Found in AI: AI Search Visibility, SEO, & GEO
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.Hosted by Cassie Clark, fractional content strategist and AI search visibility consultant for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.You’ll learn how to:-Optimize content for AI-driven search a...
What Google's AI Mode Data Reveals About How People Search Now
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User behavior in AI search has moved, and Google's own data confirms it. This week, Cassie breaks down what that shift actually looks like, why Bing's newest Webmaster Tools features were built to measure exactly this, and what both mean for your visibility strategy.
We also cover Semrush's expanded 2026 AI Visibility Index (126 million prompts — the biggest AI search dataset we've seen), Google's June spam update, and a quick n...
Stop Optimizing Keywords for ChatGPT (with Shane Tepper)
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Most brands trying to figure out their AI search visibility start with the same move: take their existing keyword list and ask which ones to "optimize for AI" too. Shane Tepper, co-founder of Resonate Labs, thinks that's backwards — and after this conversation, I do too.
This episode is part interview, part real-time reaction to a stretch of AI search news that hit fast and didn't slow down.
In...
"Good SEO is Good GEO." But Is That True?
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If you've been seeing the phrase "good GEO is good SEO" everywhere on LinkedIn lately, you're not imagining it. It's become the comfort take of the moment — and this week, it got a very official co-sign. Brendon Kraham, Google's VP of Search and Commerce, published a piece on Think with Google making exactly that argument.
So here we are.
This episode is a rant. A structur...
Fable, Bing's New Reporting, and a Study That Should Worry Every B2B Marketer
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The US government just ordered Anthropic to pull Fable 5 and Mythos 5 — for all users, not just foreign nationals. A model available to hundreds of millions of people went dark mid-afternoon on a Tuesday with no advance notice. Not because it stopped working. Because of a government directive citing a potential jailbreak.
That's the story I didn't expect to be covering this week. But it's also the clearest argumen...
SEO and PR Are Finally Married (And AI Search Is Why)
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Brand visibility doesn't mean what it used to. For years, SEO and PR operated in completely separate lanes. One chased rankings, the other chased coverage. AI search collapsed that wall. Now, getting cited in ChatGPT, Perplexity, and Google AI Overviews depends on whether other people are talking about you, not just whether your own pages rank.
Cassie sits down with Basha Coleman, lead program manager on HubSpot's conte...
Schema.org's New Dataset + Claude Fable 5: What You Need to Know
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Two updates this week that marketers need to know about. First, Schema.org, working with Google, released a public Usage Statistics dataset. For the first time, you can see how structured data is actually used across millions of domains, updated monthly, and free on GitHub. Meanwhile, Anthropic launched Claude Fable 5, its most capable generally available model yet. Cassie breaks down what the schema data means for prioritizing your structured-data work...
57% Bot Traffic, One Year Early. And Google Picked This Week to Say "Check With Us."
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This week on Found in AI, Cassie is going solo today. There are a few things that happened in the last week that make a lot more sense for your AI search visibility strategy together than apart.
On June 3rd, Cloudflare's CEO posted that bot traffic has officially crossed 57% of all web traffic — the first time in internet history that automated systems outnumber humans online. He'd predicted it woul...
Google Finally Catches Bing on AI Visibility — and Microsoft Confirmed The FSA Framework
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This week, two updates landed that look like product news but are really a maturity moment for AI search. Google launched its long-awaited Generative AI performance reports in Search Console — a dedicated view of how often your pages appear in AI Overviews and AI Mode. And Microsoft announced Web IQ, a grounding system built not for people, but for AI agents. One shows you the scoreboard. The other rebuilt the eng...
Should You Block AI Bots From Your Website? | AJ Ghergich, Botify [Part 3 of 3]
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Everyone's asking whether to block AI bots from their site. AJ Ghergich thinks that's the wrong question.
When AJ and I recorded this conversation, most companies were still treating AI bot governance as an IT problem — something to handle quietly at the server level. But the bots hitting your site aren't just an infrastructure cost. They're shaping what AI tells the world about your brand. And right now, mo...
Bing's Visual Search Overhaul, Google's "Highly Cited" Badge, and Ask YouTube — What They Mean for AI Visibility
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Three AI search updates this week — and the one that got the least coverage might matter most for your content strategy.
