss how companies can leverage one country's approval to dramatically shorten timelines and reduce costs in the other, creating a significant competitive advantage in two of Southeast Asia’s most important markets. **Key Takeaways:** * What is a re...
Pure Global: Singapore's AI MedTech Shake-up - Cracking the New HSA Software Rules
This week on ASEAN MedTech Insights, we dissect the major regulatory shift in Singapore. The Health Sciences Authority (HSA) has just released updated guidelines for AI and Machine Learning-powered medical devices, creating new challenges and opportunities for companies targeting one of Asia's most advanced markets. We explore the critical new requirements for clinical validation on local populations and unpack the stringent cybersecurity mandates now in effect. This episode provides essential insights for any MedTech innovator looking to understand the heightened expectations for safety, efficacy, and data security in the ASEAN region. A case in point: A global MedTech company with...
Pure Global: Malaysia's Digital Shift - Unlocking MedTech Approval Secrets
This week on ASEAN MedTech Insights, we delve into the sudden and mandatory switch to Malaysia's new digital medical device registration portal, MeDC@St 2.0+. While promising to streamline approvals and align with ASEAN standards, the transition has created a set of unforeseen challenges for MedTech manufacturers. We explore the hidden complexities of this new digital-first system, from server issues to subtle but critical changes in documentation requirements. This episode provides essential insights for any company looking to enter or maintain their presence in the Malaysian market, highlighting how a seemingly minor formatting error can lead to significant delays and costs. ...
Singapore's AI MedTech Gambit: Pure Global on the New HSA Registration Shortcut
Singapore's Health Sciences Authority (HSA) has just launched a new fast-track approval pathway for AI-powered medical devices. This game-changing move could significantly shorten market entry timelines, but it also introduces new, complex requirements for technical documentation and post-market surveillance that can catch companies unprepared. This episode breaks down what this new framework means for MedTech innovators. We explore the case of a global startup with an AI diagnostic tool, previously stalled by regulatory uncertainty, now facing a pivotal opportunity to use Singapore as a launchpad into the entire ASEAN region. Their challenge is to meet the rigorous new standards for...
Pure Global: Singapore-Malaysia's MedTech 'Backdoor'? Unpacking the New Joint Registration Pilot.
This week, we dive into the groundbreaking MedTech registration pilot program just launched between Singapore and Malaysia. This collaboration promises to slash market access timelines, but what are the hidden complexities? We dissect how this new fast-track pathway works and what it means for the future of regulatory harmonization in the broader ASEAN region. We explore a real-world case of an Australian AI-diagnostics company facing the classic pain point of redundant, multi-year registration processes. Discover how the new pilot program helped them cut their entry time into a second major ASEAN market by over 70%, turning a strategic headache into a...
Pure Global: Jakarta's AMDD Update - Cracking the Code of ASEAN's High-Risk Device Maze.
This week, we dissect the groundbreaking new draft guidelines from the ASEAN Medical Device Committee meeting in Jakarta. A unified market for high-risk medical devices is closer than ever, but the devil is in the details, with new data requirements and fragmented implementation timelines creating a complex maze for manufacturers. We explore what these changes to Class C and D device regulations mean for your market access strategy and how the promise of harmonization clashes with the reality of local regulatory hurdles. Imagine you're launching a life-saving Class D cardiovascular implant. The new ASEAN directive seems like a golden ticket...
Pure Global: Singapore's AI MedTech Rules - Beyond the Official Playbook.
This week, we dive deep into Singapore's groundbreaking new regulatory updates for AI-powered medical devices. Singapore's Health Sciences Authority (HSA) has introduced more stringent requirements that will significantly impact how manufacturers achieve market access. We unpack the latest guidelines on adaptive algorithms, local data validation, and cybersecurity, exploring what this means for the future of digital health in the region. From new lifecycle management rules to the heightened focus on population-specific data, we analyze the immediate challenges and long-term opportunities for innovators. This episode is essential for any MedTech company with ambitions in Southeast Asia's most advanced digital health market. ...
