The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures.
In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com. Watch on YouTube.
The 1-in-85 rule: only one ad out of 85 actually works, so your whole job is generating enough volume to hit itHow Alex built a cold email machine...Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)
Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads.
In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here.
The co-founder rule that shaped everything: never build a consumer app that can't go viralHow a roast format creators invented inside a custom scenario feature hit 52 million viewsRunning 100 creators like...Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy
Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them.
In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run.
Why 40M views earned only $25K, and what actually convertsBuilding a "Navy SEALs, not the Navy" content team of 10-12 part-time creatorsHow hiring marketers (not influencers) powered 1B+ organic viewsThe onboarding change (5 to 13 screens) that boosted trial conversion 16%Moving login after the paywall, a...Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)
Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loan and went all in.
In this episode of The Superwall Podcast, Dillion tells Joseph how he scaled Halo AI to 1.2 billion views in 120 days using one UGC format, 85 creators, and a math-first growth system.
The single video format behind 1.2 billion views with zero deviationBreaking growth into one equation: views x conversion rate...Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months
Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee.
In this episode of The Superwall Podcast, Koby tells Joseph exactly how Sunflower scaled from zero to 10,000 paying subscribers by combining influencer marketing, AI, and relentless paywall experimentation.
Hiring the biggest influencer in sobriety as VP instead of paying per post50-100K link clicks per month from a single creator relationshipThe AI sponsor that handled 4 million messages in one yearWhy the simplest feature, a sobriety timer, matters more...Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Casper Opala turned his 10 million followers into a $217,000 app business in five months, and he didn't write a single line of code. His secret? Reverse-engineering his own brand deals to find pre-validated app ideas hiding in plain sight.
In this episode of The Superwall Podcast, Casper gives Joseph the view from the creator's side, the stuff creators never say out loud.
How to spot organic hits vs. boosted videos using like-to-view ratiosThe exact pitch script that makes a top creator almost impossible to say no toTwo video formats responsible for all of Payout's significant revenueWhy never...Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days
Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live.
In this episode of The Superwall Podcast, Caleb walks Joseph through the full playbook, from content-first validation to a six-figure exit in weeks.
Copying Liftoff's Instagram Reels format, building a ChatGPT landing page with a Stripe link, and collecting 2,000 signups and 90 paying users before writing any codePosting 9 Reels a day on Instagram without getting penalized (TikTok killed their reach when they tried)The internal tool...Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)
Meet the 18-Year-Old Who Solved UGC Marketing (100M Views in 2 Weeks)
Dris Elamri scaled Cluely's UGC program to 100 million views in two weeks with fewer than 20 creators—then left to launch Methods to $1.2M ARR in seven days.
In this episode of The Superwall Podcast, host Joseph sits down with Dris to unpack his entire viral playbook. Watch the full interview here.
Why 20 great creators outperform 2,000 mediocre ones every timeThe $40 first-video payout that built a 50,000+ creator networkHow reframing "UGC marketplace" as "the new way to make money online" unlocked explosive growthThe format-stealing strategy behind hu...Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral
Jay Raavi left Amazon to build Nomadtable — a solo travel app that now has 1M+ downloads and $65K/month in revenue. No team. No VC. Just organic UGC and a system he built from scratch.
In this episode of The Superwall Podcast, host Joseph sits down with Jay to unpack the exact playbook behind his 44-million-views-per-month UGC machine. Watch it here!
Why Jay spent months making every video himself before hiring a single creatorThe 75–80% watch-past-3-seconds benchmark that predicts viralityHow he manages 60+ creators solo via WhatsApp — and why staying in the trenches himself is the secretThe "view t...An Nayal - Full App Growth Guide 2026 - How to Make Viral Content to Get Users & Make Your App Retentive
An Nayal started with 0.8% day-30 retention. TikTok sits at 40%. Flamme, his couples app, now hits 50%.
In this episode of The Superwall Podcast, host Joseph sits down with An to break down how he rebuilt Flamme from the ground up—studying habit science, engineering emotional retention loops, and systematically generating 50 million organic TikTok views with zero ad spend. Watch it here!
How the carrot-and-stick retention model boosted day-30 from 0.8% to 50%—beating TikTokWhy the "stick" wasn't about losing a streak—it was about making your partner sadThe missing-out mechanic: answer the daily question, or you can't see your partne...Jonathan Parra - I made 4,000 app paywalls and learned this
Jonathan Parra has designed over 4,500 paywalls — more than anyone on Earth. As the former Senior Designer at Superwall, he spent three years building paywalls that helped enterprise apps grow revenue by 20–30%. Now he's sharing the exact playbook.
In this episode of The Superwall Podcast, Joseph sits down with Jonathan to unpack what actually converts — and what just looks like it should. Watch the full episode here.