In this episode:
Bing's redesigned image search groups results into AI-labeled categories — and why your alt text and image context just got more importantGoogle's new "Highly Cited" badge makes source authority visible to everyday users — not just AI enginesAsk YouTube brings conversational search to video, and why you...Google Just Confirmed It. Your Next Customer Might Be an AI Agent. | AJ Ghergich, Botify [Part 2 of 3]
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Google just announced Information Agents and Universal Cart at I/O. The timing of this episode couldn't be better.
When AJ Ghergich and I recorded this conversation, agentic commerce was still something most marketers were treating as a future problem. After last week's Google I/O announcements, it's a this-quarter problem — at least for brands paying attention.
AJ leads the consulting and AI team at Botify...
Search Agents, Universal Cart, and the End of Passive Discovery
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Google I/O was Tuesday. There's a lot to sort through — and most of it isn't the hardware story. It's the search story. This week, Cassie breaks down the I/O announcements that actually matter for visibility strategy, unpacks the llms.txt drama that played out in a LinkedIn comment section yesterday, and covers Perplexity updates that got buried under all of it.
In this episode:
Google...Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3]
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Your analytics look broken. Impressions are up. Clicks are down. Conversion rates are off. And your leadership team wants answers.
AJ Ghergich, who leads the consulting and AI team at Botify, says this isn't a performance problem — it's a data model problem. And once you understand what's actually causing it, the numbers start to make a lot more sense.
In Part 1 of this three-part series, AJ brea...
The GEO Guide Google Just Dropped (And What It Doesn't Tell You)
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After two-plus years of the GEO conversation happening without them, Google finally showed up.
This week Google Search Central published their first official guide to optimizing for generative AI features in Search — covering AI Overviews, AI Mode, and a list of tactics you can finally stop wasting time on.
In this surprise Friday episode, Cassie walks through the guide in real time: what it gets right...
ChatGPT Just Became an Ad Platform + Google Just Killed FAQ Schema
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Two stories shook AI search this week, and they look completely unrelated. They're not.
OpenAI rolled out a self-serve Ads Manager — the moment ChatGPT officially became a paid placement environment with an organic layer on top. Then, two days later, Google quietly deprecated FAQ rich results, ending one of the most overused SEO tactics of the last five years.
In this episode, Cassie breaks down what ac...
The 24-Hour Reddit Citation: Carl Peterson on Mention Tracking, Quora, and Facebook Groups
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Reddit is everywhere right now — but the rules of how to actually show up there without getting your account nuked? Nobody agrees. In this episode, Cassie sits down with Carl Peterson, co-founder of RankGood.ai, to talk about what's actually working for AI search visibility in community-led platforms — and what's getting brands banned.
Carl spent a decade building an audience of nearly 600,000 people and driving tens of millions...
ChatGPT Got Smarter, Google Wants Agent-Ready Sites, and AI Citations Just Got Personal
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This week, three updates from Google and OpenAI quietly told us the same thing: the web isn't just for humans anymore.
Cassie breaks down what marketers and founders need to know about:
Google's new web.dev guidance telling developers to build websites for AI agents (and why it matters even if you're not a developer)OpenAI rolling out GPT-5.5 Instant as the new default ChatGPT model, with...SEO Agencies Have 2 Years Left
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If your SEO agency is still selling you the same playbook they sold you in 2022, this episode is going to be uncomfortable. And it should be.
Cassie sits down with Gilad Bechar, CEO and Founder of Moburst — a 13-year-old growth agency working with Google, Reddit, Uber, and Samsung — to talk about why traditional SEO no longer moves the needle in AI search, and what brands need to be doing...
Google Bets Big on Agents, Bing Bets Big on AI Reporting
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Google held Cloud Next '26 in Vegas this week and barely mentioned AI Overviews. They spent three days on agents instead — and that tells you everything about where the next phase of AI search is heading. Meanwhile, at SEO Week in New York, Microsoft Bing previewed the next chapter of their AI Performance dashboard, and it's further ahead than what Google currently gives us inside Search Console.
In this...
What Happens When AI Gets Your Brand Wrong?
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What if the AI answer about your brand is wrong? Not just incomplete or outdated—actually, factually wrong?