Kuala Lumpur MedTech Gridlock: Pure Global Unpacks the MDA Portal's Hidden Challenge
This week on ASEAN MedTech Insights, we delve into the critical challenges emerging from Malaysia's new digital medical device registration portal, MedC@st 2.0+. While intended to streamline processes, the mandatory transition has created a significant backlog, especially for companies with established products, threatening their continued market access. We explore the specific pain points, from the lack of automated data migration for legacy devices to the stringent new documentation requirements. Imagine your top-selling device, a market staple for ten years, suddenly at risk because its registration renewal is caught in a bureaucratic digital logjam. This episode unpacks this exact scenario, offering...
Malaysia's AI Gatekeeper: Pure Global on Navigating New SaMD Hurdles.
This week, we dive into a major development from Malaysia's Medical Device Authority (MDA). The launch of their new AI-powered submission platform and updated Software as a Medical Device (SaMD) guidelines is set to revolutionize market access, but it's creating immediate and complex challenges for global manufacturers. We unpack what these changes mean and why the old ways of submitting your technical dossier are no longer enough. Discover the real-world impact through the case of a European MedTech company whose market entry was abruptly halted by the new AI system. Their state-of-the-art diagnostic tool was rejected for reasons they never...
Pure Global: Singapore AI MedTech - Navigating HSA's New High-Stakes Regulatory Maze.
This week on ASEAN MedTech Insights, we dissect the groundbreaking new guidelines from Singapore's Health Sciences Authority (HSA) for AI-powered medical devices. As Singapore aims to become a global leader in health innovation, what do these stringent new rules mean for manufacturers and their path to market? We explore the critical shift from static validation to continuous lifecycle management for adaptive AI. This isn't just another regulatory update; it's a fundamental change in how AI safety, efficacy, and evolution are managed in one of Asia's most critical MedTech markets. Consider this scenario: Your company is ready to launch a revolutionary...
Pure Global: Malaysia's MedTech Fast-Track & The Singapore Reliance Trap.
This week, we explore Malaysia's game-changing decision to fast-track medical device approvals for products already cleared by Singapore's Health Sciences Authority (HSA). This move towards regulatory reliance is a critical step in ASEAN's market harmonization, offering a faster route to one of Southeast Asia's key markets. While this new pathway promises to slash registration times, it is filled with critical nuances. We break down what this means for MedTech companies, the specific requirements for eligibility, and the hidden complexities that could derail a market entry strategy. For instance, a US-based IVD manufacturer with a newly approved diagnostic kit in Singapore...
Pure Global: Singapore's AI MedTech Leap—Navigating Hidden HSA Compliance Traps.
Last week, Singapore's Health Sciences Authority (HSA) launched a new, stringent regulatory framework for AI-enabled medical devices, setting a new benchmark for market access in the ASEAN region. This episode unpacks the critical details of these changes, focusing on the new requirements for algorithmic transparency, data validation, and lifecycle management that are creating immediate challenges for MedTech innovators. We explore the real-world impact through the case of a diagnostic imaging startup. Their market-approved AI software now faces significant hurdles in Singapore, as the new guidelines question the validity of their non-local training data and demand a more rigorous plan for...
Bangkok's AI MedTech Play: Pure Global on the Singapore-Thai Secret Regulatory Shortcut.
Last week, Thailand's FDA unveiled a game-changing 90-day fast-track registration for high-risk AI diagnostic software already approved in Singapore. This move positions Thailand as a top-tier destination for MedTech innovation, seemingly creating a seamless corridor for cutting-edge digital health solutions. But this accelerated pathway is not as simple as it appears. In this episode, we dissect the new TFDA-AI-0326 guideline and expose the hidden requirements, including the mandatory "Bridging Dossier" and the crucial need for localized clinical data. We explore how this development signals a shift from broad regional harmonization to strategic bilateral agreements. Case Study: Consider a company with...