Here's what you'll learn:
Why there's no perfect paywall — and the one simple layout that gets you 80% thereThe stripped-down paywall that beat a detailed comparison chart by 111%H...Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)
Rafael Kramer turned a viral meme into a mobile game at 14 years old — and made over $100K in profit in a single month. Now, through his venture studio Mindmush, he's racked up 10M+ downloads across 50+ apps.
In this episode of The Superwall Podcast, Rafael breaks down his entire playbook with Joseph — from riding viral trends to building a distribution engine that's landed him multiple exits before turning 19.
Turning a viral DaBaby meme into 2M downloads using a no-code tool and one all-nighterThe dead-simple AdMob monetization strategy behind six-figure months — no in-app purchases neededHow one Skibidi Toilet YouTub...Nic Weber - Meet The Guy Who Solved TikTok
Nic Weber's platform helped founders generate 2.5 billion views in just one year. Now Noise drives 30-cent app installs by treating TikTok growth like a science experiment instead of a creative gamble.
In this episode of The Superwall Podcast, Nic breaks down the exact system he built to crack viral growth: the "eggs theory" that revealed tiny details drive millions of views, the two-pronged content strategy mixing high-effort UGC with retargeting slideshows, and how 50,000 simultaneous creators create an unfair distribution advantage.
Why "Don't get a second job" hit 22 million views while "Everybody needs a side hustle" flopped—sa...Ryan Thorpe - Meet The Guy Dominating The App Store
Ryan Thorpe didn't build one successful app. He built a factory that cranked out 30+ apps with over 50 million downloads—and turned one of them into the #1 most downloaded app in the U.S., beating TikTok and Google on the same day.
In this episode of The Superwall Podcast, Joseph sits down with Ryan to break down the exact playbook behind Reflective Apps. Ryan reveals how they trained 250 content creators, spent 75% of their annual ad budget in January when costs dropped 50%, and scaled one video with 66.9 million views that they still can't explain.
You'll learn:...
Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About
Ivan Peskov and Nicholas Tsvietkov cracked organic growth without making a single video. They posted 300,000 Instagram comments and generated 7,000 clicks—building SteelAlive into a distribution engine that automates what entire marketing teams can't scale.
In this episode of The Superwall Podcast, Ivan and Nicholas walk through their entire playbook with Joseph—from running Minecraft servers to generating 100 million TikTok views to building custom Android infrastructure that runs 20 accounts per phone.
What they cover:
How 300,000 Instagram comments drove 7,000 app clicks at 15% profile-to-link conversionThe custom Android ROM that tricks platforms into thinking each...Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI
Dmitri Mirakyan started YourMove AI as a drunk joke at a party. Two and a half years later, the app hit $30K/month at 80% margins with over 1 million users—and he sold it.
In this episode of The Superwall Podcast, Dmitri breaks down the bootstrap playbook: how he turned major media coverage into an SEO machine, hired 10-12 Upwork contractors while keeping his day job, and scaled profitably by funneling his tech salary into growth experiments. Now he's building Creed, backed by a16z Speedrun.
You'll learn:
How PR on Fox, CNBC, Wi...Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M
Jack Friks scrolled TikTok every morning for an hour, found what worked, and copied it. That "lazy" strategy took his app from $0 to $15,000 in a single month.
In this episode of The Superwall Podcast, Joseph breaks down how Jack built four apps—one got a $1M acquisition offer he turned down, another hit 100,000 downloads in 10 weeks. Watch the full episode here.
You'll learn:
The 15-minute scrolling ritual that finds winning formatsWhy making the same video 400 times generated 5 million viewsThe 8-second format that converted 20x better than slideshowsHow one Twitter thread brought 40,000 downloads ov...Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How
Connor Burd is 23 years old and makes over $1M a year building apps. His main app, Payout, does $45,000 a month—almost entirely from influencers. But here's the twist: he doesn't pay them to post. He gives them equity and builds the app for their audience before writing a single line of code.
In this episode of The Superwall Podcast, Joseph breaks down Connor's entire playbook: how to actually reach influencers (hint: not DMs), the Figma mockup strategy that wins partnerships, and why equity deals beat paid promotions when you're starting out.
Here's what you'll le...
Roger Chen - How I Built the #1 App on The App Store (Twice)
Roger Chen built two consumer social apps that hit #1 on the App Store. Lobby reached 500,000 daily active users across five countries. Bro, his AI companion app, topped the US charts. The wild part? He validated both ideas before writing production code.
In this episode of The Superwall Podcast, Joseph sits down with Roger to break down his unconventional playbook. Watch the full conversation here. Roger's refreshingly transparent about what actually works versus what's just noise—from using PowerPoint mockups that hit 7.9 million views on TikTok to the exact growth feature that made Lobby explode across multiple countries.