That's the question Cassie and Franklin Rios, CEO of NextNet, dig into in this episode. NextNet has been in the organic search game for 20 years, and Franklin has watched the industry shift through every major Google update. Now he's tackling the next paradigm: how AI engines decide which sources to trus...
Why 93% Zero-Click Isn't a Bug (It's the Product)
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This week on Found in AI, Cassie Clark breaks down the three AI search stories shaping 2026 strategy right now, and why the one that looks like a small UX tweak is actually the biggest.
On April 16, Google rolled out a Chrome update for AI Mode that opens clicked links side-by-side with the AI conversation instead of in a new tab. The AI Mode panel now becomes a perma...
Agentic Conversion Rate: The GEO Metric Nobody's Tracking Yet
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With ChatGPT agents, Claude in Chrome, Perplexity Comet, Cowork, and Gemini agents now doing the reading — and the deciding — on behalf of buyers, there's a new gap in GEO measurement that almost nobody is tracking yet. Cassie is calling it Agentic Conversion Rate (ACR), and this episode is where she introduces it.
In this episode, Cassie walks through the full 5-layer GEO measurement framework (Presence, Positioning, Performance, Pipeline...
The Week AI Search Grew Up: A Third AEO, Google's AI Contribution Pilot, and the NYT Accuracy Study
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Four stories this week, all pointing in the same direction: AI search is no longer experimental. A Google Cloud AI director just published a new optimization framework, Google is quietly piloting AI visibility reporting inside Search Console, the NYT dropped hard numbers on AI Overviews accuracy, and Ask Maps is reshaping local search around recommendations.
Cassie walks through each story, connects it back to the FSA Framework, and c...
Should You Skip SEO and Go Straight to AI Search? [2026 UPDATE]
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Should you skip SEO and go straight to AI search? In 2026, the short answer is no—and the longer answer reveals why SEO is actually doing more work than ever, just quietly underneath every AI-generated answer.
In this UPDATE to one of Found in AI's most downloaded episodes, Cassie revisits the SEO, AEO, and GEO conversation she had with Ioana Wilkinson back in August—and unpacks what's changed i...
Gemma 4, Google's Core Update, and Why Your Search Console Is About to Look Weird
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Google released Gemma 4 this week, and while the tech press is treating it as a developer story, Cassie argues it's actually one of the most important content strategy stories of the year. Open-weight models mean companies can download a frozen snapshot of Google's AI and deploy it into internal chatbots, customer support tools, and vertical search products that run for years — each one carrying a frozen version of how the model un...
Why Aren't AI Engines Citing Your Content? (Hint: You're Missing Knowledge Graph Enrichment) — with Paul Rowe
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If you've been wondering how to actually get AI engines to start citing your brand, this episode is for you.
Cassie sits down with Paul Rowe, founder and Chief Generative Engine Officer at NeuralabX, who has been heads-down researching generative engine optimization since the Princeton GEO study was published in June 2024. Paul brings a rare combination of original research, live citation testing, and a refreshingly clear point of view o...
Google's March 2026 Core Update, the Reddit Visibility Myth, and What's Coming at Cloud Next
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Google's March 2026 core update just hit, and it's one of the most volatile updates in recent memory. But if you've been paying attention to how AI engines choose sources, the signals Google is rewarding shouldn't surprise you.
Cassie also digs into a Search Engine Land piece that challenges one of the most popular narratives in GEO right now: that brands need a Reddit and Wikipedia strategy to earn AI cit...
How Does Local SEO Translate to AI Search Visibility?
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If you've spent years building your local SEO, you're closer to AI search visibility than you think. But the signals work differently than you might expect.
In this episode, Cassie sits down with Tommy Landry, founder of Return On Now in Austin, Texas. Tommy has been in search marketing since 2009 and made a significant pivot toward AI optimization in 2022. He and Cassie dig into how local SEO fundamentals transl...
Google’s Fastest Spam Update Ever, OpenAI Kills Sora & Pivots to Shopping, and What 81K People Want from AI
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This week on Found in AI, Cassie is covering two major developments and one fascinating research study that all point to where AI search is heading — and what marketers and founders should be paying attention to right now.