Pure Global: Malaysia's AI Sandbox - The Secret Rules for Fast-Track MedTech Approval.
This week, we dive into a major development from Malaysia's Medical Device Authority (MDA): the launch of a new AI Regulatory Sandbox. This initiative is set to accelerate the approval of cutting-edge AI-driven medical devices, positioning Malaysia as a key innovation hub in the ASEAN MedTech landscape. We explore what this sandbox means for manufacturers, the opportunities it presents for rapid market access, and the strategic questions it raises. While the sandbox promises a faster, more collaborative path to market, it comes with a complex set of new rules. We uncover the hidden challenges and stringent requirements that companies must...
KL-Bangkok MedTech Corridor: Pure Global on The Secret To Slashing Your Device Registration Time.
This week, we dive into a game-changing development in ASEAN's regulatory landscape: the new Malaysia-Thailand Medical Device Regulatory Reliance Pilot. This short-term program, running until April 2026, offers a potential fast track for market access, but navigating its unique requirements is crucial for success. We explore how this pilot program works, which device classes are eligible, and what it signals for the future of regulatory harmonization across Southeast Asia. Discover the strategic advantages this offers to MedTech manufacturers who can leverage it to slash registration times and costs, gaining a crucial competitive edge in two of the region's most important markets. ...
Pure Global: Malaysia's MedTech Gambit - Cracking the New Fast-Track for Cardio Devices.
In this episode, we dissect the groundbreaking news from Malaysia's Medical Device Authority (MDA), which has just launched a pilot program to slash approval times for high-risk cardiovascular devices. This new "Cardio-Express Pathway" could be a game-changer for MedTech companies looking to enter one of ASEAN's most crucial markets. We explore the immense opportunities this presents, but also uncover the hidden complexities and stringent requirements that could trap unprepared firms. This isn't just about speed; it's about precision. We break down what it takes to successfully leverage this pathway and avoid the pitfalls that could lead to costly delays, turning...
Pure Global | Malaysia's New MedTech Fortress: A Backdoor Strategy for ASEAN Market Dominance?
This week on ASEAN MedTech Insights, we dissect Malaysia's bold new regulatory policy that tightens import and export controls for medical devices. We explore why this move is less about adding red tape and more about a strategic play to become ASEAN's high-quality MedTech hub. This shift creates a clear divide. For some, it's a new barrier to entry. But for prepared companies, it's a streamlined path into a trusted market. We look at the case of a European IVD firm that can now leverage its existing CE mark documentation to establish a strategic foothold in Malaysia, using it as...
Kuala Lumpur AI MedTech: Pure Global on Cracking Malaysia's New Regulatory Code.
This week, we dissect Malaysia's bold new regulatory framework for AI-powered medical devices. The government has introduced an accelerated pathway to attract innovation, but it comes with stringent new rules on cybersecurity and post-market monitoring that are catching companies off guard. We explore what this means for MedTech innovators. This isn't just another administrative update; it's a fundamental shift in how Malaysia will regulate the next generation of medical technology, creating both a huge opportunity and a significant compliance hurdle. **Case Study:** Imagine a European MedTech company with a proven AI diagnostic tool wants to enter the fast-growing Malaysian market...
Pure Global: Thai-Malay MedTech's New Playbook - Beyond the Rivalry
This week on ASEAN MedTech Insights, we explore a game-changing shift in the region's landscape. For years, Thailand and Malaysia have been viewed as separate, competitive markets. Now, a new regulatory reliance pilot program between the two nations promises to tear down old barriers, creating a unified pathway for medical device registration. We dive into what this collaboration truly means for market access. Imagine you are a MedTech CEO with a new cardiovascular device. You've spent 18 months and a significant budget getting it approved in Thailand. Now, you face a similarly long and expensive journey to enter the Malaysian market...