...Kyle Fowler - How I make $42k/mo passively with simple no-code apps (copy me)
Kyle Fowler made $700,000 from two apps he built in college. The crazy part? Cardstock generated $10K a month passively for two straight years—while he traveled, studied, and barely touched the app. Now both apps pull $41K in monthly recurring revenue, zero VC funding, just ASO tactics and a friend he hired from Wendy's.
In this episode of The Superwall Podcast, Kyle breaks down how two weeks of keyword research turned into years of passive income, why he hired his friend Jacob from Wendy's instead of a marketing agency, and how they're now scaling to 7,600 TikTok posts pe...
Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy
Matt Gittleson didn't hire influencers with big follower counts. He found creators in beauty and lifestyle niches, spotted what he calls "camera charisma," trained them from scratch, and now Jenni AI's UGC program has racked up 75 million views at under $2 per thousand views—helping push the company past $775K MRR.
In this episode of The Superwall Podcast, Matt breaks down his entire playbook with Joseph: how he scaled from 0 to 150 creators in three months, why one of his best creators made $5K last month after bombing her first 25 videos, and the "engagement bait" fo...
Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)
Reed Manata Built Fitted to 600K Downloads By Paying a Creator $20 Per Video
Reed Manata started as a caddy grinding for a Penn State scholarship, built an 18-city laundry service without owning a washing machine, then pivoted into something nobody saw coming: an AI fashion app that racked up 500 million views and 600,000 downloads. Now Fitted generates $150K in revenue while sitting on hundreds of millions of dollars worth of closet data.
In this episode of The Superwall Podcast, Reed breaks down his entire growth playbook with Joseph.
Here's what makes this...
Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall
Vahe Baghdasaryan took one app from a 1.1% install-to-paid conversion rate to 4% in five months—without spending a dollar more on user acquisition. That's nearly a 4x revenue increase just by fixing paywall leaks. Now his company Tangent has helped apps generate over $50 million in revenue from 10,000+ paywall experiments.
In this episode of The Superwall Podcast, Vahe breaks down the exact playbook he uses to spot money leaks hiding in plain sight. Our host Joseph digs into everything from multi-step paywall mechanics to psychological triggers that boost conversions by 40%. Watch the full interview here.
He...
Julian Alvarez - This ai study app makes $100k/mo. here's how (no-code)
Julian Alvarez scaled Jungle from $2K to $100K monthly revenue by breaking every rule about consumer app growth. He mass DM'd 200 people until Twitter banned him, hit a $20K payday from one micro-influencer video, then watched that strategy completely fall apart. Now Jungle runs 40 UGC creators posting 400 videos per week—and Julian's already planning what's next because this growth hack won't last forever.
In this episode of The Superwall Podcast, Julian walks through the real story behind scaling an AI study app—the wins, the failures, and why the tactics that print money today might be dead in s...
Daniel Kwon - He made $2.2M from building simple apps. Here's how (no-code)
Daniel Kwon Built 3 Apps That Hit $2.2M—With Almost Zero Paid Ads
Daniel Kwon made one video, looked at his co-founder 30 minutes later, and said, "That video is going to hit 10 million views." It did 150 million. That single TikTok drove Conch AI to $500K in one month. Now he's built three viral apps generating $2.2M using scrappy content most people would call "too simple to work."
In this episode of The Superwall Podcast, Joseph breaks down Daniel's entire growth playbook: how he "Frankensteins" viral content, why his lowest-quality videos outperform polished productions, and ho...
Phoenix Do - Copy This Strategy, It'll Blow Up Your App
How Phoenix Hit 100K Downloads and $25K MRR With One Viral Format
Phoenix Do didn't just build an app—he found a viral ChatGPT trend (girls posting emotional "day in your dream life" stories), packaged it into a manifesting app called Copia, and hit $25K MRR with 100,000 downloads using purely organic TikTok marketing.
In this episode of The Superwall Podcast, Phoenix breaks down his entire growth playbook: the exact hook-and-demo format that drove a 10% view-to-download rate (when 1% is normal), how he doubled paywall conversion by fixing onboarding trust issues, and why he...
Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)
How Two Founders Hit $30K/Month Profit Using Only Organic TikTok (Zero Ad Spend)
Alejandro Sanchez and Mario Ortiz Manero didn't start by building an app. They started with a TikTok video about an app that didn't exist yet. That video went viral, they built the MVP in two weeks, and now Pushcroll generates $30,000 in pure profit every month using completely organic marketing.
In this episode of The Superwall Podcast, Alejandro and Mario break down their entire growth playbook: the exact TikTok format that...
Zuhair Lakhani - How to Make Viral Content 100% Using AI in 2025
How This Guy Hit $100K in One Month Using 100% AI-Generated Content
Zuhair Lakhani built phone farms, raised $1M from A16Z, and generated 4.7 million views in under 4 weeks with just 15 accounts. His secret? A complete AI content system that handles everything from creation to distribution while dodging platform detection.