Covered in this episode:
Why Google's 19.5-hour spam update rollout is historically significant and what it tells us about enforcement speedWhat SpamBrain targets and why clean, structured content doesn't get caug...Do Press Releases Work for AI Search Visibility? I Tested It.
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In this follow-up to last week's episode with Jonathan Bentz, Cassie Clark documents what happened when she tested one of Jonathan's top recommendations: using press releases to strengthen entity authority in AI search.
On Friday, March 20th, Cassie published a press release through EIN Presswire announcing her ebook, Freshness, Structure, Authority: The Framework for AI Search Visibility. Within two hours, she was appearing in AI-generated answers across ChatGPT, Google...
OpenAI’s Prompt Injection Framework + Google’s Personal Intelligence: What Marketers Need to Know
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This week on Found in AI, Cassie is covering two major developments that signal where AI search is heading, and what marketers and founders should be paying attention to right now.
First, OpenAI published a detailed security framework on how they’re designing AI agents to resist prompt injection. They’ve confirmed this is an ongoing challenge that won’t be fully “solved,” and they’re training their systems to be incr...
What Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)
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In this episode of Found in AI, Cassie sits down with Jonathan Bentz, Growth Strategist at Direct Online Marketing, to challenge one of the longest-standing mantras in marketing: "content is king." Jonathan makes a compelling case that AI search visibility isn't a content production problem—it's a validation problem.
If your strategy stops at your own website, you're only giving AI engines one source to work with. Jonathan breaks do...
LinkedIn Is Now the #2 Source for AI Answers (and What That Means for Your Strategy)
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Semrush just dropped a massive study analyzing 89,000 unique LinkedIn URLs cited by ChatGPT Search, Google AI Mode, and Perplexity—and the findings have major implications for how brands think about LinkedIn content, AI visibility, and distribution strategy.
In this episode, Cassie breaks down the key findings and what they mean through the lens of the FSA Framework (Freshness, Structure, Authority).
What we cover:
Why Link...Reddit's AI Citations Dropped 50% — Should You Still Build Your Strategy Around It?
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In this episode of Found in AI, Cassie breaks down new research from Conductor showing that Reddit's AI citation share dropped 50% in just four months — and why that doesn't mean what you think it means. She also shares clips from her conversation with Chelsea Castle, head of content and brand at Close, on how her team is approaching Reddit right now.
The headline: Reddit isn't disappearing from AI...
Is Google About to Replace Your Landing Page?
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In this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity's most ambitious product launch yet, and a long-awaited tone fix from OpenAI.
The headline: Google filed a patent describing a system that could generate AI-built landing pages tailored to a user's query, potentially replacing the need to click through to your...
What Is Entity Authority and Why Does It Matter More Than Domain Authority?
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In this episode of Found in AI, Cassie sits down with Lars Lofgren—organic marketing veteran, former affiliate business owner, and SEO consultant for enterprise brands including Automattic and Perplexity—to dig into one of the biggest mental model shifts happening in search right now: the move from domain-level thinking to entity authority.
Lars explains how his entire SEO framework broke between 2022 and 2024, why sites with massive domain ratings st...
Are Reddit Mentions About to Become Transactions?
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In this episode of Found in AI, Cassie breaks down Reddit’s latest AI-powered shopping test—and why it’s bigger than it looks.
Reddit is now surfacing interactive product carousels inside search results, pulling directly from community conversations. What looks like a simple UX update is actually a major shift: community recommendations are becoming structured, AI-surfaced commerce.
In this episode, Cassie explains what this means for brands t...
Is YouTube the Missing Piece in Your AI Search Strategy?
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In this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility.
Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for brands.
In this episode, you...
What Does Claude Sonnet 4.6 Actually Change for AI Search Strategy?
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In this episode of Found in AI, Cassie breaks down Anthropic’s release of Claude Sonnet 4.6—and why this isn’t just another model upgrade.
While most coverage focuses on coding benchmarks and token limits, this episode looks at what actually matters for marketers and strategists: how stronger reasoning, larger context windows, and improved stability change the way you should plan your AI search optimization strategy.
Rather...
Can You Rank #1 in ChatGPT?
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In this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consistency matter far more than screenshots of a single AI answer.
Rather than chasing the illusion of ranking, this episode reframes GEO arou...