In this episode of The Superwall Podcast, Zuhair breaks down how he went from sneaker botting to building the most sophisticated AI content operation in the game. His startup Double Speed uses physical phone farms (real devices running...
Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!
He Built a $120K App in 6 Months, Then Sold It Within a Week
Lotanna "Lotts" Ezeike doesn't chase unicorns. He finds proven app concepts, adapts them for underserved markets, and exits fast. His latest? Praycreen — an app that makes you pray before unlocking your phone. It hit $120K ARR in 6 months and got acquired within a week of him tweeting about it.
In this episode of The Superwall Podcast, Lotts breaks down his repeatable system for building and selling apps: from finding viral TikTok formats that drove 70% of...
Eunice Lai - This 20yr old girl is a marketing genius…
This 20-Year-Old Cracked the Code on Viral Startup Marketing
Meet Eunice Lai — the college student who became CMO of Series, racked up 3M+ impressions across LinkedIn and Twitter, and turned Hinge conversations into viral marketing gold.
In this episode of The Superwall Podcast, Eunice breaks down the unconventional tactics that got investors sliding into her DMs: from converting dates into actual users to hosting New York Tech Week events that pulled 3,000 RSVPs. Her Instagram reels have hit 2M+ views, and she's become the poster child for why every startup is hunting for...
Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking
How Two Founders Tripled Revenue to $30K/Month by Obsessing Over One Thing
What if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher, creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything.
In this episode of The Superwall Podcast, Asher and Thatcher break down their entire playbook: the ad creatives that bombed versus ones that converted at 3x the rate, onboarding flows that led straight to paid su...
Peter Gillan - My App Makes $600k/Year Using This Easy Growth Strategy (copy me)
How Three Engineers Hit $600K ARR Using One "Accidental" TikTok Format
Most workout apps die in obscurity. These guys accidentally discovered a six-second video format that's pulled over 300 million views — and they're still using it years later.
In this episode of The Superwall Podcast, we sit down with Peter, co-founder of Stronger Now — a gamified workout tracker that hit $600K ARR with three engineers and zero marketing experience.
Peter breaks down the systematic approach they used to go from a bathroom break TikTok to consistent viral content, incl...
Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy
How This App Hit $2M ARR Using TikTok, Micro-Influencers, and One Simple Strategy
What does it take to scale a consumer app to $200K monthly revenue with a team of just three people? In this episode of The Superwall Podcast, we sit down with Dan, founder of Massive — an AI-powered job application tool that's processed over 10 million applications and built a repeatable growth engine using UGC, paid ads, and relentless experimentation.
Dan shares the exact playbook he used to go from a viral LinkedIn post to $2M AR...
Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy
In this episode of The Superwall Podcast, we sit down with Jae Hwang, CEO of Bloom — a viral Gen Z investing app bringing in over $2 million a year through a finely-tuned mix of TikTok storytelling, AI-assisted content, and micro-influencer marketing.
Jae breaks down how Bloom grew a passionate user base of over a million people by pairing emotional narrative-driven content with a full-funnel growth engine. From creator compensation models to performance-tested onboarding flows, this conversation is a must-listen for founders, growth marketers, and product builders looking to scale without burning cash.
...Hunter Isaacson - Meet The Guy Who Solved Growing Apps
What does it take to build an app that reaches 150 million users and generates multi–8-figure revenue? In this episode of The Superwall Podcast, we sit down with Hunter Isaacson, the mind behind viral consumer apps like NGL, Wink, and Bags, to find out.
Hunter unpacks the playbook he’s used to repeatedly scale apps to tens of millions of downloads — and it’s far from luck. From his deep understanding of user psychology to the power of platform arbitrage and product simplicity, this is a masterclass in viral...
Canyon Pergande - The Secret Behind Weirdly Viral Apps
The Secret Behind Weirdly Viral Apps
Featuring Canyon Pergande
What if your next 100,000 users didn’t come from ads—but from TikTok videos made by broke college students?
In this episode of The Superwall Podcast, we sit down with Canyon Pergande to unpack the real playbook behind the app world’s weirdest (and most efficient) viral growth stories. From job-hunting platforms to AI photo apps, a new wave of founders is turning low-budget, high-volume UGC into massive download numbers—and doing it with remarkable speed.
You’ll learn h...
Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)
How I Grow Viral Apps to 1M+ Downloads (Just Copy Me)
Featuring Yev Marusenko
What does it take to grow an app from zero to over a million downloads—without burning through your budget?
In this episode of The Superwall Podcast, we sit down with Yev Marusenko, growth lead at Sizzle AI, and one of the sharpest minds in data-driven growth today. From faceless YouTube virality to scalable UGC and paid ad flywheels, Yev breaks down the exact frameworks he’s used to build, test, and scal...
